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Condiments

Fail

The top 5 brands take 100% of clicks, so Condiments is a Fail.

Flapen Score
39
39 / 100
Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 46
Market size
£121K/yr196K searches / yr
90-day growth
+5.1%search demand this quarter
Competition
74%top-5 click share · 5 brands · 70 sellers

Flapen Score

Condiments against its category

The dotted line is the Grocery average. Past it, Condiments is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Condiments market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Condiments 196K times last year and spent an estimated £121K. All 5 brands take every click. Demand peaks in Sep–Oct. Flapen scores it 39 out of 100, a Fail.

01 · Demand

9.8% of searches ended in a purchase last week.

Shoppers searched for this 196K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.8% of those searches ended in a purchase. Searches in the last 90 days moved +5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £121K a year.

Searches, last 12 months
196K
Growth, 90 days vs prior 90
+5.1%
Conversion, latest week
9.8%
Market size, estimated
£121Ka year
Peak month
October8.0× the quietest month
Top search term
ranch68K searches a year

02 · Price

A sale here is worth £6.29.

Listings sell for £6.29 on average, from £1.54 to £16.07. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £6.29 that is £6K to £8K a year per listing.

Average price
£6.29under the $15 to $100 sweet spot
Price range
£1.54–£16.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
£6K–£8K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #34 within Condiments & Sauces. It carries 3,693 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
9.2%
Average rank
#34in Condiments & Sauces
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,693per listing
Listings tracked
15

04 · Newcomers

Amazon counts 5 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
6
Successful launches
5Amazon's first-year sales bar
Average brand age
64 months

Products

Top Condiments products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£12K£24K£36K£48K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

5 rising

Sellers

70

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

0%

  • Hidden Valley54%
  • Hellmann's33%
  • Newman's Own8%
  • Chef's Menu3%
  • Morrisons2%

Demand

Condiments search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KPrime Day '25Spike '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct · busiest ÷ quietest = 8.0×

Search terms

Top Condiments search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ranch68K/yr
  • ranch dressing56K/yr
  • ranch sauce27K/yr
  • hidden valley ranch26K/yr
  • hidden valley ranch dressing8K/yr
  • wingstop ranch sauce12K/yr

Reviews and returns

What reviews say buyers love and hate about Condiments

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall36%−0.35

Taste is not as fresh

Tasted like puke

I find the taste unbearable

Value For Money27%0.00

Amazing just very expensive

A waste of money

a bit pricey

Oily/Greasy6%−0.11

Was extremely artificial and oily

it is oily

Oily and off

Flavor5%+1.90

difficult to get out the bottle with a bit too much flavor

Absolutely awful, taste is non existent, it's not tangy and it's missing the Garlic flavour

Stale/Rotten/Spoiled5%−0.09

Taste is not as fresh

Stale and gone off tasting

when I tried it it tasted stale and off

Love

Taste-Overall62%−0.35

Really tasty

Lovely sauce

Really love this sauce amazing taste

Flavor11%+1.90

Flavour is amazing

Spot-on flavor and great consistency

Really love this sauce amazing taste

Value For Money10%0.00

Very affordable

Great value

it is absolutely worth it

Quality-Overall6%+1.10

hellmans is good brand

Excellent product

Great versatile product

Baking2%+0.26

nice with a breadstick

FAQ

Common Condiments questions

Answered from the same tracked data.