How competitive is the Cottage Pie Mix niche on Amazon United Kingdom?

8 brands and 43 sellers compete in Cottage Pie Mix on Amazon United Kingdom. The top 5 Cottage Pie Mix products take 40% of clicks and its top 5 brands hold 95% of demand.

What do buyers complain about in Cottage Pie Mix?

Cottage Pie Mix buyers on Amazon United Kingdom complain most about Taste-Overall, Value For Money, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Cottage Pie Mix niche?

Cottage Pie Mix sells for £2.99 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.34–£8.85. The average incumbent carries 306 reviews — the moat a new listing must climb.

Cottage Pie Mix

Cottage Pie Mix shows searches that convert (23.1% search→purchase), but prices mostly outside the sweet spot ($0.34–$8.85) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Cottage Pie Mix profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Cottage Pie Mix is a £81K/yr Amazon United Kingdom market (118K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jan–Nov. Verdict: Worth a look — 50/100.

Cottage Pie Mix: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -22.5% over the last 90 days and 23.1% of searches end in a purchase.

£81K

revenue / yr

Units sold / yr40K

Search volume / yr-22.5%118K

Conversion rate23.1%

Avg price£2.99

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

open market share

Brands · sellers8 · 43

Top-5 product click share40%

Open market5%

Avg brand age72 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 31 products

Top Cottage Pie Mix products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Morrisons Cottage Pie 400g

Price: £3.75
Rating: 4.3/5
Reviews: 562
Age: 3y ago

Morrisons The Best Cottage Pie with Saltaire Blonde Ale 400g

Price: £3.76
Rating: 3.9/5
Reviews: 43
Age: 8mo ago

Schwartz Cottage Pie 38g

Price: £1.00
Rating: 4.7/5
Reviews: 145
Age: 3y ago

Morrisons The Best Cottage Pie With Ale Gravy 400G

Price: £4.89
Rating: 4.0/5
Reviews: 500
Age: 9y ago

Morrisons Shepherds Pie with Buttery Mash 400g

Price: £3.66
Rating: 4.2/5
Reviews: 128
Age: 3y ago

Newest

by launch date

Morrisons The Best Cottage Pie with Saltaire Blonde Ale 400g

Price: £3.76
Rating: 3.9/5
Reviews: 43
Age: 8mo ago

Morrisons The Best Cottage Pie 700g

Price: £7.38
Rating: 4.7/5
Reviews: 12
Age: 1y ago

Iceland Cottage Pie 400g (Frozen)

Price: £1.05
Rating: 4.1/5
Reviews: 16
Age: 1y ago

Morrisons Cottage Pie 750g

Price: £4.40
Rating: 4.1/5
Reviews: 44
Age: 2y ago

Iceland Classic Cottage Pie 400g (Frozen)

Price: £2.49
Rating: 4.3/5
Reviews: 45
Age: 2y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

40%

Top 20: 90%

Open market

Morrisons60%
Colman's13%
Schwartz10%
Iceland6%
Bisto5%
Charlie Bigham's3%
Open — no brand owns it (2 brands, 2%)

Cottage Pie Mix demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume118KCVR23.1%Products31Brands8Top 5 Brands95%OOS Rate0.0%Rating4.3★Reviews306Avg BSR#61

Peak months: Jan, Nov · busiest ÷ quietest = 1.8×

Top Cottage Pie Mix search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

cottage pie56K/yr -14.6%24.5% conv.
shepherds pie19K/yr -26.1%19.3% conv.
colmans13K/yr -29.1%5.1% conv.
cottage pie mix7K/yr -44.2%24.9% conv.
colemans4K/yr -14.6%3.3% conv.
sauce mix5K/yr -24.5%2.5% conv.
shepherds pie mix7K/yr -57.7%27.3% conv.
colmans sauce mixes3K/yr -18.8%3.8% conv.
shepards pie2K/yr -15.6%30.0% conv.
shepherd pie mix1K/yr -16.6%17.7% conv.

What reviews say buyers love and hate about Cottage Pie Mix

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews

Taste-Overall41%

“Tasted wholesome”

Value For Money12%

“Good product,good value”

Blend/Ratio11%

“Good mixes”

Flavor8%

“Great flavour”

Quality-Overall6%

“the meat is good quality”

What buyers complain about

68% of reviews

Taste-Overall23%

“Bit mushy”

Value For Money9%

“this was the most expensive”

Quality-Overall7%

“Cheap and filling and not as upf as some brand frozen meals”

Thickness5%

“Very thin and sloppy not much substance to this cottage pie”

Crispiness5%

“Mash wasn't nice either”

Common Cottage Pie Mix questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Cottage Pie Mix 50/100 on Amazon United Kingdom — Worth a look. The niche generates £81K/yr across 31 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -22.5% over the last 90 days.