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Coffee Whitener

Fail

Demand is soft, at -18.5% this quarter, so Coffee Whitener is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£95K/yr99K searches / yr
90-day growth
-18.5%search demand this quarter
Competition
51%top-5 click share · 15 brands · 165 sellers

Flapen Score

Coffee Whitener against its category

The dotted line is the Grocery average. Past it, Coffee Whitener is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coffee Whitener market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Coffee Whitener 99K times last year and spent an estimated £95K. The top 5 brands take 83% of clicks. Demand peaks in Feb. Flapen scores it 48 out of 100, a Fail.

01 · Demand

8.1% of searches ended in a purchase last week.

Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.1% of those searches ended in a purchase. Searches in the last 90 days moved -18.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £95K a year.

Searches, last 12 months
99K
Growth, 90 days vs prior 90
-18.5%
Conversion, latest week
8.1%
Market size, estimated
£95Ka year
Peak month
February1.6× the quietest month
Top search term
coffee whitener51K searches a year

02 · Price

A sale here is worth £11.82.

Listings sell for £11.82 on average, from £2.15 to £37.58. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £11.82 that is £1K to £3K a year per listing.

Average price
£11.82under the $15 to $100 sweet spot
Price range
£2.15–£37.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

46% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #158 within Coffee. It carries 1,275 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
75%
Out of stock, average day
4.6%
Average rank
#158in Coffee
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,275per listing
Listings tracked
28

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Coffee Whitener products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£9K£14K£19K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

165

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

51%

Top 20: 91%

Open market

14%

  • Coffee Mate36%
  • Mokate26%
  • Loyd8%
  • Generic8%
  • Nestlé5%
  • OsoRetail3%
  • Open — no brand owns it (9 brands, 14%)

Demand

Coffee Whitener search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.6×

Search terms

Top Coffee Whitener search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • coffee whitener51K/yr
  • coffee whitener powder14K/yr
  • mokate11K/yr
  • coffee creamer powder11K/yr
  • mokate coffee sachets12K/yr

Reviews and returns

What reviews say buyers love and hate about Coffee Whitener

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall22%−0.08

It tastes different

has a nasty chemical taste

Funny taste

Value For Money20%+2.83

A little expensive

Complete waste of money

its way overpriced

Texture/Consistency-Overall5%−0.01

There is no creamy to it

Not as creamy as the UK version

The powder isn't as soft as the UK Version

Flavor5%

Odd flavour

Very weak tasting

Ok a little bit lack of flavour

Ingredients-Overall5%−0.02

when you look on the ingredients it then contradics itself by saying contains milk derivatives

this is American ingredients not UK ingredients

Ingredients not the same as UK version this is American

Love

Value For Money40%+2.83

Excellent value

Great value for money

Fantastic price

Taste-Overall15%−0.08

Awesome taste

Great tasting coffee

Tasty coffee

Quality-Overall14%+0.70

Overall, it delivers consistent quality, solid performance, and excellent value for money

Great quality, great price and fast shipping

Brilliant quality

Size-Overall6%+0.08

Good size jar

convenient size

Great size

Advertised Vs Actual Product6%+0.37

Exactly like pictures

As described

Just what I ordered

Return

0.1% Return rate 100% Fixable by listing

Size-Overall100%▁▁█▁█▁

not a cup which is a lot smaller

Sachets too small

FAQ

Common Coffee Whitener questions

Answered from the same tracked data.