cough sweets
Worth a lookShows low returns (0.1%), but soft demand (-44.2% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible17.6%search→purchase rate — share of searches ending in a sale
Price range
Good£0.51–£45.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£660K£660K/yr · 535K searches
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,207.41avg incumbent reviews — the moat a new listing must climb
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.03avg listing price — sweet spot $15–$100
Growth
Bad-44.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, cough sweets is a £660K/yr Amazon United Kingdom market (535K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
cough sweets market data
- Units sold / yr
- 100K–125K
- avg 2,500–3,000/product
- Revenue / yr
- £703K–£879K
- units × avg price
- Conversion rate
- 17.6%
- Avg BSR
- #73
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 56%
- Out of stock
- 0.8%
- Avg brand age
- 66 months
- Avg seller age
- 160 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
139
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
47%
Top 20: 85%
Open market
15%
- Jakemans29%
- HALLS23%
- Bronchostop15%
- Covonia10%
- Armona Trading LTD6%
- Pheleam3%
- Open — no brand owns it (9 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -44.2% search growth over the last 90 days.Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.0×
Top cough sweets search terms
- cough sweets111K/yr
- jakemans throat and chest88K/yr
- jakemans65K/yr
- halls soothers43K/yr
- throat sweets32K/yr
- bronchostop cough pastilles30K/yr
- jakemans cough sweets42K/yr
- soothers cough sweets22K/yr
- covonia cough drops17K/yr
- cough sweets for adults17K/yr
Top cough sweets products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Jakemans Throat & Chest 73g - Pack of 12 - Soothing Menthol Lozenges - Suitable for Vegetarians
Jakemans£8.614.7★1,724 rev
Bronchostop Cough Pastilles (40 Pastilles) - Relief for All Cough Types Including Chesty & Dry Coughs - Non Drowsy Anti Mucus Formula with Traditional Thyme Herb Extract
Bronchostop£5.154.6★2,868 rev
Covonia Double Impact Cough Drops Berry Blast Powerful Menthol Vapours Suitable for Vegetarians Alcohol Free Cough Drops 51g
Covonia£1.584.6★4,720 rev
HALLS Soothers Assorted Blackcurrant Peach & Strawberry (Pack of 4)
HALLS£2.374.7★327 rev
Jakemans Peppermint Lozenges 73g
Armona Trading LTD£0.944.4★121 rev
Newest
by launch date
Soothers Variety Pack 5 x 45g | Honey Lemon Blackcurrant Cherry Strawberry Peach & Raspberry | Soothing Cough Sweets | Individually Wrapped Throat Lozenges | KYNZA Kraft Box
KYNZA£6.6923 rev
Jakemans Fruit Cough Drops Assortment 3-Pack - Blackcurrant Blueberry & Cherry Flavours Soothing Relief for Coughs Dry Throats & Sore Throats Voice Care Repair Natural Menthol Lozenges
Pheleam£6.4092 rev
Jakemans Menthol Cough Drops 4 x Lemon & Honey | Soothing Herbal Lozenges for Cough Relief Sore Throat Congestion & Voice Care | Natural Vapour Action Hard Candy (4 Pack) (Assorted)
UK-UNIQUE£7.4716 rev
Bronchoveda ICE Throat Lozenges with Icelandic Moss Vitamin C Ginger Liquorice Holy Basil & Menthol Sore Throat & Dry Cough Relief | Non-Drowsy | Mixed Berry Flavor Pack of 50
Bronchoveda£10.76132 rev
Covonia Double Impact Cough Drops Sugar Free 10 Pack x 30g Powerful Menthol Vapours Suitable for Vegetarians & Diabetics Alcohol Free Cough Drops 30g
Covonia£10.2189 rev
Trending
90-day click momentumJakemans Menthol Cough Drops 4 x Lemon & Honey | Soothing Herbal Lozenges for Cough Relief Sore Throat Congestion & Voice Care | Natural Vapour Action Hard Candy (4 Pack) (Assorted)
UK-UNIQUE£7.474.0★
Soothers Variety Pack 5 x 45g | Honey Lemon Blackcurrant Cherry Strawberry Peach & Raspberry | Soothing Cough Sweets | Individually Wrapped Throat Lozenges | KYNZA Kraft Box
KYNZA£6.694.6★
Jakemans Peppermint Lozenges 73g
Armona Trading LTD£0.944.4★
Halls Soothers Real Cherry Juice Sweets 45g
HALLS£0.684.7★
HALLS Soothers Assorted Blackcurrant Peach & Strawberry (Pack of 4)
HALLS£2.374.7★
What buyers say about cough sweets
What buyers praise and complain about, mined from review topics.What buyers love
“Helps the cough”
“Excellent Value”
“it tastes much nicer than the minty ones”
“Great Flavour”
“Good quality honey”
“AS DESCRIBED”
“A great boiled sweet”
“clears stuffed up nose”
“Effective”
“Easy to use”
What buyers complain about
“Did not like the taste”
“Had a cough”
“Too expensive”
“Not the normal size”
“Im usually not a fan of honey or lemon flavours—but the taste of these have completely won me over”
“No indication of how much sugar they contain”
“not as strong as the black ones”
“Didnt work”
“Can be hard to get used to them”
“I couldn't find anything vegan or which didn't contain artificial sweeteners”
Common questions
- Is cough sweets profitable to sell on Amazon United Kingdom?
- The niche generates £660K/yr across 34 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -44.2%. Flapen's verdict: Worth a look (53/100).
- How competitive is the cough sweets niche?
- 15 brands and 139 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in cough sweets?
- Top complaints mined from reviews: Taste-Overall, Cough Relief, Value For Money. The return rate is 0.1%.
- When does demand for cough sweets peak?
- Demand peaks in Jan–Feb–Dec; the busiest month runs 3.0× the quietest.
- What does it cost to enter the cough sweets niche?
- Listings span £0.51–£45.73; the average listing price is £7.03 (sweet spot $15–$100). The average incumbent carries 1,207 reviews — the moat a new listing must climb.