Coconut Rum

Shoppers searched for this 398K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved +51.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £378K a year.

Searches, last 12 months

398K

Growth, 90 days vs prior 90

+51.4%

Conversion, latest week

8.9%

Market size, estimated

£378Ka year

Peak month

October15.4× the quietest month

Top search term

malibu270K searches a year

Listings sell for £10.72 on average, from £5.05 to £15.37. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At £10.72 that is £32K to £43K a year per listing.

Average price

£10.72under the $15 to $100 sweet spot

Price range

£5.05–£15.37

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

40K–50K

Units per listing a year

3,000–4,000

Revenue per listing a year

£32K–£43K

Returns

0.3%of orders · Amazon United Kingdom median 0.6%

17% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #29 within Beer, Wine & Spirits. It carries 2,010 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

17%

Prime listings

100%

Out of stock, average day

9.1%

Average rank

#29in Beer, Wine & Spirits

Average rating

4.68 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,010per listing

Listings tracked

6

The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

71 months