Skip to content

Coffee Alternative

Fail

Demand is soft, at -32.8% this quarter, so Coffee Alternative is a Fail.

Flapen Score
49
49 / 100
Top 36% of 2,976 Grocery niches · +3 vs the category median of 46
Market size
£115K/yr75K searches / yr
90-day growth
-32.8%search demand this quarter
Competition
55%top-5 click share · 8 brands · 69 sellers

Flapen Score

Coffee Alternative against its category

The dotted line is the Grocery average. Past it, Coffee Alternative is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coffee Alternative market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Coffee Alternative 75K times last year and spent an estimated £115K. The top 5 brands take 96% of clicks. Demand peaks in Feb–Mar. Flapen scores it 49 out of 100, a Fail.

01 · Demand

10.0% of searches ended in a purchase last week.

Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.0% of those searches ended in a purchase. Searches in the last 90 days moved -32.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £115K a year.

Searches, last 12 months
75K
Growth, 90 days vs prior 90
-32.8%
Conversion, latest week
10.0%
Market size, estimated
£115Ka year
Peak month
February1.9× the quietest month
Top search term
barley cup24K searches a year

02 · Price

A sale here is worth £15.34.

Listings sell for £15.34 on average, from £2.98 to £36.62. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £15.34 that is £4K to £8K a year per listing.

Average price
£15.34inside the $15 to $100 sweet spot
Price range
£2.98–£36.62
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

40% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #50 within Coffee. It carries 231 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
96%
Out of stock, average day
0.0%
Average rank
#50in Coffee
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
231per listing
Listings tracked
25

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Coffee Alternative products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£12K£23K£35K£46K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

69

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

55%

Top 20: 94%

Open market

2%

  • Barleycup48%
  • Clipper Natural, Fair & Delicious33%
  • SuperfoodUK9%
  • A.Vogel4%
  • Orzo Bimbo3%
  • Noffee2%
  • Open — no brand owns it (2 brands, 2%)

Demand

Coffee Alternative search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Feb, Mar · busiest ÷ quietest = 1.9×

Search terms

Top Coffee Alternative search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • barley cup24K/yr
  • clipper decaf coffee11K/yr
  • coffee alternative11K/yr
  • caffeine free coffee7K/yr
  • barley coffee6K/yr
  • barleycup4K/yr
  • clipper organic decaf coffee3K/yr
  • barley cup cereal drink3K/yr
  • whole earth coffee alternative6K/yr

Reviews and returns

What reviews say buyers love and hate about Coffee Alternative

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall39%−0.34

Tastes cheap

Awful taste

Unpleasant taste

Value For Money7%−0.02

Over priced

Why double the price

very expensive

Caffeine Content6%+2.52

Trying not to have caffeine in my life

not sure how decaffeinated it is - it feels caffeinated to me

No caffeine

Smell5%−0.07

it smells weird

Aroma is mild

Not a strong aroma

Bitter4%−0.04

it is beyond bitter

this has a bitter undertaste and, even worse, aftertaste

it just tastes bitter

Love

Taste-Overall39%−0.34

Strong taste

Good taste

The taste is perfectly smooth

Caffeine Content16%+2.52

Really nice and creamy caffeine alternative

Caffeine Free

Great Caffeine Subs

Value For Money8%−0.02

Sensible price

Good value for money

Great deal

Quality-Overall6%+0.63

Great product Great value Great customer service

This coffee is excellent quality

Excellent product

Flavor6%+0.11

a good strong flavour

Great flavour

It has a really smooth blend with a slight caramel flavour

FAQ

Common Coffee Alternative questions

Answered from the same tracked data.