cold brew
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Growth
Incredible+116.5%90-day search growth — must beat 0% to launch
Avg price
Great£15.79avg listing price — sweet spot $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£3.71–£27.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,454.8avg incumbent reviews — the moat a new listing must climb
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Market size
Bad£67K£67K/yr · 109K searches
According to Flapen's Amazon United Kingdom niche tracking, cold brew is a £67K/yr Amazon United Kingdom market (109K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 58/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
cold brew market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £63K–£79K
- units × avg price
- Conversion rate
- 3.9%
- Avg BSR
- #39
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 75%
- Out of stock
- 5.3%
- Avg brand age
- 44 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
16 flat
Sellers
64
Top-5 brand share
68%
Top 20: 98%
Top-5 click share
62%
Top 20: 100%
Open market
27%
- HARIO30%
- VA1KENE17%
- Maestri House8%
- Coffee Gator7%
- bonVIVO6%
- NESCAFÉ5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +116.5% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 2.7×
Top cold brew search terms
- cold brew coffee maker57K/yr
- cold brew41K/yr
- cold brew maker6K/yr
- cold brew jug5K/yr
Top cold brew products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hario Cold Brew Coffee Pot Mizudashi 1000ml 1 liters Brown Large
HARIO£16.874.6★17,951 rev
VA1KENE 64oz Cold Brew Coffee Maker with Stainless Steel Mesh Filter 2 Quart (1.9 Liter) Heavy Duty Iced Coffee Maker w/Flip Cap Lid and Spout
VA1KENE£16.724.5★1,418 rev
Maestri House Cold Brew Coffee Maker 1.2L Iced Tea and Coffee Maker Brewer Space Saving Tritan Pitcher 350 Mesh Filter 100% Leak-ProofMeasuring (Black)
Maestri House£27.864.5★681 rev
Coffee Gator Cold Brew Coffee Maker - 47 oz Iced Tea and Iced Coffee Maker and Pitcher with Borosilicate Glass Carafe Filter - Black
Coffee Gator£18.534.5★3,963 rev
bonVIVO Cold Brew Coffee Maker Glass Jug Frida 1 Litre (8 Cups) Iced Coffee Pot with Permanent Filter Portable Easy Clean Eco-Friendly Ideal Cold Brew Brewer for Coffee & Tea Lovers
bonVIVO£16.214.4★563 rev
Newest
by launch date
TrueStart Espresso Concentrate Colombian 1 Litre 1 Pack
TRUESTART£5.0643 rev
wedrink 44oz Cold Brew Coffee Maker Iced Cold Coffee Tea Brew Maker with Removable Glass Mesh Filter Leakproof Lid Coffee Tea Maker 1.3L
wedrink£14.3720 rev
La Cafetière Cold Brew Coffee Maker With Mesh Filter Dishwasher-Safe Easy-To-Use Pitcher Spout Lid Drinks Container For Premium Quality Iced Brew Coffee Ice Tea Homemade Fruit Drinks 1L
La Cafetière£15.4618 rev
Sivaphe 64oz Cold Brew Coffee Maker with Reusable Mesh Filter Lightweight Iced Coffee and Tea Maker with Flip Cap Lid and Spout 100% Leak-Proof BPA Free Tritan 2L
Sivaphe£16.3371 rev
Nescafé Iced Coffee Espresso Concentrated Unsweetened 500ml
NESCAFÉ£3.71845 rev
Trending
90-day click momentumTrueStart Espresso Concentrate Colombian 1 Litre 1 Pack
TRUESTART£5.064.7★
Coffee Gator Cold Brew Coffee Maker - 47 oz Iced Tea and Iced Coffee Maker and Pitcher with Borosilicate Glass Carafe Filter - Black
Coffee Gator£18.534.5★
Willow & Everett Cold Brew Maker - Iced Coffee Makers - Glass Pitcher w/Stainless Steel Spout - Removable Filter - Airtight & BPA-Free Mason Jar w/Tap - 2L
Willow & Everett£7.794.3★
Cold Brew Coffee Maker Pitcher - Thick Glass Mason Jar with Stainless Filter Leakproof Flip Lid Ergonomic Handle for Iced Coffee Tea Lemonade Homemade Drinks (Grey - 64oz)
Eidoct£13.755.0★
wedrink 44oz Cold Brew Coffee Maker Iced Cold Coffee Tea Brew Maker with Removable Glass Mesh Filter Leakproof Lid Coffee Tea Maker 1.3L
wedrink£14.374.5★
What buyers say about cold brew
What buyers praise and complain about, mined from review topics.What buyers love
“Gorgeous smooth taste”
“Well worth the price”
“Easy to use”
“Quality coffee easy to use”
“works as intended”
“Great tasting smooth expresso coffee concentrate- delicious”
“Nice coffee and quick to make”
“Easy to clean”
“Perfect with some sugar free syrup”
“The leakproof lid gives me peace of mind when pouring or storing it sideways in the fridge”
What buyers complain about
“Poor machine”
“Also barely fits on my fridge door”
“I didn't think it had much of a coffee espresso flavour”
“Handle on filter flimsy and broke straight away”
“it didn't work”
“never turned on again”
“quite bitter”
“The filter gets dirty”
“Too expensive”
“It was a birthday gift so I was Annoyed”
Top return reasons
Common questions
- Is cold brew profitable to sell on Amazon United Kingdom?
- The niche generates £67K/yr across 20 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +116.5%. Flapen's verdict: Worth a look (58/100).
- How competitive is the cold brew niche?
- 16 brands and 64 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in cold brew?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Flavor. The return rate is 0.4%.
- When does demand for cold brew peak?
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 2.7× the quietest.
- What does it cost to enter the cold brew niche?
- Listings span £3.71–£27.86; the average listing price is £15.79 (sweet spot $15–$100). The average incumbent carries 2,455 reviews — the moat a new listing must climb.