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Cottage Cheese

Fail

Prices span $0.98–$3.56, mostly outside the sweet spot, so Cottage Cheese is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£167K/yr359K searches / yr
90-day growth
-10.7%search demand this quarter
Competition
72%top-5 click share · 7 brands · 10 sellers

Flapen Score

Cottage Cheese against its category

The dotted line is the Grocery average. Past it, Cottage Cheese is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cottage Cheese market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cottage Cheese 359K times last year and spent an estimated £167K. The top 5 brands take 96% of clicks. Demand peaks in Feb. Flapen scores it 42 out of 100, a Fail.

01 · Demand

26.4% of searches ended in a purchase last week.

Shoppers searched for this 359K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 26.4% of those searches ended in a purchase. Searches in the last 90 days moved -10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £167K a year.

Searches, last 12 months
359K
Growth, 90 days vs prior 90
-10.7%
Conversion, latest week
26.4%
Market size, estimated
£167Ka year
Peak month
February2.3× the quietest month
Top search term
cottage cheese304K searches a year

02 · Price

A sale here is worth £1.76.

Listings sell for £1.76 on average, from £0.98 to £3.56. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 6,000 to 8,000 of them. At £1.76 that is £11K to £14K a year per listing.

Average price
£1.76under the $15 to $100 sweet spot
Price range
£0.98–£3.56
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
6,000–8,000
Revenue per listing a year
£11K–£14K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #114 within Tea. It carries 403 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
6.8%
Average rank
#114in Tea
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
403per listing
Listings tracked
12

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
74 months

Products

Top Cottage Cheese products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£17K£33K£50K£67K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

7 rising

Sellers

10

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

2%

  • Longley Farm36%
  • Morrisons22%
  • All Things17%
  • Galleon fireplaces12%
  • Lindahls10%
  • Piątnica2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Cottage Cheese search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 2.3×

Search terms

Top Cottage Cheese search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cottage cheese304K/yr
  • longley farm cottage cheese19K/yr
  • cottage9K/yr
  • fat free cottage cheese10K/yr
  • cottage cheese fat free7K/yr
  • low fat cottage cheese4K/yr
  • langley farm cottage cheese2K/yr
  • organic cottage cheese3K/yr

Reviews and returns

What reviews say buyers love and hate about Cottage Cheese

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Dilute/Watery31%−0.14

Thin and watery

Its very runny with more liquid than cheese in a tub

Very watery

Taste-Overall22%+3.14

Tasteless

This is pretty tasteless

this is purely a texture not a taste

Texture/Consistency-Overall17%−0.06

Avoid if you like firm tangy cottage cheese

Thickness17%−0.04

Thin and watery

Very thin and watery

Quality-Overall8%+0.62

Quality Was Totally Missing

Love

Taste-Overall49%+3.14

Lovely creamy cottage cheese

Great taste

The cottage cheese was lovely

Quality-Overall13%+0.62

Excellent product

High quality

Absolutely fabulous

Sour10%−0.05

oh so creamy and no sour taste

Yes, it is indeed creamy and not at all sour,

Flavor7%+0.24

A lovely product a good flavour a reliable make highly recommend

Lovely creamy cottage cheese

Thickness6%−0.04

Its so thick and creamy

thick

FAQ

Common Cottage Cheese questions

Answered from the same tracked data.