coffee
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Incredible£5.2M£5.2M/yr · 4.4M searches
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Price range
Good£2.51–£37.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£11.73avg listing price — sweet spot $15–$100
Review moat
Okay2,313.28avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-12.3%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, coffee is a £5.2M/yr Amazon United Kingdom market (4.4M searches/yr). The top 5 brands hold 95% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
coffee market data
- Units sold / yr
- 400K–500K
- avg 12,500–15,000/product
- Revenue / yr
- £4.7M–£5.9M
- units × avg price
- Conversion rate
- 10.1%
- Avg BSR
- #140
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 50%
- Out of stock
- 0.0%
- Avg brand age
- 61 months
- Avg seller age
- 160 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
231
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
49%
Top 20: 86%
Open market
4%
- NESCAFÉ65%
- by Amazon15%
- Nescafe9%
- Morrisons4%
- Kenco3%
- Douwe Egberts1%
- Open — no brand owns it (3 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top coffee search terms
- coffee2.6M/yr
- instant coffee521K/yr
- nescafe282K/yr
- nescafe gold blend228K/yr
- nescafe coffee148K/yr
- coffee instant132K/yr
- azera coffee88K/yr
- nescafe azera65K/yr
- coffe47K/yr
- amazon coffee40K/yr
Top coffee products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
by Amazon Gold Instant Coffee Medium Roast 200g Rainforest Alliance Certified
by Amazon£2.764.2★5,313 rev
NESCAFÉ Gold Blend Signature Instant Coffee Premium Rich Aroma and Smooth Taste 190g (Pack of 1)
NESCAFÉ£5.984.8★720 rev
NESCAFÉ Azera Americano Instant Coffee 90g
Nescafe£3.764.8★3,116 rev
NESCAFÉ Gold Blend Instant Coffee Tin 750g
NESCAFÉ£26.544.7★2,555 rev
NESCAFÉ Azera Americano Instant Coffee 140g (Pack of 6) Package May Vary
NESCAFÉ£28.934.8★3,116 rev
Newest
by launch date
NESCAFÉ Original Instant Coffee 190g Rich Aroma Full and Bold Flavour (Pack of 1)
NESCAFÉ£6.49150 rev
Morrisons The Best Colombian Instant Coffee 100g
Morrisons£3.4776 rev
NESCAFÉ Gold Blend Intense Premium Instant Coffee Dark and Vibrant with Dark Roasted Arabica 190g (Pack of 1)
NESCAFÉ£5.95401 rev
NESCAFÉ Gold Blend Signature Instant Coffee Premium Rich Aroma and Smooth Taste 190g (Pack of 1)
NESCAFÉ£5.98720 rev
NESCAFÉ Gold Blend Smooth Premium Instant Coffee Silky Smooth Light Roasted Arabica and Robusta Coffee 190g (Pack of 1)
NESCAFÉ£6.22549 rev
Trending
90-day click momentumNESCAFÉ Azera Americano Instant Coffee 90g
Nescafe£3.764.8★
NESCAFÉ Original Instant Coffee 300g Rich Aroma Full and Bold Flavour (Pack of 6)
NESCAFÉ£37.514.7★
Morrisons Full Roast Coffee Granules 200g
Morrisons£2.514.3★
NESCAFÉ Original Instant Coffee 300g Rich Aroma Full & Bold Flavour
NESCAFÉ£7.134.7★
Nescafé Gold Nescafe Blend Nescafe 100g
NESCAFÉ£4.414.9★
What buyers say about coffee
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent taste”
“Great deal”
“The coffee has caffeine and tastes OK”
“Excellent product”
“Strong flavor”
“Good taste and Rich aroma”
“Its smooth”
“As advertised”
“Easy to use”
“This is a really dependable everyday coffee bean blend that delivers a smooth”
What buyers complain about
“Not tasty”
“Quality has gone downhill”
“Waste of money”
“Not strong”
“No flavor”
“lacks any real aroma”
“It's very bitter”
“A very very weak coffee not recomended”
“Nowhere in the description does it say this”
“The last three bags have all been stale with no aroma”
Common questions
- Is coffee profitable to sell on Amazon United Kingdom?
- The niche generates £5.2M/yr across 32 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -12.3%. Flapen's verdict: Worth a look (56/100).
- How competitive is the coffee niche?
- 9 brands and 231 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in coffee?
- Top complaints mined from reviews: Taste-Overall, Quality-Overall, Value For Money. The return rate is 0.1%.
- When does demand for coffee peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the coffee niche?
- Listings span £2.51–£37.51; the average listing price is £11.73 (sweet spot $15–$100). The average incumbent carries 2,313 reviews — the moat a new listing must climb.