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Coconut Oil for Dogs

Fail

Prices span $3.08–$15.79, mostly outside the sweet spot, so Coconut Oil for Dogs is a Fail.

Flapen Score
38
38 / 100
Ranks 2,496 of 2,976 Grocery niches · −8 vs the category median of 46
Market size
£80K/yr67K searches / yr
90-day growth
-10.0%search demand this quarter
Competition
88%top-5 click share · 11 brands · 27 sellers

Flapen Score

Coconut Oil for Dogs against its category

The dotted line is the Grocery average. Past it, Coconut Oil for Dogs is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coconut Oil for Dogs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Coconut Oil for Dogs 67K times last year and spent an estimated £80K. The top 5 brands take 88% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 12.3% of those searches ended in a purchase.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.3% of those searches ended in a purchase. Searches in the last 90 days moved -10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £80K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
-10.0%
Conversion, latest week
12.3%
Market size, estimated
£80Ka year
Peak month
August1.4× the quietest month
Top search term
coconut oil for dogs50K searches a year

02 · Price

A sale here is worth £9.62.

Listings sell for £9.62 on average, from £3.08 to £15.79. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At £9.62 that is £7K to £10K a year per listing.

Average price
£9.62under the $15 to $100 sweet spot
Price range
£3.08–£15.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
750–1,000
Revenue per listing a year
£7K–£10K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.1% of listings are out of stock. The average listing ranks #55 within Oils, Vinegars & Salad Dressings. It carries 6,234 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
12.1%
Average rank
#55in Oils, Vinegars & Salad Dressings
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,234per listing
Listings tracked
11

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
65 months

Products

Top Coconut Oil for Dogs products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 88% of clicks. A locked shelf that new listings rarely crack.

£0£8K£16K£24K£32K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

27

Est. top-5 brand share

88%

Top 20: 100%

Est. top-5 click share

88%

Top 20: 100%

Open market

9%

  • Pets Purest31%
  • BUGALUGS27%
  • Monara21%
  • OURONS6%
  • Pike's Pouches3%
  • by Amazon3%
  • Open — no brand owns it (5 brands, 9%)

Demand

Coconut Oil for Dogs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Spike '26Prime Day '26JunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Coconut Oil for Dogs search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • coconut oil for dogs50K/yr
  • coconut oil for dogs skin6K/yr
  • dog coconut oil5K/yr
  • coconut oil for dogs teeth3K/yr
  • coconut oil for cats3K/yr

Reviews and returns

What reviews say buyers love and hate about Coconut Oil for Dogs

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Ease Of Use”
0.1%of orders come back
“Mouldy product that cant be used”
A buyer, on “Ease Of Use”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Coconut Oil for Dogs questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data