cookies
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible17.6%search→purchase rate — share of searches ending in a sale
Competition
Great22%top-5 click share — an open shelf
Review moat
Great438.13avg incumbent reviews — the moat a new listing must climb
Market size
Good£472K£472K/yr · 912K searches
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Price range
Okay£0.48–£26.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-2.4%90-day search growth — must beat 0% to launch
Avg price
Bad£2.94avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, cookies is a £472K/yr Amazon United Kingdom market (912K searches/yr). The top 5 brands hold 77% of demand. Verdict: Worth a look — 62/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
cookies market data
- Units sold / yr
- 150K–200K
- avg 1,000–1,250/product
- Revenue / yr
- £441K–£588K
- units × avg price
- Conversion rate
- 17.6%
- Avg BSR
- #145
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 11%
- Out of stock
- 4.7%
- Avg brand age
- 53 months
- Avg seller age
- 172 days
Competition & brand share
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.Brands
18 falling
Sellers
82
Top-5 brand share
77%
Top 20: 99%
Top-5 click share
22%
Top 20: 55%
Open market
18%
- Morrisons51%
- Maryland9%
- Fox's6%
- Cadbury6%
- McVitie's5%
- GreHom5%
- Open — no brand owns it (12 brands, 18%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top cookies search terms
- cookies459K/yr
- savers202K/yr
- cookie72K/yr
- maryland cookies39K/yr
- chocolate chip cookies28K/yr
- morrisons savers75K/yr
- chocolate cookies16K/yr
- maryland10K/yr
- saver7K/yr
- choc chip cookies4K/yr
Top cookies products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Morrisons Savers Chocolate Chip Cookies 250g
Morrisons£0.774.6★91 rev
Cadbury Crunchy Melts Chocolate Centre Chocolate Chip Cookies 156 g
Cadbury£1.564.3★592 rev
Morrisons Cake Shop Milk Chocolate Chip Cookies 5 Pack
Morrisons£1.584.4★1,027 rev
Lu Le Petit Cookie Crunchy Chocolate Chunk Biscuits 184 g (Pack of 1)
Lu£1.484.1★111 rev
Maryland Cookies Twin Pack 400g
Maryland£2.314.8★339 rev
Newest
by launch date
Morrisons Savers Chocolate Mousse 6pk 55g
Morrisons£0.9565 rev
Morrisons Savers Chocolate Chip Cookies 250g
Morrisons£0.7791 rev
Morrisons Savers Smoked Back Bacon 300g
Morrisons£1.6170 rev
Savers Grapes 500g
GreHom£1.65366 rev
Savers Strawberries 227g
Morrisons£1.58721 rev
Trending
90-day click momentumMorrisons Savers Chocolate Chip Cookies 250g
Morrisons£0.774.6★
Morrisons Savers Chocolate Mousse 6pk 55g
Morrisons£0.954.4★
Morrisons Savers Smoked Back Bacon 300g
Morrisons£1.614.2★
Savers Strawberries 227g
Morrisons£1.584.2★
Morrisons Savers Grated Mixed Cheese 500g
Morrisons£3.064.6★
What buyers say about cookies
What buyers praise and complain about, mined from review topics.What buyers love
“Absolutely delicious”
“Best price”
“Great cookies”
“Best quality”
“Keeps fresh”
“Love this flavor”
“Very nice crisp biscuits”
“Great taste, sweet”
“Good size”
“As expected”
What buyers complain about
“Taste artificial”
“Very small tin with small biscuits inside”
“Cheap”
“flat for my liking”
“however I was very disappointed with the quality this time as the majority of the biscuits were broken”
“Broken buiscuits”
“just the flavour was different”
“Too sweet”
“though the cheese always seems to dry”
“Crushed”
Common questions
- Is cookies profitable to sell on Amazon United Kingdom?
- The niche generates £472K/yr across 82 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is -2.4%. Flapen's verdict: Worth a look (62/100).
- How competitive is the cookies niche?
- 18 brands and 82 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in cookies?
- Top complaints mined from reviews: Taste-Overall, Size-Overall, Value For Money. The return rate is 0.0%.
- When does demand for cookies peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the cookies niche?
- Listings span £0.48–£26.54; the average listing price is £2.94 (sweet spot $15–$100). The average incumbent carries 438 reviews — the moat a new listing must climb.