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Cottage Pie Mix

Maybe

Buyers convert on 23.1% of searches. But prices span $0.34–$8.85, mostly outside the sweet spot, so Cottage Pie Mix is a Maybe.

Flapen Score
50
50 / 100
Top 31% of 2,976 Grocery niches · +4 vs the category median of 46
Market size
£81K/yr118K searches / yr
90-day growth
-22.5%search demand this quarter
Competition
40%top-5 click share · 8 brands · 43 sellers

Flapen Score

Cottage Pie Mix against its category

The dotted line is the Grocery average. Past it, Cottage Pie Mix is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cottage Pie Mix market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cottage Pie Mix 118K times last year and spent an estimated £81K. The top 5 brands take 95% of clicks. Demand peaks in Jan–Nov. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

23.1% of searches ended in a purchase last week.

Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 23.1% of those searches ended in a purchase. Searches in the last 90 days moved -22.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £81K a year.

Searches, last 12 months
118K
Growth, 90 days vs prior 90
-22.5%
Conversion, latest week
23.1%
Market size, estimated
£81Ka year
Peak month
November1.8× the quietest month
Top search term
cottage pie56K searches a year

02 · Price

A sale here is worth £2.99.

Listings sell for £2.99 on average, from £0.34 to £8.85. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At £2.99 that is £3K to £4K a year per listing.

Average price
£2.99under the $15 to $100 sweet spot
Price range
£0.34–£8.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,000–1,250
Revenue per listing a year
£3K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #61 within Herbs, Spices & Seasonings. It carries 306 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#61in Herbs, Spices & Seasonings
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
306per listing
Listings tracked
31

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
72 months

Products

Top Cottage Pie Mix products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

£0£3K£7K£10K£13K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

43

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

40%

Top 20: 90%

Open market

2%

  • Morrisons60%
  • Colman's13%
  • Schwartz10%
  • Iceland6%
  • Bisto5%
  • Charlie Bigham's3%
  • Open — no brand owns it (2 brands, 2%)

Demand

Cottage Pie Mix search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov · busiest ÷ quietest = 1.8×

Search terms

Top Cottage Pie Mix search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cottage pie56K/yr
  • shepherds pie19K/yr
  • colmans13K/yr
  • cottage pie mix7K/yr
  • colemans4K/yr
  • sauce mix5K/yr
  • shepherds pie mix7K/yr
  • colmans sauce mixes3K/yr
  • shepards pie2K/yr
  • shepherd pie mix1K/yr

Reviews and returns

What reviews say buyers love and hate about Cottage Pie Mix

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall23%+0.89

Bit mushy

Tasteless

Poor quaiIty, tasteless

Value For Money9%

this was the most expensive

Awful and not worth price

OVERPRICED ROBBERY

Quality-Overall7%+0.11

Cheap and filling and not as upf as some brand frozen meals

very poor quality

Thickness5%−0.09

Very thin and sloppy not much substance to this cottage pie

Crispiness5%

Mash wasn't nice either

Of course you dont get the crisp crumb top that way

Love

Taste-Overall41%+0.89

Tasted wholesome

Good taste

Surprisingly well seasoned

Value For Money12%

Good product,good value

Decent value

Great value

Blend/Ratio11%+1.79

Good mixes

Best chicken chasseur mix available

Very good tasty pie mix

Flavor8%+0.95

Great flavour

Really rich flavour

Makes ca tasty supper

Quality-Overall6%+0.11

the meat is good quality

Fabulous Product

Quality

FAQ

Common Cottage Pie Mix questions

Answered from the same tracked data.