Skip to content

Corn Starch

Fail

Prices span $2.10–$9.54, mostly outside the sweet spot, so Corn Starch is a Fail.

Flapen Score
39
39 / 100
Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 46
Market size
£106K/yr148K searches / yr
90-day growth
-18.7%search demand this quarter
Competition
77%top-5 click share · 10 brands · 20 sellers

Flapen Score

Corn Starch against its category

The dotted line is the Grocery average. Past it, Corn Starch is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Corn Starch market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Corn Starch 148K times last year and spent an estimated £106K. The top 5 brands take 86% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

13.9% of searches ended in a purchase last week.

Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.9% of those searches ended in a purchase. Searches in the last 90 days moved -18.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £106K a year.

Searches, last 12 months
148K
Growth, 90 days vs prior 90
-18.7%
Conversion, latest week
13.9%
Market size, estimated
£106Ka year
Peak month
February1.4× the quietest month
Top search term
corn starch60K searches a year

02 · Price

A sale here is worth £5.13.

Listings sell for £5.13 on average, from £2.10 to £9.54. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At £5.13 that is £6K to £8K a year per listing.

Average price
£5.13under the $15 to $100 sweet spot
Price range
£2.10–£9.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,250–1,500
Revenue per listing a year
£6K–£8K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 16.4% of listings are out of stock. The average listing ranks #96 within Baking Supplies. It carries 841 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
79%
Out of stock, average day
16.4%
Average rank
#96in Baking Supplies
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
841per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Corn Starch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

£0£11K£21K£32K£42K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

20

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

10%

  • Argo28%
  • by Amazon20%
  • AKSOY18%
  • The Worldwide Mint13%
  • CHIQUO7%
  • Buy Whole Foods Online5%
  • Open — no brand owns it (4 brands, 10%)

Demand

Corn Starch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Corn Starch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • corn starch60K/yr
  • cornstarch52K/yr
  • cornstarch powder16K/yr
  • corn starch powder13K/yr
  • corn starch powder for cooking7K/yr

Reviews and returns

What reviews say buyers love and hate about Corn Starch

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Chunk/Clump/Collection20%−0.11

clumps everywhere

keeps on clumping up

Advertised Vs Actual Product20%−0.05

Very misleading

Misleading picture description

Smell20%−0.11

Plastic smell absorbed into cornflour

it seems concerning how strong the smell is

Value For Money10%+2.11

I think a bt expensive

Allergies10%+0.09

My niece has a few reactions to foods

Love

Value For Money26%+2.11

Great value for money

Good value

Good value for money

Quality-Overall26%+1.36

The quality feels consistent and dependable

Excellent quality cornflour

Excellent product

Advertised Vs Actual Product13%−0.05

Does what expected

Does what it says on the box

As described

Cooking Instructions9%−0.02

Great product for making all kinds of gravey and sauces, one of the most used items in my pantry

Good for cooking

I use corn flour for a lot of recipes

Taste-Overall6%+0.44

Perfect cornflour

Taste is good, quality and quantity is good also

Fabulous fine cornflour

FAQ

Common Corn Starch questions

Answered from the same tracked data.