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Cookie Dough

Maybe

Buyers convert on 22.7% of searches. But the top 5 brands take 100% of clicks, so Cookie Dough is a Maybe.

Flapen Score
50
50 / 100
Top 31% of 2,976 Grocery niches · +4 vs the category median of 46
Market size
£123K/yr145K searches / yr
90-day growth
+16.1%search demand this quarter
Competition
49%top-5 click share · 1 brands · 32 sellers

Flapen Score

Cookie Dough against its category

The dotted line is the Grocery average. Past it, Cookie Dough is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cookie Dough market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cookie Dough 145K times last year and spent an estimated £123K. One brand takes every click. Demand peaks in Aug–Sep. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 22.7% of those searches ended in a purchase.

Shoppers searched for this 145K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 22.7% of those searches ended in a purchase. Searches in the last 90 days moved +16.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £123K a year.

Searches, last 12 months
145K
Growth, 90 days vs prior 90
+16.1%
Conversion, latest week
22.7%
Market size, estimated
£123Ka year
Peak month
September1.7× the quietest month
Top search term
ben and jerry ice cream94K searches a year

02 · Price

A sale here is worth £3.73.

Listings sell for £3.73 on average, from £3.40 to £4.05. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At £3.73 that is £4K to £5K a year per listing.

Average price
£3.73under the $15 to $100 sweet spot
Price range
£3.40–£4.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,000–1,250
Revenue per listing a year
£4K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #20 within Frozen. It carries 237 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#20in Frozen
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
237per listing
Listings tracked
17

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
48 months

Products

Top Cookie Dough products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£20K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 flat

Sellers

32

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

49%

Top 20: 100%

Open market

0%

  • Ben & Jerry's100%

Demand

Cookie Dough search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 1.7×

Search terms

Top Cookie Dough search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • ben and jerry ice cream94K/yr
  • ben and jerrys18K/yr
  • ben and jerry9K/yr
  • ben & jerrys7K/yr
  • ben and7K/yr
  • ben and jerrys ice cream4K/yr
  • ben jerry3K/yr
  • cookie dough ice cream3K/yr

Reviews and returns

What reviews say buyers love and hate about Cookie Dough

We read the reviews and the return reasons for every product selling here.

65%of positive reviews mention “Taste-Overall”
36%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“its too bland”
A buyer, on “Taste-Overall”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Cookie Dough questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data