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Coffee Syrup

Maybe

Returns run at only 0.0% of orders. But the top 5 brands take 91% of clicks, so Coffee Syrup is a Maybe.

Flapen Score
57
57 / 100
Top 10% of 2,976 Grocery niches · +11 vs the category median of 46
Market size
£753K/yr1.4M searches / yr
90-day growth
+20.8%search demand this quarter
Competition
49%top-5 click share · 10 brands · 81 sellers

Flapen Score

Coffee Syrup against its category

The dotted line is the Grocery average. Past it, Coffee Syrup is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coffee Syrup market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Coffee Syrup 1.4M times last year and spent an estimated £753K. The top 5 brands take 91% of clicks. Demand peaks in Nov–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

5.3% of searches ended in a purchase last week.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved +20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £753K a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
+20.8%
Conversion, latest week
5.3%
Market size, estimated
£753Ka year
Peak month
December2.8× the quietest month
Top search term
coffee syrup858K searches a year

02 · Price

A sale here is worth £9.92.

Listings sell for £9.92 on average, from £2.69 to £23.89. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,500 to 3,000 of them. At £9.92 that is £25K to £30K a year per listing.

Average price
£9.92under the $15 to $100 sweet spot
Price range
£2.69–£23.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
2,500–3,000
Revenue per listing a year
£25K–£30K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #36 within Beverage Syrups & Concentrates. It carries 2,201 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
89%
Out of stock, average day
5.1%
Average rank
#36in Beverage Syrups & Concentrates
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,201per listing
Listings tracked
28

04 · Newcomers

Amazon counts 3 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
44 months

Products

Top Coffee Syrup products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£38K£75K£113K£151K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

81

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

49%

Top 20: 91%

Open market

6%

  • Monin40%
  • Simply23%
  • Tate & Lyle15%
  • Bulk9%
  • The Skinny Food Co5%
  • 1883 MAISON ROUTIN2%
  • Open — no brand owns it (4 brands, 6%)

Demand

Coffee Syrup search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Coffee Syrup search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • coffee syrup858K/yr
  • syrup146K/yr
  • coffee syrups130K/yr
  • syrups for coffee drinks40K/yr
  • syrups28K/yr
  • coffee syrup set66K/yr
  • monin syrup set24K/yr
  • syrup for coffee14K/yr
  • starbucks syrup19K/yr
  • coffee syrup gift set29K/yr

Reviews and returns

What reviews say buyers love and hate about Coffee Syrup

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall27%

Hardly any taste

artificial taste

Horrible aftertaste

Flavor13%

No flavour

Horrible taste, really chemically

Flavour dramatically different

Sweetness8%−0.06

the sweeter is overwhelming

Extremely sweet

cant have the sugar

Dilute/Watery5%−0.10

this syrup is extremely watery

Too watery

thin, watery liquid

Artificial Sweeteners5%−0.04

Tastes artificial sadly

Beware of artificial sweeteners

feels uncomfortable with certain sweeteners

Love

Taste-Overall34%

Amazing taste

This has a beautifully smooth taste

they weren't artificial tasting which is great

Flavor16%

Happy with the flavours

Nice flavor

Great vanilla flavour

Value For Money9%+1.42

Good price

Excellent value

Good value for money

Sweetness9%−0.06

Sweet spot

Very sweet

was delighted as it was also sugar free

Quality-Overall7%+1.14

Good variety

Great quality syrup

Excellent product

FAQ

Common Coffee Syrup questions

Answered from the same tracked data.