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Costa Hot Chocolate

Fail

The top 5 products take 100% of clicks, so Costa Hot Chocolate is a Fail.

Flapen Score
31
31 / 100
Ranks 2,887 of 2,976 Grocery niches · −15 vs the category median of 46
Market size
£18K/yr57K searches / yr
90-day growth
-15.1%search demand this quarter
Competition
100%top-5 click share · 5 brands · 27 sellers

Flapen Score

Costa Hot Chocolate against its category

The dotted line is the Grocery average. Past it, Costa Hot Chocolate is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Costa Hot Chocolate market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Costa Hot Chocolate 57K times last year and spent an estimated £18K. All 5 brands take every click. Flapen scores it 31 out of 100, a Fail.

01 · Demand

3.4% of searches ended in a purchase last week.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -15.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £18K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
-15.1%
Conversion, latest week
3.4%
Market size, estimated
£18Ka year
Top search term
starbucks hot chocolate22K searches a year

02 · Price

A sale here is worth £9.01.

Listings sell for £9.01 on average, from £3.33 to £14.99. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At £9.01 that is £5K to £7K a year per listing.

Average price
£9.01under the $15 to $100 sweet spot
Price range
£3.33–£14.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
500–750
Revenue per listing a year
£5K–£7K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

20% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #194 within Drink Mixes & Flavourings. It carries 311 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
20%
Prime listings
80%
Out of stock, average day
0.0%
Average rank
#194in Drink Mixes & Flavourings
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
311per listing
Listings tracked
5

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Costa Hot Chocolate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£3K£5K£8K£11K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

27

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • NESCAFÉ46%
  • STARBUCKS24%
  • Costa Coffee15%
  • Sweet Things10%
  • Brightdale6%

Demand

Costa Hot Chocolate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 6.5× · 8 of 12 months tracked

Search terms

Top Costa Hot Chocolate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • starbucks hot chocolate22K/yr
  • starbucks hot chocolate powder7K/yr
  • costa hot chocolate20K/yr
  • costa hot chocolate powder7K/yr

Reviews and returns

What reviews say buyers love and hate about Costa Hot Chocolate

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Artificial Sweeteners20%−0.15

contain a lot of sugar

Tastes like artificially sweetened soil

Value For Money18%−0.03

it got so expensive

Not worth it

.bit pricey

Sweetness12%+1.06

Not as sweet as others

Add your own sugar if its not sweet enough

It's not too sweet like Cadburys hot chocolate

Flavor10%−0.14

Dont like the flavour of this

I personally dont like the flavour of this one

Taste-Overall10%+2.50

it didn't taste very different from other cheaper hot cocoa powders due to the high sugar content

Love

Taste-Overall45%+2.50

Personal taste

Tastes good

Lovely creamy taste

Value For Money17%−0.03

Good value for money

Good value for money

Also good value for the price

Sweetness11%+1.06

Lovely chocolate

The Starbucks Signature Chocolate Hot Chocolate is rich, smooth, and has that perfect balance of sweetness and cocoa

its not too sweet

Quality-Overall8%+0.60

But the quality of the cocoa is top notch

Excellent product

Better than all other makes

Flavor4%−0.14

Flavoursome and very tasty

Best tasting hot chocolate

The flavor is distinctly starbucks

FAQ

Common Costa Hot Chocolate questions

Answered from the same tracked data.