Comfort Fabric Conditioner 5l
FailPrices span $2.13–$17.61, mostly outside the sweet spot, so Comfort Fabric Conditioner 5l is a Fail.
- Flapen Score
- 45 / 100Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 4645
- Market size
- £83K/yr134K searches / yr
- 90-day growth
- +13.1%search demand this quarter
- Competition
- 54%top-5 click share · 12 brands · 96 sellers
Flapen Score
Comfort Fabric Conditioner 5l against its category
The dotted line is the Grocery average. Past it, Comfort Fabric Conditioner 5l is stronger. Inside it, weaker.
Market
The Comfort Fabric Conditioner 5l market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Comfort Fabric Conditioner 5l 134K times last year and spent an estimated £83K. The top 5 brands take 84% of clicks. Demand peaks in Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
7.7% of searches ended in a purchase last week.
Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.7% of those searches ended in a purchase. Searches in the last 90 days moved +13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £83K a year.
- Searches, last 12 months
- 134K
- Growth, 90 days vs prior 90
- +13.1%
- Conversion, latest week
- 7.7%
- Market size, estimated
- £83Ka year
- Peak month
- December1.9× the quietest month
- Top search term
- limited time deals71K searches a year
02 · Price
A sale here is worth £8.00.
Listings sell for £8.00 on average, from £2.13 to £17.61. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £8.00 that is £800 to £2K a year per listing.
- Average price
- £8.00under the $15 to $100 sweet spot
- Price range
- £2.13–£17.61
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £800–£2K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
61% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #50 within Laundry. It carries 5,076 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 61%
- Prime listings
- 78%
- Out of stock, average day
- 1.4%
- Average rank
- #50in Laundry
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,076per listing
- Listings tracked
- 23
04 · Newcomers
Amazon counts 4 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Comfort Fabric Conditioner 5l products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Comfort Fresh Blue Skies Fabric Conditioner Softener with Motion-Activated Fragrance Technology 100 Days of Freshness 160 washes (4.8 L)
- Price
- £6.56
- Rating
- 4.8/5
- Reviews
- 4,171
- Age
- 3y ago

Comfort Fresh Sunshiny Days Fabric Conditioner Softener with Motion-Activated Fragrance Technology 100 Days of Freshness 160 washes (4.8 L)
- Price
- £5.81
- Rating
- 4.7/5
- Reviews
- 25,082
- Age
- 3y ago

Syphiby Hoodies for Women Casual Long Sleeve Sweatshirts for Women UK Button V Neck Jumpers for Ladies Casual Fall Winter Tops Ladies Ribbed Knit Sweatshirts Womens Evening Tops Army Green
- Price
- £13.95
- Rating
- 4.2/5
- Reviews
- 360
- Age
- 2y ago

Lenor Fabric Conditioner 129 Washes Floral Fresh Long Lasting Freshness that Lasts All Day
- Price
- £5.69
- Rating
- 4.8/5
- Reviews
- 402
- Age
- 7mo ago

Comfort Pure Sensitive Fabric Conditioner dermatologically tested gentle next to sensitive skin 160 washes (4.8 L)
- Price
- £5.68
- Rating
- 4.7/5
- Reviews
- 31,105
- Age
- 3y ago
Trending
90-day click momentum
Dawnrole Underwear Women Seamless Knickers for Women Soft Comfortable Skin-Friendly Ladies Underwear 6 Pack
- Price
- £7.18
- Rating
- 4.2/5
- Reviews
- 759
- Age
- 1y ago

Syphiby Hoodies for Women Casual Long Sleeve Sweatshirts for Women UK Button V Neck Jumpers for Ladies Casual Fall Winter Tops Ladies Ribbed Knit Sweatshirts Womens Evening Tops Army Green
- Price
- £13.95
- Rating
- 4.2/5
- Reviews
- 360
- Age
- 2y ago

Lenor Fabric Conditioner 129 Washes Floral Fresh Long Lasting Freshness that Lasts All Day
- Price
- £5.69
- Rating
- 4.8/5
- Reviews
- 402
- Age
- 7mo ago

Comffort Fabric Conditioner (Sunshiny Days 5l (Pack of 2))
- Price
- £13.26
- Rating
- 3.9/5
- Reviews
- 19
- Age
- 2y ago

Ecover Concentrated Fabric Softener Refill Fabric Conditioner to Soften Your Clothes Fresh Apple Blossom & Almond Scent 1 x 200 Washes 1 x 5L
- Price
- £9.97
- Rating
- 4.9/5
- Reviews
- 56
- Age
- 6mo ago
Newest
by launch date
Fairy Fabric Softener Voted No1 for Sensitive Skin Hypoallergenic 129 Washes 3.999l
- Price
- £5.71
- Rating
- 4.8/5
- Reviews
- 723
- Age
- 6mo ago

Ecover Concentrated Fabric Softener Refill Fabric Conditioner to Soften Your Clothes Fresh Apple Blossom & Almond Scent 1 x 200 Washes 1 x 5L
- Price
- £9.97
- Rating
- 4.9/5
- Reviews
- 56
- Age
- 6mo ago

Lenor Fabric Conditioner 129 Washes Spring Awakening Long Lasting Freshness that Lasts All Day
- Price
- £6.11
- Rating
- 4.8/5
- Reviews
- 283
- Age
- 6mo ago

Lenor Fabric Conditioner 129 Washes Floral Fresh Long Lasting Freshness that Lasts All Day
- Price
- £5.69
- Rating
- 4.8/5
- Reviews
- 402
- Age
- 7mo ago

Dawnrole Underwear Women Seamless Knickers for Women Soft Comfortable Skin-Friendly Ladies Underwear 6 Pack
- Price
- £7.18
- Rating
- 4.2/5
- Reviews
- 759
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
96
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
54%
Top 20: 97%
Open market
12%
- Comfort50%
- Lenor13%
- Syphiby8%
- Diversey6%
- AcornSolution6%
- Fairy4%
- Open — no brand owns it (6 brands, 12%)
Demand
Comfort Fabric Conditioner 5l search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.9×
Search terms
Top Comfort Fabric Conditioner 5l search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- limited time deals71K/yr
- fabric conditioner 5l24K/yr
- 5l fabric conditioner10K/yr
- fabric softener 5l8K/yr
- comfort fabric conditioner 5l9K/yr
- limited time deal7K/yr
- comfort 5l4K/yr
- laundry conditioner 5l1K/yr
Reviews and returns
What reviews say buyers love and hate about Comfort Fabric Conditioner 5l
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Horrible smell
Smell is semi synthetic
Very weak smell
This liquid is very watery
Little watery
Watered down
wrong size
Become very tight
Huge
Arrived leaking
had leaked out
my first time getting it delivered and it leaked
Waste of money
Cheap
Jumped up in price
Love
Beautiful fragrance
Beautiful Scent
Smells clean
Great deal
Cheap Price
Fair price
best peice quality product
Great product as usual
Decent quality
Very comfortable
Perfect 👌 So I had been using comfort
comfortable to wear, thank you
Lovely softness
Soft on skin
Gentle on Skin
Return
0.1% Return rate 12% Fixable by listing
Arrived leaking
had leaked out
my first time getting it delivered and it leaked
Horrible smell
Smell is semi synthetic
Very weak smell
Quality control miss
definitely not the quality I was expecting
Poor quality
Waste of money
Cheap
Jumped up in price
Keep looking
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Best Flapen score
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FAQ
Common Comfort Fabric Conditioner 5l questions
Answered from the same tracked data.









