How competitive is the Costa Coffee niche on Amazon United Kingdom?

16 brands and 260 sellers compete in Costa Coffee on Amazon United Kingdom. The top 5 Costa Coffee products take 40% of clicks and its top 5 brands hold 88% of demand.

What do buyers complain about in Costa Coffee?

Costa Coffee buyers on Amazon United Kingdom complain most about Value For Money, Taste-Overall, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Costa Coffee niche?

Costa Coffee sells for £26.47 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £2.16–£341.39. The average incumbent carries 710 reviews — the moat a new listing must climb.

Costa Coffee

Costa Coffee shows low returns (0.1%), but prices mostly outside the sweet spot ($2.16–$341.39) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Costa Coffee profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Costa Coffee is a £192K/yr Amazon United Kingdom market (270K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jan–Oct–Dec. Verdict: Worth a look — 51/100.

Costa Coffee: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +3.8% over the last 90 days and 2.7% of searches end in a purchase.

£192K

revenue / yr

Units sold / yr15K

Search volume / yr+3.8%270K

Conversion rate2.7%

Avg price£26.47

Who owns the niche?

The top 5 brands hold 88% of demand, so 12% of the market is open.

12%

open market share

Brands · sellers16 · 260

Top-5 product click share40%

Open market12%

Avg brand age52 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 44 products

Top Costa Coffee products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Costa Coffee Delights Collection - Salted Caramel Latte Creamy Cappuccino Millionaires Mocha (18 Sachets Total)

Price: £10.06
Rating: 4.6/5
Reviews: 88
Age: 2y ago

Costa Instant Smooth Medium Roast Coffee 100g

Price: £4.27
Rating: 4.4/5
Reviews: 455
Age: 4y ago

Costa Premium Instant Smooth 150g

Price: £5.59
Rating: 4.3/5
Reviews: 9
Age: 1y ago

Costa Creamy Cappuccino Coffee 6x17g 102g

Price: £2.18
Rating: 4.5/5
Reviews: 113
Age: 3y ago

Costa Coffee Intense Dark Roast Instant Coffee with Finely Ground Beans 2 Tin Bundle

Price: £12.89
Rating: 4.3/5
Reviews: 82
Age: 5y ago

Newest

by launch date

Costa Standard Instant Intense 190g

Price: £5.75
Rating: 0.0/5
Reviews: 0
Age: 2mo ago

Ray-Ban Meta (Gen 2) Wayfarer AI Glasses for Men Women 12 MP Camera 3K Ultra HD Video Open-Ear Audio Meta AI 2X Battery Life Matte Black/from Transitions Clear to Grey Lenses

Price: £341.39
Rating: 4.0/5
Reviews: 294
Age: 3mo ago

Costa Coffee Smooth Medium Blend Instant Coffee 190g

Price: £6.91
Rating: 0.0/5
Reviews: 0
Age: 5mo ago

Costa Premium Instant Smooth 150g

Price: £5.59
Rating: 4.3/5
Reviews: 9
Age: 1y ago

Coffee Sachets Bundle with Costa Coffee Salted Caramel Latte Sachets (6 x 17g) 2 Pack + Brightdale Kitchen Booklet

Price: £10.02
Rating: 4.5/5
Reviews: 12
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

16 rising

Sellers

260

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

40%

Top 20: 79%

Open market

10%

Costa Coffee63%
Cc1st Customers Come 1st11%
Sweet Things6%
Tassimo4%
VABE UK4%
Meta2%
Open — no brand owns it (10 brands, 10%)

Costa Coffee demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume270KCVR2.7%Products44Brands16Top 5 Brands88%OOS Rate4.2%Rating4.5★Reviews710Avg BSR#457

Peak months: Jan, Oct, Dec · busiest ÷ quietest = 3.6×

Top Costa Coffee search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

costa coffee116K/yr +2.7%3.6% conv.
costa77K/yr +10.9%2.0% conv.
costa coffee sachets30K/yr -10.3%2.7% conv.
costa instant coffee9K/yr +11.2%1.5% conv.
costa latte sachets8K/yr +34.1%0.9% conv.
costa coffee instant5K/yr +61.7%2.1% conv.
costa cappuccino7K/yr -21.6%3.6% conv.
costa sachets8K/yr -10.2%2.2% conv.
coffee costa6K/yr -5.1%3.5% conv.
costa cappuccino sachets5K/yr -12.6%3.8% conv.

What reviews say buyers love and hate about Costa Coffee

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews

Taste-Overall27%

“Good taste”

Value For Money27%

“Excellent value for money”

Quality-Overall10%

“Excellent quality”

Caffeine Content9%

“Caffeine”

Flavor6%

“Delicious and creamy”

What buyers complain about

68% of reviews

Value For Money21%

“Price is a bit high”

Taste-Overall17%

“Taste not good”

Quality-Overall6%

“the control quality needs to be better”

Sweetness5%

“bit too sweet”

Advertised Vs Actual Product4%

“Misleading”

Costa Coffee return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

63%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

44%

2Quality-Overall

3Functionality-Overall

4Color

5Connectivity-Overall

Common Costa Coffee questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Costa Coffee 51/100 on Amazon United Kingdom — Worth a look. The niche generates £192K/yr across 44 tracked products. 2 of 5 products launched in the last 360 days are still selling. Search demand moved +3.8% over the last 90 days.