Is coconut sugar profitable to sell on Amazon United Kingdom?

The niche generates £137K/yr across 13 tracked products. 90-day search growth is -19.6%. Flapen's verdict: Skip it (38/100).

How competitive is the coconut sugar niche?

9 brands and 19 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in coconut sugar?

Top complaints mined from reviews: Sweetness, Value For Money, Advertised Vs Actual Product. The return rate is 0.0%.

When does demand for coconut sugar peak?

Demand peaks in Feb; the busiest month runs 1.6× the quietest.

What does it cost to enter the coconut sugar niche?

Listings span £2.63–£14.26; the average listing price is £7.92 (sweet spot $15–$100). The average incumbent carries 4,063 reviews — the moat a new listing must climb.

coconut sugar

Skip it

Prices mostly outside the sweet spot ($2.63–$14.26) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible15.3%

search→purchase rate — share of searches ending in a sale

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Market size

Okay£137K

£137K/yr · 112K searches

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad4,063.15

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Avg price

Bad£7.92

avg listing price — sweet spot $15–$100

Growth

Bad-19.6%

90-day search growth — must beat 0% to launch

Price range

Bad£2.63–£14.26

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, coconut sugar is a £137K/yr Amazon United Kingdom market (112K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Feb. Verdict: Skip it — 38/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

coconut sugar market data

Units sold / yr: 15K–20K; avg 1,500–2,000/product
Revenue / yr: £119K–£158K; units × avg price
Conversion rate: 15.3%
Avg BSR: #17
Page quality: 0%
Prime: 77%
Sponsored: 77%
Out of stock: 9.0%
Avg brand age: 74 months
Avg seller age: 193 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 rising

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

Sevenhills Wholefoods31%
Coconut Merchant19%
Dragon Superfoods18%
the groovy food company9%
NaturaleBio8%
Buy Whole Foods Online5%
Open — no brand owns it (3 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -19.6% search growth over the last 90 days.

Peak months: Feb · busiest ÷ quietest = 1.6×

Open Trend

Top coconut sugar search terms

coconut sugar87K/yr -20.2%12.6% conv.
coconut sugar organic13K/yr -13.7%13.3% conv.
organic coconut sugar10K/yr -24.0%12.1% conv.
coconut sugar organic 1kg4K/yr -10.3%15.8% conv.

All search terms

Top coconut sugar products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sevenhills Wholefoods Organic Coconut Sugar 1kg from Coconut Nectar Blossom - Low GI Brown Sugar for Drinks Desserts & Baking

Sevenhills Wholefoods£9.174.7★4,318 rev

Dragon Superfoods Coconut Sugar - 100% Organic Bio Vegan and Gluten Free - 1kg

Dragon Superfoods£7.614.7★1,020 rev

COCONUT MERCHANT Organic Coconut Sugar 1kg 1kg (PACK OF 1)

Coconut Merchant£10.024.6★794 rev

Organic Coconut Sugar 250g

Coconut Merchant£5.974.6★794 rev

NaturaleBio Coconut Sugar Organic 450g. Natural Chemical-Free Unrefined Sweetener. Low Glycemic Index. Nutritious Brown Sugar Alternative From The Coconut Palm. Source of Inulin Aids Digestion

NaturaleBio£6.964.7★38,444 rev

Newest

by launch date

NaturaleBio Coconut Sugar Organic 450g. Natural Chemical-Free Unrefined Sweetener. Low Glycemic Index. Nutritious Brown Sugar Alternative From The Coconut Palm. Source of Inulin Aids Digestion

NaturaleBio£6.9638,444 rev

1y ago

The Coconut Company Organic Pure and Natural Coconut Sugar 500 gm (Pack of 2)

The Coconut Company£9.85262 rev

2y ago

Organic Coconut Nectar Sugar 2kg (BWFO)

Buy Whole Foods Online£13.2084 rev

3y ago

Dragon Superfoods Coconut Sugar - 100% Organic Bio Vegan and Gluten Free - 1kg

Dragon Superfoods£7.611,020 rev

4y ago

Slurrp Farm Coconut Sugar Natural Sweetener 300g

Slurrp Farm£5.661,146 rev

5y ago

What buyers say about coconut sugar

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall18%

“tastes just like brown sugar”

Artificial Sweeteners14%

“Great sugar alternative”

Sweetness13%

“The sugar is however delicious”

Quality-Overall10%

“Excellent quality”

Flavor8%

“Awesome flavour”

Baking7%

“great for baking”

Value For Money6%

“Great value”

Nutritional Content2%

“Im very pleased with the quality from Sevenhills Wholefoods”

Advertised Vs Actual Product2%

“The product was exactly as expected and described”

Texture/Consistency-Overall2%

“its a drier texture than brown sugar”

What buyers complain about

Sweetness19%

“It's not as sweet as white sugar”

Value For Money12%

“a bit more expensive”

Advertised Vs Actual Product8%

“it is advertised within a jar”

Quality-Overall7%

“Just open today big disappointment about quality”

Nutritional Content4%

“not suitable for all recipes”

Moist/Dry4%

“doesn't get as moist”

Taste-Overall4%

“I don't enjoy the taste”

Artificial Sweeteners2%

“It's not as sweet as sugar. more like brown sugar.”

Bitter2%

“And there is a more bitter”

Ingredients-Overall2%