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Coffee Liqueur

Fail

The top 5 brands take 100% of clicks, so Coffee Liqueur is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£712K/yr414K searches / yr
90-day growth
+7.5%search demand this quarter
Competition
93%top-5 click share · 4 brands · 43 sellers

Flapen Score

Coffee Liqueur against its category

The dotted line is the Grocery average. Past it, Coffee Liqueur is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coffee Liqueur market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Coffee Liqueur 414K times last year and spent an estimated £712K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

12.8% of searches ended in a purchase last week.

Shoppers searched for this 414K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.8% of those searches ended in a purchase. Searches in the last 90 days moved +7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £712K a year.

Searches, last 12 months
414K
Growth, 90 days vs prior 90
+7.5%
Conversion, latest week
12.8%
Market size, estimated
£712Ka year
Peak month
December6.6× the quietest month
Top search term
tia maria128K searches a year

02 · Price

A sale here is worth £13.42.

Listings sell for £13.42 on average, from £9.56 to £21.35. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 4,000 to 5,000 of them. At £13.42 that is £54K to £67K a year per listing.

Average price
£13.42under the $15 to $100 sweet spot
Price range
£9.56–£21.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
4,000–5,000
Revenue per listing a year
£54K–£67K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

25% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.7% of listings are out of stock. The average listing ranks #116 within Beer, Wine & Spirits. It carries 1,351 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
100%
Out of stock, average day
10.7%
Average rank
#116in Beer, Wine & Spirits
Average rating
4.70 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,351per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 84 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
84 months

Products

Top Coffee Liqueur products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

£0£71K£142K£214K£285K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

43

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Tia Maria47%
  • KAHLÚA46%
  • Mr Black5%
  • Blend Drinks2%

Demand

Coffee Liqueur search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.6×

Search terms

Top Coffee Liqueur search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tia maria128K/yr
  • coffee liqueur76K/yr
  • kahlua67K/yr
  • tia maria 1ltr offers38K/yr
  • kahlua coffee liqueur34K/yr
  • coffee liqueur alcohol16K/yr
  • mr black coffee liqueur10K/yr
  • tia maria 1l11K/yr
  • tia7K/yr
  • kahlua liqueur 1l7K/yr

Reviews and returns

What reviews say buyers love and hate about Coffee Liqueur

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Sweetness50%−0.10

A little too sweet

A little less sweet too

Value For Money33%+1.36

expensive

Love

Taste-Overall23%+1.25

Great taste

It tastes amazing

flavours delicious if you like coffee

Value For Money22%+1.36

Amazing value for money

Good price on Amazon

Good Value

Alcohol Flavor22%+1.18

Makes lovely cocktails

A lovely drink for before or after dinner

Nice drink

Flavor12%+0.54

Nice flavour

Good coffee flavor

Rich Coffee Flavour

Sweetness6%−0.10

Sweet with a very heavy coffee note

Personally, I think this one is the best if you prefer sweetness

A little sweeter

FAQ

Common Coffee Liqueur questions

Answered from the same tracked data.