Skip to content

Cough Sweets

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -44.2% this quarter, so Cough Sweets is a Maybe.

Flapen Score
53
53 / 100
Top 20% of 2,976 Grocery niches · +7 vs the category median of 46
Market size
£660K/yr535K searches / yr
90-day growth
-44.2%search demand this quarter
Competition
47%top-5 click share · 15 brands · 139 sellers

Flapen Score

Cough Sweets against its category

The dotted line is the Grocery average. Past it, Cough Sweets is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cough Sweets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cough Sweets 535K times last year and spent an estimated £660K. The top 5 brands take 82% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 17.6% of those searches ended in a purchase.

Shoppers searched for this 535K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 17.6% of those searches ended in a purchase. Searches in the last 90 days moved -44.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £660K a year.

Searches, last 12 months
535K
Growth, 90 days vs prior 90
-44.2%
Conversion, latest week
17.6%
Market size, estimated
£660Ka year
Peak month
February3.0× the quietest month
Top search term
cough sweets111K searches a year

02 · Price

A sale here is worth £7.03.

Listings sell for £7.03 on average, from £0.51 to £45.73. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,500 to 3,000 of them. At £7.03 that is £18K to £21K a year per listing.

Average price
£7.03under the $15 to $100 sweet spot
Price range
£0.51–£45.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
2,500–3,000
Revenue per listing a year
£18K–£21K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #73 within Confectionery. It carries 1,207 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
88%
Out of stock, average day
0.8%
Average rank
#73in Confectionery
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,207per listing
Listings tracked
34

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Cough Sweets products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.

£0£26K£53K£79K£106K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

139

Est. top-5 brand share

82%

Top 20: 100%

Est. top-5 click share

47%

Top 20: 85%

Open market

15%

  • Jakemans29%
  • HALLS23%
  • Bronchostop15%
  • Covonia10%
  • Armona Trading LTD6%
  • Pheleam3%
  • Open — no brand owns it (9 brands, 15%)

Demand

Cough Sweets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Cough Sweets search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • cough sweets111K/yr
  • jakemans throat and chest88K/yr
  • jakemans65K/yr
  • halls soothers43K/yr
  • throat sweets32K/yr
  • bronchostop cough pastilles30K/yr
  • jakemans cough sweets42K/yr
  • soothers cough sweets22K/yr
  • covonia cough drops17K/yr
  • cough sweets for adults17K/yr

Reviews and returns

What reviews say buyers love and hate about Cough Sweets

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Cough Relief”
20%of negative reviews mention “Taste-Overall”
0.1%of orders come back
“Did not like the taste”
A buyer, on “Taste-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Cough Sweets questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data