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Cornflour

Fail

Prices span $1.36–$14.06, mostly outside the sweet spot, so Cornflour is a Fail.

Flapen Score
39
39 / 100
Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 46
Market size
£131K/yr146K searches / yr
90-day growth
-14.5%search demand this quarter
Competition
84%top-5 click share · 7 brands · 29 sellers

Flapen Score

Cornflour against its category

The dotted line is the Grocery average. Past it, Cornflour is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cornflour market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cornflour 146K times last year and spent an estimated £131K. The top 5 brands take 90% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 20.2% of those searches ended in a purchase.

Shoppers searched for this 146K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 20.2% of those searches ended in a purchase. Searches in the last 90 days moved -14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £131K a year.

Searches, last 12 months
146K
Growth, 90 days vs prior 90
-14.5%
Conversion, latest week
20.2%
Market size, estimated
£131Ka year
Peak month
February1.5× the quietest month
Top search term
cornflour83K searches a year

02 · Price

A sale here is worth £4.46.

Listings sell for £4.46 on average, from £1.36 to £14.06. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 3,000 to 4,000 of them. At £4.46 that is £13K to £18K a year per listing.

Average price
£4.46under the $15 to $100 sweet spot
Price range
£1.36–£14.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
3,000–4,000
Revenue per listing a year
£13K–£18K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #88 within Baking Supplies. It carries 233 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
78%
Out of stock, average day
3.9%
Average rank
#88in Baking Supplies
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
233per listing
Listings tracked
9

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
74 months

Products

Top Cornflour products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 84% of clicks. A locked shelf that new listings rarely crack.

£0£20K£39K£59K£79K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

7 flat

Sellers

29

Est. top-5 brand share

90%

Top 20: 100%

Est. top-5 click share

84%

Top 20: 100%

Open market

4%

  • by Amazon54%
  • Morrisons12%
  • Brown9%
  • Buy Whole Foods Online8%
  • CO OP7%
  • AKSOY6%
  • Open — no brand owns it (1 brand, 4%)

Demand

Cornflour search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Cornflour search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • cornflour83K/yr
  • corn flour46K/yr
  • cornflour for cooking7K/yr
  • corn flour for cooking7K/yr
  • corn flower3K/yr

Reviews and returns

What reviews say buyers love and hate about Cornflour

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Value For Money”
33%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“Plastic smell absorbed into cornflour”
A buyer, on “Smell”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Cornflour questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data