How competitive is the Coffee niche on Amazon United Kingdom?

9 brands and 231 sellers compete in Coffee on Amazon United Kingdom. The top 5 Coffee products take 49% of clicks and its top 5 brands hold 95% of demand.

What do buyers complain about in Coffee?

Coffee buyers on Amazon United Kingdom complain most about Taste-Overall, Quality-Overall, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Coffee niche?

Coffee sells for £11.73 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.51–£37.51. The average incumbent carries 2,313 reviews — the moat a new listing must climb.

Coffee

Coffee shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Coffee profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Coffee is a £5.2M/yr Amazon United Kingdom market (4.4M searches/yr). The top 5 brands hold 95% of demand. Verdict: Worth a look — 56/100.

Coffee: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -12.3% over the last 90 days and 10.1% of searches end in a purchase.

£5.2M

revenue / yr

Units sold / yr500K

Search volume / yr-12.3%4.4M

Conversion rate10.1%

Avg price£11.73

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

open market share

Brands · sellers9 · 231

Top-5 product click share49%

Open market5%

Avg brand age61 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 32 products

Top Coffee products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

by Amazon Gold Instant Coffee Medium Roast 200g Rainforest Alliance Certified

Price: £2.76
Rating: 4.2/5
Reviews: 5,313
Age: 3y ago

NESCAFÉ Gold Blend Signature Instant Coffee Premium Rich Aroma and Smooth Taste 190g (Pack of 1)

Price: £5.98
Rating: 4.8/5
Reviews: 720
Age: 1y ago

NESCAFÉ Azera Americano Instant Coffee 90g

Price: £3.76
Rating: 4.8/5
Reviews: 3,116
Age: 4y ago

NESCAFÉ Gold Blend Instant Coffee Tin 750g

Price: £26.54
Rating: 4.7/5
Reviews: 2,555
Age: 19y ago

NESCAFÉ Azera Americano Instant Coffee 140g (Pack of 6) Package May Vary

Price: £28.93
Rating: 4.8/5
Reviews: 3,116
Age: 4y ago

Newest

by launch date

NESCAFÉ Original Instant Coffee 190g Rich Aroma Full and Bold Flavour (Pack of 1)

Price: £6.49
Rating: 4.7/5
Reviews: 150
Age: 1y ago

Morrisons The Best Colombian Instant Coffee 100g

Price: £3.47
Rating: 4.4/5
Reviews: 76
Age: 1y ago

NESCAFÉ Gold Blend Intense Premium Instant Coffee Dark and Vibrant with Dark Roasted Arabica 190g (Pack of 1)

Price: £5.95
Rating: 4.8/5
Reviews: 401
Age: 1y ago

NESCAFÉ Gold Blend Signature Instant Coffee Premium Rich Aroma and Smooth Taste 190g (Pack of 1)

Price: £5.98
Rating: 4.8/5
Reviews: 720
Age: 1y ago

NESCAFÉ Gold Blend Smooth Premium Instant Coffee Silky Smooth Light Roasted Arabica and Robusta Coffee 190g (Pack of 1)

Price: £6.22
Rating: 4.8/5
Reviews: 549
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

231

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

49%

Top 20: 86%

Open market

NESCAFÉ65%
by Amazon15%
Nescafe9%
Morrisons4%
Kenco3%
Douwe Egberts1%
Open — no brand owns it (3 brands, 4%)

Coffee demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume4.4MCVR10.1%Products32Brands9Top 5 Brands95%OOS Rate0.0%Rating4.7★Reviews2,313Avg BSR#140

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Coffee search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

coffee2.6M/yr -10.4%6.1% conv.
instant coffee521K/yr -9.7%5.3% conv.
nescafe282K/yr -6.4%5.9% conv.
nescafe gold blend228K/yr -13.3%13.9% conv.
nescafe coffee148K/yr -27.3%7.5% conv.
coffee instant132K/yr -32.4%6.3% conv.
azera coffee88K/yr -28.8%17.5% conv.
nescafe azera65K/yr -19.5%15.2% conv.
coffe47K/yr -6.4%4.0% conv.
amazon coffee40K/yr -18.4%6.3% conv.

What reviews say buyers love and hate about Coffee

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews

Taste-Overall27%

“Excellent taste”

Value For Money27%

“Great deal”

Caffeine Content13%

“The coffee has caffeine and tastes OK”

Quality-Overall8%

“Excellent product”

Flavor7%

“Strong flavor”

What buyers complain about

76% of reviews

Taste-Overall29%

“Not tasty”

Quality-Overall9%

“Quality has gone downhill”

Value For Money8%

“Waste of money”

Strength6%

“Not strong”

Flavor6%

“No flavor”

Common Coffee questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Coffee 56/100 on Amazon United Kingdom — Worth a look. The niche generates £5.2M/yr across 32 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -12.3% over the last 90 days.