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Cooking Gifts

Fail

Demand is soft, at -10.7% this quarter, so Cooking Gifts is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£129K/yr332K searches / yr
90-day growth
-10.7%search demand this quarter
Competition
70%top-5 click share · 13 brands · 18 sellers

Flapen Score

Cooking Gifts against its category

The dotted line is the Grocery average. Past it, Cooking Gifts is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cooking Gifts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cooking Gifts 332K times last year and spent an estimated £129K. The top 5 brands take 73% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 332K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £129K a year.

Searches, last 12 months
332K
Growth, 90 days vs prior 90
-10.7%
Conversion, latest week
2.5%
Market size, estimated
£129Ka year
Peak month
December21.2× the quietest month
Top search term
cooking gifts121K searches a year

02 · Price

A sale here is worth £15.30.

Listings sell for £15.30 on average, from £6.62 to £23.22. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £15.30 that is £0 to £2K a year per listing.

Average price
£15.30inside the $15 to $100 sweet spot
Price range
£6.62–£23.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.7% of listings are out of stock. The average listing ranks #17 within Herbs, Spices & Seasonings. It carries 3,138 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
13.7%
Average rank
#17in Herbs, Spices & Seasonings
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,138per listing
Listings tracked
14

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Cooking Gifts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

£0£19K£39K£58K£78K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

18

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

22%

  • atopo48%
  • Tilz9%
  • OWill7%
  • BAYTRADE5%
  • Love Rustic5%
  • Modern Gourmet Foods5%

Demand

Cooking Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 21.2×

Search terms

Top Cooking Gifts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cooking gifts121K/yr
  • cooking gifts for men81K/yr
  • chef gifts30K/yr
  • cooking gift22K/yr
  • chef gifts for men21K/yr
  • gifts for chefs16K/yr
  • kitchen gifts for men14K/yr
  • chef gift8K/yr
  • gifts for a chef7K/yr
  • cook gifts for men5K/yr

Reviews and returns

What reviews say buyers love and hate about Cooking Gifts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Ease Of Cleaning11%−0.03

difficult to clean

Impossible to clean rendering it useless and non hygenic

Not particularly easy to clean

Size-Overall10%−0.10

Not fit for purpose

They are small

Small bottles

Quality-Overall8%+0.65

Cheap crap

Not the best quality

they were nowhere near as good as these

Durability7%−0.06

Not durable enough for purpose

Don't last long

Not going to be very durable

Value For Money6%+0.18

expensive

Not worth the price

Pricey for what you get

Love

Quality-Overall14%+0.65

This kitchen tool feels well made

Quality gift nice item for any kitchen

EXCELLENT QUALITY

Gifting Purpose13%+0.51

A nice gift

Good gift

Birthday gifts

Ease Of Use9%+0.58

Easy to use

The chopper is really simple to use

this has made life so much easier for me plus it saves me a ton of time also

Sharpness8%+0.60

Sharp, adaptable and easy to clean

Blades are super sharp

It is very sharp

Value For Money7%+0.18

Good value

Good value for money

Good value for money

Return

0.9% Return rate 32% Fixable by listing

Size-Overall18%▅▃▄▅█▄

Not fit for purpose

They are small

Small bottles

Material Quality17%█▆▆▇▆█
Quality-Overall15%▄▆█▅▅▄

Cheap crap

Not the best quality

they were nowhere near as good as these

Functionality-Overall6%█▄▄▄▂▂
Sharpness4%▄▃▇▃▁█

FAQ

Common Cooking Gifts questions

Answered from the same tracked data.