Coconut Water
MaybeReturns run at only 0.1% of orders. But the top 5 brands take 98% of clicks, so Coconut Water is a Maybe.
- Flapen Score
- 55 / 100Top 14% of 2,976 Grocery niches · +9 vs the category median of 4655
- Market size
- £1.1M/yr863K searches / yr
- 90-day growth
- +39.4%search demand this quarter
- Competition
- 69%top-5 click share · 6 brands · 65 sellers
Flapen Score
Coconut Water against its category
The dotted line is the Grocery average. Past it, Coconut Water is stronger. Inside it, weaker.
Market
The Coconut Water market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Coconut Water 863K times last year and spent an estimated £1.1M. The top 5 brands take 98% of clicks. Demand peaks in Jun–Jul. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
11.3% of searches ended in a purchase last week.
Shoppers searched for this 863K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.3% of those searches ended in a purchase. Searches in the last 90 days moved +39.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.
- Searches, last 12 months
- 863K
- Growth, 90 days vs prior 90
- +39.4%
- Conversion, latest week
- 11.3%
- Market size, estimated
- £1.1Ma year
- Peak month
- July2.0× the quietest month
- Top search term
- coconut water699K searches a year
02 · Price
A sale here is worth £11.69.
Listings sell for £11.69 on average, from £2.22 to £22.51. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 10,000 to 12,500 of them. At £11.69 that is £117K to £146K a year per listing.
- Average price
- £11.69under the $15 to $100 sweet spot
- Price range
- £2.22–£22.51
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 10,000–12,500
- Revenue per listing a year
- £117K–£146K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #18 within Juice & Smoothies. It carries 1,818 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 100%
- Out of stock, average day
- 1.8%
- Average rank
- #18in Juice & Smoothies
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,818per listing
- Listings tracked
- 16
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Coconut Water products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Vita Coco - Original Coconut Water 12x330 ml Gluten Free Full Of Vitamin C Good Source Of Potassium Low-Calorie Thirst Quenching Refreshment
- Price
- £9.89
- Rating
- 4.5/5
- Reviews
- 8,281
- Age
- 14y ago

Vita Coco Original Coconut Water Multipack 500 ml x 12 Gluten Free Full Of Vitamin C Good Source Of Potassium Low-Calorie Thirst Quenching Refreshment
- Price
- £12.83
- Rating
- 4.7/5
- Reviews
- 1,650
- Age
- 14y ago

Vita Coco Original Coconut Water Multipack 1L x 6 Gluten Free Full Of Vitamin C Good Source Of Potassium Low-Calorie Thirst Quenching Refreshment
- Price
- £13.05
- Rating
- 4.5/5
- Reviews
- 9,280
- Age
- 16y ago

Vita Coco - Original Coconut Water 12 x 1 L Gluten Free Full Of Vitamin C & Potassium
- Price
- £22.51
- Rating
- 4.7/5
- Reviews
- 1,650
- Age
- 13y ago

Vita Coco Original Coconut Water Multipack 1L x 6 Gluten Free Full Of Vitamin C Good Source Of Potassium Low-Calorie Thirst Quenching Refreshment
- Price
- £10.32
- Rating
- 4.6/5
- Reviews
- 980
- Age
- 7y ago
Trending
90-day click momentum
The Coconut Collab 100% Pure No Added Sugar Coconut Water 12 x 330ml
- Price
- £14.31
- Rating
- 4.6/5
- Reviews
- 67
- Age
- 1mo ago

The Coconut Collab 100% Pure No Added Sugar Coconut Water 6 x 1 Litre
- Price
- £16.11
- Rating
- 4.6/5
- Reviews
- 67
- Age
- 4mo ago

Vita Coco - Original Coconut Water 12 x 1 L Gluten Free Full Of Vitamin C & Potassium
- Price
- £22.51
- Rating
- 4.7/5
- Reviews
- 1,650
- Age
- 13y ago

Vita Coco The Original Coconut Water 1L
- Price
- £3.43
- Rating
- 4.7/5
- Reviews
- 2,069
- Age
- 8y ago

Vita Coco - Extra Coconut Water Multipack 1 Litre x 12 Pressed Coconut Water Coconut Taste Gluten Free Full of Vitamin C and Potassium
- Price
- £22.24
- Rating
- 4.6/5
- Reviews
- 187
- Age
- 7y ago
Newest
by launch date
The Coconut Collab 100% Pure No Added Sugar Coconut Water 12 x 330ml
- Price
- £14.31
- Rating
- 4.6/5
- Reviews
- 67
- Age
- 1mo ago

The Coconut Collab 100% Pure No Added Sugar Coconut Water 6 x 1 Litre
- Price
- £16.11
- Rating
- 4.6/5
- Reviews
- 67
- Age
- 4mo ago

Vita Coco Organic Coconut Water 6x1L High in Vitamin C and Potassium No Fat Low in Calories Non-GMO Gluten-Free Vegan
- Price
- £17.69
- Rating
- 4.5/5
- Reviews
- 79
- Age
- 1y ago

100 Coconuts Pure Coconut Water - Low Calorie All-Natural Drink with Electrolytes - Naturally Sweet no preservatives - Non-GMO 11 fl oz Pack of 12 (Pure Coconut Water)
- Price
- £15.33
- Rating
- 4.4/5
- Reviews
- 1,140
- Age
- 2y ago

Coco Cabana Coconut Water 1L
- Price
- £2.44
- Rating
- 4.3/5
- Reviews
- 403
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 rising
Sellers
65
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
0%
- Vita Coco83%
- INNOCENT5%
- UFC5%
- The Coconut Collaborative4%
- PURE COCONUT WATER 1002%
- Coco2%
Demand
Coconut Water search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 2.0×
Search terms
Top Coconut Water search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- coconut water699K/yr
- vita coco coconut water61K/yr
- vita coco37K/yr
- coconut water multipack21K/yr
- vita17K/yr
- coconut water 1 litre 12 pack8K/yr
- coconut water 1l8K/yr
- vitacoco coconut water6K/yr
- cocnut water4K/yr
- coconut juice3K/yr
Reviews and returns
What reviews say buyers love and hate about Coconut Water
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
tbh I didn't like the taste at all
Horible taste
Plastic taste
too expensive
Over priced
Expensive
There is a problem with the quality
Returns and quality issues
Utterly horrid
no sugar taste either
Too overly sweet
Too sweet, tried many different brnds and this one seems like had sugarrvadded in it, far too sweet
Too sweet, tried many different brnds and this one seems like had sugarrvadded in it, far too sweet
Dont buy it as Not natural and extra sugar
This synthetic and the added sweetener was even more offensive
Love
The taste is very clean
Best taste
Very clean taste
Great fresh taste
Very refreshing
The freshness is unmistakable
Good price
excellent value
Great value
Always consistent quality
Very good quality and tastes natural
Excellent product
Keeps him hydrated
Keeps the dog hydrated
Hydrates well
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Coconut Water questions
Answered from the same tracked data.









