Condensed Milk
FailThe top 5 brands take 100% of clicks, so Condensed Milk is a Fail.
- Flapen Score
- 42 / 100Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 4642
- Market size
- £126K/yr167K searches / yr
- 90-day growth
- +13.3%search demand this quarter
- Competition
- 86%top-5 click share · 4 brands · 54 sellers
Flapen Score
Condensed Milk against its category
The dotted line is the Grocery average. Past it, Condensed Milk is stronger. Inside it, weaker.
Market
The Condensed Milk market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Condensed Milk 167K times last year and spent an estimated £126K. All 4 brands take every click. Demand peaks in Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
13.3% of searches ended in a purchase last week.
Shoppers searched for this 167K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.3% of those searches ended in a purchase. Searches in the last 90 days moved +13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £126K a year.
- Searches, last 12 months
- 167K
- Growth, 90 days vs prior 90
- +13.3%
- Conversion, latest week
- 13.3%
- Market size, estimated
- £126Ka year
- Peak month
- December1.7× the quietest month
- Top search term
- condensed milk155K searches a year
02 · Price
A sale here is worth £5.71.
Listings sell for £5.71 on average, from £1.12 to £31.41. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At £5.71 that is £17K to £23K a year per listing.
- Average price
- £5.71under the $15 to $100 sweet spot
- Price range
- £1.12–£31.41
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £17K–£23K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
30% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #82 within Baking Supplies. It carries 476 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 30%
- Prime listings
- 80%
- Out of stock, average day
- 1.1%
- Average rank
- #82in Baking Supplies
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 476per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Condensed Milk products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Island Sun Condensed Milk 397G
- Price
- £1.16
- Rating
- 4.5/5
- Reviews
- 105
- Age
- 13y ago

Nestlé Carnation Sweetened Condensed Milk 397g
- Price
- £1.63
- Rating
- 4.6/5
- Reviews
- 928
- Age
- 10y ago

Morrisons Condensed Milk 397g
- Price
- £1.12
- Rating
- 4.7/5
- Reviews
- 684
- Age
- 7y ago

Nestle Carnation Cook with Condensed Milk 397g
- Price
- £2.00
- Rating
- 4.8/5
- Reviews
- 362
- Age
- 15y ago

Carnation Sweetened Condensed Milk Drizzle Dessert Sauce for Pancakes Ice Cream and Desserts 450g Bottle
- Price
- £3.13
- Rating
- 4.7/5
- Reviews
- 176
- Age
- 6y ago
Trending
90-day click momentum
Island Sun Condensed Milk 397G
- Price
- £1.16
- Rating
- 4.5/5
- Reviews
- 105
- Age
- 13y ago

Biona Organic Sweetened Condensed Coconut Milk 210ml
- Price
- £2.14
- Rating
- 4.3/5
- Reviews
- 654
- Age
- 7y ago

Nestle Carnation Squeezy Sweetened Condensed Milk 450g
- Price
- £10.96
- Rating
- 4.5/5
- Reviews
- 202
- Age
- 11y ago

Morrisons Condensed Milk 397g
- Price
- £1.12
- Rating
- 4.7/5
- Reviews
- 684
- Age
- 7y ago

Carnation Nestle Cook With Light Condensed Milk 450 G
- Price
- £2.11
- Rating
- 4.5/5
- Reviews
- 97
- Age
- 15y ago
Newest
by launch date
Carnation Sweetened Condensed Milk Drizzle Dessert Sauce for Pancakes Ice Cream and Desserts 450g Bottle
- Price
- £3.13
- Rating
- 4.7/5
- Reviews
- 176
- Age
- 6y ago

Morrisons Condensed Milk 397g
- Price
- £1.12
- Rating
- 4.7/5
- Reviews
- 684
- Age
- 7y ago

Biona Organic Sweetened Condensed Coconut Milk 210ml
- Price
- £2.14
- Rating
- 4.3/5
- Reviews
- 654
- Age
- 7y ago

Nestlé Carnation Sweetened Condensed Milk 397g
- Price
- £1.63
- Rating
- 4.6/5
- Reviews
- 928
- Age
- 10y ago

Carnation Evaporated Milk 410g
- Price
- £1.41
- Rating
- 4.7/5
- Reviews
- 625
- Age
- 10y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
54
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
0%
- Carnation51%
- Island Sun29%
- GreHom16%
- Biona4%
Demand
Condensed Milk search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.7×
Search terms
Top Condensed Milk search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- condensed milk155K/yr
- sweetened condensed milk8K/yr
- carnation condensed milk4K/yr
Reviews and returns
What reviews say buyers love and hate about Condensed Milk
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
To sweet
Good For Ice Cream But Sweeter Than Usual Brand
No, just because its too sweet and Ive found my supermarket stocks their own brand condensed milk cheaper than this one and its not as sweet tasting for ice cream use
Why does it cost so much
Expensive
pricey
Doesn't last long as so lovely
I couldn't eat them myself
Only received 12 and not the 24 advertised
Love
Mix well and you have the most delicious runny cold chocolate you ever had
taste great too
Yummy for runny chocolate making
not expensive
Good price
Value for money
Rich, Creamy And Perfect for Desserts and Drinks
caramelized sweetness that adds an incredible richness to everything it touches
Also sweetens-up a cup of Tea or coffee
It is every bit as good as the leading big-name brands
Good quality product
honestly it turned out much better than expected
honestly it turned out much better than expected
Does the job
Does what I wanted it to do
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Condensed Milk questions
Answered from the same tracked data.









