How competitive is the Coffee Mate niche on Amazon United Kingdom?

6 brands and 153 sellers compete in Coffee Mate on Amazon United Kingdom. The top 5 Coffee Mate products take 66% of clicks and its top 5 brands hold 99% of demand.

What do buyers complain about in Coffee Mate?

Coffee Mate buyers on Amazon United Kingdom complain most about Value For Money, Taste-Overall, Texture/Consistency-Overall, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Coffee Mate niche?

Coffee Mate sells for £10.55 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.15–£26.27. The average incumbent carries 2,648 reviews — the moat a new listing must climb.

Coffee Mate

brand-locked demand (top 5 brands take 99% of clicks) — Coffee Mate doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Coffee Mate profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Coffee Mate is a £679K/yr Amazon United Kingdom market (565K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 47/100.

Coffee Mate: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -19.2% over the last 90 days and 11.4% of searches end in a purchase.

£679K

revenue / yr

Units sold / yr80K

Search volume / yr-19.2%565K

Conversion rate11.4%

Avg price£10.55

Who owns the niche?

The top 5 brands hold 99% of demand, so 1% of the market is open.

open market share

Brands · sellers6 · 153

Top-5 product click share66%

Open market1%

Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 18 products

Top Coffee Mate products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Nestle Coffee Mate Coffee Creamer 1kg 35oz Imported from America

Price: £10.92
Rating: 4.6/5
Reviews: 1,263
Age: 13y ago

Coffee Mate Coffee Whitener 2.5kg Bag (Packing May Vary) Powder Standard

Price: £19.97
Rating: 4.6/5
Reviews: 4,227
Age: 16y ago

Coffee Mate | Ground | Vegetarian | 550g | 6 Pack | 3.3KG

Price: £26.27
Rating: 4.8/5
Reviews: 1,076
Age: 3y ago

Nestle Coffee-Mate Coffee Creamer Original Pack of 1 (11 Ounce)

Price: £6.37
Rating: 4.5/5
Reviews: 2,852
Age: 14y ago

Coffee-Mate Original Coffee Coffee Mate Whitener 325g Coffee

Price: £4.04
Rating: 4.7/5
Reviews: 254
Age: 2y ago

Newest

by launch date

Coffee Mate 1kg

Price: £8.36
Rating: 4.6/5
Reviews: 685
Age: 6mo ago

Coffee Mate The Original Powder Coffee Creamer 35.3 oz

Price: £12.15
Rating: 4.8/5
Reviews: 23,474
Age: 2y ago

Coffee-Mate Original Coffee Coffee Mate Whitener 325g Coffee

Price: £4.04
Rating: 4.7/5
Reviews: 254
Age: 2y ago

Coffee Mate Pack of 2 Nestle Coffee Whitener (Each Pack 450g)

Price: £10.67
Rating: 4.6/5
Reviews: 114
Age: 2y ago

Nestle Coffee Mate Original 550g

Price: £6.71
Rating: 4.7/5
Reviews: 356
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

153

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

Coffee Mate78%
Nestlé10%
OsoRetail6%
Mokate4%
Loyd2%
NESTLE PROFESSIONAL1%
Open — no brand owns it (0%)

Coffee Mate demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume565KCVR11.4%Products18Brands6Top 5 Brands99%OOS Rate1.0%Rating4.5★Reviews2,648Avg BSR#106

No pronounced peak months · busiest ÷ quietest = 1.6×

Top Coffee Mate search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

coffee mate329K/yr -17.5%9.2% conv.
coffee mate creamer73K/yr -20.7%6.5% conv.
coffee whitener51K/yr -18.0%6.7% conv.
coffee mate powder26K/yr -0.3%8.8% conv.
original coffee mate13K/yr -29.3%10.0% conv.
coffee whitener powder14K/yr -6.0%5.9% conv.
coffeemate14K/yr -15.2%13.9% conv.
coffeemate coffee creamer15K/yr -37.3%9.4% conv.
coffee creamer powder11K/yr -36.7%4.3% conv.
coffe mate4K/yr -10.9%14.4% conv.

What reviews say buyers love and hate about Coffee Mate

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews

Value For Money35%

“Excellent value”

Taste-Overall14%

“Just love the smooth taste”

Quality-Overall13%

“Overall, it delivers consistent quality, solid performance, and excellent value for money”

Size-Overall6%

“Good size jar”

Advertised Vs Actual Product6%

“Does the job”

What buyers complain about

73% of reviews

Value For Money23%

“pretty pricey”

Taste-Overall20%

“has a nasty chemical taste”

Texture/Consistency-Overall7%

“Not creamy or milky at all”

Ingredients-Overall6%

“this is American ingredients not UK ingredients”

Sweetness5%

“Not sweet like other coffee whiteners”

Coffee Mate return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

75%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

50%

2Functionality-Overall

25%

3Advertised Vs Actual Product

25%

Common Coffee Mate questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Coffee Mate 47/100 on Amazon United Kingdom — Skip it. The niche generates £679K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -19.2% over the last 90 days.