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Coconut Sugar

Fail

Prices span $2.63–$14.26, mostly outside the sweet spot, so Coconut Sugar is a Fail.

Flapen Score
38
38 / 100
Ranks 2,496 of 2,976 Grocery niches · −8 vs the category median of 46
Market size
£137K/yr112K searches / yr
90-day growth
-19.6%search demand this quarter
Competition
69%top-5 click share · 9 brands · 19 sellers

Flapen Score

Coconut Sugar against its category

The dotted line is the Grocery average. Past it, Coconut Sugar is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coconut Sugar market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Coconut Sugar 112K times last year and spent an estimated £137K. The top 5 brands take 86% of clicks. Demand peaks in Feb. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 15.3% of those searches ended in a purchase.

Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.3% of those searches ended in a purchase. Searches in the last 90 days moved -19.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £137K a year.

Searches, last 12 months
112K
Growth, 90 days vs prior 90
-19.6%
Conversion, latest week
15.3%
Market size, estimated
£137Ka year
Peak month
February1.6× the quietest month
Top search term
coconut sugar87K searches a year

02 · Price

A sale here is worth £7.92.

Listings sell for £7.92 on average, from £2.63 to £14.26. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At £7.92 that is £12K to £16K a year per listing.

Average price
£7.92under the $15 to $100 sweet spot
Price range
£2.63–£14.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,500–2,000
Revenue per listing a year
£12K–£16K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #17 within Baking Supplies. It carries 4,063 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
77%
Out of stock, average day
9.0%
Average rank
#17in Baking Supplies
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,063per listing
Listings tracked
13

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
74 months

Products

Top Coconut Sugar products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.

£0£14K£27K£41K£55K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

19

Est. top-5 brand share

86%

Top 20: 100%

Est. top-5 click share

69%

Top 20: 100%

Open market

9%

  • Sevenhills Wholefoods31%
  • Coconut Merchant19%
  • Dragon Superfoods18%
  • the groovy food company9%
  • NaturaleBio8%
  • Buy Whole Foods Online5%
  • Open — no brand owns it (3 brands, 9%)

Demand

Coconut Sugar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.6×

Search terms

Top Coconut Sugar search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • coconut sugar87K/yr
  • coconut sugar organic13K/yr
  • organic coconut sugar10K/yr
  • coconut sugar organic 1kg4K/yr

Reviews and returns

What reviews say buyers love and hate about Coconut Sugar

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Taste-Overall”
19%of negative reviews mention “Sweetness”
<0.1%of orders come back, a rate Amazon rounds to zero
“It's not as sweet as white sugar”
A buyer, on “Sweetness”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Coconut Sugar questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data