Cottage Pie Mix
MaybeBuyers convert on 23.1% of searches. But prices span $0.34–$8.85, mostly outside the sweet spot, so Cottage Pie Mix is a Maybe.
- Flapen Score
- 50 / 100Top 31% of 2,976 Grocery niches · +4 vs the category median of 4650
- Market size
- £81K/yr118K searches / yr
- 90-day growth
- -22.5%search demand this quarter
- Competition
- 40%top-5 click share · 8 brands · 43 sellers
Flapen Score
Cottage Pie Mix against its category
The dotted line is the Grocery average. Past it, Cottage Pie Mix is stronger. Inside it, weaker.
Market
The Cottage Pie Mix market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cottage Pie Mix 118K times last year and spent an estimated £81K. The top 5 brands take 95% of clicks. Demand peaks in Jan–Nov. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
23.1% of searches ended in a purchase last week.
Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 23.1% of those searches ended in a purchase. Searches in the last 90 days moved -22.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £81K a year.
- Searches, last 12 months
- 118K
- Growth, 90 days vs prior 90
- -22.5%
- Conversion, latest week
- 23.1%
- Market size, estimated
- £81Ka year
- Peak month
- November1.8× the quietest month
- Top search term
- cottage pie56K searches a year
02 · Price
A sale here is worth £2.99.
Listings sell for £2.99 on average, from £0.34 to £8.85. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At £2.99 that is £3K to £4K a year per listing.
- Average price
- £2.99under the $15 to $100 sweet spot
- Price range
- £0.34–£8.85
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £3K–£4K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #61 within Herbs, Spices & Seasonings. It carries 306 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #61in Herbs, Spices & Seasonings
- Average rating
- 4.32 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 306per listing
- Listings tracked
- 31
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Cottage Pie Mix products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Morrisons Cottage Pie 400g
- Price
- £3.75
- Rating
- 4.3/5
- Reviews
- 562
- Age
- 3y ago

Morrisons The Best Cottage Pie with Saltaire Blonde Ale 400g
- Price
- £3.76
- Rating
- 3.9/5
- Reviews
- 43
- Age
- 8mo ago

Schwartz Cottage Pie 38g
- Price
- £1.00
- Rating
- 4.7/5
- Reviews
- 145
- Age
- 3y ago

Morrisons The Best Cottage Pie With Ale Gravy 400G
- Price
- £4.89
- Rating
- 4.0/5
- Reviews
- 500
- Age
- 9y ago

Morrisons Shepherds Pie with Buttery Mash 400g
- Price
- £3.66
- Rating
- 4.2/5
- Reviews
- 128
- Age
- 3y ago
Trending
90-day click momentum
Little Dish Cottage Pie | Fresh 100% Natural Kids Meal | 1-5 Years | 200g
- Price
- £2.65
- Rating
- 4.6/5
- Reviews
- 61
- Age
- 3y ago

Iceland Cottage Pie 400g (Frozen)
- Price
- £1.05
- Rating
- 4.1/5
- Reviews
- 16
- Age
- 1y ago

Morrisons The Best Cottage Pie with Saltaire Blonde Ale 400g
- Price
- £3.76
- Rating
- 3.9/5
- Reviews
- 43
- Age
- 8mo ago

Iceland Classic Cottage Pie 400g (Frozen)
- Price
- £2.49
- Rating
- 4.3/5
- Reviews
- 45
- Age
- 2y ago

Iceland Luxury Slow Cooked Cottage Pie 400g (Frozen)
- Price
- £3.73
- Rating
- 3.8/5
- Reviews
- 16
- Age
- 2y ago
Newest
by launch date
Morrisons The Best Cottage Pie with Saltaire Blonde Ale 400g
- Price
- £3.76
- Rating
- 3.9/5
- Reviews
- 43
- Age
- 8mo ago

Morrisons The Best Cottage Pie 700g
- Price
- £7.38
- Rating
- 4.7/5
- Reviews
- 12
- Age
- 1y ago

Iceland Cottage Pie 400g (Frozen)
- Price
- £1.05
- Rating
- 4.1/5
- Reviews
- 16
- Age
- 1y ago

Morrisons Cottage Pie 750g
- Price
- £4.40
- Rating
- 4.1/5
- Reviews
- 44
- Age
- 2y ago

Iceland Classic Cottage Pie 400g (Frozen)
- Price
- £2.49
- Rating
- 4.3/5
- Reviews
- 45
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 40% of clicks. An open shelf where new products get seen.
Brands
8 rising
Sellers
43
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
40%
Top 20: 90%
Open market
2%
- Morrisons60%
- Colman's13%
- Schwartz10%
- Iceland6%
- Bisto5%
- Charlie Bigham's3%
- Open — no brand owns it (2 brands, 2%)
Demand
Cottage Pie Mix search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov · busiest ÷ quietest = 1.8×
Search terms
Top Cottage Pie Mix search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cottage pie56K/yr
- shepherds pie19K/yr
- colmans13K/yr
- cottage pie mix7K/yr
- colemans4K/yr
- sauce mix5K/yr
- shepherds pie mix7K/yr
- colmans sauce mixes3K/yr
- shepards pie2K/yr
- shepherd pie mix1K/yr
Reviews and returns
What reviews say buyers love and hate about Cottage Pie Mix
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bit mushy
Tasteless
Poor quaiIty, tasteless
this was the most expensive
Awful and not worth price
OVERPRICED ROBBERY
Cheap and filling and not as upf as some brand frozen meals
very poor quality
Very thin and sloppy not much substance to this cottage pie
Mash wasn't nice either
Of course you dont get the crisp crumb top that way
Love
Tasted wholesome
Good taste
Surprisingly well seasoned
Good product,good value
Decent value
Great value
Good mixes
Best chicken chasseur mix available
Very good tasty pie mix
Great flavour
Really rich flavour
Makes ca tasty supper
the meat is good quality
Fabulous Product
Quality
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cottage Pie Mix questions
Answered from the same tracked data.









