Coffee Alternative
FailDemand is soft, at -32.8% this quarter, so Coffee Alternative is a Fail.
- Flapen Score
- 49 / 100Top 36% of 2,976 Grocery niches · +3 vs the category median of 4649
- Market size
- £115K/yr75K searches / yr
- 90-day growth
- -32.8%search demand this quarter
- Competition
- 55%top-5 click share · 8 brands · 69 sellers
Flapen Score
Coffee Alternative against its category
The dotted line is the Grocery average. Past it, Coffee Alternative is stronger. Inside it, weaker.
Market
The Coffee Alternative market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Coffee Alternative 75K times last year and spent an estimated £115K. The top 5 brands take 96% of clicks. Demand peaks in Feb–Mar. Flapen scores it 49 out of 100, a Fail.
01 · Demand
10.0% of searches ended in a purchase last week.
Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.0% of those searches ended in a purchase. Searches in the last 90 days moved -32.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £115K a year.
- Searches, last 12 months
- 75K
- Growth, 90 days vs prior 90
- -32.8%
- Conversion, latest week
- 10.0%
- Market size, estimated
- £115Ka year
- Peak month
- February1.9× the quietest month
- Top search term
- barley cup24K searches a year
02 · Price
A sale here is worth £15.34.
Listings sell for £15.34 on average, from £2.98 to £36.62. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £15.34 that is £4K to £8K a year per listing.
- Average price
- £15.34inside the $15 to $100 sweet spot
- Price range
- £2.98–£36.62
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £4K–£8K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
40% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #50 within Coffee. It carries 231 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 40%
- Prime listings
- 96%
- Out of stock, average day
- 0.0%
- Average rank
- #50in Coffee
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 231per listing
- Listings tracked
- 25
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Coffee Alternative products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Clipper Organic Caffeine Free Instant Coffee Alternative 1 x 100g
- Price
- £3.25
- Rating
- 4.4/5
- Reviews
- 470
- Age
- 1y ago

Barleycup - Magnesium Enriched Instant Grain Beverage 100g
- Price
- £5.06
- Rating
- 4.4/5
- Reviews
- 147
- Age
- 2y ago

Barleycup Instant Grain Beverage 200g. Made from the finest cultivated roasted grains and chicory roots. Vegan. Free from caffeine and contains no artificial additives
- Price
- £7.95
- Rating
- 4.6/5
- Reviews
- 323
- Age
- 5y ago

Barleycup - Instant Grain Beverage 6 x 200g
- Price
- £36.02
- Rating
- 4.7/5
- Reviews
- 238
- Age
- 11y ago

Clipper Latin American Organic Fairtrade Instant Decaf Coffee 6 x 100g
- Price
- £36.62
- Rating
- 4.6/5
- Reviews
- 265
- Age
- 11y ago
Trending
90-day click momentum
Clipper Latin American Decaf Instant Coffee 100g Organic Fairtrade Arabica CO Decaffeinated Medium Roast Smooth & Toasty Taste (Pack of 3) from SuperfoodUK
- Price
- £21.79
- Rating
- 4.8/5
- Reviews
- 5
- Age
- 5mo ago

Clipper Organic Decaf Instant Coffee 100g | Fairtrade & CODecaffeinated Arabica | Medium Roast CaffeineFree Coffee Granules | Vegan Natural Instant Decaf Coffee| (Pack of 3) from SuperfoodUK
- Price
- £25.05
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 6mo ago

A.Vogel Bambu Fruit & Grain Coffee Substitute | Caffeine-free | Organically Grown Natural Ingredients | 65 Servings | 100g
- Price
- £5.24
- Rating
- 4.4/5
- Reviews
- 556
- Age
- 16y ago

Barleycup Instant Cereal Drink Powder 200 g (Pack of 3)
- Price
- £19.93
- Rating
- 4.6/5
- Reviews
- 194
- Age
- 12y ago

Clipper Organic Fairtrade Medium Roast Decaf Arabica Coffee 200 Sachets
- Price
- £35.68
- Rating
- 4.3/5
- Reviews
- 55
- Age
- 8y ago
Newest
by launch date
Clipper Latin American Decaf Instant Coffee 100g Organic Fairtrade Arabica CO Decaffeinated Medium Roast Smooth & Toasty Taste (Pack of 3) from SuperfoodUK
- Price
- £21.79
- Rating
- 4.8/5
- Reviews
- 5
- Age
- 5mo ago

Clipper Organic Decaf Instant Coffee 100g | Fairtrade & CODecaffeinated Arabica | Medium Roast CaffeineFree Coffee Granules | Vegan Natural Instant Decaf Coffee| (Pack of 3) from SuperfoodUK
- Price
- £25.05
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 6mo ago

Clipper Organic Wake Up Coffee Alternative 125g (Pack of 3) + Primadeli Snack| Natural Guarana & Barley Blend |New Whole Earth Branding | From SuperfoodUK
- Price
- £14.36
- Rating
- 4.6/5
- Reviews
- 27
- Age
- 1y ago

Clipper Organic NoCaf 100g + Indulge Snack | Caffeine-Free Coffee Alternative | Chicory Barley & Fig | Smooth Roasted Flavour | New Whole Earth Branding | from SuperfoodUK (Pack of 3)
- Price
- £11.44
- Rating
- 4.6/5
- Reviews
- 62
- Age
- 1y ago

Clipper Organic Caffeine Free Instant Coffee Alternative 1 x 100g
- Price
- £3.25
- Rating
- 4.4/5
- Reviews
- 470
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
69
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
55%
Top 20: 94%
Open market
2%
- Barleycup48%
- Clipper Natural, Fair & Delicious33%
- SuperfoodUK9%
- A.Vogel4%
- Orzo Bimbo3%
- Noffee2%
- Open — no brand owns it (2 brands, 2%)
Demand
Coffee Alternative search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar · busiest ÷ quietest = 1.9×
Search terms
Top Coffee Alternative search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- barley cup24K/yr
- clipper decaf coffee11K/yr
- coffee alternative11K/yr
- caffeine free coffee7K/yr
- barley coffee6K/yr
- barleycup4K/yr
- clipper organic decaf coffee3K/yr
- barley cup cereal drink3K/yr
- whole earth coffee alternative6K/yr
Reviews and returns
What reviews say buyers love and hate about Coffee Alternative
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Tastes cheap
Awful taste
Unpleasant taste
Over priced
Why double the price
very expensive
Trying not to have caffeine in my life
not sure how decaffeinated it is - it feels caffeinated to me
No caffeine
it smells weird
Aroma is mild
Not a strong aroma
it is beyond bitter
this has a bitter undertaste and, even worse, aftertaste
it just tastes bitter
Love
Strong taste
Good taste
The taste is perfectly smooth
Really nice and creamy caffeine alternative
Caffeine Free
Great Caffeine Subs
Sensible price
Good value for money
Great deal
Great product Great value Great customer service
This coffee is excellent quality
Excellent product
a good strong flavour
Great flavour
It has a really smooth blend with a slight caramel flavour
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Coffee Alternative questions
Answered from the same tracked data.









