Skip to content

Cod

Fail

Prices span $1.88–$7.75, mostly outside the sweet spot, so Cod is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£93K/yr184K searches / yr
90-day growth
-16.0%search demand this quarter
Competition
49%top-5 click share · 8 brands · 37 sellers

Flapen Score

Cod against its category

The dotted line is the Grocery average. Past it, Cod is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cod market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cod 184K times last year and spent an estimated £93K. The top 5 brands take 95% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

11.2% of searches ended in a purchase last week.

Shoppers searched for this 184K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.2% of those searches ended in a purchase. Searches in the last 90 days moved -16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £93K a year.

Searches, last 12 months
184K
Growth, 90 days vs prior 90
-16.0%
Conversion, latest week
11.2%
Market size, estimated
£93Ka year
Peak month
November1.5× the quietest month
Top search term
cod156K searches a year

02 · Price

A sale here is worth £4.49.

Listings sell for £4.49 on average, from £1.88 to £7.75. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £4.49 that is £2K to £3K a year per listing.

Average price
£4.49under the $15 to $100 sweet spot
Price range
£1.88–£7.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
£2K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #514 within Fresh & Chilled. It carries 492 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
7.1%
Average rank
#514in Fresh & Chilled
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
492per listing
Listings tracked
31

04 · Newcomers

Amazon counts 1 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
73 months

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

8 flat

Sellers

37

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

49%

Top 20: 87%

Open market

3%

  • Morrisons52%
  • by Amazon19%
  • BIRDS EYE11%
  • Young's7%
  • Iceland5%
  • Youngs2%
  • Open — no brand owns it (2 brands, 3%)

Demand

Cod search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Black Friday '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Cod search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cod156K/yr
  • cod fish8K/yr
  • cod fillets6K/yr
  • frozen cod8K/yr
  • cod fillet6K/yr

Reviews and returns

What reviews say buyers love and hate about Cod

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall19%+2.79

Very little taste

Not tasty

Tastes like just bread

Value For Money18%−0.08

Expensive

Not Worth it

expensive

Size-Overall12%−0.06

Reduced in size

Too small

these fillets are really squares and too small

Stale/Rotten/Spoiled7%−0.06

Vile

They were off

Quality-Overall4%+0.76

not the best

Very poor quality

quality has not - what a shame

Love

Taste-Overall48%+2.79

tastes yummy

The fish taste good

Very good excellent in the taste good price very fresh will buy again

Quality-Overall11%+0.76

Consistently good quality piece of fish

Good quality white fish

Excellent quality

Value For Money9%−0.08

Excellent value for money

Good value

Value For Money

Crispiness8%+0.34

a nice crisp batter

Crispy and tasty

very crunchy

Freshness6%+0.39

arrived fresh

fresh

The fish usually arrives fresh

FAQ

Common Cod questions

Answered from the same tracked data.