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Coconut Water

Maybe

An estimated 0.1% of orders come back. But the top 5 brands take 98% of clicks, so Coconut Water is a Maybe.

Flapen Score
55
55 / 100
Top 14% of 2,976 Grocery niches · +9 vs the category median of 46
Market size
£1.1M/yr863K searches / yr
90-day growth
+39.4%search demand this quarter
Competition
69%top-5 click share · 6 brands · 65 sellers

Flapen Score

Coconut Water against its category

The dotted line is the Grocery average. Past it, Coconut Water is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coconut Water market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Coconut Water 863K times last year and spent an estimated £1.1M. The top 5 brands take 98% of clicks. Demand peaks in Jun–Jul. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 11.3% of those searches ended in a purchase.

Shoppers searched for this 863K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.3% of those searches ended in a purchase. Searches in the last 90 days moved +39.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.

Searches, last 12 months
863K
Growth, 90 days vs prior 90
+39.4%
Conversion, latest week
11.3%
Market size, estimated
£1.1Ma year
Peak month
July2.0× the quietest month
Top search term
coconut water699K searches a year

02 · Price

A sale here is worth £11.69.

Listings sell for £11.69 on average, from £2.22 to £22.51. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 10,000 to 12,500 of them. At £11.69 that is £117K to £146K a year per listing.

Average price
£11.69under the $15 to $100 sweet spot
Price range
£2.22–£22.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
125K–150K
Units per listing a year
10,000–12,500
Revenue per listing a year
£117K–£146K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #18 within Juice & Smoothies. It carries 1,818 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
100%
Out of stock, average day
1.8%
Average rank
#18in Juice & Smoothies
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,818per listing
Listings tracked
16

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
58 months

Products

Top Coconut Water products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.

£0£114K£228K£341K£455K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

65

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

69%

Top 20: 100%

Open market

0%

  • Vita Coco83%
  • INNOCENT5%
  • UFC5%
  • The Coconut Collaborative4%
  • PURE COCONUT WATER 1002%
  • Coco2%

Demand

Coconut Water search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26DecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 2.0×

Search terms

Top Coconut Water search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • coconut water699K/yr
  • vita coco coconut water61K/yr
  • vita coco37K/yr
  • coconut water multipack21K/yr
  • vita17K/yr
  • coconut water 1 litre 12 pack8K/yr
  • coconut water 1l8K/yr
  • vitacoco coconut water6K/yr
  • cocnut water4K/yr
  • coconut juice3K/yr

Reviews and returns

What reviews say buyers love and hate about Coconut Water

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Taste-Overall”
25%of negative reviews mention “Taste-Overall”
0.1%of orders come back
“tbh I didn't like the taste at all”
A buyer, on “Taste-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Coconut Water questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data