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Coffee Machine Cleaner

Fail

Shoppers spend only $60K a year here, so Coffee Machine Cleaner is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£60K/yr46K searches / yr
90-day growth
-10.3%search demand this quarter
Competition
60%top-5 click share · 15 brands · 107 sellers

Flapen Score

Coffee Machine Cleaner against its category

The dotted line is the Grocery average. Past it, Coffee Machine Cleaner is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coffee Machine Cleaner market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Coffee Machine Cleaner 46K times last year and spent an estimated £60K. The top 5 brands take 73% of clicks. Demand peaks in Nov. Flapen scores it 42 out of 100, a Fail.

01 · Demand

13.3% of searches ended in a purchase last week.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.3% of those searches ended in a purchase. Searches in the last 90 days moved -10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
-10.3%
Conversion, latest week
13.3%
Market size, estimated
£60Ka year
Peak month
November1.4× the quietest month
Top search term
coffee machine cleaner35K searches a year

02 · Price

A sale here is worth £9.76.

Listings sell for £9.76 on average, from £3.03 to £17.96. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £9.76 that is £2K to £5K a year per listing.

Average price
£9.76under the $15 to $100 sweet spot
Price range
£3.03–£17.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

52% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #59 within Household Cleaners. It carries 9,455 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
52%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#59in Household Cleaners
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
9,455per listing
Listings tracked
21

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Coffee Machine Cleaner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

107

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

60%

Top 20: 99%

Open market

22%

  • Puly Caff29%
  • Ecozone17%
  • ACTIVE12%
  • tkwser8%
  • Urnex8%
  • HG5%

Demand

Coffee Machine Cleaner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 1.4×

Search terms

Top Coffee Machine Cleaner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • coffee machine cleaner35K/yr
  • coffee cleaner6K/yr
  • espresso machine cleaner4K/yr

Reviews and returns

What reviews say buyers love and hate about Coffee Machine Cleaner

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall20%−0.09

Not very effective

Didn't work to well

Didnt work

Ease Of Cleaning11%−0.01

I couldn't get the coffee maker cleaned with the tablet

Needs a lot to clean machine

Not universal coffee machine cleaning tablets

Dosage6%−0.03

However you have to use at least 3 times the amount per litre than you would with the HG product so it works out much more expensive in the long run

A significant disadvantage is that there are no dosage marks on the bottle

Dilute/Watery5%−0.03

Disappointed with this tbh Im gonna buy liquid form it blows this out the water

There no instruction What ratio to dilute with water

Instructions/User Manual/Troubleshooting5%

Instructions were poor overall

There no instruction What ratio to dilute with water

Love

Ease Of Cleaning17%−0.01

Great cleaning

Really good, cleans it nicely

Suitable for cleaning

Value For Money16%+0.67

Reasonable price

Excellent value

Excellent price

Quality-Overall15%+1.39

Excellent product

Great product easy to use

Reliable brand

Advertised Vs Actual Product11%+0.96

Works as advertised

Does the job it seems

As described

Ease Of Use11%0.00

Easy to use

Running it through the machine is simple

handy to have

Return

0.1% Return rate 10% Fixable by listing

Compatibility-Overall32%█▇▅▆█▃

Not sure they worked at Al

Functionality-Overall21%▃▇▄▄█▆

Not very effective

Didn't work to well

Didnt work

Leak-Proof10%▆▁██▁▇
Size-Overall5%▆▁▄█▁▇
Value For Money5%▆▁▅█▁▁

Worst waisting money

The recommended descaler is a lot more expensive

FAQ

Common Coffee Machine Cleaner questions

Answered from the same tracked data.