How competitive is the Coconut Rum niche on Amazon United Kingdom?

4 brands and 38 sellers compete in Coconut Rum on Amazon United Kingdom. The top 5 Coconut Rum products take 95% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Coconut Rum?

Coconut Rum buyers on Amazon United Kingdom complain most about Smell, Allergies, Oily/Greasy, the themes mined from the niche's reviews. Its return rate is 0.3%.

What does it cost to enter the Coconut Rum niche?

Coconut Rum sells for £10.72 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £5.05–£15.37. The average incumbent carries 2,010 reviews — the moat a new listing must climb.

Coconut Rum

brand-locked demand (top 5 brands take 100% of clicks) — Coconut Rum doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Coconut Rum profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Coconut Rum is a £378K/yr Amazon United Kingdom market (398K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Sep–Oct–Nov–Dec. Verdict: Skip it — 44/100.

Coconut Rum: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +51.4% over the last 90 days and 8.9% of searches end in a purchase.

£378K

revenue / yr

Units sold / yr50K

Search volume / yr+51.4%398K

Conversion rate8.9%

Avg price£10.72

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 38

Top-5 product click share95%

Open market0%

Avg brand age71 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 6 products

Top Coconut Rum products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Malibu Original White Rum with Coconut Flavour 1L

Price: £13.10
Rating: 4.8/5
Reviews: 813
Age: 2y ago

Malibu Original White Rum with Coconut Flavour 70cl

Price: £11.03
Rating: 4.7/5
Reviews: 321
Age: 2y ago

Koko Kanu 70 cl 37.5% ABV - Jamaica Coconut Rum

Price: £15.37
Rating: 4.8/5
Reviews: 3,328
Age: 15y ago

BACARDÍ Coconut 27% ABV 70cl / 700 ml White Rum Blended with Real Coconut Essence For Easy Tropical Cocktails and Mixing Piña Colada

Price: £13.29
Rating: 4.8/5
Reviews: 1,022
Age: 6y ago

Malibu Sun Fast Tanning Bronzing Body Butter Tan Accelerator SPF 0 300ml

Price: £5.05
Rating: 4.4/5
Reviews: 6,450
Age: 12y ago

Newest

by launch date

Cococariba Rum & Coconut Cocktail Mix White Rum & Coconut Flavours for Rum Punch & Pina Colada Cocktails Vegan Caribbean Rum & Coconut Liqueur 15% Alcohol Drink Cocktail Ingredient Liquor 70cl

Price: £6.50
Rating: 4.6/5
Reviews: 128
Age: 1y ago

Malibu Original White Rum with Coconut Flavour 70cl

Price: £11.03
Rating: 4.7/5
Reviews: 321
Age: 2y ago

Malibu Original White Rum with Coconut Flavour 1L

Price: £13.10
Rating: 4.8/5
Reviews: 813
Age: 2y ago

BACARDÍ Coconut 27% ABV 70cl / 700 ml White Rum Blended with Real Coconut Essence For Easy Tropical Cocktails and Mixing Piña Colada

Price: £13.29
Rating: 4.8/5
Reviews: 1,022
Age: 6y ago

Malibu Sun Fast Tanning Bronzing Body Butter Tan Accelerator SPF 0 300ml

Price: £5.05
Rating: 4.4/5
Reviews: 6,450
Age: 12y ago

Competition: brands, sellers & click share

The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

Malibu73%
Campari13%
Bacardi8%
CocoCariba5%
Open — no brand owns it (0%)

Coconut Rum demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume398KCVR8.9%Products6Brands4Top 5 Brands100%OOS Rate9.1%Rating4.7★Reviews2,010Avg BSR#29

Peak months: Jul, Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 15.4×

Top Coconut Rum search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

malibu270K/yr +70.5%7.4% conv.
coconut rum48K/yr +50.5%5.2% conv.
koko kanu16K/yr +65.1%11.8% conv.
malibu rum9K/yr +141.7%5.7% conv.
malibu 1l15K/yr -54.6%10.9% conv.
coconut liqueur9K/yr +47.1%2.2% conv.
bacardi coconut rum10K/yr -26.4%12.8% conv.
koko kanu coconut rum4K/yr +119.3%13.8% conv.
malibu drink3K/yr +127.9%4.5% conv.
coconut rum alcohol4K/yr +49.8%5.5% conv.

What reviews say buyers love and hate about Coconut Rum

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews

Taste-Overall20%

“the taste is balanced”

Value For Money14%

“Good value”

Alcohol Flavor13%

“But this is good alcohol bro”

Quality-Overall12%

“Very good quality Order arrived quickly”

Smell9%

“It smells like summer holidays and sunshine”

What buyers complain about

69% of reviews

Smell18%

“Has a bit of a chemical smell in my opinion”

Allergies10%

“Careful, this brought me out in a rash”

Oily/Greasy7%

“Beware this is very oily”

Stain Resistance7%

“Can stain”

Quality-Overall7%

“not the best on the market as Bacardi lost their way a bit”

Common Coconut Rum questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Coconut Rum 44/100 on Amazon United Kingdom — Skip it. The niche generates £378K/yr across 6 tracked products. Search demand moved +51.4% over the last 90 days.