Cod
FailPrices span $1.88–$7.75, mostly outside the sweet spot, so Cod is a Fail.
- Flapen Score
- 48 / 100Top 40% of 2,976 Grocery niches · +2 vs the category median of 4648
- Market size
- £93K/yr184K searches / yr
- 90-day growth
- -16.0%search demand this quarter
- Competition
- 49%top-5 click share · 8 brands · 37 sellers
Flapen Score
Cod against its category
The dotted line is the Grocery average. Past it, Cod is stronger. Inside it, weaker.
Market
The Cod market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cod 184K times last year and spent an estimated £93K. The top 5 brands take 95% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 11.2% of those searches ended in a purchase.
Shoppers searched for this 184K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.2% of those searches ended in a purchase. Searches in the last 90 days moved -16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £93K a year.
- Searches, last 12 months
- 184K
- Growth, 90 days vs prior 90
- -16.0%
- Conversion, latest week
- 11.2%
- Market size, estimated
- £93Ka year
- Peak month
- November1.5× the quietest month
- Top search term
- cod156K searches a year
02 · Price
A sale here is worth £4.49.
Listings sell for £4.49 on average, from £1.88 to £7.75. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £4.49 that is £2K to £3K a year per listing.
- Average price
- £4.49under the $15 to $100 sweet spot
- Price range
- £1.88–£7.75
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £2K–£3K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #514 within Fresh & Chilled. It carries 492 reviews at 4.23 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 7.1%
- Average rank
- #514in Fresh & Chilled
- Average rating
- 4.23 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 492per listing
- Listings tracked
- 31
04 · Newcomers
1 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.
- Launched, last 12 months
- 6
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 73 months
Products
Top Cod products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Morrisons Cod Fillets 320g
- Price
- £5.15
- Rating
- 4.1/5
- Reviews
- 26
- Age
- 12mo ago

by Amazon 2 Cod Fillets 250g
- Price
- £4.83
- Rating
- 4.2/5
- Reviews
- 430
- Age
- 5y ago

Morrisons The Best 2 Cod Loins 250g
- Price
- £6.48
- Rating
- 4.4/5
- Reviews
- 136
- Age
- 3y ago

Birds Eye 4 Battered Cod Fillets 400g
- Price
- £5.22
- Rating
- 4.5/5
- Reviews
- 151
- Age
- 1y ago

Morrisons Market Street Cod 230g
- Price
- £5.20
- Rating
- 4.4/5
- Reviews
- 711
- Age
- 6y ago
Trending
estimated 90-day click momentum
Youngs Chip Shop 2 Cod 100% Fillets 200g
- Price
- £4.05
- Rating
- 2.9/5
- Reviews
- 4
- Age
- 6mo ago

Morrisons The Best Beer Battered Cod 400g
- Price
- £5.23
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Morrisons Battered Cod 440g
- Price
- £4.62
- Rating
- 4.0/5
- Reviews
- 14
- Age
- 4mo ago

Morrisons Breaded Cod 440g
- Price
- £4.62
- Rating
- 3.3/5
- Reviews
- 7
- Age
- 4mo ago

Iceland 4 Cod Fillets 500g
- Price
- £6.69
- Rating
- 4.2/5
- Reviews
- 3
- Age
- 7mo ago
Newest
by launch date
Morrisons Battered Cod 440g
- Price
- £4.62
- Rating
- 4.0/5
- Reviews
- 14
- Age
- 4mo ago

Morrisons Breaded Cod 440g
- Price
- £4.62
- Rating
- 3.3/5
- Reviews
- 7
- Age
- 4mo ago

Morrisons The Best Beer Battered Cod 400g
- Price
- £5.23
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Youngs Chip Shop 2 Cod 100% Fillets 200g
- Price
- £4.05
- Rating
- 2.9/5
- Reviews
- 4
- Age
- 6mo ago

Iceland 4 Cod Fillets 500g
- Price
- £6.69
- Rating
- 4.2/5
- Reviews
- 3
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 flat
Sellers
37
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
49%
Top 20: 87%
Open market
3%
- Morrisons52%
- by Amazon19%
- BIRDS EYE11%
- Young's7%
- Iceland5%
- Youngs2%
- Open — no brand owns it (2 brands, 3%)
Demand
Cod search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Cod search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- cod156K/yr
- cod fish8K/yr
- cod fillets6K/yr
- frozen cod8K/yr
- cod fillet6K/yr
Reviews and returns
What reviews say buyers love and hate about Cod
We read the reviews and the return reasons for every product selling here.
“Very little taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cod questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









