Skip to content

Cold Brew

Cold Brew shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Signals Trending

Flapen Score

58
Worth a look
Market size 17Growth 95Conversion 49Competition 38Returns 98Price range 53Avg price 77Brand share 61Review moat 40Quality gap 58
This niche Category average

Is Cold Brew profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Cold Brew is a £67K/yr Amazon United Kingdom market (109K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 58/100.

Cold Brew: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +116.5% over the last 90 days and 3.9% of searches end in a purchase.

£67K

revenue / yr

Units sold / yr5K
Search volume / yr+116.5%109K
Conversion rate3.9%
Avg price£15.79

Who owns the niche?

The top 5 brands hold 68% of demand, so 32% of the market is open.

32%

open market share

Brands · sellers16 · 64
Top-5 product click share62%
Open market32%
Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 20 products

Sponsored placement75%
New entrants (1y)2· 1 succeeded
Avg rating4.4★
Avg reviews2,455

Top Cold Brew products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

£0£7K£13K£20K£27K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 flat

Sellers

64

Top-5 brand share

68%

Top 20: 98%

Top-5 click share

62%

Top 20: 100%

Open market

27%

  • HARIO30%
  • VA1KENE17%
  • Maestri House8%
  • Coffee Gator7%
  • bonVIVO6%
  • NESCAFÉ5%

Cold Brew demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume109KCVR3.9%Products20Brands16Top 5 Brands68%OOS Rate5.3%Rating4.4★Reviews2,455Avg BSR#39
6K4KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 2.7×

Top Cold Brew search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • cold brew coffee maker57K/yr
  • cold brew41K/yr
  • cold brew maker6K/yr
  • cold brew jug5K/yr

What reviews say buyers love and hate about Cold Brew

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Taste-Overall36%

Gorgeous smooth taste

Value For Money9%

Well worth the price

Ease Of Use8%

Easy to use

Quality-Overall7%

Quality coffee easy to use

Advertised Vs Actual Product5%

works as intended

What buyers complain about

53% of reviews
Quality-Overall9%

Poor machine

Size-Overall6%

Also barely fits on my fridge door

Flavor6%

I didn't think it had much of a coffee espresso flavour

Strength6%

Handle on filter flimsy and broke straight away

Functionality-Overall5%

it didn't work

Cold Brew return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

36%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
27%
2Functionality-Overall
19%
3Leak-Proof
10%
4Heating
6%
5Touch/Button Controls
5%

Common Cold Brew questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Cold Brew 58/100 on Amazon United Kingdom — Worth a look. The niche generates £67K/yr across 20 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved +116.5% over the last 90 days.
Search demand for Cold Brew on Amazon United Kingdom peaks in May–Jun–Jul–Aug, where the busiest month runs 2.7× the quietest.