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Cornish Pasty

Maybe

Buyers convert on 19.9% of searches. But the top 5 brands take 90% of clicks, so Cornish Pasty is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 2,976 Grocery niches · +5 vs the category median of 46
Market size
£130K/yr49K searches / yr
90-day growth
+2.2%search demand this quarter
Competition
68%top-5 click share · 8 brands · 38 sellers

Flapen Score

Cornish Pasty against its category

The dotted line is the Grocery average. Past it, Cornish Pasty is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cornish Pasty market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cornish Pasty 49K times last year and spent an estimated £130K. The top 5 brands take 90% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

19.9% of searches ended in a purchase last week.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.9% of those searches ended in a purchase. Searches in the last 90 days moved +2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £130K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
+2.2%
Conversion, latest week
19.9%
Market size, estimated
£130Ka year
Top search term
cornish pasties29K searches a year

02 · Price

A sale here is worth £13.22.

Listings sell for £13.22 on average, from £1.74 to £29.90. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £13.22 that is £7K to £10K a year per listing.

Average price
£13.22under the $15 to $100 sweet spot
Price range
£1.74–£29.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£7K–£10K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

42% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #296 within Snack Foods. It carries 681 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
42%
Prime listings
58%
Out of stock, average day
0.8%
Average rank
#296in Snack Foods
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
681per listing
Listings tracked
19

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
69 months

Products

Top Cornish Pasty products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£13K£26K£39K£52K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

38

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

6%

  • Ginsters39%
  • Morrisons33%
  • The Cornish Hamper Store7%
  • Cornish Hampers & Gifts6%
  • Marielle5%
  • XJSGS4%
  • Open — no brand owns it (2 brands, 6%)

Demand

Cornish Pasty search demand

Weekly searches over the year. Pick a range.

2K2KSpike '26May '26May '26May '26Jun '26Jun '26Jul '26

Reviews and returns

What reviews say buyers love and hate about Cornish Pasty

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Spiciness13%−0.11

Lacking any discernible pepper

Not like they used to be, pepper is excessive and ruins it

Still too peppery

Value For Money13%−0.03

Overpriced

a waste of money

bit overpriced tbh

Taste-Overall11%+2.39

Don't taste that good

I found them tasteless

So dry and tasteless

Moist/Dry8%−0.10

dry 2 fell apart didn't enjoy

A bit dry

So dry and tasteless

Quality-Overall7%

Be wary it is extremely over-priced for the quality contained within

Quality not as expected

Mediocre

Love

Taste-Overall43%+2.39

The tea was amazing

Taste delicious

Wonderful treat

Gifting Purpose16%+1.69

Ideal gift

Brilliant gift

Special gift

Quality-Overall10%

Good quality food

Good quality

A great variety as well

Value For Money9%−0.03

Good value

Good value for money

Excellent value for money

Freshness5%+0.22

Fresh

baring in mind the cream is fresh and so are the scones and Cornish pastys

Scones were so fresh

Return

0.1% Return rate 63% Fixable by listing

Color27%█▅▆▇▅▄
Size-Overall25%▁▆█▇▄▆
Quality-Overall11%▁▅▁▁█▄

Be wary it is extremely over-priced for the quality contained within

Quality not as expected

Mediocre

Functionality-Overall7%█▁▃▁▂▂
Adhesion/Stickiness6%▁█▇▇▁▅

I did not find them sticky enough as they started to slip down

Not sticky enough

FAQ

Common Cornish Pasty questions

Answered from the same tracked data.