costa coffee
Worth a lookShows low returns (0.1%), but prices mostly outside the sweet spot ($2.16–$341.39) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible£26.47avg listing price — sweet spot $15–$100
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Review moat
Good709.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£192K£192K/yr · 270K searches
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Growth
Okay+3.8%90-day search growth — must beat 0% to launch
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Price range
Okay£2.16–£341.39cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, costa coffee is a £192K/yr Amazon United Kingdom market (270K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jan–Oct–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
costa coffee market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- £331K–£397K
- units × avg price
- Conversion rate
- 2.7%
- Avg BSR
- #457
- Page quality
- 0%
- Prime
- 80%
- Sponsored
- 41%
- Out of stock
- 4.2%
- Avg brand age
- 52 months
- Avg seller age
- 157 days
Competition & brand share
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.Brands
16 rising
Sellers
260
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
40%
Top 20: 79%
Open market
10%
- Costa Coffee63%
- Cc1st Customers Come 1st11%
- Sweet Things6%
- Tassimo4%
- VABE UK4%
- Meta2%
- Open — no brand owns it (10 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.8% search growth over the last 90 days.Peak months: Jan, Oct, Dec · busiest ÷ quietest = 3.6×
Top costa coffee search terms
- costa coffee116K/yr
- costa77K/yr
- costa coffee sachets30K/yr
- costa instant coffee9K/yr
- costa latte sachets8K/yr
- costa coffee instant5K/yr
- costa cappuccino7K/yr
- costa sachets8K/yr
- coffee costa6K/yr
- costa cappuccino sachets5K/yr
Top costa coffee products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Costa Coffee Delights Collection - Salted Caramel Latte Creamy Cappuccino Millionaires Mocha (18 Sachets Total)
Cc1st Customers Come 1st£10.064.6★88 rev
Costa Instant Smooth Medium Roast Coffee 100g
Costa Coffee£4.274.4★455 rev
Costa Premium Instant Smooth 150g
Costa Coffee£5.594.3★9 rev
Costa Creamy Cappuccino Coffee 6x17g 102g
Costa Coffee£2.184.5★113 rev
Costa Coffee Intense Dark Roast Instant Coffee with Finely Ground Beans 2 Tin Bundle
Sweet Things£12.894.3★82 rev
Newest
by launch date
Costa Standard Instant Intense 190g
Costa Coffee£5.750 rev
Ray-Ban Meta (Gen 2) Wayfarer AI Glasses for Men Women 12 MP Camera 3K Ultra HD Video Open-Ear Audio Meta AI 2X Battery Life Matte Black/from Transitions Clear to Grey Lenses
Meta£341.39294 rev
Costa Coffee Smooth Medium Blend Instant Coffee 190g
Costa Coffee£6.910 rev
Costa Premium Instant Smooth 150g
Costa Coffee£5.599 rev
Coffee Sachets Bundle with Costa Coffee Salted Caramel Latte Sachets (6 x 17g) 2 Pack + Brightdale Kitchen Booklet
Brightdale£10.0212 rev
Trending
90-day click momentumCosta Standard Instant Intense 190g
Costa Coffee£5.750.0★
Ray-Ban Meta (Gen 2) Wayfarer AI Glasses for Men Women 12 MP Camera 3K Ultra HD Video Open-Ear Audio Meta AI 2X Battery Life Matte Black/from Transitions Clear to Grey Lenses
Meta£341.394.0★
HGDGears Mens Sunglasses Polarized With UV400 Protection Driving Travel Sun Glasses for Outdoor (2pack(Blue+Reddish Orange))
HGDGears£16.594.4★
Costa Coffee Smooth Medium Blend Instant Coffee 190g
Costa Coffee£6.910.0★
Costa Coffee Intense Dark Roast Instant Coffee with Finely Ground Beans 2 Tin Bundle
Sweet Things£12.894.3★
What buyers say about costa coffee
What buyers praise and complain about, mined from review topics.What buyers love
“Good taste”
“Excellent value for money”
“Excellent quality”
“Caffeine”
“Delicious and creamy”
“as advertised”
“Smooth and tasty”
“Fits perfect”
“Very useful”
“Comfortable”
What buyers complain about
“Price is a bit high”
“Taste not good”
“the control quality needs to be better”
“bit too sweet”
“Misleading”
“DO NOT WORK AS SUNGLASSES Not good at all very cheap materials”
“I dont know why i have lumps in this canned drink”
“Not as sturdy as expected”
“the coffee all ran out”
“when I opened it the smell was awful”
Top return reasons
Common questions
- Is costa coffee profitable to sell on Amazon United Kingdom?
- The niche generates £192K/yr across 44 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is +3.8%. Flapen's verdict: Worth a look (51/100).
- How competitive is the costa coffee niche?
- 16 brands and 260 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in costa coffee?
- Top complaints mined from reviews: Value For Money, Taste-Overall, Quality-Overall. The return rate is 0.1%.
- When does demand for costa coffee peak?
- Demand peaks in Jan–Oct–Dec; the busiest month runs 3.6× the quietest.
- What does it cost to enter the costa coffee niche?
- Listings span £2.16–£341.39; the average listing price is £26.47 (sweet spot $15–$100). The average incumbent carries 710 reviews — the moat a new listing must climb.