How competitive is the Cornish Pasty niche on Amazon United Kingdom?

8 brands and 38 sellers compete in Cornish Pasty on Amazon United Kingdom. The top 5 Cornish Pasty products take 68% of clicks and its top 5 brands hold 90% of demand.

What does it cost to enter the Cornish Pasty niche?

Cornish Pasty sells for £13.22 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.74–£29.90. The average incumbent carries 681 reviews — the moat a new listing must climb.

Cornish Pasty

Cornish Pasty shows searches that convert (19.9% search→purchase), but brand-locked demand (top 5 brands take 90% of clicks) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Cornish Pasty profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Cornish Pasty is a £130K/yr Amazon United Kingdom market (49K searches/yr). The top 5 brands hold 90% of demand. Verdict: Worth a look — 51/100.

Cornish Pasty: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +2.2% over the last 90 days and 19.9% of searches end in a purchase.

£130K

revenue / yr

Units sold / yr13K

Search volume / yr+2.2%49K

Conversion rate19.9%

Avg price£13.22

Who owns the niche?

The top 5 brands hold 90% of demand, so 10% of the market is open.

10%

open market share

Brands · sellers8 · 38

Top-5 product click share68%

Open market10%

Avg brand age69 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 19 products

Top Cornish Pasty products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Morrisons 4 Cornish Pasties

Price: £3.14
Rating: 4.4/5
Reviews: 1,763
Age: 9y ago

Ginsters Cornish Pasties 4x130g

Price: £4.08
Rating: 4.5/5
Reviews: 290
Age: 9y ago

Ginsters Original Cornish Pasty 227g

Price: £2.37
Rating: 4.5/5
Reviews: 545
Age: 18y ago

Ginsters Original Cornish Pasty 130g

Price: £1.74
Rating: 5.0/5
Reviews: 3
Age: 6mo ago

3 x Traditional Cornish Steak Pasties | Pre-Baked & Ready to Eat | Pasty Gift Hamper for Dad Cornwall Lovers Birthdays | Pasties by Post

Price: £18.70
Rating: 4.3/5
Reviews: 63
Age: 4y ago

Newest

by launch date

Ginsters Original Cornish Pasty 130g

Price: £1.74
Rating: 5.0/5
Reviews: 3
Age: 6mo ago

Breasties Grippies Reusable Silicone Nipple Covers Adhesive Free Nipple Pasties No Show Nippies Breast Petals with Travel Case | Honey AA-A Cups

Price: £17.32
Rating: 3.6/5
Reviews: 97
Age: 1y ago

6 x Medium Gourmet Steak Cornish Pasties - Authentic Handmade Traditional Cornish Steak Pasties - Perfect for Lunch Snacks or Gifts

Price: £23.95
Rating: 4.1/5
Reviews: 13
Age: 2y ago

Cornish Hampers & Gifts 4x Traditional Gourmet Cornish Steak Pasties - Elegant Packaging - Great As A Gift - Pasty Hamper - Birthdays Anniversary & Special Occasions

Price: £23.25
Rating: 4.2/5
Reviews: 70
Age: 2y ago

Cornish Hampers & Gifts 8x Traditional Gourmet Cornish Steak Pasties - Elegant Packaging - Great As A Gift - Pasty Hamper - Birthdays Anniversary & Special Occasions

Price: £29.90
Rating: 4.1/5
Reviews: 40
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

Ginsters39%
Morrisons33%
The Cornish Hamper Store7%
Cornish Hampers & Gifts6%
Marielle5%
XJSGS4%
Open — no brand owns it (2 brands, 6%)

Cornish Pasty demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume49KCVR19.9%Products19Brands8Top 5 Brands90%OOS Rate0.8%Rating4.3★Reviews681Avg BSR#296

What reviews say buyers love and hate about Cornish Pasty

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews

Taste-Overall43%

“The tea was amazing”

Gifting Purpose16%

“Ideal gift”

Quality-Overall10%

“Good quality food”

Value For Money9%

“Good value”

Freshness5%

“Fresh”

What buyers complain about

72% of reviews

Spiciness13%

“Lacking any discernible pepper”

Value For Money13%

“Overpriced”

Taste-Overall11%

“Don't taste that good”

Moist/Dry8%

“dry 2 fell apart didn't enjoy”

Quality-Overall7%

“Be wary it is extremely over-priced for the quality contained within”

Cornish Pasty return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

63%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color

27%

2Size-Overall

25%

3Quality-Overall

11%

4Functionality-Overall

5Adhesion/Stickiness

Common Cornish Pasty questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Cornish Pasty 51/100 on Amazon United Kingdom — Worth a look. The niche generates £130K/yr across 19 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved +2.2% over the last 90 days.

Cornish Pasty buyers on Amazon United Kingdom complain most about Spiciness, Value For Money, Taste-Overall, the themes mined from the niche's reviews. Its return rate is 0.1%.