Cookies
MaybeReturns run at only 0.0% of orders. But products sell for $2.94 on average, outside the sweet spot, so Cookies is a Maybe.
- Flapen Score
- 62 / 100Top 4% of 2,976 Grocery niches · +16 vs the category median of 4662
- Market size
- £472K/yr912K searches / yr
- 90-day growth
- -2.4%search demand this quarter
- Competition
- 22%top-5 click share · 18 brands · 82 sellers
Flapen Score
Cookies against its category
The dotted line is the Grocery average. Past it, Cookies is stronger. Inside it, weaker.
Market
The Cookies market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cookies 912K times last year and spent an estimated £472K. The top 5 brands take 77% of clicks. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
17.6% of searches ended in a purchase last week.
Shoppers searched for this 912K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.6% of those searches ended in a purchase. Searches in the last 90 days moved -2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £472K a year.
- Searches, last 12 months
- 912K
- Growth, 90 days vs prior 90
- -2.4%
- Conversion, latest week
- 17.6%
- Market size, estimated
- £472Ka year
- Peak month
- November1.3× the quietest month
- Top search term
- cookies459K searches a year
02 · Price
A sale here is worth £2.94.
Listings sell for £2.94 on average, from £0.48 to £26.54. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 1,000 to 1,250 of them. At £2.94 that is £3K to £4K a year per listing.
- Average price
- £2.94under the $15 to $100 sweet spot
- Price range
- £0.48–£26.54
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £3K–£4K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
11% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #145 within Bakery. It carries 438 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 11%
- Prime listings
- 99%
- Out of stock, average day
- 4.7%
- Average rank
- #145in Bakery
- Average rating
- 4.45 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 438per listing
- Listings tracked
- 82
04 · Newcomers
Amazon counts 5 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Cookies products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Morrisons Savers Chocolate Chip Cookies 250g
- Price
- £0.77
- Rating
- 4.6/5
- Reviews
- 91
- Age
- 8mo ago

Cadbury Crunchy Melts Chocolate Centre Chocolate Chip Cookies 156 g
- Price
- £1.56
- Rating
- 4.3/5
- Reviews
- 592
- Age
- 8y ago

Morrisons Cake Shop Milk Chocolate Chip Cookies 5 Pack
- Price
- £1.58
- Rating
- 4.4/5
- Reviews
- 1,027
- Age
- 9y ago

Lu Le Petit Cookie Crunchy Chocolate Chunk Biscuits 184 g (Pack of 1)
- Price
- £1.48
- Rating
- 4.1/5
- Reviews
- 111
- Age
- 2y ago

Maryland Cookies Twin Pack 400g
- Price
- £2.31
- Rating
- 4.8/5
- Reviews
- 339
- Age
- 4y ago
Trending
90-day click momentum
Morrisons Savers Chocolate Chip Cookies 250g
- Price
- £0.77
- Rating
- 4.6/5
- Reviews
- 91
- Age
- 8mo ago

Morrisons Savers Chocolate Mousse 6pk 55g
- Price
- £0.95
- Rating
- 4.4/5
- Reviews
- 65
- Age
- 8mo ago

Morrisons Savers Smoked Back Bacon 300g
- Price
- £1.61
- Rating
- 4.2/5
- Reviews
- 70
- Age
- 8mo ago

Savers Strawberries 227g
- Price
- £1.58
- Rating
- 4.2/5
- Reviews
- 721
- Age
- 1y ago

Morrisons Savers Grated Mixed Cheese 500g
- Price
- £3.06
- Rating
- 4.6/5
- Reviews
- 762
- Age
- 1y ago
Newest
by launch date
Morrisons Savers Chocolate Mousse 6pk 55g
- Price
- £0.95
- Rating
- 4.4/5
- Reviews
- 65
- Age
- 8mo ago

Morrisons Savers Chocolate Chip Cookies 250g
- Price
- £0.77
- Rating
- 4.6/5
- Reviews
- 91
- Age
- 8mo ago

Morrisons Savers Smoked Back Bacon 300g
- Price
- £1.61
- Rating
- 4.2/5
- Reviews
- 70
- Age
- 8mo ago

Savers Grapes 500g
- Price
- £1.65
- Rating
- 4.5/5
- Reviews
- 366
- Age
- 1y ago

Savers Strawberries 227g
- Price
- £1.58
- Rating
- 4.2/5
- Reviews
- 721
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 22% of clicks. An open shelf where new products get seen.
Brands
18 falling
Sellers
82
Top-5 brand share
77%
Top 20: 99%
Top-5 click share
22%
Top 20: 55%
Open market
18%
- Morrisons51%
- Maryland9%
- Fox's6%
- Cadbury6%
- McVitie's5%
- GreHom5%
- Open — no brand owns it (12 brands, 18%)
Demand
Cookies search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Cookies search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cookies459K/yr
- savers202K/yr
- cookie72K/yr
- maryland cookies39K/yr
- chocolate chip cookies28K/yr
- morrisons savers75K/yr
- chocolate cookies16K/yr
- maryland10K/yr
- saver7K/yr
- choc chip cookies4K/yr
Reviews and returns
What reviews say buyers love and hate about Cookies
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Taste artificial
not as tasty
No taste
Very small tin with small biscuits inside
Smallest strawberries
So tiny
Cheap
Not worth it
Bit over priced
flat for my liking
were thick at one end crumbling at the other
Thin
however I was very disappointed with the quality this time as the majority of the biscuits were broken
Poor quality
expect cheap quality spend a bit more
Love
Absolutely delicious
Delicious snack
Yummy Biscuits
Best price
Good value for money
Excellent value for money
Great cookies
Great cookies
Quality biscuits
Best quality
good quality chicken
Versatile quality product
Keeps fresh
They kept fresh in a sealed tub for 2 weeks
Nice and fresh
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cookies questions
Answered from the same tracked data.









