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Cookie Dough

Maybe

Buyers convert on 22.7% of searches. But the top 5 brands take 100% of clicks, so Cookie Dough is a Maybe.

Flapen Score
50
50 / 100
Top 31% of 2,976 Grocery niches · +4 vs the category median of 46
Market size
£123K/yr145K searches / yr
90-day growth
+16.1%search demand this quarter
Competition
49%top-5 click share · 1 brands · 32 sellers

Flapen Score

Cookie Dough against its category

The dotted line is the Grocery average. Past it, Cookie Dough is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cookie Dough market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cookie Dough 145K times last year and spent an estimated £123K. One brand takes every click. Demand peaks in Aug–Sep. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

22.7% of searches ended in a purchase last week.

Shoppers searched for this 145K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 22.7% of those searches ended in a purchase. Searches in the last 90 days moved +16.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £123K a year.

Searches, last 12 months
145K
Growth, 90 days vs prior 90
+16.1%
Conversion, latest week
22.7%
Market size, estimated
£123Ka year
Peak month
September1.7× the quietest month
Top search term
ben and jerry ice cream94K searches a year

02 · Price

A sale here is worth £3.73.

Listings sell for £3.73 on average, from £3.40 to £4.05. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At £3.73 that is £4K to £5K a year per listing.

Average price
£3.73under the $15 to $100 sweet spot
Price range
£3.40–£4.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,000–1,250
Revenue per listing a year
£4K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #20 within Frozen. It carries 237 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#20in Frozen
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
237per listing
Listings tracked
17

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
48 months

Products

Top Cookie Dough products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£20K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 flat

Sellers

32

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

49%

Top 20: 100%

Open market

0%

  • Ben & Jerry's100%

Demand

Cookie Dough search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 1.7×

Search terms

Top Cookie Dough search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ben and jerry ice cream94K/yr
  • ben and jerrys18K/yr
  • ben and jerry9K/yr
  • ben & jerrys7K/yr
  • ben and7K/yr
  • ben and jerrys ice cream4K/yr
  • ben jerry3K/yr
  • cookie dough ice cream3K/yr

Reviews and returns

What reviews say buyers love and hate about Cookie Dough

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall36%+4.03

its too bland

Blandwich

it contain small balls of some weird taste

Value For Money21%−0.05

massively overpriced

pricey

only thing is these are so pricey

Flavor14%−0.13

theres a lot of flavours in their range

no other flavours atall which makes it so rich

Storage Temperature7%−0.05

arrived defrosted

Texture/Consistency-Overall7%−0.05

The strage cookies are really bland, texture wise it's way too smooth and firm/dense, it's almost like a cylinder of play-doh that has been sliced by a machine into thin pucks, it's just not an actual cookie, normal cookies aren't smooth like this because they become crinkly/craggy with cracks when baked, I suspect this weird cookie is some senior management cost cutting profitability exercise, I cannot imagine feedback was positive for these things during taste

Love

Taste-Overall65%+4.03

Banana taste amazing

Tastes exactly as it should

Delicious

Flavor7%−0.13

should have gotten another flavour as the brand is usually very nice

Delish full of flavours as stated on carton

Quality-Overall7%−0.01

Good price for quality ice cream

They are good quality

Nutritional Content7%+0.44

Gluten free

Good with the meal deal

Freshness4%+0.29

Refreshing

FAQ

Common Cookie Dough questions

Answered from the same tracked data.