Skip to content

Cookies Biscuits

Fail

Products sell for $7.27 on average, outside the sweet spot, so Cookies Biscuits is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£87K/yr358K searches / yr
90-day growth
+12.2%search demand this quarter
Competition
55%top-5 click share · 15 brands · 103 sellers

Flapen Score

Cookies Biscuits against its category

The dotted line is the Grocery average. Past it, Cookies Biscuits is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cookies Biscuits market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cookies Biscuits 358K times last year and spent an estimated £87K. The top 5 brands take 80% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

3.4% of searches ended in a purchase last week.

Shoppers searched for this 358K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £87K a year.

Searches, last 12 months
358K
Growth, 90 days vs prior 90
+12.2%
Conversion, latest week
3.4%
Market size, estimated
£87Ka year
Peak month
December1.8× the quietest month
Top search term
mini239K searches a year

02 · Price

A sale here is worth £7.27.

Listings sell for £7.27 on average, from £0.85 to £19.76. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £7.27 that is £4K to £5K a year per listing.

Average price
£7.27under the $15 to $100 sweet spot
Price range
£0.85–£19.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£4K–£5K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

22% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #95 within Bakery. It carries 532 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
22%
Prime listings
83%
Out of stock, average day
5.4%
Average rank
#95in Bakery
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
532per listing
Listings tracked
23

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
33 months

Products

Top Cookies Biscuits products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£17K£26K£35K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

15 falling

Sellers

103

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

55%

Top 20: 97%

Open market

17%

  • Fox's46%
  • Maryland12%
  • Snackify9%
  • Tic Tac7%
  • Generic7%
  • Packaging Solutions3%
  • Open — no brand owns it (9 brands, 17%)

Demand

Cookies Biscuits search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Cookies Biscuits search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mini239K/yr
  • party rings41K/yr
  • minis40K/yr
  • mini cookies15K/yr
  • maryland cookies mini8K/yr
  • party rings biscuits12K/yr
  • party rings biscuits mini bags4K/yr

Reviews and returns

What reviews say buyers love and hate about Cookies Biscuits

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall29%−0.09

Very small

Very small biscuits OK for children

Tiny cookies

Value For Money15%+0.72

Love these little things, expensive

The price does seem expensive

Not worth the price

Advertised Vs Actual Product11%−0.09

Misleading description

Not as shown in accompanying video

Comparing a mini book to the original, it's not even the same layout. with pictures, etc.

Quality-Overall11%−0.04

Not as good as I thought they would be

Poor quality

not perfect quality

Ease Of Cleaning5%−0.05

Didnt really clean my teeth

Love

Ease Of Use23%+2.13

Easy to use and store

Easy to use

Very handy

Taste-Overall17%+0.87

Perfect Little Treat

Great taste

Great snack

Value For Money17%+0.72

saved lots of money

Good value for money

Good for price

Size-Overall10%−0.09

Each packet is a Good size

it's quite small which is excellent

Perfect to fit in a pocket or attach to a bag

Quality-Overall7%−0.04

Good value and quality arrived quickly

Great quality

Good product

Return

0.2% Return rate 57% Fixable by listing

Color23%▅█▃▃▃▃

Shame you can't choose colours

Advertised Vs Actual Product16%▁▁▆▆█▄

Misleading description

Not as shown in accompanying video

Comparing a mini book to the original, it's not even the same layout. with pictures, etc.

Functionality-Overall11%█▂▅▃▂▁

Not efficient at all

Size-Overall8%▅▁▄▄█▃

Very small

Very small biscuits OK for children

Tiny cookies

Camera Quality7%▃▁▆▁▁█

FAQ

Common Cookies Biscuits questions

Answered from the same tracked data.