Costa Coffee
MaybeAn estimated 0.1% of orders come back. But prices span $2.16–$341.39, mostly outside the sweet spot, so Costa Coffee is a Maybe.
- Flapen Score
- 51 / 100Top 27% of 2,976 Grocery niches · +5 vs the category median of 4651
- Market size
- £192K/yr270K searches / yr
- 90-day growth
- +3.8%search demand this quarter
- Competition
- 40%top-5 click share · 16 brands · 260 sellers
Flapen Score
Costa Coffee against its category
The dotted line is the Grocery average. Past it, Costa Coffee is stronger. Inside it, weaker.
Market
The Costa Coffee market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Costa Coffee 270K times last year and spent an estimated £192K. The top 5 brands take 88% of clicks. Demand peaks in Jan–Oct–Dec. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 2.7% of those searches ended in a purchase.
Shoppers searched for this 270K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £192K a year.
- Searches, last 12 months
- 270K
- Growth, 90 days vs prior 90
- +3.8%
- Conversion, latest week
- 2.7%
- Market size, estimated
- £192Ka year
- Peak month
- December3.6× the quietest month
- Top search term
- costa coffee116K searches a year
02 · Price
A sale here is worth £26.47.
Listings sell for £26.47 on average, from £2.16 to £341.39. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £26.47 that is £7K to £13K a year per listing.
- Average price
- £26.47inside the $15 to $100 sweet spot
- Price range
- £2.16–£341.39
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £7K–£13K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
41% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #457 within Coffee. It carries 710 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 41%
- Prime listings
- 80%
- Out of stock, average day
- 4.2%
- Average rank
- #457in Coffee
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 710per listing
- Listings tracked
- 44
04 · Newcomers
2 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Costa Coffee products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Costa Coffee Delights Collection - Salted Caramel Latte Creamy Cappuccino Millionaires Mocha (18 Sachets Total)
- Price
- £10.06
- Rating
- 4.6/5
- Reviews
- 88
- Age
- 2y ago

Costa Instant Smooth Medium Roast Coffee 100g
- Price
- £4.27
- Rating
- 4.4/5
- Reviews
- 455
- Age
- 4y ago

Costa Premium Instant Smooth 150g
- Price
- £5.59
- Rating
- 4.3/5
- Reviews
- 9
- Age
- 1y ago

Costa Creamy Cappuccino Coffee 6x17g 102g
- Price
- £2.18
- Rating
- 4.5/5
- Reviews
- 113
- Age
- 3y ago

Costa Coffee Intense Dark Roast Instant Coffee with Finely Ground Beans 2 Tin Bundle
- Price
- £12.89
- Rating
- 4.3/5
- Reviews
- 82
- Age
- 5y ago
Trending
estimated 90-day click momentum
Costa Standard Instant Intense 190g
- Price
- £5.75
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Ray-Ban Meta (Gen 2) Wayfarer AI Glasses for Men Women 12 MP Camera 3K Ultra HD Video Open-Ear Audio Meta AI 2X Battery Life Matte Black/from Transitions Clear to Grey Lenses
- Price
- £341.39
- Rating
- 4.0/5
- Reviews
- 294
- Age
- 3mo ago

HGDGears Mens Sunglasses Polarized With UV400 Protection Driving Travel Sun Glasses for Outdoor (2pack(Blue+Reddish Orange))
- Price
- £16.59
- Rating
- 4.4/5
- Reviews
- 778
- Age
- 4y ago

Costa Coffee Smooth Medium Blend Instant Coffee 190g
- Price
- £6.91
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

Costa Coffee Intense Dark Roast Instant Coffee with Finely Ground Beans 2 Tin Bundle
- Price
- £12.89
- Rating
- 4.3/5
- Reviews
- 82
- Age
- 5y ago
Newest
by launch date
Costa Standard Instant Intense 190g
- Price
- £5.75
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Ray-Ban Meta (Gen 2) Wayfarer AI Glasses for Men Women 12 MP Camera 3K Ultra HD Video Open-Ear Audio Meta AI 2X Battery Life Matte Black/from Transitions Clear to Grey Lenses
- Price
- £341.39
- Rating
- 4.0/5
- Reviews
- 294
- Age
- 3mo ago

Costa Coffee Smooth Medium Blend Instant Coffee 190g
- Price
- £6.91
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

Costa Premium Instant Smooth 150g
- Price
- £5.59
- Rating
- 4.3/5
- Reviews
- 9
- Age
- 1y ago

Coffee Sachets Bundle with Costa Coffee Salted Caramel Latte Sachets (6 x 17g) 2 Pack + Brightdale Kitchen Booklet
- Price
- £10.02
- Rating
- 4.5/5
- Reviews
- 12
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 40% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 rising
Sellers
260
Est. top-5 brand share
88%
Top 20: 100%
Est. top-5 click share
40%
Top 20: 79%
Open market
10%
- Costa Coffee63%
- Cc1st Customers Come 1st11%
- Sweet Things6%
- Tassimo4%
- VABE UK4%
- Meta2%
- Open — no brand owns it (10 brands, 10%)
Demand
Costa Coffee search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Dec · busiest ÷ quietest = 3.6×
Search terms
Top Costa Coffee search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- costa coffee116K/yr
- costa77K/yr
- costa coffee sachets30K/yr
- costa instant coffee9K/yr
- costa latte sachets8K/yr
- costa coffee instant5K/yr
- costa cappuccino7K/yr
- costa sachets8K/yr
- coffee costa6K/yr
- costa cappuccino sachets5K/yr
Reviews and returns
What reviews say buyers love and hate about Costa Coffee
We read the reviews and the return reasons for every product selling here.
“Price is a bit high”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Costa Coffee questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









