Skip to content

Costa Gift Set

Fail

Shoppers spend only $15K a year here, so Costa Gift Set is a Fail.

Flapen Score
44
44 / 100
Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 46
Market size
£15K/yr90K searches / yr
90-day growth
+7.3%search demand this quarter
Competition
51%top-5 click share · 12 brands · 31 sellers

Flapen Score

Costa Gift Set against its category

The dotted line is the Grocery average. Past it, Costa Gift Set is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Costa Gift Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Costa Gift Set 90K times last year and spent an estimated £15K. The top 5 brands take 75% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £15K a year.

Searches, last 12 months
90K
Growth, 90 days vs prior 90
+7.3%
Conversion, latest week
1.1%
Market size, estimated
£15Ka year
Peak month
December40.0× the quietest month
Top search term
costa gift set33K searches a year

02 · Price

A sale here is worth £14.58.

Listings sell for £14.58 on average, from £4.41 to £23.39. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £14.58 that is £0 to £1K a year per listing.

Average price
£14.58under the $15 to $100 sweet spot
Price range
£4.41–£23.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

42% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 15.2% of listings are out of stock. The average listing ranks #729 within Beverage Syrups & Concentrates. It carries 1,684 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
42%
Prime listings
74%
Out of stock, average day
15.2%
Average rank
#729in Beverage Syrups & Concentrates
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,684per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Costa Gift Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£603£1K£2K£2K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

31

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

51%

Top 20: 100%

Open market

19%

  • Costa Coffee18%
  • Kimm & Miller17%
  • CiderPressMugs15%
  • Giftme13%
  • Generic12%
  • Monin6%

Demand

Costa Gift Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 40.0×

Search terms

Top Costa Gift Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • costa gift set33K/yr
  • costa coffee gifts20K/yr
  • costa gifts15K/yr
  • costa gift8K/yr
  • costa coffee gift set13K/yr

Reviews and returns

What reviews say buyers love and hate about Costa Gift Set

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Chunk/Clump/Collection25%−0.10

I dont know why i have lumps in this canned drink

Looks like lumps of milk or cream

I have just tested it and the drink has lumps in it, absolutely disgusting

Sweetness17%−0.05

Far too sweet for my palate

Quality-Overall17%+0.51

Cheap looking

Compatibility-Overall17%−0.06

Doesnt fit under the self serve coffee machines

Size-Overall4%−0.01

Keep in mind these bottles are smaller

Love

Quality-Overall25%+0.51

Nice cup excellent quality would recommend

Perfect looks good quality in a presentation box value for money

Good quality

Gifting Purpose24%+2.11

Birthday present

He loved this gift

Perfect gift

Flavor10%+0.72

Delicious and creamy

Amazing flavour

Great selection of flavours to go with your coffee

Taste-Overall9%−0.07

Nice coffee

taste amazing in a latte

Handy and tasty

Value For Money8%+0.62

Well worth the cost

Good value for money

Great value and lovely will most definetly buy again

Return

0.1% Return rate 33% Fixable by listing

Size-Overall33%▁██▁▆▁

Keep in mind these bottles are smaller

Leak-Proof17%▃▁▁▁▁█
Quality-Overall13%▁▁█▁▃▁

Cheap looking

Heating8%█▁▁▁▁▁
Warmth8%▁█▁▁▁▁

FAQ

Common Costa Gift Set questions

Answered from the same tracked data.