Cornflakes
FailThe top 5 brands take 100% of clicks, so Cornflakes is a Fail.
- Flapen Score
- 39 / 100Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 4639
- Market size
- £176K/yr273K searches / yr
- 90-day growth
- -7.3%search demand this quarter
- Competition
- 84%top-5 click share · 4 brands · 67 sellers
Flapen Score
Cornflakes against its category
The dotted line is the Grocery average. Past it, Cornflakes is stronger. Inside it, weaker.
Market
The Cornflakes market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cornflakes 273K times last year and spent an estimated £176K. All 4 brands take every click. Flapen scores it 39 out of 100, a Fail.
01 · Demand
23.1% of searches ended in a purchase last week.
Shoppers searched for this 273K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 23.1% of those searches ended in a purchase. Searches in the last 90 days moved -7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £176K a year.
- Searches, last 12 months
- 273K
- Growth, 90 days vs prior 90
- -7.3%
- Conversion, latest week
- 23.1%
- Market size, estimated
- £176Ka year
- Peak month
- June1.4× the quietest month
- Top search term
- cornflakes117K searches a year
02 · Price
A sale here is worth £2.79.
Listings sell for £2.79 on average, from £0.98 to £4.38. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 6,000 to 8,000 of them. At £2.79 that is £17K to £22K a year per listing.
- Average price
- £2.79under the $15 to $100 sweet spot
- Price range
- £0.98–£4.38
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- £17K–£22K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
13% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #0 within Breakfast Cereal. It carries 860 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 13%
- Prime listings
- 100%
- Out of stock, average day
- 10.3%
- Average rank
- #0in Breakfast Cereal
- Average rating
- 4.45 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 860per listing
- Listings tracked
- 8
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Cornflakes products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Kelloggs Corn Flakes Breakfast Cereal 1kg
- Price
- £4.02
- Rating
- 4.7/5
- Reviews
- 2,955
- Age
- 10y ago

Kelloggs Crunchy Nut Breakfast Cereal Big Box 840g
- Price
- £4.38
- Rating
- 4.7/5
- Reviews
- 1,411
- Age
- 7y ago

Kelloggs Corn Flakes 670g
- Price
- £2.88
- Rating
- 4.8/5
- Reviews
- 216
- Age
- 1y ago

Kelloggs Corn Flakes 450g
- Price
- £2.72
- Rating
- 4.8/5
- Reviews
- 122
- Age
- 2y ago

Kelloggs Crunchy Nut Hot Honey Crunchies 420g
- Price
- £2.78
- Rating
- 3.2/5
- Reviews
- 15
- Age
- 7mo ago
Trending
90-day click momentum
Kelloggs Crunchy Nut Hot Honey Crunchies 420g
- Price
- £2.78
- Rating
- 3.2/5
- Reviews
- 15
- Age
- 7mo ago

Morrisons Corn Flakes 500g
- Price
- £0.98
- Rating
- 4.3/5
- Reviews
- 454
- Age
- 8y ago

Nestlé Cereals - Shredded Wheat Breakfast Cereal - BitesizeHoney Nut Wholegrain Biscuits High Fibre No Added Sugar - 500g
- Price
- £2.79
- Rating
- 4.7/5
- Reviews
- 570
- Age
- 14y ago

Kelloggs Corn Flakes 670g
- Price
- £2.88
- Rating
- 4.8/5
- Reviews
- 216
- Age
- 1y ago

Kelloggs Corn Flakes 450g
- Price
- £2.72
- Rating
- 4.8/5
- Reviews
- 122
- Age
- 2y ago
Newest
by launch date
Kelloggs Crunchy Nut Hot Honey Crunchies 420g
- Price
- £2.78
- Rating
- 3.2/5
- Reviews
- 15
- Age
- 7mo ago

Kelloggs Corn Flakes 670g
- Price
- £2.88
- Rating
- 4.8/5
- Reviews
- 216
- Age
- 1y ago

Kelloggs Corn Flakes 450g
- Price
- £2.72
- Rating
- 4.8/5
- Reviews
- 122
- Age
- 2y ago

Kelloggs Crunchy Nut Breakfast Cereal Big Box 840g
- Price
- £4.38
- Rating
- 4.7/5
- Reviews
- 1,411
- Age
- 7y ago

Morrisons Corn Flakes 500g
- Price
- £0.98
- Rating
- 4.3/5
- Reviews
- 454
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.
Brands
4 rising
Sellers
67
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
0%
- Kellogg's76%
- Morrisons15%
- Kellogg's Krave8%
- Nestlé1%
- Open — no brand owns it (0%)
Demand
Cornflakes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Cornflakes search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cornflakes117K/yr
- crunchy nut cornflakes90K/yr
- corn flakes33K/yr
- honey nut cornflakes9K/yr
- cornflakes kelloggs7K/yr
- honey nut5K/yr
- kelloggs cornflakes3K/yr
- kelloggs crunchy nut cornflakes5K/yr
- corn flakes kelloggs3K/yr
Reviews and returns
What reviews say buyers love and hate about Cornflakes
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The worst cereal ever tasted
don't taste right
But unfortunately this time the cereal tastes
Unfortunately I thought the smell was coming from the bowl I was eating from
The box arrived smelling strongly of scented chemicals
a very unusual smell
bad batch
Streaky
Not sure why anyone would want spicy crunchy nut
I have to say I thought when it said hot it was gonna be chilli spicy
expected a flavour burst
The Flavour Profile: It starts with a flicker of hope
since they don't fulfil the flavour promise they should be cheaper or put more chilli
Love
Good price
Competitive price
Amazing Value
Easy tasty cereal
Best cereal
Fantastic taste
Love crunchy nut
Crunchyyyyy
Crunchy nut corn flakes
Very good items when they finally arrived
Good quality
Great Value For Money, Quality Product
a healthy breakfast
Plenty of nuts, good flavour, can pretend its healthy
really lifts your mood too
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cornflakes questions
Answered from the same tracked data.









