Condiments
FailThe top 5 brands take 100% of clicks, so Condiments is a Fail.
- Flapen Score
- 39 / 100Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 4639
- Market size
- £121K/yr196K searches / yr
- 90-day growth
- +5.1%search demand this quarter
- Competition
- 74%top-5 click share · 5 brands · 70 sellers
Flapen Score
Condiments against its category
The dotted line is the Grocery average. Past it, Condiments is stronger. Inside it, weaker.
Market
The Condiments market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Condiments 196K times last year and spent an estimated £121K. All 5 brands take every click. Demand peaks in Sep–Oct. Flapen scores it 39 out of 100, a Fail.
01 · Demand
9.8% of searches ended in a purchase last week.
Shoppers searched for this 196K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.8% of those searches ended in a purchase. Searches in the last 90 days moved +5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £121K a year.
- Searches, last 12 months
- 196K
- Growth, 90 days vs prior 90
- +5.1%
- Conversion, latest week
- 9.8%
- Market size, estimated
- £121Ka year
- Peak month
- October8.0× the quietest month
- Top search term
- ranch68K searches a year
02 · Price
A sale here is worth £6.29.
Listings sell for £6.29 on average, from £1.54 to £16.07. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £6.29 that is £6K to £8K a year per listing.
- Average price
- £6.29under the $15 to $100 sweet spot
- Price range
- £1.54–£16.07
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £6K–£8K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #34 within Condiments & Sauces. It carries 3,693 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 9.2%
- Average rank
- #34in Condiments & Sauces
- Average rating
- 4.42 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,693per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 5 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 6
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Condiments products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Hidden Valley Original Ranch Dressing 473 ml
- Price
- £7.41
- Rating
- 4.2/5
- Reviews
- 12,987
- Age
- 13y ago

Hellmanns Creamy Ranch Sauce made with Buttermilk & Garlic for a cool & tangy burst of flavour 430 ML
- Price
- £2.86
- Rating
- 4.9/5
- Reviews
- 18
- Age
- 5mo ago

Hidden Valley Original Ranch Dressing 236ml
- Price
- £5.65
- Rating
- 4.2/5
- Reviews
- 12,987
- Age
- 15y ago

Hidden Valley The Original Ranch Topping & Dressing 1.06l-36oz
- Price
- £15.84
- Rating
- 4.2/5
- Reviews
- 12,987
- Age
- 9y ago

Hellmanns Creamy Ranch Sauce made with buttermilk & garlic cool & tangy flavour 245 g
- Price
- £2.28
- Rating
- 4.6/5
- Reviews
- 226
- Age
- 1y ago
Trending
90-day click momentum
Morrisons Ranch Dressing 170ml
- Price
- £1.54
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Hellmanns Spicy Ranch Sauce made with Buttermilk & Chillies add a fiery kick to any dish 430 ML
- Price
- £2.90
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 5mo ago

Hellmanns Creamy Ranch Sauce made with Buttermilk & Garlic for a cool & tangy burst of flavour 430 ML
- Price
- £2.86
- Rating
- 4.9/5
- Reviews
- 18
- Age
- 5mo ago

Hellmanns Blue Cheese Ranch Sauce made with Buttermilk for a tangy bold burst of flavour 430 ML
- Price
- £3.32
- Rating
- 4.2/5
- Reviews
- 13
- Age
- 6mo ago

Hellmanns Buffalo Ranch Sauce made with buttermilk & chillies for a bold fiery bust of flavour 430 ML
- Price
- £2.99
- Rating
- 3.9/5
- Reviews
- 8
- Age
- 6mo ago
Newest
by launch date
Morrisons Ranch Dressing 170ml
- Price
- £1.54
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Hellmanns Creamy Ranch Sauce made with Buttermilk & Garlic for a cool & tangy burst of flavour 430 ML
- Price
- £2.86
- Rating
- 4.9/5
- Reviews
- 18
- Age
- 5mo ago

Hellmanns Spicy Ranch Sauce made with Buttermilk & Chillies add a fiery kick to any dish 430 ML
- Price
- £2.90
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 5mo ago

Hellmanns Buffalo Ranch Sauce made with buttermilk & chillies for a bold fiery bust of flavour 430 ML
- Price
- £2.99
- Rating
- 3.9/5
- Reviews
- 8
- Age
- 6mo ago

Hellmanns Blue Cheese Ranch Sauce made with Buttermilk for a tangy bold burst of flavour 430 ML
- Price
- £3.32
- Rating
- 4.2/5
- Reviews
- 13
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.
Brands
5 rising
Sellers
70
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
0%
- Hidden Valley54%
- Hellmann's33%
- Newman's Own8%
- Chef's Menu3%
- Morrisons2%
Demand
Condiments search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct · busiest ÷ quietest = 8.0×
Search terms
Top Condiments search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ranch68K/yr
- ranch dressing56K/yr
- ranch sauce27K/yr
- hidden valley ranch26K/yr
- hidden valley ranch dressing8K/yr
- wingstop ranch sauce12K/yr
Reviews and returns
What reviews say buyers love and hate about Condiments
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Taste is not as fresh
Tasted like puke
I find the taste unbearable
Amazing just very expensive
A waste of money
a bit pricey
Was extremely artificial and oily
it is oily
Oily and off
difficult to get out the bottle with a bit too much flavor
Absolutely awful, taste is non existent, it's not tangy and it's missing the Garlic flavour
Taste is not as fresh
Stale and gone off tasting
when I tried it it tasted stale and off
Love
Really tasty
Lovely sauce
Really love this sauce amazing taste
Flavour is amazing
Spot-on flavor and great consistency
Really love this sauce amazing taste
Very affordable
Great value
it is absolutely worth it
hellmans is good brand
Excellent product
Great versatile product
nice with a breadstick
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Condiments questions
Answered from the same tracked data.









