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Comfort Fabric Conditioner 5l

Fail

Prices span $2.13–$17.61, mostly outside the sweet spot, so Comfort Fabric Conditioner 5l is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£83K/yr134K searches / yr
90-day growth
+13.1%search demand this quarter
Competition
54%top-5 click share · 12 brands · 96 sellers

Flapen Score

Comfort Fabric Conditioner 5l against its category

The dotted line is the Grocery average. Past it, Comfort Fabric Conditioner 5l is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Comfort Fabric Conditioner 5l market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Comfort Fabric Conditioner 5l 134K times last year and spent an estimated £83K. The top 5 brands take 84% of clicks. Demand peaks in Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

7.7% of searches ended in a purchase last week.

Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.7% of those searches ended in a purchase. Searches in the last 90 days moved +13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £83K a year.

Searches, last 12 months
134K
Growth, 90 days vs prior 90
+13.1%
Conversion, latest week
7.7%
Market size, estimated
£83Ka year
Peak month
December1.9× the quietest month
Top search term
limited time deals71K searches a year

02 · Price

A sale here is worth £8.00.

Listings sell for £8.00 on average, from £2.13 to £17.61. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £8.00 that is £800 to £2K a year per listing.

Average price
£8.00under the $15 to $100 sweet spot
Price range
£2.13–£17.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£800–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

61% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #50 within Laundry. It carries 5,076 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
78%
Out of stock, average day
1.4%
Average rank
#50in Laundry
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,076per listing
Listings tracked
23

04 · Newcomers

Amazon counts 4 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
46 months

Products

Top Comfort Fabric Conditioner 5l products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£17K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

96

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

54%

Top 20: 97%

Open market

12%

  • Comfort50%
  • Lenor13%
  • Syphiby8%
  • Diversey6%
  • AcornSolution6%
  • Fairy4%
  • Open — no brand owns it (6 brands, 12%)

Demand

Comfort Fabric Conditioner 5l search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 1.9×

Search terms

Top Comfort Fabric Conditioner 5l search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • limited time deals71K/yr
  • fabric conditioner 5l24K/yr
  • 5l fabric conditioner10K/yr
  • fabric softener 5l8K/yr
  • comfort fabric conditioner 5l9K/yr
  • limited time deal7K/yr
  • comfort 5l4K/yr
  • laundry conditioner 5l1K/yr

Reviews and returns

What reviews say buyers love and hate about Comfort Fabric Conditioner 5l

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell27%+1.78

Horrible smell

Smell is semi synthetic

Very weak smell

Dilute/Watery16%−0.10

This liquid is very watery

Little watery

Watered down

Size-Overall5%+0.19

wrong size

Become very tight

Huge

Leak-Proof4%

Arrived leaking

had leaked out

my first time getting it delivered and it leaked

Value For Money4%+1.73

Waste of money

Cheap

Jumped up in price

Love

Smell41%+1.78

Beautiful fragrance

Beautiful Scent

Smells clean

Value For Money22%+1.73

Great deal

Cheap Price

Fair price

Quality-Overall9%+0.45

best peice quality product

Great product as usual

Decent quality

Comfort-Overall4%−0.01

Very comfortable

Perfect 👌 So I had been using comfort

comfortable to wear, thank you

Soft Feel4%

Lovely softness

Soft on skin

Gentle on Skin

Return

0.1% Return rate 12% Fixable by listing

Leak-Proof47%▆█▆█▆▆

Arrived leaking

had leaked out

my first time getting it delivered and it leaked

Smell13%▂▇▅█▅▄

Horrible smell

Smell is semi synthetic

Very weak smell

Advertised Vs Actual Product7%▃▁▂▂█▄
Quality-Overall4%█▁▂▁▁▁

Quality control miss

definitely not the quality I was expecting

Poor quality

Value For Money4%▄▆█▁▄▅

Waste of money

Cheap

Jumped up in price

FAQ

Common Comfort Fabric Conditioner 5l questions

Answered from the same tracked data.