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Condensed Milk

Fail

The top 5 brands take 100% of clicks, so Condensed Milk is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£126K/yr167K searches / yr
90-day growth
+13.3%search demand this quarter
Competition
86%top-5 click share · 4 brands · 54 sellers

Flapen Score

Condensed Milk against its category

The dotted line is the Grocery average. Past it, Condensed Milk is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Condensed Milk market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Condensed Milk 167K times last year and spent an estimated £126K. All 4 brands take every click. Demand peaks in Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

13.3% of searches ended in a purchase last week.

Shoppers searched for this 167K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.3% of those searches ended in a purchase. Searches in the last 90 days moved +13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £126K a year.

Searches, last 12 months
167K
Growth, 90 days vs prior 90
+13.3%
Conversion, latest week
13.3%
Market size, estimated
£126Ka year
Peak month
December1.7× the quietest month
Top search term
condensed milk155K searches a year

02 · Price

A sale here is worth £5.71.

Listings sell for £5.71 on average, from £1.12 to £31.41. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At £5.71 that is £17K to £23K a year per listing.

Average price
£5.71under the $15 to $100 sweet spot
Price range
£1.12–£31.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
3,000–4,000
Revenue per listing a year
£17K–£23K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

30% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #82 within Baking Supplies. It carries 476 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
30%
Prime listings
80%
Out of stock, average day
1.1%
Average rank
#82in Baking Supplies
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
476per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Condensed Milk products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

£0£13K£25K£38K£51K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

54

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • Carnation51%
  • Island Sun29%
  • GreHom16%
  • Biona4%

Demand

Condensed Milk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KHoliday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Search terms

Top Condensed Milk search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • condensed milk155K/yr
  • sweetened condensed milk8K/yr
  • carnation condensed milk4K/yr

Reviews and returns

What reviews say buyers love and hate about Condensed Milk

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Sweetness20%−0.14

To sweet

Good For Ice Cream But Sweeter Than Usual Brand

No, just because its too sweet and Ive found my supermarket stocks their own brand condensed milk cheaper than this one and its not as sweet tasting for ice cream use

Value For Money17%+1.15

Why does it cost so much

Expensive

pricey

Durability11%−0.06

Doesn't last long as so lovely

Nutritional Content11%+0.27

I couldn't eat them myself

Advertised Vs Actual Product11%−0.04

Only received 12 and not the 24 advertised

Love

Taste-Overall31%+2.32

Mix well and you have the most delicious runny cold chocolate you ever had

taste great too

Yummy for runny chocolate making

Value For Money21%+1.15

not expensive

Good price

Value for money

Sweetness14%−0.14

Rich, Creamy And Perfect for Desserts and Drinks

caramelized sweetness that adds an incredible richness to everything it touches

Also sweetens-up a cup of Tea or coffee

Quality-Overall7%+0.50

It is every bit as good as the leading big-name brands

Good quality product

honestly it turned out much better than expected

Advertised Vs Actual Product5%−0.04

honestly it turned out much better than expected

Does the job

Does what I wanted it to do

FAQ

Common Condensed Milk questions

Answered from the same tracked data.