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Costa Gift Set

a small market ($15K/yr) — Costa Gift Set doesn't clear our bar today.

Flapen Score

44
Skip it
Market size 4Growth 34Conversion 14Competition 57Returns 100Price range 44Avg price 72Brand share 50Review moat 48Quality gap 48
This niche Category average

Is Costa Gift Set profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Costa Gift Set is a £15K/yr Amazon United Kingdom market (90K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.

Costa Gift Set: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +7.3% over the last 90 days and 1.1% of searches end in a purchase.

£15K

revenue / yr

Units sold / yr1K
Search volume / yr+7.3%90K
Conversion rate1.1%
Avg price£14.58

Who owns the niche?

The top 5 brands hold 75% of demand, so 25% of the market is open.

25%

open market share

Brands · sellers12 · 31
Top-5 product click share51%
Open market25%
Avg brand age34 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 19 products

Sponsored placement42%
New entrants (1y)2· 0 succeeded
Avg rating4.5★
Avg reviews1,684

Top Costa Gift Set products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

£0£603£1K£2K£2K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

31

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

51%

Top 20: 100%

Open market

19%

  • Costa Coffee18%
  • Kimm & Miller17%
  • CiderPressMugs15%
  • Giftme13%
  • Generic12%
  • Monin6%

Costa Gift Set demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume90KCVR1.1%Products19Brands12Top 5 Brands75%OOS Rate15.2%Rating4.5★Reviews1,684Avg BSR#729
23K18KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 40.0×

Top Costa Gift Set search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • costa gift set33K/yr
  • costa coffee gifts20K/yr
  • costa gifts15K/yr
  • costa gift8K/yr
  • costa coffee gift set13K/yr

What reviews say buyers love and hate about Costa Gift Set

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews
Quality-Overall25%

Nice cup excellent quality would recommend

Gifting Purpose24%

Birthday present

Flavor10%

Delicious and creamy

Taste-Overall9%

Nice coffee

Value For Money8%

Well worth the cost

What buyers complain about

79% of reviews
Chunk/Clump/Collection25%

I dont know why i have lumps in this canned drink

Sweetness17%

Far too sweet for my palate

Quality-Overall17%

Cheap looking

Compatibility-Overall17%

Doesnt fit under the self serve coffee machines

Size-Overall4%

Keep in mind these bottles are smaller

Costa Gift Set return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

33%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
33%
2Leak-Proof
17%
3Quality-Overall
13%
4Heating
8%
5Warmth
8%

Common Costa Gift Set questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Costa Gift Set 44/100 on Amazon United Kingdom — Skip it. The niche generates £15K/yr across 19 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved +7.3% over the last 90 days.
Search demand for Costa Gift Set on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 40.0× the quietest.