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Coffee

Maybe

Returns run at only 0.1% of orders. But the top 5 brands take 95% of clicks, so Coffee is a Maybe.

Flapen Score
56
56 / 100
Top 12% of 2,976 Grocery niches · +10 vs the category median of 46
Market size
£5.2M/yr4.4M searches / yr
90-day growth
-12.3%search demand this quarter
Competition
49%top-5 click share · 9 brands · 231 sellers

Flapen Score

Coffee against its category

The dotted line is the Grocery average. Past it, Coffee is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coffee market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Coffee 4.4M times last year and spent an estimated £5.2M. The top 5 brands take 95% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

10.1% of searches ended in a purchase last week.

Shoppers searched for this 4.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.1% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £5.2M a year.

Searches, last 12 months
4.4M
Growth, 90 days vs prior 90
-12.3%
Conversion, latest week
10.1%
Market size, estimated
£5.2Ma year
Peak month
November1.4× the quietest month
Top search term
coffee2.6M searches a year

02 · Price

A sale here is worth £11.73.

Listings sell for £11.73 on average, from £2.51 to £37.51. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 12,500 to 15,000 of them. At £11.73 that is £147K to £176K a year per listing.

Average price
£11.73under the $15 to $100 sweet spot
Price range
£2.51–£37.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
400K–500K
Units per listing a year
12,500–15,000
Revenue per listing a year
£147K–£176K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #140 within Coffee. It carries 2,313 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#140in Coffee
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,313per listing
Listings tracked
32

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
61 months

Products

Top Coffee products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£210K£419K£629K£838K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

231

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

49%

Top 20: 86%

Open market

4%

  • NESCAFÉ65%
  • by Amazon15%
  • Nescafe9%
  • Morrisons4%
  • Kenco3%
  • Douwe Egberts1%
  • Open — no brand owns it (3 brands, 4%)

Demand

Coffee search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Coffee search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • coffee2.6M/yr
  • instant coffee521K/yr
  • nescafe282K/yr
  • nescafe gold blend228K/yr
  • nescafe coffee148K/yr
  • coffee instant132K/yr
  • azera coffee88K/yr
  • nescafe azera65K/yr
  • coffe47K/yr
  • amazon coffee40K/yr

Reviews and returns

What reviews say buyers love and hate about Coffee

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall29%−0.09

Not tasty

Didnt like the taste

Tastes cheap

Quality-Overall9%−0.01

Quality has gone downhill

It's like very poor quality coffee

So must have got through quality control

Value For Money8%+2.88

Waste of money

overpriced

Quite expensive

Strength6%−0.04

Not strong

A very very weak coffee not recomended

Very Weak

Flavor6%+0.15

No flavor

Very weak flavour

The coffee itself is quite weak in flavour overall

Love

Taste-Overall27%−0.09

Excellent taste

Smooth taste

Delicious coffee

Value For Money27%+2.88

Great deal

Excellent value for money

Competitive price

Caffeine Content13%+1.02

The coffee has caffeine and tastes OK

Decent Coffee

Makes a good coffee

Quality-Overall8%−0.01

Excellent product

Great quality and perfect for gifting

Good Quality Coffee

Flavor7%+0.15

Strong flavor

full of flavor

Nice smooth flavour

FAQ

Common Coffee questions

Answered from the same tracked data.