Cottage Pie Mix
MaybeBuyers convert on 23.1% of searches. But prices span $0.34–$8.85, mostly outside the sweet spot, so Cottage Pie Mix is a Maybe.
- Flapen Score
- 50 / 100Top 31% of 2,976 Grocery niches · +4 vs the category median of 4650
- Market size
- £81K/yr118K searches / yr
- 90-day growth
- -22.5%search demand this quarter
- Competition
- 40%top-5 click share · 8 brands · 43 sellers
Flapen Score
Cottage Pie Mix against its category
The dotted line is the Grocery average. Past it, Cottage Pie Mix is stronger. Inside it, weaker.
Market
The Cottage Pie Mix market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cottage Pie Mix 118K times last year and spent an estimated £81K. The top 5 brands take 95% of clicks. Demand peaks in Jan–Nov. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 23.1% of those searches ended in a purchase.
Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 23.1% of those searches ended in a purchase. Searches in the last 90 days moved -22.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £81K a year.
- Searches, last 12 months
- 118K
- Growth, 90 days vs prior 90
- -22.5%
- Conversion, latest week
- 23.1%
- Market size, estimated
- £81Ka year
- Peak month
- November1.8× the quietest month
- Top search term
- cottage pie56K searches a year
02 · Price
A sale here is worth £2.99.
Listings sell for £2.99 on average, from £0.34 to £8.85. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At £2.99 that is £3K to £4K a year per listing.
- Average price
- £2.99under the $15 to $100 sweet spot
- Price range
- £0.34–£8.85
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £3K–£4K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #61 within Herbs, Spices & Seasonings. It carries 306 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #61in Herbs, Spices & Seasonings
- Average rating
- 4.32 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 306per listing
- Listings tracked
- 31
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Cottage Pie Mix products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Morrisons Cottage Pie 400g
- Price
- £3.75
- Rating
- 4.3/5
- Reviews
- 562
- Age
- 3y ago

Morrisons The Best Cottage Pie with Saltaire Blonde Ale 400g
- Price
- £3.76
- Rating
- 3.9/5
- Reviews
- 43
- Age
- 8mo ago

Schwartz Cottage Pie 38g
- Price
- £1.00
- Rating
- 4.7/5
- Reviews
- 145
- Age
- 3y ago

Morrisons The Best Cottage Pie With Ale Gravy 400G
- Price
- £4.89
- Rating
- 4.0/5
- Reviews
- 500
- Age
- 9y ago

Morrisons Shepherds Pie with Buttery Mash 400g
- Price
- £3.66
- Rating
- 4.2/5
- Reviews
- 128
- Age
- 3y ago
Trending
estimated 90-day click momentum
Little Dish Cottage Pie | Fresh 100% Natural Kids Meal | 1-5 Years | 200g
- Price
- £2.65
- Rating
- 4.6/5
- Reviews
- 61
- Age
- 3y ago

Iceland Cottage Pie 400g (Frozen)
- Price
- £1.05
- Rating
- 4.1/5
- Reviews
- 16
- Age
- 1y ago

Morrisons The Best Cottage Pie with Saltaire Blonde Ale 400g
- Price
- £3.76
- Rating
- 3.9/5
- Reviews
- 43
- Age
- 8mo ago

Iceland Classic Cottage Pie 400g (Frozen)
- Price
- £2.49
- Rating
- 4.3/5
- Reviews
- 45
- Age
- 2y ago

Iceland Luxury Slow Cooked Cottage Pie 400g (Frozen)
- Price
- £3.73
- Rating
- 3.8/5
- Reviews
- 16
- Age
- 2y ago
Newest
by launch date
Morrisons The Best Cottage Pie with Saltaire Blonde Ale 400g
- Price
- £3.76
- Rating
- 3.9/5
- Reviews
- 43
- Age
- 8mo ago

Morrisons The Best Cottage Pie 700g
- Price
- £7.38
- Rating
- 4.7/5
- Reviews
- 12
- Age
- 1y ago

Iceland Cottage Pie 400g (Frozen)
- Price
- £1.05
- Rating
- 4.1/5
- Reviews
- 16
- Age
- 1y ago

Morrisons Cottage Pie 750g
- Price
- £4.40
- Rating
- 4.1/5
- Reviews
- 44
- Age
- 2y ago

Iceland Classic Cottage Pie 400g (Frozen)
- Price
- £2.49
- Rating
- 4.3/5
- Reviews
- 45
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 40% of clicks, no more. An open shelf where new products get seen.
Brands
8 rising
Sellers
43
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
40%
Top 20: 90%
Open market
2%
- Morrisons60%
- Colman's13%
- Schwartz10%
- Iceland6%
- Bisto5%
- Charlie Bigham's3%
- Open — no brand owns it (2 brands, 2%)
Demand
Cottage Pie Mix search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov · busiest ÷ quietest = 1.8×
Search terms
Top Cottage Pie Mix search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- cottage pie56K/yr
- shepherds pie19K/yr
- colmans13K/yr
- cottage pie mix7K/yr
- colemans4K/yr
- sauce mix5K/yr
- shepherds pie mix7K/yr
- colmans sauce mixes3K/yr
- shepards pie2K/yr
- shepherd pie mix1K/yr
Reviews and returns
What reviews say buyers love and hate about Cottage Pie Mix
We read the reviews and the return reasons for every product selling here.
“Bit mushy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cottage Pie Mix questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









