cottage pie mix
Worth a lookShows searches that convert (23.1% search→purchase), but prices mostly outside the sweet spot ($0.34–$8.85) keeps it on the watch list.
Conversion
Incredible23.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great305.84avg incumbent reviews — the moat a new listing must climb
Competition
Great40%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Bad£81K£81K/yr · 118K searches
Growth
Bad-22.5%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
Avg price
Bad£2.99avg listing price — sweet spot $15–$100
Price range
Bad£0.34–£8.85cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, cottage pie mix is a £81K/yr Amazon United Kingdom market (118K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jan–Nov. Verdict: Worth a look — 50/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
cottage pie mix market data
- Units sold / yr
- 30K–40K
- avg 1,000–1,250/product
- Revenue / yr
- £90K–£120K
- units × avg price
- Conversion rate
- 23.1%
- Avg BSR
- #61
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 0.0%
- Avg brand age
- 72 months
- Avg seller age
- 174 days
Competition & brand share
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.Brands
8 rising
Sellers
43
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
40%
Top 20: 90%
Open market
2%
- Morrisons60%
- Colman's13%
- Schwartz10%
- Iceland6%
- Bisto5%
- Charlie Bigham's3%
- Open — no brand owns it (2 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -22.5% search growth over the last 90 days.Peak months: Jan, Nov · busiest ÷ quietest = 1.8×
Top cottage pie mix search terms
- cottage pie56K/yr
- shepherds pie19K/yr
- colmans13K/yr
- cottage pie mix7K/yr
- colemans4K/yr
- sauce mix5K/yr
- shepherds pie mix7K/yr
- colmans sauce mixes3K/yr
- shepards pie2K/yr
- shepherd pie mix1K/yr
Top cottage pie mix products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Morrisons Cottage Pie 400g
Morrisons£3.754.3★562 rev
Morrisons The Best Cottage Pie with Saltaire Blonde Ale 400g
Morrisons£3.763.9★43 rev
Schwartz Cottage Pie 38g
Schwartz£1.004.7★145 rev
Morrisons The Best Cottage Pie With Ale Gravy 400G
Morrisons£4.894.0★500 rev
Morrisons Shepherds Pie with Buttery Mash 400g
Morrisons£3.664.2★128 rev
Newest
by launch dateMorrisons The Best Cottage Pie with Saltaire Blonde Ale 400g
Morrisons£3.7643 rev
Morrisons The Best Cottage Pie 700g
Morrisons£7.3812 rev
Iceland Cottage Pie 400g (Frozen)
Iceland£1.0516 rev
Morrisons Cottage Pie 750g
Morrisons£4.4044 rev
Iceland Classic Cottage Pie 400g (Frozen)
Iceland£2.4945 rev
Trending
90-day click momentum
Little Dish Cottage Pie | Fresh 100% Natural Kids Meal | 1-5 Years | 200g
LITTLE DISH£2.654.6★
Iceland Cottage Pie 400g (Frozen)
Iceland£1.054.1★
Morrisons The Best Cottage Pie with Saltaire Blonde Ale 400g
Morrisons£3.763.9★
Iceland Classic Cottage Pie 400g (Frozen)
Iceland£2.494.3★
Iceland Luxury Slow Cooked Cottage Pie 400g (Frozen)
Iceland£3.733.8★
What buyers say about cottage pie mix
What buyers praise and complain about, mined from review topics.What buyers love
“Tasted wholesome”
“Good product,good value”
“Good mixes”
“Great flavour”
“the meat is good quality”
“Great for when you are not in the mood for cooking”
“Incredibly convenient”
“He likes the crunchy bits on top”
“Do what it says on the packet”
“These come in handy when you dont have time to use ingredients”
What buyers complain about
“Bit mushy”
“this was the most expensive”
“Cheap and filling and not as upf as some brand frozen meals”
“Very thin and sloppy not much substance to this cottage pie”
“Mash wasn't nice either”
“Sloppy with hardly any mince”
“It was just over peppery gravy and nasty carrots”
“severely lacking on the meat amount in my opinion”
“Nothing like the photo on the box”
“rubbish”
Common questions
- Is cottage pie mix profitable to sell on Amazon United Kingdom?
- The niche generates £81K/yr across 31 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -22.5%. Flapen's verdict: Worth a look (50/100).
- How competitive is the cottage pie mix niche?
- 8 brands and 43 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in cottage pie mix?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Quality-Overall. The return rate is 0.0%.
- When does demand for cottage pie mix peak?
- Demand peaks in Jan–Nov; the busiest month runs 1.8× the quietest.
- What does it cost to enter the cottage pie mix niche?
- Listings span £0.34–£8.85; the average listing price is £2.99 (sweet spot $15–$100). The average incumbent carries 306 reviews — the moat a new listing must climb.