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Coffee Chocolates

Maybe

Returns run at only 0.0% of orders. But demand is soft, at -26.4% this quarter, so Coffee Chocolates is a Maybe.

Flapen Score
52
52 / 100
Top 23% of 2,976 Grocery niches · +6 vs the category median of 46
Market size
£82K/yr210K searches / yr
90-day growth
-26.4%search demand this quarter
Competition
49%top-5 click share · 17 brands · 101 sellers

Flapen Score

Coffee Chocolates against its category

The dotted line is the Grocery average. Past it, Coffee Chocolates is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coffee Chocolates market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Coffee Chocolates 210K times last year and spent an estimated £82K. The top 5 brands take 61% of clicks. Demand peaks in Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

3.2% of searches ended in a purchase last week.

Shoppers searched for this 210K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -26.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £82K a year.

Searches, last 12 months
210K
Growth, 90 days vs prior 90
-26.4%
Conversion, latest week
3.2%
Market size, estimated
£82Ka year
Peak month
December5.4× the quietest month
Top search term
coffee chocolates80K searches a year

02 · Price

A sale here is worth £12.08.

Listings sell for £12.08 on average, from £1.55 to £32.63. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £12.08 that is £3K to £6K a year per listing.

Average price
£12.08under the $15 to $100 sweet spot
Price range
£1.55–£32.63
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

19% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 34.2% of listings are out of stock. The average listing ranks #370 within Coffee. It carries 274 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
19%
Prime listings
81%
Out of stock, average day
34.2%
Average rank
#370in Coffee
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
274per listing
Listings tracked
26

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top Coffee Chocolates products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£16K£25K£33K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

101

Top-5 brand share

61%

Top 20: 97%

Top-5 click share

49%

Top 20: 92%

Open market

34%

  • Pocket Coffee23%
  • Whitakers Chocolates20%
  • Thorntons7%
  • Ferrero6%
  • Elizabeth Shaw5%
  • E.Wedel5%

Demand

Coffee Chocolates search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.4×

Search terms

Top Coffee Chocolates search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • coffee chocolates80K/yr
  • pocket coffee46K/yr
  • coffee chocolate38K/yr
  • pocket coffee ferrero16K/yr
  • chocolate coffee7K/yr
  • coffee flavoured chocolate6K/yr
  • ferrero pocket coffee3K/yr
  • coffee chocolate bar4K/yr
  • pocket coffee espresso3K/yr
  • coffee chocolates gift box6K/yr

Reviews and returns

What reviews say buyers love and hate about Coffee Chocolates

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money32%−0.23

Expensive product

waste of money

Overpriced

Taste-Overall11%+3.85

Tasteless

Taste of soap

Really unpleasant bitter taste

Flavor7%−0.08

There was no flavour of coffee at all

Really odd flavour

They lacked any distinct flavours that to the fact they all taste the same

Quality-Overall7%+0.07

Poor quality Thorntons chocolate

Poor quality

Not the quality I was expecting

Storage Temperature6%−0.06

You can tell chocolate was melted then harden again

so were all melted together

Every one of them were squashed so I put them in the bin

Love

Taste-Overall54%+3.85

Amazing chocolates

Love espresso

Absolutely delicious

Gifting Purpose10%+0.54

Gift

Perfect gift

Perfect for gifting

Quality-Overall8%+0.07

Good quality

Quality Chocolates

Good quality chocolate

Flavor6%−0.08

Nice flavour

Really strong coffee flavour

Incredible flavour coffee

Sweetness4%+0.17

Sweet treat with a kick

Best coffee sweets

Sweets lovely

FAQ

Common Coffee Chocolates questions

Answered from the same tracked data.