cookies biscuits
Skip itPricing outside the sweet spot ($7.27 avg) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Good531.74avg incumbent reviews — the moat a new listing must climb
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Growth
Okay+12.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£0.85–£19.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£87K£87K/yr · 358K searches
Avg price
Bad£7.27avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, cookies biscuits is a £87K/yr Amazon United Kingdom market (358K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
cookies biscuits market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- £109K–£145K
- units × avg price
- Conversion rate
- 3.4%
- Avg BSR
- #95
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 22%
- Out of stock
- 5.4%
- Avg brand age
- 33 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
103
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
55%
Top 20: 97%
Open market
17%
- Fox's46%
- Maryland12%
- Snackify9%
- Tic Tac7%
- Generic7%
- Packaging Solutions3%
- Open — no brand owns it (9 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +12.2% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 1.8×
Top cookies biscuits search terms
- mini239K/yr
- party rings41K/yr
- minis40K/yr
- mini cookies15K/yr
- maryland cookies mini8K/yr
- party rings biscuits12K/yr
- party rings biscuits mini bags4K/yr
Top cookies biscuits products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Foxs Party Rings Minis 6 x 21g
Fox's£1.284.7★1,531 rev
Foxs Party Rings 125g
Fox's£0.854.7★634 rev
Foxs Biscuits Party Rings Minis 10 Snack Bags
Fox's£2.444.7★16 rev
Foxs Party Rings Mini Biscuits Multipack (6 x 21g) - 126g. | Mini Doughnuts Biscuits |Snack Treat By Snackify | Lunch box kids Lover | Available for Kids Birthday Hamper & Gift (Pack of 4)
Snackify£8.254.4★16 rev
Maryland Cookies Minis Choc Chip 6 x 19.8g
Maryland£1.314.7★822 rev
Newest
by launch date
FOX Mini Biscuit Variety Pack 60 Count Jammie Dodgers Maryland Cookies & Party Rings Minis Individually Wrapped Biscuit Snack Packs for Lunchboxes Parties & Sharing
Red Rainbow£16.752 rev
Fox Mini Biscuit Variety Pack 60 Count Jammie Dodgers Maryland Choc Chip & Party Rings Minis Individually Wrapped Snack Packs Kids Lunchbox Party & Bulk Biscuits UK
Packaging Solutions£19.764 rev
Mini Biscuits Variety Pack Party Rings & Maryland 60 Mini Bags 20g Each
Generic£14.8424 rev
Photo Creator - Mini Cam keychain | Create Memories with 14 Filters Flash + Microphone | perfect for travel | Gift for boys and girls 6+ | Random colour (styles may vary)
Canal Toys£8.91110 rev
Foxs Party Rings Under The Sea Minis 6 x 21g
Fox's£1.360 rev
Trending
90-day click momentumFOX Mini Biscuit Variety Pack 60 Count Jammie Dodgers Maryland Cookies & Party Rings Minis Individually Wrapped Biscuit Snack Packs for Lunchboxes Parties & Sharing
Red Rainbow£16.753.0★
Fox Mini Biscuit Variety Pack 60 Count Jammie Dodgers Maryland Choc Chip & Party Rings Minis Individually Wrapped Snack Packs Kids Lunchbox Party & Bulk Biscuits UK
Packaging Solutions£19.765.0★
Foxs Party Rings Under The Sea Minis 6 x 21g
Fox's£1.360.0★
Photo Creator - Mini Cam keychain | Create Memories with 14 Filters Flash + Microphone | perfect for travel | Gift for boys and girls 6+ | Random colour (styles may vary)
Canal Toys£8.914.2★
Foxs Biscuits Party Rings Minis 10 Snack Bags
Fox's£2.444.7★
What buyers say about cookies biscuits
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use and store”
“Perfect Little Treat”
“saved lots of money”
“Each packet is a Good size”
“Good value and quality arrived quickly”
“Handy for on the go”
“Novel gift”
“Nice flavours”
“Exactly what I expected”
“Cleans ok”
What buyers complain about
“Very small”
“Love these little things, expensive”
“Misleading description”
“Not as good as I thought they would be”
“Didnt really clean my teeth”
“Not efficient at all”
“Shame you can't choose colours”
“Flimsy, hardly any bristles on the brushes, do not work well”
“Overpriced and poorly designed”
“You also can't view the images on the camera”
Top return reasons
Common questions
- Is cookies biscuits profitable to sell on Amazon United Kingdom?
- The niche generates £87K/yr across 23 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +12.2%. Flapen's verdict: Skip it (45/100).
- How competitive is the cookies biscuits niche?
- 15 brands and 103 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in cookies biscuits?
- Top complaints mined from reviews: Size-Overall, Value For Money, Advertised Vs Actual Product. The return rate is 0.2%.
- When does demand for cookies biscuits peak?
- Demand peaks in Nov–Dec; the busiest month runs 1.8× the quietest.
- What does it cost to enter the cookies biscuits niche?
- Listings span £0.85–£19.76; the average listing price is £7.27 (sweet spot $15–$100). The average incumbent carries 532 reviews — the moat a new listing must climb.