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coffee creams

Skip it

Soft demand (-36.1% this quarter) — this niche doesn't clear our bar today.

Market size 19Growth 7Conversion 67Competition 41Returns 100Price range 53Avg price 26Brand share 9Review moat 82Quality gap 67

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Great358

avg incumbent reviews — the moat a new listing must climb

Conversion

Good6.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Price range

Good£4.18–£27.13

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay£9.17

avg listing price — sweet spot $15–$100

Market size

Bad£76K

£76K/yr · 137K searches

Brand share

Bad96%

top-5 brand share — brand-locked demand

Growth

Bad-36.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, coffee creams is a £76K/yr Amazon United Kingdom market (137K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

coffee creams market data

Units sold / yr
10K–13K
avg 250–500/product
Revenue / yr
£92K–£115K
units × avg price
Conversion rate
6.1%
Avg BSR
#294
Page quality
0%
Prime
90%
Sponsored
20%
Out of stock
12.6%
Avg brand age
55 months
Avg seller age
165 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 falling

Sellers

60

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

2%

  • Whitakers Chocolates66%
  • Thorntons14%
  • Mystic Moments9%
  • Generic6%
  • BEECH'S2%
  • E.Wedel1%
  • Open — no brand owns it (2 brands, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -36.1% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 9.6×

Top coffee creams search terms

  • coffee creams60K/yr
  • coffee creams chocolates33K/yr
  • whitakers chocolates13K/yr
  • chocolate creams10K/yr
  • coffee cream chocolates13K/yr
  • whitakers coffee creams4K/yr
  • whitakers chocolate4K/yr
All search terms

Top coffee creams products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%£4K10%£8K15%£11K20%£15K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

What buyers say about coffee creams

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall54%

“Lovely chocolate”

Quality-Overall8%

“Good quality chocolates”

Gifting Purpose7%

“Given as a gift”

Flavor4%

“Nice flavour”

Sweetness4%

“Chocolate creams excellent”

Value For Money3%

“Good value”

Vegan/Organic2%

“These are gluten free”

Advertised Vs Actual Product2%

“As described”

Size-Overall1%

“Nice size”

Baking1%

“Gorgeous chocs”

What buyers complain about

Value For Money31%

“waste of money”

Taste-Overall11%

“Tasteless”

Size-Overall9%

“Very small”

Quality-Overall6%

“Poor quality Thorntons chocolate”

Storage Temperature6%

“You can tell chocolate was melted then harden again”

Flavor4%

“Wont be buying the coffee cream flavour again thats for sure”

Stale/Rotten/Spoiled3%

“they are not fresh in fact chocolate is whiteish”

Ingredients-Overall2%

“Didnt see right on the bottom of the ingredients list may contain gluten so not good as was for a gift to a coeliac”

Advertised Vs Actual Product2%

“not a good advert for either Amazon or Thorntons”

Color Fading/Discoloration1%

“discoloured”

Common questions

Is coffee creams profitable to sell on Amazon United Kingdom?
The niche generates £76K/yr across 20 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -36.1%. Flapen's verdict: Skip it (42/100).
How competitive is the coffee creams niche?
8 brands and 60 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in coffee creams?
Top complaints mined from reviews: Value For Money, Taste-Overall, Size-Overall. The return rate is 0.0%.
When does demand for coffee creams peak?
Demand peaks in Nov–Dec; the busiest month runs 9.6× the quietest.
What does it cost to enter the coffee creams niche?
Listings span £4.18–£27.13; the average listing price is £9.17 (sweet spot $15–$100). The average incumbent carries 358 reviews — the moat a new listing must climb.