Cod
prices mostly outside the sweet spot ($1.88–$7.75) — Cod doesn't clear our bar today.
Flapen Score
Is Cod profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Cod is a £93K/yr Amazon United Kingdom market (184K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 48/100.
Cod: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -16.0% over the last 90 days and 11.2% of searches end in a purchase.
£93K
revenue / yr
Who owns the niche?
The top 5 brands hold 95% of demand, so 5% of the market is open.
5%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 31 products
Top Cod products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Morrisons Cod Fillets 320g
- Price
- £5.15
- Rating
- 4.1/5
- Reviews
- 26
- Age
- 12mo ago
by Amazon 2 Cod Fillets 250g
- Price
- £4.83
- Rating
- 4.2/5
- Reviews
- 430
- Age
- 5y ago
Morrisons The Best 2 Cod Loins 250g
- Price
- £6.48
- Rating
- 4.4/5
- Reviews
- 136
- Age
- 3y ago
Birds Eye 4 Battered Cod Fillets 400g
- Price
- £5.22
- Rating
- 4.5/5
- Reviews
- 151
- Age
- 1y ago
Morrisons Market Street Cod 230g
- Price
- £5.20
- Rating
- 4.4/5
- Reviews
- 711
- Age
- 6y ago
Trending
90-day click momentum
Youngs Chip Shop 2 Cod 100% Fillets 200g
- Price
- £4.05
- Rating
- 2.9/5
- Reviews
- 4
- Age
- 6mo ago
Morrisons The Best Beer Battered Cod 400g
- Price
- £5.23
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
Morrisons Battered Cod 440g
- Price
- £4.62
- Rating
- 4.0/5
- Reviews
- 14
- Age
- 4mo ago
Morrisons Breaded Cod 440g
- Price
- £4.62
- Rating
- 3.3/5
- Reviews
- 7
- Age
- 4mo ago
Iceland 4 Cod Fillets 500g
- Price
- £6.69
- Rating
- 4.2/5
- Reviews
- 3
- Age
- 7mo ago
Newest
by launch dateMorrisons Battered Cod 440g
- Price
- £4.62
- Rating
- 4.0/5
- Reviews
- 14
- Age
- 4mo ago
Morrisons Breaded Cod 440g
- Price
- £4.62
- Rating
- 3.3/5
- Reviews
- 7
- Age
- 4mo ago
Morrisons The Best Beer Battered Cod 400g
- Price
- £5.23
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
Youngs Chip Shop 2 Cod 100% Fillets 200g
- Price
- £4.05
- Rating
- 2.9/5
- Reviews
- 4
- Age
- 6mo ago
Iceland 4 Cod Fillets 500g
- Price
- £6.69
- Rating
- 4.2/5
- Reviews
- 3
- Age
- 7mo ago
Competition: brands, sellers & click share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
Brands
8 flat
Sellers
37
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
49%
Top 20: 87%
Open market
3%
- Morrisons52%
- by Amazon19%
- BIRDS EYE11%
- Young's7%
- Iceland5%
- Youngs2%
- Open — no brand owns it (2 brands, 3%)
Cod demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.5×
Top Cod search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- cod156K/yr
- cod fish8K/yr
- cod fillets6K/yr
- frozen cod8K/yr
- cod fillet6K/yr
What reviews say buyers love and hate about Cod
What buyers mention most, as a share of all reviews.
What buyers love
93% of reviews“tastes yummy”
“Consistently good quality piece of fish”
“Excellent value for money”
“a nice crisp batter”
“arrived fresh”
What buyers complain about
77% of reviews“Very little taste”
“Expensive”
“Reduced in size”
“Vile”
“not the best”
Common Cod questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
