Cookies
MaybeAn estimated 0.0% of orders come back. But products sell for $2.94 on average, outside the sweet spot, so Cookies is a Maybe.
- Flapen Score
- 62 / 100Top 4% of 2,976 Grocery niches · +16 vs the category median of 4662
- Market size
- £472K/yr912K searches / yr
- 90-day growth
- -2.4%search demand this quarter
- Competition
- 22%top-5 click share · 18 brands · 82 sellers
Flapen Score
Cookies against its category
The dotted line is the Grocery average. Past it, Cookies is stronger. Inside it, weaker.
Market
The Cookies market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cookies 912K times last year and spent an estimated £472K. The top 5 brands take 77% of clicks. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
An estimated 17.6% of those searches ended in a purchase.
Shoppers searched for this 912K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 17.6% of those searches ended in a purchase. Searches in the last 90 days moved -2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £472K a year.
- Searches, last 12 months
- 912K
- Growth, 90 days vs prior 90
- -2.4%
- Conversion, latest week
- 17.6%
- Market size, estimated
- £472Ka year
- Peak month
- November1.3× the quietest month
- Top search term
- cookies459K searches a year
02 · Price
A sale here is worth £2.94.
Listings sell for £2.94 on average, from £0.48 to £26.54. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 1,000 to 1,250 of them. At £2.94 that is £3K to £4K a year per listing.
- Average price
- £2.94under the $15 to $100 sweet spot
- Price range
- £0.48–£26.54
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £3K–£4K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
11% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #145 within Bakery. It carries 438 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 11%
- Prime listings
- 99%
- Out of stock, average day
- 4.7%
- Average rank
- #145in Bakery
- Average rating
- 4.45 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 438per listing
- Listings tracked
- 82
04 · Newcomers
5 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Cookies products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Morrisons Savers Chocolate Chip Cookies 250g
- Price
- £0.77
- Rating
- 4.6/5
- Reviews
- 91
- Age
- 8mo ago

Cadbury Crunchy Melts Chocolate Centre Chocolate Chip Cookies 156 g
- Price
- £1.56
- Rating
- 4.3/5
- Reviews
- 592
- Age
- 8y ago

Morrisons Cake Shop Milk Chocolate Chip Cookies 5 Pack
- Price
- £1.58
- Rating
- 4.4/5
- Reviews
- 1,027
- Age
- 9y ago

Lu Le Petit Cookie Crunchy Chocolate Chunk Biscuits 184 g (Pack of 1)
- Price
- £1.48
- Rating
- 4.1/5
- Reviews
- 111
- Age
- 2y ago

Maryland Cookies Twin Pack 400g
- Price
- £2.31
- Rating
- 4.8/5
- Reviews
- 339
- Age
- 4y ago
Trending
estimated 90-day click momentum
Morrisons Savers Chocolate Chip Cookies 250g
- Price
- £0.77
- Rating
- 4.6/5
- Reviews
- 91
- Age
- 8mo ago

Morrisons Savers Chocolate Mousse 6pk 55g
- Price
- £0.95
- Rating
- 4.4/5
- Reviews
- 65
- Age
- 8mo ago

Morrisons Savers Smoked Back Bacon 300g
- Price
- £1.61
- Rating
- 4.2/5
- Reviews
- 70
- Age
- 8mo ago

Savers Strawberries 227g
- Price
- £1.58
- Rating
- 4.2/5
- Reviews
- 721
- Age
- 1y ago

Morrisons Savers Grated Mixed Cheese 500g
- Price
- £3.06
- Rating
- 4.6/5
- Reviews
- 762
- Age
- 1y ago
Newest
by launch date
Morrisons Savers Chocolate Mousse 6pk 55g
- Price
- £0.95
- Rating
- 4.4/5
- Reviews
- 65
- Age
- 8mo ago

Morrisons Savers Chocolate Chip Cookies 250g
- Price
- £0.77
- Rating
- 4.6/5
- Reviews
- 91
- Age
- 8mo ago

Morrisons Savers Smoked Back Bacon 300g
- Price
- £1.61
- Rating
- 4.2/5
- Reviews
- 70
- Age
- 8mo ago

Savers Grapes 500g
- Price
- £1.65
- Rating
- 4.5/5
- Reviews
- 366
- Age
- 1y ago

Savers Strawberries 227g
- Price
- £1.58
- Rating
- 4.2/5
- Reviews
- 721
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 22% of clicks, no more. An open shelf where new products get seen.
Brands
18 falling
Sellers
82
Est. top-5 brand share
77%
Top 20: 99%
Est. top-5 click share
22%
Top 20: 55%
Open market
18%
- Morrisons51%
- Maryland9%
- Fox's6%
- Cadbury6%
- McVitie's5%
- GreHom5%
- Open — no brand owns it (12 brands, 18%)
Demand
Cookies search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Cookies search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- cookies459K/yr
- savers202K/yr
- cookie72K/yr
- maryland cookies39K/yr
- chocolate chip cookies28K/yr
- morrisons savers75K/yr
- chocolate cookies16K/yr
- maryland10K/yr
- saver7K/yr
- choc chip cookies4K/yr
Reviews and returns
What reviews say buyers love and hate about Cookies
We read the reviews and the return reasons for every product selling here.
“Taste artificial”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cookies questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









