Skip to content

Coffee Creams

Fail

Demand is soft, at -36.1% this quarter, so Coffee Creams is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£76K/yr137K searches / yr
90-day growth
-36.1%search demand this quarter
Competition
61%top-5 click share · 8 brands · 60 sellers

Flapen Score

Coffee Creams against its category

The dotted line is the Grocery average. Past it, Coffee Creams is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coffee Creams market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Coffee Creams 137K times last year and spent an estimated £76K. The top 5 brands take 96% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

6.1% of searches ended in a purchase last week.

Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -36.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £76K a year.

Searches, last 12 months
137K
Growth, 90 days vs prior 90
-36.1%
Conversion, latest week
6.1%
Market size, estimated
£76Ka year
Peak month
December9.6× the quietest month
Top search term
coffee creams60K searches a year

02 · Price

A sale here is worth £9.17.

Listings sell for £9.17 on average, from £4.18 to £27.13. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £9.17 that is £2K to £5K a year per listing.

Average price
£9.17under the $15 to $100 sweet spot
Price range
£4.18–£27.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

20% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 12.6% of listings are out of stock. The average listing ranks #294 within Chocolate Candy. It carries 358 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
20%
Prime listings
90%
Out of stock, average day
12.6%
Average rank
#294in Chocolate Candy
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
358per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Coffee Creams products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£11K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

60

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

2%

  • Whitakers Chocolates66%
  • Thorntons14%
  • Mystic Moments9%
  • Generic6%
  • BEECH'S2%
  • E.Wedel1%
  • Open — no brand owns it (2 brands, 2%)

Demand

Coffee Creams search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 9.6×

Search terms

Top Coffee Creams search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • coffee creams60K/yr
  • coffee creams chocolates33K/yr
  • whitakers chocolates13K/yr
  • chocolate creams10K/yr
  • coffee cream chocolates13K/yr
  • whitakers coffee creams4K/yr
  • whitakers chocolate4K/yr

Reviews and returns

What reviews say buyers love and hate about Coffee Creams

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money31%−0.23

waste of money

Overpriced

Expensive product

Taste-Overall11%+4.00

Tasteless

I find they taste a bit minty

Taste of soap

Size-Overall9%−0.07

Very small

Small bag

Small bag

Quality-Overall6%+0.19

Poor quality Thorntons chocolate

Unfortunately after a previous good product review, Amazon has let itself down

Poor quality

Storage Temperature6%−0.07

You can tell chocolate was melted then harden again

so were all melted together

Every one of them were squashed so I put them in the bin

Love

Taste-Overall54%+4.00

Lovely chocolate

Fantastic taste

the perfect taste of coffee

Quality-Overall8%+0.19

Good quality chocolates

Good quality

worth it for the quality

Gifting Purpose7%+0.28

Given as a gift

Lovely gift

Perfect for gifting

Flavor4%−0.09

Nice flavour

Nice chocolates

pack a powerful flavour

Sweetness4%+0.11

Chocolate creams excellent

Best coffee sweets

very very sweet

FAQ

Common Coffee Creams questions

Answered from the same tracked data.