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Costa Coffee

Maybe

Returns run at only 0.1% of orders. But prices span $2.16–$341.39, mostly outside the sweet spot, so Costa Coffee is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 2,976 Grocery niches · +5 vs the category median of 46
Market size
£192K/yr270K searches / yr
90-day growth
+3.8%search demand this quarter
Competition
40%top-5 click share · 16 brands · 260 sellers

Flapen Score

Costa Coffee against its category

The dotted line is the Grocery average. Past it, Costa Coffee is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Costa Coffee market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Costa Coffee 270K times last year and spent an estimated £192K. The top 5 brands take 88% of clicks. Demand peaks in Jan–Oct–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

2.7% of searches ended in a purchase last week.

Shoppers searched for this 270K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £192K a year.

Searches, last 12 months
270K
Growth, 90 days vs prior 90
+3.8%
Conversion, latest week
2.7%
Market size, estimated
£192Ka year
Peak month
December3.6× the quietest month
Top search term
costa coffee116K searches a year

02 · Price

A sale here is worth £26.47.

Listings sell for £26.47 on average, from £2.16 to £341.39. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £26.47 that is £7K to £13K a year per listing.

Average price
£26.47inside the $15 to $100 sweet spot
Price range
£2.16–£341.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£7K–£13K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

41% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #457 within Coffee. It carries 710 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
41%
Prime listings
80%
Out of stock, average day
4.2%
Average rank
#457in Coffee
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
710per listing
Listings tracked
44

04 · Newcomers

Amazon counts 2 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
52 months

Products

Top Costa Coffee products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£17K£23K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

16 rising

Sellers

260

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

40%

Top 20: 79%

Open market

10%

  • Costa Coffee63%
  • Cc1st Customers Come 1st11%
  • Sweet Things6%
  • Tassimo4%
  • VABE UK4%
  • Meta2%
  • Open — no brand owns it (10 brands, 10%)

Demand

Costa Coffee search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Dec · busiest ÷ quietest = 3.6×

Search terms

Top Costa Coffee search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • costa coffee116K/yr
  • costa77K/yr
  • costa coffee sachets30K/yr
  • costa instant coffee9K/yr
  • costa latte sachets8K/yr
  • costa coffee instant5K/yr
  • costa cappuccino7K/yr
  • costa sachets8K/yr
  • coffee costa6K/yr
  • costa cappuccino sachets5K/yr

Reviews and returns

What reviews say buyers love and hate about Costa Coffee

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money21%+1.84

Price is a bit high

Overpriced

Too expensive

Taste-Overall17%+0.66

Taste not good

for me thats not very strong thats probably personal taste I will buy again

the taste might be weaker for my liking

Quality-Overall6%

the control quality needs to be better

Cheap

it's just terrible

Sweetness5%−0.07

bit too sweet

the sweetness is less noticeable when served chilled

these are too sweet

Advertised Vs Actual Product4%

Misleading

it should be in the description

Love

Taste-Overall27%+0.66

Good taste

The coffees are delicious

Smooth taste

Value For Money27%+1.84

Excellent value for money

Great deal

Value for money

Quality-Overall10%

Excellent quality

Quality coffee

Good quality coffee

Caffeine Content9%+0.53

Caffeine

You get a nice big mug full, smells amazing, it tastes great and has plenty of caffeine

Good coffee

Flavor6%+0.50

Delicious and creamy

A really pleasant flavor

The flavour is well balanced

Return

0.1% Return rate 63% Fixable by listing

Size-Overall44%▂▄█▇▄▄
Quality-Overall6%▁▁█▁▅▅

the control quality needs to be better

Cheap

it's just terrible

Functionality-Overall6%▁▁▁▅▃█
Color5%▁▁▇▁█▄
Connectivity-Overall5%▁▁▁▅▅█

FAQ

Common Costa Coffee questions

Answered from the same tracked data.