Coffee
MaybeReturns run at only 0.1% of orders. But the top 5 brands take 95% of clicks, so Coffee is a Maybe.
- Flapen Score
- 56 / 100Top 12% of 2,976 Grocery niches · +10 vs the category median of 4656
- Market size
- £5.2M/yr4.4M searches / yr
- 90-day growth
- -12.3%search demand this quarter
- Competition
- 49%top-5 click share · 9 brands · 231 sellers
Flapen Score
Coffee against its category
The dotted line is the Grocery average. Past it, Coffee is stronger. Inside it, weaker.
Market
The Coffee market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Coffee 4.4M times last year and spent an estimated £5.2M. The top 5 brands take 95% of clicks. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
10.1% of searches ended in a purchase last week.
Shoppers searched for this 4.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.1% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £5.2M a year.
- Searches, last 12 months
- 4.4M
- Growth, 90 days vs prior 90
- -12.3%
- Conversion, latest week
- 10.1%
- Market size, estimated
- £5.2Ma year
- Peak month
- November1.4× the quietest month
- Top search term
- coffee2.6M searches a year
02 · Price
A sale here is worth £11.73.
Listings sell for £11.73 on average, from £2.51 to £37.51. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 12,500 to 15,000 of them. At £11.73 that is £147K to £176K a year per listing.
- Average price
- £11.73under the $15 to $100 sweet spot
- Price range
- £2.51–£37.51
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 400K–500K
- Units per listing a year
- 12,500–15,000
- Revenue per listing a year
- £147K–£176K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #140 within Coffee. It carries 2,313 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #140in Coffee
- Average rating
- 4.65 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,313per listing
- Listings tracked
- 32
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Coffee products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
by Amazon Gold Instant Coffee Medium Roast 200g Rainforest Alliance Certified
- Price
- £2.76
- Rating
- 4.2/5
- Reviews
- 5,313
- Age
- 3y ago

NESCAFÉ Gold Blend Signature Instant Coffee Premium Rich Aroma and Smooth Taste 190g (Pack of 1)
- Price
- £5.98
- Rating
- 4.8/5
- Reviews
- 720
- Age
- 1y ago

NESCAFÉ Azera Americano Instant Coffee 90g
- Price
- £3.76
- Rating
- 4.8/5
- Reviews
- 3,116
- Age
- 4y ago

NESCAFÉ Gold Blend Instant Coffee Tin 750g
- Price
- £26.54
- Rating
- 4.7/5
- Reviews
- 2,555
- Age
- 19y ago

NESCAFÉ Azera Americano Instant Coffee 140g (Pack of 6) Package May Vary
- Price
- £28.93
- Rating
- 4.8/5
- Reviews
- 3,116
- Age
- 4y ago
Trending
90-day click momentum
NESCAFÉ Azera Americano Instant Coffee 90g
- Price
- £3.76
- Rating
- 4.8/5
- Reviews
- 3,116
- Age
- 4y ago

NESCAFÉ Original Instant Coffee 300g Rich Aroma Full and Bold Flavour (Pack of 6)
- Price
- £37.51
- Rating
- 4.7/5
- Reviews
- 3,984
- Age
- 14y ago

Morrisons Full Roast Coffee Granules 200g
- Price
- £2.51
- Rating
- 4.3/5
- Reviews
- 167
- Age
- 13y ago

NESCAFÉ Original Instant Coffee 300g Rich Aroma Full & Bold Flavour
- Price
- £7.13
- Rating
- 4.7/5
- Reviews
- 3,984
- Age
- 10y ago

Nescafé Gold Nescafe Blend Nescafe 100g
- Price
- £4.41
- Rating
- 4.9/5
- Reviews
- 24
- Age
- 1y ago
Newest
by launch date
NESCAFÉ Original Instant Coffee 190g Rich Aroma Full and Bold Flavour (Pack of 1)
- Price
- £6.49
- Rating
- 4.7/5
- Reviews
- 150
- Age
- 1y ago

Morrisons The Best Colombian Instant Coffee 100g
- Price
- £3.47
- Rating
- 4.4/5
- Reviews
- 76
- Age
- 1y ago

NESCAFÉ Gold Blend Intense Premium Instant Coffee Dark and Vibrant with Dark Roasted Arabica 190g (Pack of 1)
- Price
- £5.95
- Rating
- 4.8/5
- Reviews
- 401
- Age
- 1y ago

NESCAFÉ Gold Blend Signature Instant Coffee Premium Rich Aroma and Smooth Taste 190g (Pack of 1)
- Price
- £5.98
- Rating
- 4.8/5
- Reviews
- 720
- Age
- 1y ago

NESCAFÉ Gold Blend Smooth Premium Instant Coffee Silky Smooth Light Roasted Arabica and Robusta Coffee 190g (Pack of 1)
- Price
- £6.22
- Rating
- 4.8/5
- Reviews
- 549
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
231
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
49%
Top 20: 86%
Open market
4%
- NESCAFÉ65%
- by Amazon15%
- Nescafe9%
- Morrisons4%
- Kenco3%
- Douwe Egberts1%
- Open — no brand owns it (3 brands, 4%)
Demand
Coffee search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Coffee search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- coffee2.6M/yr
- instant coffee521K/yr
- nescafe282K/yr
- nescafe gold blend228K/yr
- nescafe coffee148K/yr
- coffee instant132K/yr
- azera coffee88K/yr
- nescafe azera65K/yr
- coffe47K/yr
- amazon coffee40K/yr
Reviews and returns
What reviews say buyers love and hate about Coffee
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not tasty
Didnt like the taste
Tastes cheap
Quality has gone downhill
It's like very poor quality coffee
So must have got through quality control
Waste of money
overpriced
Quite expensive
Not strong
A very very weak coffee not recomended
Very Weak
No flavor
Very weak flavour
The coffee itself is quite weak in flavour overall
Love
Excellent taste
Smooth taste
Delicious coffee
Great deal
Excellent value for money
Competitive price
The coffee has caffeine and tastes OK
Decent Coffee
Makes a good coffee
Excellent product
Great quality and perfect for gifting
Good Quality Coffee
Strong flavor
full of flavor
Nice smooth flavour
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Coffee questions
Answered from the same tracked data.









