comfort fabric conditioner 5l
Skip itPrices mostly outside the sweet spot ($2.13–$17.61) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Growth
Okay+13.1%90-day search growth — must beat 0% to launch
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad5,076.17avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.00avg listing price — sweet spot $15–$100
Market size
Bad£83K£83K/yr · 134K searches
Price range
Bad£2.13–£17.61cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, comfort fabric conditioner 5l is a £83K/yr Amazon United Kingdom market (134K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Dec. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
comfort fabric conditioner 5l market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £48K–£64K
- units × avg price
- Conversion rate
- 7.7%
- Avg BSR
- #50
- Page quality
- 0%
- Prime
- 78%
- Sponsored
- 61%
- Out of stock
- 1.4%
- Avg brand age
- 46 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
96
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
54%
Top 20: 97%
Open market
12%
- Comfort50%
- Lenor13%
- Syphiby8%
- Diversey6%
- AcornSolution6%
- Fairy4%
- Open — no brand owns it (6 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 77 weeks — +13.1% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.9×
Top comfort fabric conditioner 5l search terms
- limited time deals71K/yr
- fabric conditioner 5l24K/yr
- 5l fabric conditioner10K/yr
- fabric softener 5l8K/yr
- comfort fabric conditioner 5l9K/yr
- limited time deal7K/yr
- comfort 5l4K/yr
- laundry conditioner 5l1K/yr
Top comfort fabric conditioner 5l products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Comfort Fresh Blue Skies Fabric Conditioner Softener with Motion-Activated Fragrance Technology 100 Days of Freshness 160 washes (4.8 L)
Comfort£6.564.8★4,171 rev
Comfort Fresh Sunshiny Days Fabric Conditioner Softener with Motion-Activated Fragrance Technology 100 Days of Freshness 160 washes (4.8 L)
Comfort£5.814.7★25,082 rev
Syphiby Hoodies for Women Casual Long Sleeve Sweatshirts for Women UK Button V Neck Jumpers for Ladies Casual Fall Winter Tops Ladies Ribbed Knit Sweatshirts Womens Evening Tops Army Green
Syphiby£13.954.2★360 rev
Lenor Fabric Conditioner 129 Washes Floral Fresh Long Lasting Freshness that Lasts All Day
Lenor£5.694.8★402 rev
Comfort Pure Sensitive Fabric Conditioner dermatologically tested gentle next to sensitive skin 160 washes (4.8 L)
Comfort£5.684.7★31,105 rev
Newest
by launch date
Fairy Fabric Softener Voted No1 for Sensitive Skin Hypoallergenic 129 Washes 3.999l
Fairy£5.71723 rev
Ecover Concentrated Fabric Softener Refill Fabric Conditioner to Soften Your Clothes Fresh Apple Blossom & Almond Scent 1 x 200 Washes 1 x 5L
Ecover£9.9756 rev
Lenor Fabric Conditioner 129 Washes Spring Awakening Long Lasting Freshness that Lasts All Day
Lenor£6.11283 rev
Lenor Fabric Conditioner 129 Washes Floral Fresh Long Lasting Freshness that Lasts All Day
Lenor£5.69402 rev
Dawnrole Underwear Women Seamless Knickers for Women Soft Comfortable Skin-Friendly Ladies Underwear 6 Pack
Dawnrole£7.18759 rev
Trending
90-day click momentumDawnrole Underwear Women Seamless Knickers for Women Soft Comfortable Skin-Friendly Ladies Underwear 6 Pack
Dawnrole£7.184.2★
Syphiby Hoodies for Women Casual Long Sleeve Sweatshirts for Women UK Button V Neck Jumpers for Ladies Casual Fall Winter Tops Ladies Ribbed Knit Sweatshirts Womens Evening Tops Army Green
Syphiby£13.954.2★
Lenor Fabric Conditioner 129 Washes Floral Fresh Long Lasting Freshness that Lasts All Day
Lenor£5.694.8★
Comffort Fabric Conditioner (Sunshiny Days 5l (Pack of 2))
AcornSolution£13.263.9★
Ecover Concentrated Fabric Softener Refill Fabric Conditioner to Soften Your Clothes Fresh Apple Blossom & Almond Scent 1 x 200 Washes 1 x 5L
Ecover£9.974.9★
What buyers say about comfort fabric conditioner 5l
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful fragrance”
“Great deal”
“best peice quality product”
“Very comfortable”
“Lovely softness”
“Brilliant fit”
“As advertised”
“Fabric softener is great”
“Good washing product”
“so the bottle lasts well”
What buyers complain about
“Horrible smell”
“This liquid is very watery”
“wrong size”
“Arrived leaking”
“Waste of money”
“Really thin”
“deffinitly will not get 45 washes out of this”
“not as strong”
“Doesnt do much”
“Quality control miss”
Top return reasons
Common questions
- Is comfort fabric conditioner 5l profitable to sell on Amazon United Kingdom?
- The niche generates £83K/yr across 23 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +13.1%. Flapen's verdict: Skip it (45/100).
- How competitive is the comfort fabric conditioner 5l niche?
- 12 brands and 96 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in comfort fabric conditioner 5l?
- Top complaints mined from reviews: Smell, Dilute/Watery, Size-Overall. The return rate is 0.1%.
- When does demand for comfort fabric conditioner 5l peak?
- Demand peaks in Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the comfort fabric conditioner 5l niche?
- Listings span £2.13–£17.61; the average listing price is £8.00 (sweet spot $15–$100). The average incumbent carries 5,076 reviews — the moat a new listing must climb.