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Composite Decking Cleaner

Fail

Demand is soft, at -32.4% this quarter, so Composite Decking Cleaner is a Fail.

Flapen Score
44
44 / 100
Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 46
Market size
£43K/yr42K searches / yr
90-day growth
-32.4%search demand this quarter
Competition
76%top-5 click share · 10 brands · 29 sellers

Flapen Score

Composite Decking Cleaner against its category

The dotted line is the Grocery average. Past it, Composite Decking Cleaner is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Composite Decking Cleaner market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Composite Decking Cleaner 42K times last year and spent an estimated £43K. The top 5 brands take 91% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 44 out of 100, a Fail.

01 · Demand

8.1% of searches ended in a purchase last week.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.1% of those searches ended in a purchase. Searches in the last 90 days moved -32.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
-32.4%
Conversion, latest week
8.1%
Market size, estimated
£43Ka year
Peak month
March16.7× the quietest month
Top search term
composite decking cleaner40K searches a year

02 · Price

A sale here is worth £12.67.

Listings sell for £12.67 on average, from £5.38 to £27.87. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £12.67 that is £3K to £6K a year per listing.

Average price
£12.67under the $15 to $100 sweet spot
Price range
£5.38–£27.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #187 within Household Cleaners. It carries 289 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
50%
Out of stock, average day
0.0%
Average rank
#187in Household Cleaners
Average rating
4.15 starsAmazon United Kingdom average 4.36 stars
Average reviews
289per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
70 months

Products

Top Composite Decking Cleaner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

£0£4K£9K£13K£17K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

10 flat

Sellers

29

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

7%

  • RUSTINS29%
  • Furniture Clinic22%
  • Chemical Trade Store20%
  • HLS Supplies17%
  • Caravan King4%
  • Pro-Kleen2%
  • Open — no brand owns it (4 brands, 7%)

Demand

Composite Decking Cleaner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 16.7×

Reviews and returns

What reviews say buyers love and hate about Composite Decking Cleaner

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall23%−0.26

Does not resolve

Doesnt work

it only had minimal effect

Value For Money14%−0.11

Not worth the price

Waste of money

Complete waste of money

Quality-Overall9%−0.08

It's not as good as other reviews say

Rubbish

Very poor

Instructions/User Manual/Troubleshooting8%

Followed the instructions with this product, didnt work at all

No instructions on coverage

Wasn't happy at first as followed instructions

Ease Of Cleaning8%+2.06

compared to other products I felt cleaning quality was poor

Very average cleaning power

scrubbing as that is not what this is for

Love

Ease Of Cleaning29%+2.06

Super Clean

Magic garden cleaning

Effective cleaner

Advertised Vs Actual Product11%+0.67

Does what it says it does

Did the job

Exactly as described

Ease Of Use11%+0.61

Easy to use

Very easy to use no need for a hosepipe

to use Excellent result

Quality-Overall8%−0.08

Good quality

Great product

The product was fine

Smell6%−0.03

Just a lovely clean smell germ buster

Did a really good job I was expecting a strong smell when using the product

smells lovely

Return

0.1% Return rate 9% Fixable by listing

Leak-Proof37%█▁▃▅▄▁

unfortunately the 2 Nd bottle leaked all over the box therefore I did not have enough to finish the patio

Leakage

Functionality-Overall19%▁▁▄█▅▁

Does not resolve

Doesnt work

it only had minimal effect

Ease Of Use9%▁▁▃▁▂█

the lid crushed inwards making it almost impossible to open

Defective Material/Parts7%▁▁█▁▄▁
Stain Resistance6%▁█▁▂▁▁

It has left brown stains that I am unable to remove even with a strong jet wash

has permanently stained my decking

it has stained it orange

FAQ

Common Composite Decking Cleaner questions

Answered from the same tracked data.