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Coffee Gifts

Maybe

Returns run at only 0.2% of orders. But the products selling today already average 4.6★, so Coffee Gifts is a Maybe.

Flapen Score
53
53 / 100
Top 20% of 2,976 Grocery niches · +7 vs the category median of 46
Market size
£436K/yr866K searches / yr
90-day growth
+10.7%search demand this quarter
Competition
56%top-5 click share · 15 brands · 58 sellers

Flapen Score

Coffee Gifts against its category

The dotted line is the Grocery average. Past it, Coffee Gifts is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coffee Gifts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Coffee Gifts 866K times last year and spent an estimated £436K. The top 5 brands take 79% of clicks. Demand peaks in Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 866K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £436K a year.

Searches, last 12 months
866K
Growth, 90 days vs prior 90
+10.7%
Conversion, latest week
3.0%
Market size, estimated
£436Ka year
Peak month
December15.3× the quietest month
Top search term
coffee gifts234K searches a year

02 · Price

A sale here is worth £16.88.

Listings sell for £16.88 on average, from £8.29 to £36.01. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At £16.88 that is £13K to £17K a year per listing.

Average price
£16.88inside the $15 to $100 sweet spot
Price range
£8.29–£36.01
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
750–1,000
Revenue per listing a year
£13K–£17K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 24.8% of listings are out of stock. The average listing ranks #60 within Beverage Syrups & Concentrates. It carries 1,841 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
96%
Out of stock, average day
24.8%
Average rank
#60in Beverage Syrups & Concentrates
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,841per listing
Listings tracked
23

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Coffee Gifts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£44K£87K£131K£174K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

58

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

56%

Top 20: 97%

Open market

16%

  • GROWER'S CUP26%
  • BLACK VIBES21%
  • Black Donkey14%
  • Windmill Gifts10%
  • Tilz8%
  • Whittard5%
  • Open — no brand owns it (9 brands, 16%)

Demand

Coffee Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 15.3×

Search terms

Top Coffee Gifts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • coffee gifts234K/yr
  • coffee gift89K/yr
  • coffee gift set161K/yr
  • coffee gifts for men65K/yr
  • coffee set40K/yr
  • coffee gifts for women34K/yr
  • coffee hamper30K/yr
  • coffee lovers gifts for men31K/yr
  • coffee hampers gift sets26K/yr
  • coffee sets20K/yr

Reviews and returns

What reviews say buyers love and hate about Coffee Gifts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall15%−0.06

The size is small

Small portions

just a little smaller than expected

Taste-Overall12%−0.01

tasted like dirty ashtray

doesnt taste of Guinness

doesnt taste good at all

Quality-Overall10%−0.02

not worth buying if you want high quality coffee

Poor machine

upon opening, they were quite poor quality

Durability6%−0.05

actually really good don't last the way I use them

stopped working after four uses

Was a Christmas present only used a handful of times

Bitter5%−0.06

All tasted bitter

so not possible to tell how old the beans are- it had a bitter taste whatever brew ratio or method I used

the taste was quite bitter

Love

Gifting Purpose40%+3.43

Birthday gift

Good gift

Ideal gift

Taste-Overall16%−0.01

Delicious coffee

Amazing taste

The coffee is delicious

Quality-Overall10%−0.02

Good variety

Good quality

great quality coffee gift set

Value For Money10%+0.50

Reasonably priced

Good value for money

Great price

Flavor5%−0.05

the flavors are delicious

It was fun sampling the different flavours

Lovely, bold flavours across all the coffees

Return

0.2% Return rate 20% Fixable by listing

Functionality-Overall29%▃▃█▁▅▃

it didn't work

never turned on again

Size-Overall13%▇▁▁▄█▂

The size is small

Small portions

just a little smaller than expected

Heating10%▁▅▁█▂▃
Touch/Button Controls9%█▁▁▁▁▆
Leak-Proof6%▇▁█▁▁▄

FAQ

Common Coffee Gifts questions

Answered from the same tracked data.