How competitive is the Cookies niche on Amazon United Kingdom?

18 brands and 82 sellers compete in Cookies on Amazon United Kingdom. The top 5 Cookies products take 22% of clicks and its top 5 brands hold 77% of demand.

What do buyers complain about in Cookies?

Cookies buyers on Amazon United Kingdom complain most about Taste-Overall, Size-Overall, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Cookies niche?

Cookies sells for £2.94 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.48–£26.54. The average incumbent carries 438 reviews — the moat a new listing must climb.

Cookies

Cookies shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Cookies profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Cookies is a £472K/yr Amazon United Kingdom market (912K searches/yr). The top 5 brands hold 77% of demand. Verdict: Worth a look — 62/100.

Cookies: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -2.4% over the last 90 days and 17.6% of searches end in a purchase.

£472K

revenue / yr

Units sold / yr200K

Search volume / yr-2.4%912K

Conversion rate17.6%

Avg price£2.94

Who owns the niche?

The top 5 brands hold 77% of demand, so 23% of the market is open.

23%

open market share

Brands · sellers18 · 82

Top-5 product click share22%

Open market23%

Avg brand age53 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 82 products

Top Cookies products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Morrisons Savers Chocolate Chip Cookies 250g

Price: £0.77
Rating: 4.6/5
Reviews: 91
Age: 8mo ago

Cadbury Crunchy Melts Chocolate Centre Chocolate Chip Cookies 156 g

Price: £1.56
Rating: 4.3/5
Reviews: 592
Age: 8y ago

Morrisons Cake Shop Milk Chocolate Chip Cookies 5 Pack

Price: £1.58
Rating: 4.4/5
Reviews: 1,027
Age: 9y ago

Lu Le Petit Cookie Crunchy Chocolate Chunk Biscuits 184 g (Pack of 1)

Price: £1.48
Rating: 4.1/5
Reviews: 111
Age: 2y ago

Maryland Cookies Twin Pack 400g

Price: £2.31
Rating: 4.8/5
Reviews: 339
Age: 4y ago

Newest

by launch date

Morrisons Savers Chocolate Mousse 6pk 55g

Price: £0.95
Rating: 4.4/5
Reviews: 65
Age: 8mo ago

Morrisons Savers Chocolate Chip Cookies 250g

Price: £0.77
Rating: 4.6/5
Reviews: 91
Age: 8mo ago

Morrisons Savers Smoked Back Bacon 300g

Price: £1.61
Rating: 4.2/5
Reviews: 70
Age: 8mo ago

Savers Grapes 500g

Price: £1.65
Rating: 4.5/5
Reviews: 366
Age: 1y ago

Savers Strawberries 227g

Price: £1.58
Rating: 4.2/5
Reviews: 721
Age: 1y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

Top-5 brand share

77%

Top 20: 99%

Top-5 click share

22%

Top 20: 55%

Open market

18%

Morrisons51%
Maryland9%
Fox's6%
Cadbury6%
McVitie's5%
GreHom5%
Open — no brand owns it (12 brands, 18%)

Cookies demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume912KCVR17.6%Products82Brands18Top 5 Brands77%OOS Rate4.7%Rating4.5★Reviews438Avg BSR#145

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Cookies search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

cookies459K/yr -1.6%11.4% conv.
savers202K/yr +1.3%12.3% conv.
cookie72K/yr -6.9%6.2% conv.
maryland cookies39K/yr +2.0%10.4% conv.
chocolate chip cookies28K/yr -2.6%4.6% conv.
morrisons savers75K/yr -29.9%10.3% conv.
chocolate cookies16K/yr -1.3%6.8% conv.
maryland10K/yr +1.5%10.1% conv.
saver7K/yr -13.4%10.3% conv.
choc chip cookies4K/yr +0.7%5.9% conv.

What reviews say buyers love and hate about Cookies

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews

Taste-Overall30%

“Absolutely delicious”

Value For Money15%

“Best price”

Baking12%

“Great cookies”

Quality-Overall12%

“Best quality”

Freshness5%

“Keeps fresh”

What buyers complain about

67% of reviews

Taste-Overall14%

“Taste artificial”

Size-Overall11%

“Very small tin with small biscuits inside”

Value For Money8%

“Cheap”

Thickness6%

“flat for my liking”

Quality-Overall6%

“however I was very disappointed with the quality this time as the majority of the biscuits were broken”

Common Cookies questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Cookies 62/100 on Amazon United Kingdom — Worth a look. The niche generates £472K/yr across 82 tracked products. 5 of 7 products launched in the last 360 days are still selling. Search demand moved -2.4% over the last 90 days.