coconut rum
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Growth
Good+51.4%90-day search growth — must beat 0% to launch
Market size
Good£378K£378K/yr · 398K searches
Review moat
Okay2,010.33avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.72avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad95%top-5 click share — a locked-up shelf
Price range
Bad£5.05–£15.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, coconut rum is a £378K/yr Amazon United Kingdom market (398K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Sep–Oct–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
coconut rum market data
- Units sold / yr
- 40K–50K
- avg 3,000–4,000/product
- Revenue / yr
- £429K–£536K
- units × avg price
- Conversion rate
- 8.9%
- Avg BSR
- #29
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 17%
- Out of stock
- 9.1%
- Avg brand age
- 71 months
- Avg seller age
- 153 days
Competition & brand share
The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
38
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
95%
Top 20: 100%
Open market
0%
- Malibu73%
- Campari13%
- Bacardi8%
- CocoCariba5%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +51.4% search growth over the last 90 days.Peak months: Jul, Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 15.4×
Top coconut rum search terms
- malibu270K/yr
- coconut rum48K/yr
- koko kanu16K/yr
- malibu rum9K/yr
- malibu 1l15K/yr
- coconut liqueur9K/yr
- bacardi coconut rum10K/yr
- koko kanu coconut rum4K/yr
- malibu drink3K/yr
- coconut rum alcohol4K/yr
Top coconut rum products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Malibu Original White Rum with Coconut Flavour 1L
Malibu£13.104.8★813 rev
Malibu Original White Rum with Coconut Flavour 70cl
Malibu£11.034.7★321 rev
Koko Kanu 70 cl 37.5% ABV - Jamaica Coconut Rum
Campari£15.374.8★3,328 rev
BACARDÍ Coconut 27% ABV 70cl / 700 ml White Rum Blended with Real Coconut Essence For Easy Tropical Cocktails and Mixing Piña Colada
Bacardi£13.294.8★1,022 rev
Malibu Sun Fast Tanning Bronzing Body Butter Tan Accelerator SPF 0 300ml
Malibu£5.054.4★6,450 rev
Newest
by launch date
Cococariba Rum & Coconut Cocktail Mix White Rum & Coconut Flavours for Rum Punch & Pina Colada Cocktails Vegan Caribbean Rum & Coconut Liqueur 15% Alcohol Drink Cocktail Ingredient Liquor 70cl
CocoCariba£6.50128 rev
Malibu Original White Rum with Coconut Flavour 70cl
Malibu£11.03321 rev
Malibu Original White Rum with Coconut Flavour 1L
Malibu£13.10813 rev
BACARDÍ Coconut 27% ABV 70cl / 700 ml White Rum Blended with Real Coconut Essence For Easy Tropical Cocktails and Mixing Piña Colada
Bacardi£13.291,022 rev
Malibu Sun Fast Tanning Bronzing Body Butter Tan Accelerator SPF 0 300ml
Malibu£5.056,450 rev
Trending
90-day click momentumMalibu Sun Fast Tanning Bronzing Body Butter Tan Accelerator SPF 0 300ml
Malibu£5.054.4★
Cococariba Rum & Coconut Cocktail Mix White Rum & Coconut Flavours for Rum Punch & Pina Colada Cocktails Vegan Caribbean Rum & Coconut Liqueur 15% Alcohol Drink Cocktail Ingredient Liquor 70cl
CocoCariba£6.504.6★
Malibu Original White Rum with Coconut Flavour 1L
Malibu£13.104.8★
BACARDÍ Coconut 27% ABV 70cl / 700 ml White Rum Blended with Real Coconut Essence For Easy Tropical Cocktails and Mixing Piña Colada
Bacardi£13.294.8★
Koko Kanu 70 cl 37.5% ABV - Jamaica Coconut Rum
Campari£15.374.8★
What buyers say about coconut rum
What buyers praise and complain about, mined from review topics.What buyers love
“the taste is balanced”
“Good value”
“But this is good alcohol bro”
“Very good quality Order arrived quickly”
“It smells like summer holidays and sunshine”
“Brilliant for tanning”
“As advertised”
“Good presents as well”
“smooth sweet enough”
“Great with fresh juice”
What buyers complain about
“Has a bit of a chemical smell in my opinion”
“Careful, this brought me out in a rash”
“Beware this is very oily”
“Can stain”
“not the best on the market as Bacardi lost their way a bit”
“It didn't give me sunkissed brown”
“Waste of money”
“I wouldn't apply on my skin”
“this left a residue on my skin that rubbed off onto my car seat on the way to the salon”
“absorption is rubbish”
Common questions
- Is coconut rum profitable to sell on Amazon United Kingdom?
- The niche generates £378K/yr across 6 tracked products. 90-day search growth is +51.4%. Flapen's verdict: Skip it (44/100).
- How competitive is the coconut rum niche?
- 4 brands and 38 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in coconut rum?
- Top complaints mined from reviews: Smell, Allergies, Oily/Greasy. The return rate is 0.3%.
- When does demand for coconut rum peak?
- Demand peaks in Jul–Aug–Sep–Oct–Nov–Dec; the busiest month runs 15.4× the quietest.
- What does it cost to enter the coconut rum niche?
- Listings span £5.05–£15.37; the average listing price is £10.72 (sweet spot $15–$100). The average incumbent carries 2,010 reviews — the moat a new listing must climb.