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Cookies

Maybe

Returns run at only 0.0% of orders. But products sell for $2.94 on average, outside the sweet spot, so Cookies is a Maybe.

Flapen Score
62
62 / 100
Top 4% of 2,976 Grocery niches · +16 vs the category median of 46
Market size
£472K/yr912K searches / yr
90-day growth
-2.4%search demand this quarter
Competition
22%top-5 click share · 18 brands · 82 sellers

Flapen Score

Cookies against its category

The dotted line is the Grocery average. Past it, Cookies is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cookies market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cookies 912K times last year and spent an estimated £472K. The top 5 brands take 77% of clicks. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

17.6% of searches ended in a purchase last week.

Shoppers searched for this 912K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.6% of those searches ended in a purchase. Searches in the last 90 days moved -2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £472K a year.

Searches, last 12 months
912K
Growth, 90 days vs prior 90
-2.4%
Conversion, latest week
17.6%
Market size, estimated
£472Ka year
Peak month
November1.3× the quietest month
Top search term
cookies459K searches a year

02 · Price

A sale here is worth £2.94.

Listings sell for £2.94 on average, from £0.48 to £26.54. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 1,000 to 1,250 of them. At £2.94 that is £3K to £4K a year per listing.

Average price
£2.94under the $15 to $100 sweet spot
Price range
£0.48–£26.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
1,000–1,250
Revenue per listing a year
£3K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

11% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #145 within Bakery. It carries 438 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
11%
Prime listings
99%
Out of stock, average day
4.7%
Average rank
#145in Bakery
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
438per listing
Listings tracked
82

04 · Newcomers

Amazon counts 5 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
5Amazon's first-year sales bar
Average brand age
53 months

Products

Top Cookies products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

£0£9K£19K£28K£38K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

82

Top-5 brand share

77%

Top 20: 99%

Top-5 click share

22%

Top 20: 55%

Open market

18%

  • Morrisons51%
  • Maryland9%
  • Fox's6%
  • Cadbury6%
  • McVitie's5%
  • GreHom5%
  • Open — no brand owns it (12 brands, 18%)

Demand

Cookies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KBlack Friday '25Prime Day '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Cookies search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cookies459K/yr
  • savers202K/yr
  • cookie72K/yr
  • maryland cookies39K/yr
  • chocolate chip cookies28K/yr
  • morrisons savers75K/yr
  • chocolate cookies16K/yr
  • maryland10K/yr
  • saver7K/yr
  • choc chip cookies4K/yr

Reviews and returns

What reviews say buyers love and hate about Cookies

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall14%+1.19

Taste artificial

not as tasty

No taste

Size-Overall11%−0.07

Very small tin with small biscuits inside

Smallest strawberries

So tiny

Value For Money8%+0.83

Cheap

Not worth it

Bit over priced

Thickness6%−0.04

flat for my liking

were thick at one end crumbling at the other

Thin

Quality-Overall6%+0.52

however I was very disappointed with the quality this time as the majority of the biscuits were broken

Poor quality

expect cheap quality spend a bit more

Love

Taste-Overall30%+1.19

Absolutely delicious

Delicious snack

Yummy Biscuits

Value For Money15%+0.83

Best price

Good value for money

Excellent value for money

Baking12%+1.11

Great cookies

Great cookies

Quality biscuits

Quality-Overall12%+0.52

Best quality

good quality chicken

Versatile quality product

Freshness5%+0.41

Keeps fresh

They kept fresh in a sealed tub for 2 weeks

Nice and fresh

FAQ

Common Cookies questions

Answered from the same tracked data.