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Cortado Dolce Gusto Pods

Fail

The top 5 brands take 100% of clicks, so Cortado Dolce Gusto Pods is a Fail.

Flapen Score
41
41 / 100
Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 46
Market size
£80K/yr19K searches / yr
90-day growth
-2.5%search demand this quarter
Competition
83%top-5 click share · 3 brands · 34 sellers

Flapen Score

Cortado Dolce Gusto Pods against its category

The dotted line is the Grocery average. Past it, Cortado Dolce Gusto Pods is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cortado Dolce Gusto Pods market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cortado Dolce Gusto Pods 19K times last year and spent an estimated £80K. All 3 brands take every click. Flapen scores it 41 out of 100, a Fail.

01 · Demand

22.7% of searches ended in a purchase last week.

Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 22.7% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £80K a year.

Searches, last 12 months
19K
Growth, 90 days vs prior 90
-2.5%
Conversion, latest week
22.7%
Market size, estimated
£80Ka year
Peak month
June1.4× the quietest month
Top search term
cortado dolce gusto pods8K searches a year

02 · Price

A sale here is worth £18.39.

Listings sell for £18.39 on average, from £3.97 to £29.74. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 500 to 750 of them. At £18.39 that is £9K to £14K a year per listing.

Average price
£18.39inside the $15 to $100 sweet spot
Price range
£3.97–£29.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
500–750
Revenue per listing a year
£9K–£14K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

30% of listings pay for placement with sponsored ads. 20% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #421 within Coffee. It carries 474 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
30%
Prime listings
20%
Out of stock, average day
0.0%
Average rank
#421in Coffee
Average rating
4.73 starsAmazon United Kingdom average 4.36 stars
Average reviews
474per listing
Listings tracked
10

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Cortado Dolce Gusto Pods products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

£0£12K£24K£36K£48K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

34

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • Nescafé Dolce Gusto89%
  • Tassimo8%
  • Generic3%
  • Open — no brand owns it (0%)

Demand

Cortado Dolce Gusto Pods search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Spike '25Black Friday '25Spike '26JulAugSepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Cortado Dolce Gusto Pods search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cortado dolce gusto pods8K/yr
  • cortado6K/yr
  • dolce gusto cortado3K/yr
  • dolce gusto cortado coffee pods3K/yr

Reviews and returns

What reviews say buyers love and hate about Cortado Dolce Gusto Pods

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money17%+2.03

Much too expensive given the poor quality coffee

price has gone up too much recently

Flavor17%−0.01

Creamy taste thats not strong

Unpleasant sterilised milk flavour

Chunk/Clump/Collection13%+0.71

Cortado

Taste-Overall13%−0.02

didn't enjoy the coffee

Size-Overall13%−0.14

Too small

too small

smaller

Love

Taste-Overall41%−0.02

Lovely coffee

Excellent taste

Tasty coffee

Flavor17%−0.01

Great flavour

It has a lovely flavour

everyone loves the flavour

Value For Money12%+2.03

Excellent value

excellent value

Good value

Caffeine Content11%−0.13

Great coffee

Nice creamy coffee ☕ Very nice tasting coffee not too strong

Nice coffee

Quality-Overall9%+0.39

Excellent quality

Good quality

Quality

FAQ

Common Cortado Dolce Gusto Pods questions

Answered from the same tracked data.