Cod
FailPrices span $1.88–$7.75, mostly outside the sweet spot, so Cod is a Fail.
- Flapen Score
- 48 / 100Top 40% of 2,976 Grocery niches · +2 vs the category median of 4648
- Market size
- £93K/yr184K searches / yr
- 90-day growth
- -16.0%search demand this quarter
- Competition
- 49%top-5 click share · 8 brands · 37 sellers
Flapen Score
Cod against its category
The dotted line is the Grocery average. Past it, Cod is stronger. Inside it, weaker.
Market
The Cod market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cod 184K times last year and spent an estimated £93K. The top 5 brands take 95% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
11.2% of searches ended in a purchase last week.
Shoppers searched for this 184K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.2% of those searches ended in a purchase. Searches in the last 90 days moved -16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £93K a year.
- Searches, last 12 months
- 184K
- Growth, 90 days vs prior 90
- -16.0%
- Conversion, latest week
- 11.2%
- Market size, estimated
- £93Ka year
- Peak month
- November1.5× the quietest month
- Top search term
- cod156K searches a year
02 · Price
A sale here is worth £4.49.
Listings sell for £4.49 on average, from £1.88 to £7.75. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £4.49 that is £2K to £3K a year per listing.
- Average price
- £4.49under the $15 to $100 sweet spot
- Price range
- £1.88–£7.75
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £2K–£3K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #514 within Fresh & Chilled. It carries 492 reviews at 4.23 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 7.1%
- Average rank
- #514in Fresh & Chilled
- Average rating
- 4.23 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 492per listing
- Listings tracked
- 31
04 · Newcomers
Amazon counts 1 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 73 months on average, so the names here are established.
- Launched, last 12 months
- 6
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 73 months
Products
Top Cod products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Morrisons Cod Fillets 320g
- Price
- £5.15
- Rating
- 4.1/5
- Reviews
- 26
- Age
- 12mo ago

by Amazon 2 Cod Fillets 250g
- Price
- £4.83
- Rating
- 4.2/5
- Reviews
- 430
- Age
- 5y ago

Morrisons The Best 2 Cod Loins 250g
- Price
- £6.48
- Rating
- 4.4/5
- Reviews
- 136
- Age
- 3y ago

Birds Eye 4 Battered Cod Fillets 400g
- Price
- £5.22
- Rating
- 4.5/5
- Reviews
- 151
- Age
- 1y ago

Morrisons Market Street Cod 230g
- Price
- £5.20
- Rating
- 4.4/5
- Reviews
- 711
- Age
- 6y ago
Trending
90-day click momentum
Youngs Chip Shop 2 Cod 100% Fillets 200g
- Price
- £4.05
- Rating
- 2.9/5
- Reviews
- 4
- Age
- 6mo ago

Morrisons The Best Beer Battered Cod 400g
- Price
- £5.23
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Morrisons Battered Cod 440g
- Price
- £4.62
- Rating
- 4.0/5
- Reviews
- 14
- Age
- 4mo ago

Morrisons Breaded Cod 440g
- Price
- £4.62
- Rating
- 3.3/5
- Reviews
- 7
- Age
- 4mo ago

Iceland 4 Cod Fillets 500g
- Price
- £6.69
- Rating
- 4.2/5
- Reviews
- 3
- Age
- 7mo ago
Newest
by launch date
Morrisons Battered Cod 440g
- Price
- £4.62
- Rating
- 4.0/5
- Reviews
- 14
- Age
- 4mo ago

Morrisons Breaded Cod 440g
- Price
- £4.62
- Rating
- 3.3/5
- Reviews
- 7
- Age
- 4mo ago

Morrisons The Best Beer Battered Cod 400g
- Price
- £5.23
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Youngs Chip Shop 2 Cod 100% Fillets 200g
- Price
- £4.05
- Rating
- 2.9/5
- Reviews
- 4
- Age
- 6mo ago

Iceland 4 Cod Fillets 500g
- Price
- £6.69
- Rating
- 4.2/5
- Reviews
- 3
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 flat
Sellers
37
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
49%
Top 20: 87%
Open market
3%
- Morrisons52%
- by Amazon19%
- BIRDS EYE11%
- Young's7%
- Iceland5%
- Youngs2%
- Open — no brand owns it (2 brands, 3%)
Demand
Cod search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Cod search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cod156K/yr
- cod fish8K/yr
- cod fillets6K/yr
- frozen cod8K/yr
- cod fillet6K/yr
Reviews and returns
What reviews say buyers love and hate about Cod
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very little taste
Not tasty
Tastes like just bread
Expensive
Not Worth it
expensive
Reduced in size
Too small
these fillets are really squares and too small
Vile
They were off
not the best
Very poor quality
quality has not - what a shame
Love
tastes yummy
The fish taste good
Very good excellent in the taste good price very fresh will buy again
Consistently good quality piece of fish
Good quality white fish
Excellent quality
Excellent value for money
Good value
Value For Money
a nice crisp batter
Crispy and tasty
very crunchy
arrived fresh
fresh
The fish usually arrives fresh
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cod questions
Answered from the same tracked data.









