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Cornflakes

Fail

The top 5 brands take 100% of clicks, so Cornflakes is a Fail.

Flapen Score
39
39 / 100
Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 46
Market size
£176K/yr273K searches / yr
90-day growth
-7.3%search demand this quarter
Competition
84%top-5 click share · 4 brands · 67 sellers

Flapen Score

Cornflakes against its category

The dotted line is the Grocery average. Past it, Cornflakes is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cornflakes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cornflakes 273K times last year and spent an estimated £176K. All 4 brands take every click. Flapen scores it 39 out of 100, a Fail.

01 · Demand

23.1% of searches ended in a purchase last week.

Shoppers searched for this 273K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 23.1% of those searches ended in a purchase. Searches in the last 90 days moved -7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £176K a year.

Searches, last 12 months
273K
Growth, 90 days vs prior 90
-7.3%
Conversion, latest week
23.1%
Market size, estimated
£176Ka year
Peak month
June1.4× the quietest month
Top search term
cornflakes117K searches a year

02 · Price

A sale here is worth £2.79.

Listings sell for £2.79 on average, from £0.98 to £4.38. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 6,000 to 8,000 of them. At £2.79 that is £17K to £22K a year per listing.

Average price
£2.79under the $15 to $100 sweet spot
Price range
£0.98–£4.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
6,000–8,000
Revenue per listing a year
£17K–£22K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

13% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #0 within Breakfast Cereal. It carries 860 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
13%
Prime listings
100%
Out of stock, average day
10.3%
Average rank
#0in Breakfast Cereal
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
860per listing
Listings tracked
8

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
72 months

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

£0£18K£35K£53K£70K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

67

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • Kellogg's76%
  • Morrisons15%
  • Kellogg's Krave8%
  • Nestlé1%
  • Open — no brand owns it (0%)

Demand

Cornflakes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Cornflakes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cornflakes117K/yr
  • crunchy nut cornflakes90K/yr
  • corn flakes33K/yr
  • honey nut cornflakes9K/yr
  • cornflakes kelloggs7K/yr
  • honey nut5K/yr
  • kelloggs cornflakes3K/yr
  • kelloggs crunchy nut cornflakes5K/yr
  • corn flakes kelloggs3K/yr

Reviews and returns

What reviews say buyers love and hate about Cornflakes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall32%−0.02

The worst cereal ever tasted

don't taste right

But unfortunately this time the cereal tastes

Smell21%−0.07

Unfortunately I thought the smell was coming from the bowl I was eating from

The box arrived smelling strongly of scented chemicals

a very unusual smell

Stale/Rotten/Spoiled14%−0.02

bad batch

Streaky

Spiciness10%−0.02

Not sure why anyone would want spicy crunchy nut

I have to say I thought when it said hot it was gonna be chilli spicy

Flavor5%−0.01

expected a flavour burst

The Flavour Profile: It starts with a flicker of hope

since they don't fulfil the flavour promise they should be cheaper or put more chilli

Love

Value For Money31%+3.11

Good price

Competitive price

Amazing Value

Taste-Overall29%−0.02

Easy tasty cereal

Best cereal

Fantastic taste

Crispiness12%+0.17

Love crunchy nut

Crunchyyyyy

Crunchy nut corn flakes

Quality-Overall9%+0.58

Very good items when they finally arrived

Good quality

Great Value For Money, Quality Product

Health Benefits-Overall4%+0.35

a healthy breakfast

Plenty of nuts, good flavour, can pretend its healthy

really lifts your mood too

FAQ

Common Cornflakes questions

Answered from the same tracked data.