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Coronation Tea Caddy

Fail

Demand is soft, at -27.6% this quarter, so Coronation Tea Caddy is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£80K/yr338K searches / yr
90-day growth
-27.6%search demand this quarter
Competition
41%top-5 click share · 20 brands · 56 sellers

Flapen Score

Coronation Tea Caddy against its category

The dotted line is the Grocery average. Past it, Coronation Tea Caddy is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coronation Tea Caddy market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Coronation Tea Caddy 338K times last year and spent an estimated £80K. The top 5 brands take 65% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 338K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -27.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £80K a year.

Searches, last 12 months
338K
Growth, 90 days vs prior 90
-27.6%
Conversion, latest week
3.0%
Market size, estimated
£80Ka year
Peak month
December1.9× the quietest month
Top search term
tea caddy134K searches a year

02 · Price

A sale here is worth £7.84.

Listings sell for £7.84 on average, from £3.08 to £17.20. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £7.84 that is £784 to £2K a year per listing.

Average price
£7.84under the $15 to $100 sweet spot
Price range
£3.08–£17.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£784–£2K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #321 within Tea. It carries 616 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
89%
Out of stock, average day
6.0%
Average rank
#321in Tea
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
616per listing
Listings tracked
37

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Coronation Tea Caddy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£16K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

56

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

41%

Top 20: 79%

Open market

29%

  • New English Teas21%
  • Elite Gift Boxes21%
  • Typhoon9%
  • KitchenCraft7%
  • Really Nice7%
  • Twinings6%

Demand

Coronation Tea Caddy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Coronation Tea Caddy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tea caddy134K/yr
  • tea caddy for tea bags50K/yr
  • tea tin48K/yr
  • tea caddy for loose tea27K/yr
  • tea caddies19K/yr
  • tea tins15K/yr
  • loose tea storage9K/yr
  • tea caddy tin10K/yr
  • tea bag caddy7K/yr
  • tea tins storage8K/yr

Reviews and returns

What reviews say buyers love and hate about Coronation Tea Caddy

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall59%−0.34

doesn't fit well

Lid too loose

They are small

Quality-Overall6%+0.44

cheap crap

Damaged goods

Value For Money5%+0.61

Not worth the cost

totally not worth the price

otherwise too pricy

Taste-Overall3%−0.06

Threw the tea as it was tasteless and weak

Advertised Vs Actual Product3%

judt wish it was as shown

The advert is very misleading be aware

Ad is misleading on capacity

Love

Size-Overall15%−0.34

its the perfect size

Nice compact size

such a convenient size

Quality-Overall14%+0.44

They are of a great build quality

Nice Quality tea

Good quality

Gifting Purpose12%+1.02

Cute gift

thoughtful gift ideas

Beautiful gift

Design-Overall9%+0.47

The design is beautiful

Attractive design

Sturdy design

Advertised Vs Actual Product6%

Just what I was looking for

Exactly as advertised

Exactly as described

Return

0.4% Return rate 82% Fixable by listing

Size-Overall70%▅▇██▆▅

doesn't fit well

Lid too loose

They are small

Color7%▄▃▁▁█▁
Ease Of Use3%▆█▁▁▂▂

is not practical for everyday use

Defective Material/Parts3%▅▁▁▁▁█
Quality-Overall3%▁▃█▁▁▇

cheap crap

Damaged goods

FAQ

Common Coronation Tea Caddy questions

Answered from the same tracked data.