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Coconut Water

Maybe

Returns run at only 0.1% of orders. But the top 5 brands take 98% of clicks, so Coconut Water is a Maybe.

Flapen Score
55
55 / 100
Top 14% of 2,976 Grocery niches · +9 vs the category median of 46
Market size
£1.1M/yr863K searches / yr
90-day growth
+39.4%search demand this quarter
Competition
69%top-5 click share · 6 brands · 65 sellers

Flapen Score

Coconut Water against its category

The dotted line is the Grocery average. Past it, Coconut Water is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coconut Water market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Coconut Water 863K times last year and spent an estimated £1.1M. The top 5 brands take 98% of clicks. Demand peaks in Jun–Jul. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

11.3% of searches ended in a purchase last week.

Shoppers searched for this 863K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.3% of those searches ended in a purchase. Searches in the last 90 days moved +39.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.

Searches, last 12 months
863K
Growth, 90 days vs prior 90
+39.4%
Conversion, latest week
11.3%
Market size, estimated
£1.1Ma year
Peak month
July2.0× the quietest month
Top search term
coconut water699K searches a year

02 · Price

A sale here is worth £11.69.

Listings sell for £11.69 on average, from £2.22 to £22.51. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 10,000 to 12,500 of them. At £11.69 that is £117K to £146K a year per listing.

Average price
£11.69under the $15 to $100 sweet spot
Price range
£2.22–£22.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
125K–150K
Units per listing a year
10,000–12,500
Revenue per listing a year
£117K–£146K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #18 within Juice & Smoothies. It carries 1,818 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
100%
Out of stock, average day
1.8%
Average rank
#18in Juice & Smoothies
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,818per listing
Listings tracked
16

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
58 months

Products

Top Coconut Water products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£114K£228K£341K£455K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

65

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

0%

  • Vita Coco83%
  • INNOCENT5%
  • UFC5%
  • The Coconut Collaborative4%
  • PURE COCONUT WATER 1002%
  • Coco2%

Demand

Coconut Water search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26DecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 2.0×

Search terms

Top Coconut Water search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • coconut water699K/yr
  • vita coco coconut water61K/yr
  • vita coco37K/yr
  • coconut water multipack21K/yr
  • vita17K/yr
  • coconut water 1 litre 12 pack8K/yr
  • coconut water 1l8K/yr
  • vitacoco coconut water6K/yr
  • cocnut water4K/yr
  • coconut juice3K/yr

Reviews and returns

What reviews say buyers love and hate about Coconut Water

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall25%−0.04

tbh I didn't like the taste at all

Horible taste

Plastic taste

Value For Money13%+0.30

too expensive

Over priced

Expensive

Quality-Overall5%−0.03

There is a problem with the quality

Returns and quality issues

Utterly horrid

Sweetness4%−0.04

no sugar taste either

Too overly sweet

Too sweet, tried many different brnds and this one seems like had sugarrvadded in it, far too sweet

Artificial Sweeteners4%−0.05

Too sweet, tried many different brnds and this one seems like had sugarrvadded in it, far too sweet

Dont buy it as Not natural and extra sugar

This synthetic and the added sweetener was even more offensive

Love

Taste-Overall29%−0.04

The taste is very clean

Best taste

Very clean taste

Freshness15%+1.81

Great fresh taste

Very refreshing

The freshness is unmistakable

Value For Money14%+0.30

Good price

excellent value

Great value

Quality-Overall8%−0.03

Always consistent quality

Very good quality and tastes natural

Excellent product

Moist/Dry6%+0.79

Keeps him hydrated

Keeps the dog hydrated

Hydrates well

FAQ

Common Coconut Water questions

Answered from the same tracked data.