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Coffee

Maybe

An estimated 0.1% of orders come back. But the top 5 brands take 95% of clicks, so Coffee is a Maybe.

Flapen Score
56
56 / 100
Top 12% of 2,976 Grocery niches · +10 vs the category median of 46
Market size
£5.2M/yr4.4M searches / yr
90-day growth
-12.3%search demand this quarter
Competition
49%top-5 click share · 9 brands · 231 sellers

Flapen Score

Coffee against its category

The dotted line is the Grocery average. Past it, Coffee is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coffee market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Coffee 4.4M times last year and spent an estimated £5.2M. The top 5 brands take 95% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 10.1% of those searches ended in a purchase.

Shoppers searched for this 4.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.1% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £5.2M a year.

Searches, last 12 months
4.4M
Growth, 90 days vs prior 90
-12.3%
Conversion, latest week
10.1%
Market size, estimated
£5.2Ma year
Peak month
November1.4× the quietest month
Top search term
coffee2.6M searches a year

02 · Price

A sale here is worth £11.73.

Listings sell for £11.73 on average, from £2.51 to £37.51. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 12,500 to 15,000 of them. At £11.73 that is £147K to £176K a year per listing.

Average price
£11.73under the $15 to $100 sweet spot
Price range
£2.51–£37.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
400K–500K
Units per listing a year
12,500–15,000
Revenue per listing a year
£147K–£176K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #140 within Coffee. It carries 2,313 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#140in Coffee
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,313per listing
Listings tracked
32

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
61 months

Products

Top Coffee products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.

£0£210K£419K£629K£838K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

231

Est. top-5 brand share

95%

Top 20: 100%

Est. top-5 click share

49%

Top 20: 86%

Open market

4%

  • NESCAFÉ65%
  • by Amazon15%
  • Nescafe9%
  • Morrisons4%
  • Kenco3%
  • Douwe Egberts1%
  • Open — no brand owns it (3 brands, 4%)

Demand

Coffee search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Coffee search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • coffee2.6M/yr
  • instant coffee521K/yr
  • nescafe282K/yr
  • nescafe gold blend228K/yr
  • nescafe coffee148K/yr
  • coffee instant132K/yr
  • azera coffee88K/yr
  • nescafe azera65K/yr
  • coffe47K/yr
  • amazon coffee40K/yr

Reviews and returns

What reviews say buyers love and hate about Coffee

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Taste-Overall”
29%of negative reviews mention “Taste-Overall”
0.1%of orders come back
“Not tasty”
A buyer, on “Taste-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Coffee questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data