Costa Coffee
MaybeReturns run at only 0.1% of orders. But prices span $2.16–$341.39, mostly outside the sweet spot, so Costa Coffee is a Maybe.
- Flapen Score
- 51 / 100Top 27% of 2,976 Grocery niches · +5 vs the category median of 4651
- Market size
- £192K/yr270K searches / yr
- 90-day growth
- +3.8%search demand this quarter
- Competition
- 40%top-5 click share · 16 brands · 260 sellers
Flapen Score
Costa Coffee against its category
The dotted line is the Grocery average. Past it, Costa Coffee is stronger. Inside it, weaker.
Market
The Costa Coffee market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Costa Coffee 270K times last year and spent an estimated £192K. The top 5 brands take 88% of clicks. Demand peaks in Jan–Oct–Dec. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
2.7% of searches ended in a purchase last week.
Shoppers searched for this 270K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £192K a year.
- Searches, last 12 months
- 270K
- Growth, 90 days vs prior 90
- +3.8%
- Conversion, latest week
- 2.7%
- Market size, estimated
- £192Ka year
- Peak month
- December3.6× the quietest month
- Top search term
- costa coffee116K searches a year
02 · Price
A sale here is worth £26.47.
Listings sell for £26.47 on average, from £2.16 to £341.39. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £26.47 that is £7K to £13K a year per listing.
- Average price
- £26.47inside the $15 to $100 sweet spot
- Price range
- £2.16–£341.39
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £7K–£13K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
41% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #457 within Coffee. It carries 710 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 41%
- Prime listings
- 80%
- Out of stock, average day
- 4.2%
- Average rank
- #457in Coffee
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 710per listing
- Listings tracked
- 44
04 · Newcomers
Amazon counts 2 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Costa Coffee products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Costa Coffee Delights Collection - Salted Caramel Latte Creamy Cappuccino Millionaires Mocha (18 Sachets Total)
- Price
- £10.06
- Rating
- 4.6/5
- Reviews
- 88
- Age
- 2y ago

Costa Instant Smooth Medium Roast Coffee 100g
- Price
- £4.27
- Rating
- 4.4/5
- Reviews
- 455
- Age
- 4y ago

Costa Premium Instant Smooth 150g
- Price
- £5.59
- Rating
- 4.3/5
- Reviews
- 9
- Age
- 1y ago

Costa Creamy Cappuccino Coffee 6x17g 102g
- Price
- £2.18
- Rating
- 4.5/5
- Reviews
- 113
- Age
- 3y ago

Costa Coffee Intense Dark Roast Instant Coffee with Finely Ground Beans 2 Tin Bundle
- Price
- £12.89
- Rating
- 4.3/5
- Reviews
- 82
- Age
- 5y ago
Trending
90-day click momentum
Costa Standard Instant Intense 190g
- Price
- £5.75
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Ray-Ban Meta (Gen 2) Wayfarer AI Glasses for Men Women 12 MP Camera 3K Ultra HD Video Open-Ear Audio Meta AI 2X Battery Life Matte Black/from Transitions Clear to Grey Lenses
- Price
- £341.39
- Rating
- 4.0/5
- Reviews
- 294
- Age
- 3mo ago

HGDGears Mens Sunglasses Polarized With UV400 Protection Driving Travel Sun Glasses for Outdoor (2pack(Blue+Reddish Orange))
- Price
- £16.59
- Rating
- 4.4/5
- Reviews
- 778
- Age
- 4y ago

Costa Coffee Smooth Medium Blend Instant Coffee 190g
- Price
- £6.91
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

Costa Coffee Intense Dark Roast Instant Coffee with Finely Ground Beans 2 Tin Bundle
- Price
- £12.89
- Rating
- 4.3/5
- Reviews
- 82
- Age
- 5y ago
Newest
by launch date
Costa Standard Instant Intense 190g
- Price
- £5.75
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Ray-Ban Meta (Gen 2) Wayfarer AI Glasses for Men Women 12 MP Camera 3K Ultra HD Video Open-Ear Audio Meta AI 2X Battery Life Matte Black/from Transitions Clear to Grey Lenses
- Price
- £341.39
- Rating
- 4.0/5
- Reviews
- 294
- Age
- 3mo ago

Costa Coffee Smooth Medium Blend Instant Coffee 190g
- Price
- £6.91
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

Costa Premium Instant Smooth 150g
- Price
- £5.59
- Rating
- 4.3/5
- Reviews
- 9
- Age
- 1y ago

Coffee Sachets Bundle with Costa Coffee Salted Caramel Latte Sachets (6 x 17g) 2 Pack + Brightdale Kitchen Booklet
- Price
- £10.02
- Rating
- 4.5/5
- Reviews
- 12
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 rising
Sellers
260
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
40%
Top 20: 79%
Open market
10%
- Costa Coffee63%
- Cc1st Customers Come 1st11%
- Sweet Things6%
- Tassimo4%
- VABE UK4%
- Meta2%
- Open — no brand owns it (10 brands, 10%)
Demand
Costa Coffee search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Dec · busiest ÷ quietest = 3.6×
Search terms
Top Costa Coffee search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- costa coffee116K/yr
- costa77K/yr
- costa coffee sachets30K/yr
- costa instant coffee9K/yr
- costa latte sachets8K/yr
- costa coffee instant5K/yr
- costa cappuccino7K/yr
- costa sachets8K/yr
- coffee costa6K/yr
- costa cappuccino sachets5K/yr
Reviews and returns
What reviews say buyers love and hate about Costa Coffee
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Price is a bit high
Overpriced
Too expensive
Taste not good
for me thats not very strong thats probably personal taste I will buy again
the taste might be weaker for my liking
the control quality needs to be better
Cheap
it's just terrible
bit too sweet
the sweetness is less noticeable when served chilled
these are too sweet
Misleading
it should be in the description
Love
Good taste
The coffees are delicious
Smooth taste
Excellent value for money
Great deal
Value for money
Excellent quality
Quality coffee
Good quality coffee
Caffeine
You get a nice big mug full, smells amazing, it tastes great and has plenty of caffeine
Good coffee
Delicious and creamy
A really pleasant flavor
The flavour is well balanced
Return
0.1% Return rate 63% Fixable by listing
the control quality needs to be better
Cheap
it's just terrible
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Costa Coffee questions
Answered from the same tracked data.









