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Coconut Sugar

Fail

Prices span $2.63–$14.26, mostly outside the sweet spot, so Coconut Sugar is a Fail.

Flapen Score
38
38 / 100
Ranks 2,496 of 2,976 Grocery niches · −8 vs the category median of 46
Market size
£137K/yr112K searches / yr
90-day growth
-19.6%search demand this quarter
Competition
69%top-5 click share · 9 brands · 19 sellers

Flapen Score

Coconut Sugar against its category

The dotted line is the Grocery average. Past it, Coconut Sugar is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coconut Sugar market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Coconut Sugar 112K times last year and spent an estimated £137K. The top 5 brands take 86% of clicks. Demand peaks in Feb. Flapen scores it 38 out of 100, a Fail.

01 · Demand

15.3% of searches ended in a purchase last week.

Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.3% of those searches ended in a purchase. Searches in the last 90 days moved -19.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £137K a year.

Searches, last 12 months
112K
Growth, 90 days vs prior 90
-19.6%
Conversion, latest week
15.3%
Market size, estimated
£137Ka year
Peak month
February1.6× the quietest month
Top search term
coconut sugar87K searches a year

02 · Price

A sale here is worth £7.92.

Listings sell for £7.92 on average, from £2.63 to £14.26. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At £7.92 that is £12K to £16K a year per listing.

Average price
£7.92under the $15 to $100 sweet spot
Price range
£2.63–£14.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,500–2,000
Revenue per listing a year
£12K–£16K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #17 within Baking Supplies. It carries 4,063 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
77%
Out of stock, average day
9.0%
Average rank
#17in Baking Supplies
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,063per listing
Listings tracked
13

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
74 months

Products

Top Coconut Sugar products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£14K£27K£41K£55K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

19

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

9%

  • Sevenhills Wholefoods31%
  • Coconut Merchant19%
  • Dragon Superfoods18%
  • the groovy food company9%
  • NaturaleBio8%
  • Buy Whole Foods Online5%
  • Open — no brand owns it (3 brands, 9%)

Demand

Coconut Sugar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.6×

Search terms

Top Coconut Sugar search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • coconut sugar87K/yr
  • coconut sugar organic13K/yr
  • organic coconut sugar10K/yr
  • coconut sugar organic 1kg4K/yr

Reviews and returns

What reviews say buyers love and hate about Coconut Sugar

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Sweetness19%−0.05

It's not as sweet as white sugar

Not quite as sweet as sugar

Not sweet at all, disappointed

Value For Money12%−0.01

a bit more expensive

More expensive than normal sugar

but maybe not the price

Advertised Vs Actual Product8%−0.07

it is advertised within a jar

The illustration is misleading as the sugar came in a sealed plastic pouch and not in a jar

Misleading image, not special

Quality-Overall7%−0.02

Just open today big disappointment about quality

Nutritional Content4%

not suitable for all recipes

not the calories/insulin spike

Love

Taste-Overall18%+0.53

tastes just like brown sugar

I love anything from coconut This is great

Great taste

Artificial Sweeteners14%+1.52

Great sugar alternative

Lovely taste, better than pure sugar

lovely sugar

Sweetness13%−0.05

The sugar is however delicious

sweetened the pudding nicely- I like it

lovely sugar

Quality-Overall10%−0.02

Excellent quality

Good product

Great product

Flavor8%+0.63

Awesome flavour

In baking, it adds a gentle depth of flavour without overpowering everything else

I really like the flavor of this sugar

FAQ

Common Coconut Sugar questions

Answered from the same tracked data.