Coffee Mate
FailThe top 5 brands take 99% of clicks, so Coffee Mate is a Fail.
- Flapen Score
- 47 / 100Top 44% of 2,976 Grocery niches · +1 vs the category median of 4647
- Market size
- £679K/yr565K searches / yr
- 90-day growth
- -19.2%search demand this quarter
- Competition
- 66%top-5 click share · 6 brands · 153 sellers
Flapen Score
Coffee Mate against its category
The dotted line is the Grocery average. Past it, Coffee Mate is stronger. Inside it, weaker.
Market
The Coffee Mate market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Coffee Mate 565K times last year and spent an estimated £679K. The top 5 brands take 99% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
11.4% of searches ended in a purchase last week.
Shoppers searched for this 565K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.4% of those searches ended in a purchase. Searches in the last 90 days moved -19.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £679K a year.
- Searches, last 12 months
- 565K
- Growth, 90 days vs prior 90
- -19.2%
- Conversion, latest week
- 11.4%
- Market size, estimated
- £679Ka year
- Peak month
- February1.6× the quietest month
- Top search term
- coffee mate329K searches a year
02 · Price
A sale here is worth £10.55.
Listings sell for £10.55 on average, from £2.15 to £26.27. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At £10.55 that is £21K to £26K a year per listing.
- Average price
- £10.55under the $15 to $100 sweet spot
- Price range
- £2.15–£26.27
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £21K–£26K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
56% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #106 within Fresh & Chilled. It carries 2,648 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 94%
- Out of stock, average day
- 1.0%
- Average rank
- #106in Fresh & Chilled
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,648per listing
- Listings tracked
- 18
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Coffee Mate products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Nestle Coffee Mate Coffee Creamer 1kg 35oz Imported from America
- Price
- £10.92
- Rating
- 4.6/5
- Reviews
- 1,263
- Age
- 13y ago

Coffee Mate Coffee Whitener 2.5kg Bag (Packing May Vary) Powder Standard
- Price
- £19.97
- Rating
- 4.6/5
- Reviews
- 4,227
- Age
- 16y ago

Coffee Mate | Ground | Vegetarian | 550g | 6 Pack | 3.3KG
- Price
- £26.27
- Rating
- 4.8/5
- Reviews
- 1,076
- Age
- 3y ago

Nestle Coffee-Mate Coffee Creamer Original Pack of 1 (11 Ounce)
- Price
- £6.37
- Rating
- 4.5/5
- Reviews
- 2,852
- Age
- 14y ago

Coffee-Mate Original Coffee Coffee Mate Whitener 325g Coffee
- Price
- £4.04
- Rating
- 4.7/5
- Reviews
- 254
- Age
- 2y ago
Trending
90-day click momentum
Mokate Carmen Caffetteria Coffee Whitener Classic 350g
- Price
- £2.15
- Rating
- 4.5/5
- Reviews
- 113
- Age
- 3y ago

Coffee Mate Pack of 2 Nestle Coffee Whitener (Each Pack 450g)
- Price
- £10.67
- Rating
- 4.6/5
- Reviews
- 114
- Age
- 2y ago

Coffee Mate The Original Powder Coffee Creamer 35.3 oz
- Price
- £12.15
- Rating
- 4.8/5
- Reviews
- 23,474
- Age
- 2y ago

Coffee Mate Sugar Free - Vanilla Caramel Flavoured Coffee Whitener - Powder Creamer for Coffee 289grams (Pack of 2)
- Price
- £13.83
- Rating
- 4.4/5
- Reviews
- 4,823
- Age
- 13y ago

Nestle Coffee Mate Coffee Creamer 1kg 35oz Imported from America
- Price
- £10.92
- Rating
- 4.6/5
- Reviews
- 1,263
- Age
- 13y ago
Newest
by launch date
Coffee Mate 1kg
- Price
- £8.36
- Rating
- 4.6/5
- Reviews
- 685
- Age
- 6mo ago

Coffee Mate The Original Powder Coffee Creamer 35.3 oz
- Price
- £12.15
- Rating
- 4.8/5
- Reviews
- 23,474
- Age
- 2y ago

Coffee-Mate Original Coffee Coffee Mate Whitener 325g Coffee
- Price
- £4.04
- Rating
- 4.7/5
- Reviews
- 254
- Age
- 2y ago

Coffee Mate Pack of 2 Nestle Coffee Whitener (Each Pack 450g)
- Price
- £10.67
- Rating
- 4.6/5
- Reviews
- 114
- Age
- 2y ago

Nestle Coffee Mate Original 550g
- Price
- £6.71
- Rating
- 4.7/5
- Reviews
- 356
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 flat
Sellers
153
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
0%
- Coffee Mate78%
- Nestlé10%
- OsoRetail6%
- Mokate4%
- Loyd2%
- NESTLE PROFESSIONAL1%
- Open — no brand owns it (0%)
Demand
Coffee Mate search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Coffee Mate search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- coffee mate329K/yr
- coffee mate creamer73K/yr
- coffee whitener51K/yr
- coffee mate powder26K/yr
- original coffee mate13K/yr
- coffee whitener powder14K/yr
- coffeemate14K/yr
- coffeemate coffee creamer15K/yr
- coffee creamer powder11K/yr
- coffe mate4K/yr
Reviews and returns
What reviews say buyers love and hate about Coffee Mate
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
pretty pricey
A little expensive
overpriced
has a nasty chemical taste
Funny taste
I didn't like the taste
Not creamy or milky at all
The powder isn't as soft as the UK Version
an odd texture
this is American ingredients not UK ingredients
when you look on the ingredients it then contradics itself by saying contains milk derivatives
Ingredients not the same as UK version this is American
Not sweet like other coffee whiteners
Way too much sugar
Far too sweet
Love
Excellent value
Great value for money
Fantastic price
Just love the smooth taste
Good Taste
Tasty coffee
Overall, it delivers consistent quality, solid performance, and excellent value for money
Great quality, great price and fast shipping
Brilliant quality
Good size jar
convenient size
Great size
Does the job
As described
Just what I ordered
Return
0.1% Return rate 75% Fixable by listing
Keep looking
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Best Flapen score
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FAQ
Common Coffee Mate questions
Answered from the same tracked data.









