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Cough Sweets

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -44.2% this quarter, so Cough Sweets is a Maybe.

Flapen Score
53
53 / 100
Top 20% of 2,976 Grocery niches · +7 vs the category median of 46
Market size
£660K/yr535K searches / yr
90-day growth
-44.2%search demand this quarter
Competition
47%top-5 click share · 15 brands · 139 sellers

Flapen Score

Cough Sweets against its category

The dotted line is the Grocery average. Past it, Cough Sweets is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cough Sweets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cough Sweets 535K times last year and spent an estimated £660K. The top 5 brands take 82% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

17.6% of searches ended in a purchase last week.

Shoppers searched for this 535K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.6% of those searches ended in a purchase. Searches in the last 90 days moved -44.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £660K a year.

Searches, last 12 months
535K
Growth, 90 days vs prior 90
-44.2%
Conversion, latest week
17.6%
Market size, estimated
£660Ka year
Peak month
February3.0× the quietest month
Top search term
cough sweets111K searches a year

02 · Price

A sale here is worth £7.03.

Listings sell for £7.03 on average, from £0.51 to £45.73. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,500 to 3,000 of them. At £7.03 that is £18K to £21K a year per listing.

Average price
£7.03under the $15 to $100 sweet spot
Price range
£0.51–£45.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
2,500–3,000
Revenue per listing a year
£18K–£21K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #73 within Confectionery. It carries 1,207 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
88%
Out of stock, average day
0.8%
Average rank
#73in Confectionery
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,207per listing
Listings tracked
34

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Cough Sweets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£26K£53K£79K£106K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

139

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

47%

Top 20: 85%

Open market

15%

  • Jakemans29%
  • HALLS23%
  • Bronchostop15%
  • Covonia10%
  • Armona Trading LTD6%
  • Pheleam3%
  • Open — no brand owns it (9 brands, 15%)

Demand

Cough Sweets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Cough Sweets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cough sweets111K/yr
  • jakemans throat and chest88K/yr
  • jakemans65K/yr
  • halls soothers43K/yr
  • throat sweets32K/yr
  • bronchostop cough pastilles30K/yr
  • jakemans cough sweets42K/yr
  • soothers cough sweets22K/yr
  • covonia cough drops17K/yr
  • cough sweets for adults17K/yr

Reviews and returns

What reviews say buyers love and hate about Cough Sweets

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall20%−0.06

Did not like the taste

weird taste to them

Taste is vile

Cough Relief17%+1.44

Had a cough

Didn't help cough at all

Cough drops

Value For Money7%+1.24

Too expensive

They are expensive

Waste of money

Size-Overall6%−0.04

Not the normal size

Smaller than expected

Packets are a bit small

Flavor5%−0.01

Im usually not a fan of honey or lemon flavours—but the taste of these have completely won me over

Not like Flavour

Bit weak in flavour

Love

Cough Relief23%+1.44

Helps the cough

Stop coughing

Helped my cough

Value For Money15%+1.24

Excellent Value

Good value for money

Excellent price

Taste-Overall13%−0.06

it tastes much nicer than the minty ones

the cheery ones taste very nice

Good taste

Flavor9%−0.01

Great Flavour

well flavoured

Loved the variety of flavours

Quality-Overall6%−0.01

Good quality honey

Great product very pleased with purchase

Best quality

FAQ

Common Cough Sweets questions

Answered from the same tracked data.