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Coffee Whitener

Fail

Demand is soft, at -18.5% this quarter, so Coffee Whitener is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£95K/yr99K searches / yr
90-day growth
-18.5%search demand this quarter
Competition
51%top-5 click share · 15 brands · 165 sellers

Flapen Score

Coffee Whitener against its category

The dotted line is the Grocery average. Past it, Coffee Whitener is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coffee Whitener market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Coffee Whitener 99K times last year and spent an estimated £95K. The top 5 brands take 83% of clicks. Demand peaks in Feb. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 8.1% of those searches ended in a purchase.

Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved -18.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £95K a year.

Searches, last 12 months
99K
Growth, 90 days vs prior 90
-18.5%
Conversion, latest week
8.1%
Market size, estimated
£95Ka year
Peak month
February1.6× the quietest month
Top search term
coffee whitener51K searches a year

02 · Price

A sale here is worth £11.82.

Listings sell for £11.82 on average, from £2.15 to £37.58. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £11.82 that is £1K to £3K a year per listing.

Average price
£11.82under the $15 to $100 sweet spot
Price range
£2.15–£37.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

46% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #158 within Coffee. It carries 1,275 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
75%
Out of stock, average day
4.6%
Average rank
#158in Coffee
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,275per listing
Listings tracked
28

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Coffee Whitener products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£9K£14K£19K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

165

Est. top-5 brand share

83%

Top 20: 100%

Est. top-5 click share

51%

Top 20: 91%

Open market

14%

  • Coffee Mate36%
  • Mokate26%
  • Loyd8%
  • Generic8%
  • Nestlé5%
  • OsoRetail3%
  • Open — no brand owns it (9 brands, 14%)

Demand

Coffee Whitener search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.6×

Search terms

Top Coffee Whitener search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • coffee whitener51K/yr
  • coffee whitener powder14K/yr
  • mokate11K/yr
  • coffee creamer powder11K/yr
  • mokate coffee sachets12K/yr

Reviews and returns

What reviews say buyers love and hate about Coffee Whitener

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Value For Money”
22%of negative reviews mention “Taste-Overall”
0.1%of orders come back
“It tastes different”
A buyer, on “Taste-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Coffee Whitener questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data