coffee beans
Worth a lookShows a $7.9M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible£7.9M£7.9M/yr · 4.8M searches
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Avg price
Great£17.50avg listing price — sweet spot $15–$100
Price range
Great£5.73–£48.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Review moat
Bad5,271.81avg incumbent reviews — the moat a new listing must climb
Growth
Bad-12.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, coffee beans is a £7.9M/yr Amazon United Kingdom market (4.8M searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 63/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
coffee beans market data
- Units sold / yr
- 400K–500K
- avg 10,000–12,500/product
- Revenue / yr
- £7.0M–£8.8M
- units × avg price
- Conversion rate
- 9.4%
- Avg BSR
- #18
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 0.0%
- Avg brand age
- 74 months
- Avg seller age
- 154 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
123
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
51%
Top 20: 86%
Open market
15%
- Lavazza32%
- by Amazon28%
- illy11%
- LAVAZZA6%
- NESCAFÉ4%
- Harboryam4%
- Open — no brand owns it (9 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 1.7×
Top coffee beans search terms
- coffee beans3.0M/yr
- lavazza coffee beans490K/yr
- coffee beans 1kg337K/yr
- lavazza150K/yr
- illy coffee beans157K/yr
- costa coffee beans117K/yr
- coffee beans 1kg bag79K/yr
- 1kg coffee beans92K/yr
- whole coffee beans59K/yr
- lavazza coffee61K/yr
Top coffee beans products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lavazza Qualità Rossa Coffee Beans Arabica and Robusta Intensity 5/10 Medium Roasting 1 Kg
Lavazza£16.144.7★22,170 rev
by Amazon House Blend Coffee Beans Medium Roast 1kg Rainforest Alliance Certified
by Amazon£12.314.3★14,859 rev
Lavazza Crema e Aroma Coffee Beans Espresso 1 Kg
Lavazza£17.094.6★23,061 rev
illy Classico Coffee Beans 100% Arabica Blend Medium Roast Intensity 5/9 Smooth & Balanced with Caramel & Floral Notes Suitable for Bean to Cup & Fresh Grinding 500g Refill Pouch
illy£11.984.7★730 rev
by Amazon Intenso Coffee Beans light roast 1kg (2 packs of 500 gms) - Rainforest Alliance Certified
by Amazon£13.164.4★4,237 rev
Newest
by launch date
by Amazon Forte Coffee Beans Italian Inspired Roast Strength No. 5 - Strong 1kg
by Amazon£14.44133 rev
NESCAFÉ BARISTA Espresso Blend Coffee Beans 1kg
NESCAFÉ£15.02332 rev
illy Classico Coffee Beans 100% Arabica Blend Medium Roast Intensity 5/9 Smooth & Balanced with Caramel & Floral Notes Suitable for Bean to Cup & Fresh Grinding 500g Refill Pouch
illy£11.98730 rev
illy Brazil Coffee Beans 100% Arabica Medium Roast Intensity 5/9 Single Origin Caramel & Dried Fruit Notes Suitable for Bean to Cup & Fresh Grinding 250g
illy£5.73822 rev
Grano Milano French Roast Robusta & Arabica Coffee Beans 1kg Extra Strong Dark Roast Espresso Intensity 5/5 Southeast Asia & Central Africa Origins Made in Italy
Grano Milano£17.051,319 rev
Trending
90-day click momentum
TrueStart Coffee Beans Smooth Energising Colombian 200g 1 Pack
TRUESTART£7.464.3★
by Amazon Forte Coffee Beans Italian Inspired Roast Strength No. 5 - Strong 1kg
by Amazon£14.444.4★
by Amazon Espresso Crema Light Roast Coffee Beans 500g Rainforest Alliance Certified
by Amazon£6.464.4★
Schwiizer Schüümli Crema 1 kg Whole Coffee Beans for Automatic Machines Intensity 3/5 Medium Roast 100% Arabica Rainforest Alliance
Schwiizer Schüümli£13.384.5★
Spiller & Tait Signature Blend Coffee Beans - Multi Award Winning - Freshly Roasted in the UK - Espresso Blend Suitable for All Coffee Machines (1kg)
Spiller & Tait£19.374.3★
What buyers say about coffee beans
What buyers praise and complain about, mined from review topics.What buyers love
“delicious coffee”
“Excellent value”
“Lovely flavour and good caffeine hit”
“The flavour is balanced”
“Amazing quality”
“Great aroma”
“always fresh”
“Smooth and creamy”
“Item arrived as described”
“It is a really easygoing blend”
What buyers complain about
“Horrible taste”
“Too bitter”
“Not good weird smell”
“Quality has gone downhill”
“Just a slightly odd flavour to me”
“a bit pricey”
“Strangely weak”
“Stale beans”
“Mine has been roasted for too long”
“caffeine content seens to be low to moderate rather than strong as suggested”
Common questions
- Is coffee beans profitable to sell on Amazon United Kingdom?
- The niche generates £7.9M/yr across 32 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -12.0%. Flapen's verdict: Worth a look (63/100).
- How competitive is the coffee beans niche?
- 15 brands and 123 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in coffee beans?
- Top complaints mined from reviews: Taste-Overall, Bitter, Smell. The return rate is 0.1%.
- When does demand for coffee beans peak?
- Demand peaks in Nov–Dec; the busiest month runs 1.7× the quietest.
- What does it cost to enter the coffee beans niche?
- Listings span £5.73–£48.55; the average listing price is £17.50 (sweet spot $15–$100). The average incumbent carries 5,272 reviews — the moat a new listing must climb.