Cookie Dough
MaybeBuyers convert on 22.7% of searches. But the top 5 brands take 100% of clicks, so Cookie Dough is a Maybe.
- Flapen Score
- 50 / 100Top 31% of 2,976 Grocery niches · +4 vs the category median of 4650
- Market size
- £123K/yr145K searches / yr
- 90-day growth
- +16.1%search demand this quarter
- Competition
- 49%top-5 click share · 1 brands · 32 sellers
Flapen Score
Cookie Dough against its category
The dotted line is the Grocery average. Past it, Cookie Dough is stronger. Inside it, weaker.
Market
The Cookie Dough market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cookie Dough 145K times last year and spent an estimated £123K. One brand takes every click. Demand peaks in Aug–Sep. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
22.7% of searches ended in a purchase last week.
Shoppers searched for this 145K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 22.7% of those searches ended in a purchase. Searches in the last 90 days moved +16.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £123K a year.
- Searches, last 12 months
- 145K
- Growth, 90 days vs prior 90
- +16.1%
- Conversion, latest week
- 22.7%
- Market size, estimated
- £123Ka year
- Peak month
- September1.7× the quietest month
- Top search term
- ben and jerry ice cream94K searches a year
02 · Price
A sale here is worth £3.73.
Listings sell for £3.73 on average, from £3.40 to £4.05. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At £3.73 that is £4K to £5K a year per listing.
- Average price
- £3.73under the $15 to $100 sweet spot
- Price range
- £3.40–£4.05
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £4K–£5K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #20 within Frozen. It carries 237 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #20in Frozen
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 237per listing
- Listings tracked
- 17
04 · Newcomers
Amazon counts 3 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Cookie Dough products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Ben & Jerrys Cookie Dough Vanilla Ice Cream Tub 465ml
- Price
- £3.60
- Rating
- 4.7/5
- Reviews
- 141
- Age
- 2y ago

Ben & Jerrys Chocolate Fudge Brownie Ice Cream Tub 465ml
- Price
- £3.60
- Rating
- 4.6/5
- Reviews
- 580
- Age
- 6y ago

Ben & Jerrys Churrifically Churros-y Ice Cream Tub 465ml
- Price
- £3.40
- Rating
- 4.4/5
- Reviews
- 14
- Age
- 7mo ago

Ben & Jerrys Phish Food Ice Cream 465ml (Frozen)
- Price
- £3.66
- Rating
- 4.7/5
- Reviews
- 634
- Age
- 6y ago

Ben & Jerrys Oh My! Banoffee Pie! Sundae Ice Cream 427ml (Frozen)
- Price
- £3.79
- Rating
- 4.4/5
- Reviews
- 440
- Age
- 4y ago
Trending
90-day click momentum
Ben & Jerrys Cookie Dough Ice Cream Sandwich Multipack 4MP
- Price
- £3.78
- Rating
- 3.3/5
- Reviews
- 20
- Age
- 7mo ago

Ben & Jerrys Strawberry Doughnut-eee Ice Cream Tub 465ml
- Price
- £3.73
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 6mo ago

Ben & Jerrys Churrifically Churros-y Ice Cream Tub 465ml
- Price
- £3.40
- Rating
- 4.4/5
- Reviews
- 14
- Age
- 7mo ago

Ben & Jerrys Oh My! Banoffee Pie! Sundae Ice Cream 427ml (Frozen)
- Price
- £3.79
- Rating
- 4.4/5
- Reviews
- 440
- Age
- 4y ago

Ben & Jerrys Cookie Dough Vanilla Ice Cream Tub 465ml
- Price
- £3.60
- Rating
- 4.7/5
- Reviews
- 141
- Age
- 2y ago
Newest
by launch date
Ben & Jerrys Strawberry Doughnut-eee Ice Cream Tub 465ml
- Price
- £3.73
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 6mo ago

Ben & Jerrys Cookie Dough Ice Cream Sandwich Multipack 4MP
- Price
- £3.78
- Rating
- 3.3/5
- Reviews
- 20
- Age
- 7mo ago

Ben & Jerrys Churrifically Churros-y Ice Cream Tub 465ml
- Price
- £3.40
- Rating
- 4.4/5
- Reviews
- 14
- Age
- 7mo ago

Ben & Jerrys Sundae Brookies & Cream Ice Cream Tub 427 ML
- Price
- £4.05
- Rating
- 4.4/5
- Reviews
- 19
- Age
- 1y ago

Ben & Jerrys Sundae Marshmallow & Smore Ice Cream Tub Dessert 427ml
- Price
- £3.79
- Rating
- 4.3/5
- Reviews
- 161
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
1 flat
Sellers
32
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
49%
Top 20: 100%
Open market
0%
- Ben & Jerry's100%
Demand
Cookie Dough search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep · busiest ÷ quietest = 1.7×
Search terms
Top Cookie Dough search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ben and jerry ice cream94K/yr
- ben and jerrys18K/yr
- ben and jerry9K/yr
- ben & jerrys7K/yr
- ben and7K/yr
- ben and jerrys ice cream4K/yr
- ben jerry3K/yr
- cookie dough ice cream3K/yr
Reviews and returns
What reviews say buyers love and hate about Cookie Dough
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
its too bland
Blandwich
it contain small balls of some weird taste
massively overpriced
pricey
only thing is these are so pricey
theres a lot of flavours in their range
no other flavours atall which makes it so rich
arrived defrosted
The strage cookies are really bland, texture wise it's way too smooth and firm/dense, it's almost like a cylinder of play-doh that has been sliced by a machine into thin pucks, it's just not an actual cookie, normal cookies aren't smooth like this because they become crinkly/craggy with cracks when baked, I suspect this weird cookie is some senior management cost cutting profitability exercise, I cannot imagine feedback was positive for these things during taste
Love
Banana taste amazing
Tastes exactly as it should
Delicious
should have gotten another flavour as the brand is usually very nice
Delish full of flavours as stated on carton
Good price for quality ice cream
They are good quality
Gluten free
Good with the meal deal
Refreshing
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cookie Dough questions
Answered from the same tracked data.









