Coffee Whitener
FailDemand is soft, at -18.5% this quarter, so Coffee Whitener is a Fail.
- Flapen Score
- 48 / 100Top 40% of 2,976 Grocery niches · +2 vs the category median of 4648
- Market size
- £95K/yr99K searches / yr
- 90-day growth
- -18.5%search demand this quarter
- Competition
- 51%top-5 click share · 15 brands · 165 sellers
Flapen Score
Coffee Whitener against its category
The dotted line is the Grocery average. Past it, Coffee Whitener is stronger. Inside it, weaker.
Market
The Coffee Whitener market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Coffee Whitener 99K times last year and spent an estimated £95K. The top 5 brands take 83% of clicks. Demand peaks in Feb. Flapen scores it 48 out of 100, a Fail.
01 · Demand
8.1% of searches ended in a purchase last week.
Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.1% of those searches ended in a purchase. Searches in the last 90 days moved -18.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £95K a year.
- Searches, last 12 months
- 99K
- Growth, 90 days vs prior 90
- -18.5%
- Conversion, latest week
- 8.1%
- Market size, estimated
- £95Ka year
- Peak month
- February1.6× the quietest month
- Top search term
- coffee whitener51K searches a year
02 · Price
A sale here is worth £11.82.
Listings sell for £11.82 on average, from £2.15 to £37.58. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £11.82 that is £1K to £3K a year per listing.
- Average price
- £11.82under the $15 to $100 sweet spot
- Price range
- £2.15–£37.58
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
46% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #158 within Coffee. It carries 1,275 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 46%
- Prime listings
- 75%
- Out of stock, average day
- 4.6%
- Average rank
- #158in Coffee
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,275per listing
- Listings tracked
- 28
04 · Newcomers
Amazon counts 0 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Coffee Whitener products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Mokate Carmen Caffetteria Coffee Whitener Classic 350g
- Price
- £2.15
- Rating
- 4.5/5
- Reviews
- 113
- Age
- 3y ago

Nestle Coffee Mate Coffee Creamer 1kg 35oz Imported from America
- Price
- £10.92
- Rating
- 4.6/5
- Reviews
- 1,263
- Age
- 13y ago

Mokate Coffee Creamer/Whitener 400g
- Price
- £3.22
- Rating
- 4.0/5
- Reviews
- 348
- Age
- 5y ago

Nestle Coffee-Mate Coffee Creamer Original Pack of 1 (11 Ounce)
- Price
- £6.37
- Rating
- 4.5/5
- Reviews
- 2,852
- Age
- 14y ago

Coffee Mate Coffee Whitener 2.5kg Bag (Packing May Vary) Powder Standard
- Price
- £19.97
- Rating
- 4.6/5
- Reviews
- 4,227
- Age
- 16y ago
Trending
90-day click momentum
Coffee Mate Pack of 2 Nestle Coffee Whitener (Each Pack 450g)
- Price
- £10.67
- Rating
- 4.6/5
- Reviews
- 114
- Age
- 2y ago

Mokate Carmen Caffetteria Coffee Whitener Classic 350g
- Price
- £2.15
- Rating
- 4.5/5
- Reviews
- 113
- Age
- 3y ago

Mokate Coffee Whitener 2 x 350g
- Price
- £7.25
- Rating
- 4.7/5
- Reviews
- 17
- Age
- 8mo ago

Mokate Gold Premium Vanilla Latte Coffee Sachets x10 (Pack of 12 Total 120 Sachets)
- Price
- £13.66
- Rating
- 4.3/5
- Reviews
- 36
- Age
- 1y ago

50 x Coffee Creamer Powdered Sticks - Individual Sachets By Shop4Choice
- Price
- £5.96
- Rating
- 4.1/5
- Reviews
- 95
- Age
- 2y ago
Newest
by launch date
Mokate Coffee Whitener 2 x 350g
- Price
- £7.25
- Rating
- 4.7/5
- Reviews
- 17
- Age
- 8mo ago

Mokate Premium Coffee Whitener 400g | Coffee Whitener Powder Creamer | ONLY 11% Fat | Coffee-Mate Powdered Coffee Creamer | Rich Taste - Perfect for Coffee and Tea (1 TUB)
- Price
- £5.82
- Rating
- 3.7/5
- Reviews
- 14
- Age
- 9mo ago

Original Coffee Whitener 1KG - Creamy and Delicious Coffee Creamer Powder
- Price
- £8.12
- Rating
- 4.4/5
- Reviews
- 61
- Age
- 11mo ago

Mokate Gold Premium Caramel Latte Coffee Sachets x10 (Pack of 12 Total 120 Sachets)
- Price
- £14.28
- Rating
- 4.6/5
- Reviews
- 126
- Age
- 1y ago

12 boxes Mokate Gold Premium - Cappuccino Classic - 120 Sachets (12 * 10/box)
- Price
- £14.41
- Rating
- 4.5/5
- Reviews
- 61
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
165
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
51%
Top 20: 91%
Open market
14%
- Coffee Mate36%
- Mokate26%
- Loyd8%
- Generic8%
- Nestlé5%
- OsoRetail3%
- Open — no brand owns it (9 brands, 14%)
Demand
Coffee Whitener search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 1.6×
Search terms
Top Coffee Whitener search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- coffee whitener51K/yr
- coffee whitener powder14K/yr
- mokate11K/yr
- coffee creamer powder11K/yr
- mokate coffee sachets12K/yr
Reviews and returns
What reviews say buyers love and hate about Coffee Whitener
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
It tastes different
has a nasty chemical taste
Funny taste
A little expensive
Complete waste of money
its way overpriced
There is no creamy to it
Not as creamy as the UK version
The powder isn't as soft as the UK Version
Odd flavour
Very weak tasting
Ok a little bit lack of flavour
when you look on the ingredients it then contradics itself by saying contains milk derivatives
this is American ingredients not UK ingredients
Ingredients not the same as UK version this is American
Love
Excellent value
Great value for money
Fantastic price
Awesome taste
Great tasting coffee
Tasty coffee
Overall, it delivers consistent quality, solid performance, and excellent value for money
Great quality, great price and fast shipping
Brilliant quality
Good size jar
convenient size
Great size
Exactly like pictures
As described
Just what I ordered
Return
0.1% Return rate 100% Fixable by listing
not a cup which is a lot smaller
Sachets too small
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Coffee Whitener questions
Answered from the same tracked data.









