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Cold Brew

Maybe

Returns run at only 0.4% of orders. But shoppers spend only $67K a year here, so Cold Brew is a Maybe.

Filters Trending
Flapen Score
58
58 / 100
Top 8% of 2,976 Grocery niches · +12 vs the category median of 46
Market size
£67K/yr109K searches / yr
90-day growth
+116.5%search demand this quarter
Competition
62%top-5 click share · 16 brands · 64 sellers

Flapen Score

Cold Brew against its category

The dotted line is the Grocery average. Past it, Cold Brew is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cold Brew market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cold Brew 109K times last year and spent an estimated £67K. The top 5 brands take 68% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

3.9% of searches ended in a purchase last week.

Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +116.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.

Searches, last 12 months
109K
Growth, 90 days vs prior 90
+116.5%
Conversion, latest week
3.9%
Market size, estimated
£67Ka year
Peak month
July2.7× the quietest month
Top search term
cold brew coffee maker57K searches a year

02 · Price

A sale here is worth £15.79.

Listings sell for £15.79 on average, from £3.71 to £27.86. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £15.79 that is £2K to £4K a year per listing.

Average price
£15.79inside the $15 to $100 sweet spot
Price range
£3.71–£27.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #39 within Coffee. It carries 2,455 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
95%
Out of stock, average day
5.3%
Average rank
#39in Coffee
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,455per listing
Listings tracked
20

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Cold Brew products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£13K£20K£27K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 flat

Sellers

64

Top-5 brand share

68%

Top 20: 98%

Top-5 click share

62%

Top 20: 100%

Open market

27%

  • HARIO30%
  • VA1KENE17%
  • Maestri House8%
  • Coffee Gator7%
  • bonVIVO6%
  • NESCAFÉ5%

Demand

Cold Brew search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 2.7×

Search terms

Top Cold Brew search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cold brew coffee maker57K/yr
  • cold brew41K/yr
  • cold brew maker6K/yr
  • cold brew jug5K/yr

Reviews and returns

What reviews say buyers love and hate about Cold Brew

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall9%−0.04

Poor machine

didn't feel the quality matched the cost

Rubbish

Size-Overall6%

Also barely fits on my fridge door

Maybe a bit big

Maybe a larger bottle would be okay

Flavor6%+0.08

I didn't think it had much of a coffee espresso flavour

One star taken off as any coffee flavour disappeared when milk was used

Ok. Not as coffee flavoured as i like

Strength6%−0.04

Handle on filter flimsy and broke straight away

Glass is fragile

a bit too strong

Functionality-Overall5%−0.04

it didn't work

never turned on again

Love

Taste-Overall36%+3.05

Gorgeous smooth taste

Great taste

This coffee is lovely

Value For Money9%

Well worth the price

Really good value

excellent value for money

Ease Of Use8%+0.50

Easy to use

It is very easy to clean

Quality coffee easy to use

Quality-Overall7%−0.04

Quality coffee easy to use

Fantastic quality

Great product

Advertised Vs Actual Product5%+0.09

works as intended

As described

Does what it says

Return

0.4% Return rate 36% Fixable by listing

Size-Overall27%▇▆▃▆█▄

Also barely fits on my fridge door

Maybe a bit big

Maybe a larger bottle would be okay

Functionality-Overall19%▃▄█▃▅▅

it didn't work

never turned on again

Leak-Proof10%█▁▆▄▂▃

The filter gets dirty

It leaks when it pours though

Heating6%▁█▁▇▂▅
Touch/Button Controls5%█▁▁▁▁█

FAQ

Common Cold Brew questions

Answered from the same tracked data.