cornish pasty
Worth a lookShows searches that convert (19.9% search→purchase), but brand-locked demand (top 5 brands take 90% of clicks) keeps it on the watch list.
Conversion
Incredible19.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Good680.53avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good£13.22avg listing price — sweet spot $15–$100
Price range
Good£1.74–£29.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£130K£130K/yr · 49K searches
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Growth
Okay+2.2%90-day search growth — must beat 0% to launch
Brand share
Okay90%top-5 brand share — brands hold most of the demand
According to Flapen's Amazon United Kingdom niche tracking, cornish pasty is a £130K/yr Amazon United Kingdom market (49K searches/yr). The top 5 brands hold 90% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
cornish pasty market data
- Units sold / yr
- 10K–13K
- avg 500–750/product
- Revenue / yr
- £132K–£165K
- units × avg price
- Conversion rate
- 19.9%
- Avg BSR
- #296
- Page quality
- 0%
- Prime
- 58%
- Sponsored
- 42%
- Out of stock
- 0.8%
- Avg brand age
- 69 months
- Avg seller age
- 200 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
38
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
6%
- Ginsters39%
- Morrisons33%
- The Cornish Hamper Store7%
- Cornish Hampers & Gifts6%
- Marielle5%
- XJSGS4%
- Open — no brand owns it (2 brands, 6%)
Demand
Weekly Amazon search volume, last 12 weeks — +2.2% search growth over the last 90 days.Top cornish pasty products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Morrisons 4 Cornish Pasties
Morrisons£3.144.4★1,763 rev
Ginsters Cornish Pasties 4x130g
Ginsters£4.084.5★290 rev
Ginsters Original Cornish Pasty 227g
Ginsters£2.374.5★545 rev
Ginsters Original Cornish Pasty 130g
Ginsters£1.745.0★3 rev
3 x Traditional Cornish Steak Pasties | Pre-Baked & Ready to Eat | Pasty Gift Hamper for Dad Cornwall Lovers Birthdays | Pasties by Post
The Cornish Hamper Store£18.704.3★63 rev
Newest
by launch dateGinsters Original Cornish Pasty 130g
Ginsters£1.743 rev
Breasties Grippies Reusable Silicone Nipple Covers Adhesive Free Nipple Pasties No Show Nippies Breast Petals with Travel Case | Honey AA-A Cups
Breasties£17.3297 rev
6 x Medium Gourmet Steak Cornish Pasties - Authentic Handmade Traditional Cornish Steak Pasties - Perfect for Lunch Snacks or Gifts
The Cornish Company£23.9513 rev
Cornish Hampers & Gifts 4x Traditional Gourmet Cornish Steak Pasties - Elegant Packaging - Great As A Gift - Pasty Hamper - Birthdays Anniversary & Special Occasions
Cornish Hampers & Gifts£23.2570 rev
Cornish Hampers & Gifts 8x Traditional Gourmet Cornish Steak Pasties - Elegant Packaging - Great As A Gift - Pasty Hamper - Birthdays Anniversary & Special Occasions
Cornish Hampers & Gifts£29.9040 rev
Trending
90-day click momentum
Ginsters Cornish Cheddar & Caramelised Onion Pasty 180g
Ginsters£2.364.2★
XJSGS Nipple Covers Nipple Pasties Invisible Silicone Nipple Cover Reusable Adhesive Nipple Stickers(2pairs)
XJSGS£5.354.3★
XJSGS Nipple Covers Womens Pasties Invisible Silicone Nipple Stickers (Brown-4pairs)
XJSGS£7.874.3★
Ginsters Original Cornish Pasty 130g
Ginsters£1.745.0★
Breasties Grippies Reusable Silicone Nipple Covers Adhesive Free Nipple Pasties No Show Nippies Breast Petals with Travel Case | Honey AA-A Cups
Breasties£17.323.6★
What buyers say about cornish pasty
What buyers praise and complain about, mined from review topics.What buyers love
“The tea was amazing”
“Ideal gift”
“Good quality food”
“Good value”
“Fresh”
“Nice potato in pastry”
“nice with a bit of brown sauce”
“crisp pastry”
“It was nice a bit dry”
“great size”
What buyers complain about
“Lacking any discernible pepper”
“Overpriced”
“Don't taste that good”
“dry 2 fell apart didn't enjoy”
“Be wary it is extremely over-priced for the quality contained within”
“Recipient thought pastry edging was too thick”
“they was frozen”
“Burnt before half the applied cooking time”
“I did not find them sticky enough as they started to slip down”
“box is not like the picture”
Top return reasons
Common questions
- Is cornish pasty profitable to sell on Amazon United Kingdom?
- The niche generates £130K/yr across 19 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +2.2%. Flapen's verdict: Worth a look (51/100).
- How competitive is the cornish pasty niche?
- 8 brands and 38 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in cornish pasty?
- Top complaints mined from reviews: Spiciness, Value For Money, Taste-Overall. The return rate is 0.1%.
- What does it cost to enter the cornish pasty niche?
- Listings span £1.74–£29.90; the average listing price is £13.22 (sweet spot $15–$100). The average incumbent carries 681 reviews — the moat a new listing must climb.