cod
Skip itPrices mostly outside the sweet spot ($1.88–$7.75) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great11.2%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great492.23avg incumbent reviews — the moat a new listing must climb
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Market size
Bad£93K£93K/yr · 184K searches
Growth
Bad-16.0%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
Avg price
Bad£4.49avg listing price — sweet spot $15–$100
Price range
Bad£1.88–£7.75cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, cod is a £93K/yr Amazon United Kingdom market (184K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
cod market data
- Units sold / yr
- 20K–25K
- avg 500–750/product
- Revenue / yr
- £90K–£112K
- units × avg price
- Conversion rate
- 11.2%
- Avg BSR
- #514
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 7.1%
- Avg brand age
- 73 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
8 flat
Sellers
37
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
49%
Top 20: 87%
Open market
3%
- Morrisons52%
- by Amazon19%
- BIRDS EYE11%
- Young's7%
- Iceland5%
- Youngs2%
- Open — no brand owns it (2 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top cod search terms
- cod156K/yr
- cod fish8K/yr
- cod fillets6K/yr
- frozen cod8K/yr
- cod fillet6K/yr
Top cod products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Newest
by launch date
Trending
90-day click momentumWhat buyers say about cod
What buyers praise and complain about, mined from review topics.What buyers love
“tastes yummy”
“Consistently good quality piece of fish”
“Excellent value for money”
“a nice crisp batter”
“arrived fresh”
“great size”
“Quick and easy”
“The fillets were a good size and cooked beautifully, remaining moist and flaky with a rich flavour”
“Cooked right and turned so both sides stay lovely and crisp”
“cook very nicely”
What buyers complain about
“Very little taste”
“Expensive”
“Reduced in size”
“Vile”
“not the best”
“Misleading advert”
“The fish was grey and rubbery”
“Fish could be thicker”
“Very fishy”
“Not good poor quality and smell”
Common questions
- Is cod profitable to sell on Amazon United Kingdom?
- The niche generates £93K/yr across 31 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -16.0%. Flapen's verdict: Skip it (48/100).
- How competitive is the cod niche?
- 8 brands and 37 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in cod?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Size-Overall. The return rate is 0.0%.
- When does demand for cod peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the cod niche?
- Listings span £1.88–£7.75; the average listing price is £4.49 (sweet spot $15–$100). The average incumbent carries 492 reviews — the moat a new listing must climb.