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Coffee Beans

Maybe

Shoppers spend $7.9M a year here. But demand is soft, at -12.0% this quarter, so Coffee Beans is a Maybe.

Flapen Score
63
63 / 100
Top 3% of 2,976 Grocery niches · +17 vs the category median of 46
Market size
£7.9M/yr4.8M searches / yr
90-day growth
-12.0%search demand this quarter
Competition
51%top-5 click share · 15 brands · 123 sellers

Flapen Score

Coffee Beans against its category

The dotted line is the Grocery average. Past it, Coffee Beans is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coffee Beans market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Coffee Beans 4.8M times last year and spent an estimated £7.9M. The top 5 brands take 82% of clicks. Demand peaks in Nov–Dec. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

9.4% of searches ended in a purchase last week.

Shoppers searched for this 4.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £7.9M a year.

Searches, last 12 months
4.8M
Growth, 90 days vs prior 90
-12.0%
Conversion, latest week
9.4%
Market size, estimated
£7.9Ma year
Peak month
December1.7× the quietest month
Top search term
coffee beans3.0M searches a year

02 · Price

A sale here is worth £17.50.

Listings sell for £17.50 on average, from £5.73 to £48.55. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 10,000 to 12,500 of them. At £17.50 that is £175K to £219K a year per listing.

Average price
£17.50inside the $15 to $100 sweet spot
Price range
£5.73–£48.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
400K–500K
Units per listing a year
10,000–12,500
Revenue per listing a year
£175K–£219K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #18 within Coffee. It carries 5,272 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#18in Coffee
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,272per listing
Listings tracked
32

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
74 months

Products

Top Coffee Beans products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£396K£792K£1.2M£1.6M1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

123

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

51%

Top 20: 86%

Open market

15%

  • Lavazza32%
  • by Amazon28%
  • illy11%
  • LAVAZZA6%
  • NESCAFÉ4%
  • Harboryam4%
  • Open — no brand owns it (9 brands, 15%)

Demand

Coffee Beans search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.7×

Search terms

Top Coffee Beans search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • coffee beans3.0M/yr
  • lavazza coffee beans490K/yr
  • coffee beans 1kg337K/yr
  • lavazza150K/yr
  • illy coffee beans157K/yr
  • costa coffee beans117K/yr
  • coffee beans 1kg bag79K/yr
  • 1kg coffee beans92K/yr
  • whole coffee beans59K/yr
  • lavazza coffee61K/yr

Reviews and returns

What reviews say buyers love and hate about Coffee Beans

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall22%+0.95

Horrible taste

Taste is odd

Bland taste

Bitter10%−0.09

Too bitter

Bitter taste

on the bitter side - lacking any pleasant flavour

Smell9%−0.06

Not good weird smell

absolutely no fragrance

Smells bad

Quality-Overall8%+0.30

Quality has gone downhill

quality is fairly low

poor quality control

Flavor8%+0.16

Just a slightly odd flavour to me

Weak flavour coffee

Not overly impressed with the flavour

Love

Taste-Overall30%+0.95

delicious coffee

rich taste

Delicious coffee

Value For Money14%+1.11

Excellent value

Great value

Not overpriced

Caffeine Content13%+1.36

Lovely flavour and good caffeine hit

I think this bean secures top spot for my preferred caffeinated bean

good amount of caffeine

Flavor11%+0.16

The flavour is balanced

Fantastic flavour

The flavour is well balanced

Quality-Overall11%+0.30

Amazing quality

Good quality beans

like a quality cup

FAQ

Common Coffee Beans questions

Answered from the same tracked data.