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Costa Coffee

Maybe

An estimated 0.1% of orders come back. But prices span $2.16–$341.39, mostly outside the sweet spot, so Costa Coffee is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 2,976 Grocery niches · +5 vs the category median of 46
Market size
£192K/yr270K searches / yr
90-day growth
+3.8%search demand this quarter
Competition
40%top-5 click share · 16 brands · 260 sellers

Flapen Score

Costa Coffee against its category

The dotted line is the Grocery average. Past it, Costa Coffee is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Costa Coffee market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Costa Coffee 270K times last year and spent an estimated £192K. The top 5 brands take 88% of clicks. Demand peaks in Jan–Oct–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 270K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £192K a year.

Searches, last 12 months
270K
Growth, 90 days vs prior 90
+3.8%
Conversion, latest week
2.7%
Market size, estimated
£192Ka year
Peak month
December3.6× the quietest month
Top search term
costa coffee116K searches a year

02 · Price

A sale here is worth £26.47.

Listings sell for £26.47 on average, from £2.16 to £341.39. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £26.47 that is £7K to £13K a year per listing.

Average price
£26.47inside the $15 to $100 sweet spot
Price range
£2.16–£341.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£7K–£13K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

41% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #457 within Coffee. It carries 710 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
41%
Prime listings
80%
Out of stock, average day
4.2%
Average rank
#457in Coffee
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
710per listing
Listings tracked
44

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
52 months

Products

Top Costa Coffee products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 40% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£17K£23K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

16 rising

Sellers

260

Est. top-5 brand share

88%

Top 20: 100%

Est. top-5 click share

40%

Top 20: 79%

Open market

10%

  • Costa Coffee63%
  • Cc1st Customers Come 1st11%
  • Sweet Things6%
  • Tassimo4%
  • VABE UK4%
  • Meta2%
  • Open — no brand owns it (10 brands, 10%)

Demand

Costa Coffee search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Dec · busiest ÷ quietest = 3.6×

Search terms

Top Costa Coffee search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • costa coffee116K/yr
  • costa77K/yr
  • costa coffee sachets30K/yr
  • costa instant coffee9K/yr
  • costa latte sachets8K/yr
  • costa coffee instant5K/yr
  • costa cappuccino7K/yr
  • costa sachets8K/yr
  • coffee costa6K/yr
  • costa cappuccino sachets5K/yr

Reviews and returns

What reviews say buyers love and hate about Costa Coffee

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Taste-Overall”
21%of negative reviews mention “Value For Money”
0.1%of orders come back
“Price is a bit high”
A buyer, on “Value For Money”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Costa Coffee questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data