coffee mate
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.4%search→purchase rate — share of searches ending in a sale
Market size
Good£679K£679K/yr · 565K searches
Price range
Okay£2.15–£26.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,647.67avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.55avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Growth
Bad-19.2%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, coffee mate is a £679K/yr Amazon United Kingdom market (565K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 47/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
coffee mate market data
- Units sold / yr
- 60K–80K
- avg 2,000–2,500/product
- Revenue / yr
- £633K–£844K
- units × avg price
- Conversion rate
- 11.4%
- Avg BSR
- #106
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 56%
- Out of stock
- 1.0%
- Avg brand age
- 47 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
6 flat
Sellers
153
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
0%
- Coffee Mate78%
- Nestlé10%
- OsoRetail6%
- Mokate4%
- Loyd2%
- NESTLE PROFESSIONAL1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -19.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top coffee mate search terms
- coffee mate329K/yr
- coffee mate creamer73K/yr
- coffee whitener51K/yr
- coffee mate powder26K/yr
- original coffee mate13K/yr
- coffee whitener powder14K/yr
- coffeemate14K/yr
- coffeemate coffee creamer15K/yr
- coffee creamer powder11K/yr
- coffe mate4K/yr
Top coffee mate products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nestle Coffee Mate Coffee Creamer 1kg 35oz Imported from America
Coffee Mate£10.924.6★1,263 rev
Coffee Mate Coffee Whitener 2.5kg Bag (Packing May Vary) Powder Standard
Coffee Mate£19.974.6★4,227 rev
Coffee Mate | Ground | Vegetarian | 550g | 6 Pack | 3.3KG
Coffee Mate£26.274.8★1,076 rev
Nestle Coffee-Mate Coffee Creamer Original Pack of 1 (11 Ounce)
Coffee Mate£6.374.5★2,852 rev
Coffee-Mate Original Coffee Coffee Mate Whitener 325g Coffee
Nestlé£4.044.7★254 rev
Newest
by launch date
Coffee Mate 1kg
NESTLE PROFESSIONAL£8.36685 rev
Coffee Mate The Original Powder Coffee Creamer 35.3 oz
Coffee Mate£12.1523,474 rev
Coffee-Mate Original Coffee Coffee Mate Whitener 325g Coffee
Nestlé£4.04254 rev
Coffee Mate Pack of 2 Nestle Coffee Whitener (Each Pack 450g)
Coffee Mate£10.67114 rev
Nestle Coffee Mate Original 550g
OsoRetail£6.71356 rev
Trending
90-day click momentum
Mokate Carmen Caffetteria Coffee Whitener Classic 350g
Mokate£2.154.5★
Coffee Mate Pack of 2 Nestle Coffee Whitener (Each Pack 450g)
Coffee Mate£10.674.6★
Coffee Mate The Original Powder Coffee Creamer 35.3 oz
Coffee Mate£12.154.8★
Coffee Mate Sugar Free - Vanilla Caramel Flavoured Coffee Whitener - Powder Creamer for Coffee 289grams (Pack of 2)
Nestlé£13.834.4★
Nestle Coffee Mate Coffee Creamer 1kg 35oz Imported from America
Coffee Mate£10.924.6★
What buyers say about coffee mate
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent value”
“Just love the smooth taste”
“Overall, it delivers consistent quality, solid performance, and excellent value for money”
“Good size jar”
“Does the job”
“Makes coffee taste great”
“So nice and creamy, highly recommend”
“Saves me having sugar”
“Creamy”
“Love this flavor”
What buyers complain about
“pretty pricey”
“has a nasty chemical taste”
“Not creamy or milky at all”
“this is American ingredients not UK ingredients”
“Not sweet like other coffee whiteners”
“It claims to be sugar free and low calorie, mentioning just 15 calorie per serving, however, that is just three quarter of a tsp”
“Artificial sweeteners”
“MONEY WASTED”
“Took several days to arrive when eventually arrive over 3rd wasvmissing due to be damaged/lud broken”
“It also smelled like old stock”
Top return reasons
Common questions
- Is coffee mate profitable to sell on Amazon United Kingdom?
- The niche generates £679K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -19.2%. Flapen's verdict: Skip it (47/100).
- How competitive is the coffee mate niche?
- 6 brands and 153 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in coffee mate?
- Top complaints mined from reviews: Value For Money, Taste-Overall, Texture/Consistency-Overall. The return rate is 0.1%.
- When does demand for coffee mate peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the coffee mate niche?
- Listings span £2.15–£26.27; the average listing price is £10.55 (sweet spot $15–$100). The average incumbent carries 2,648 reviews — the moat a new listing must climb.