Coconut Oil for Dogs
FailPrices span $3.08–$15.79, mostly outside the sweet spot, so Coconut Oil for Dogs is a Fail.
- Flapen Score
- 38 / 100Ranks 2,496 of 2,976 Grocery niches · −8 vs the category median of 4638
- Market size
- £80K/yr67K searches / yr
- 90-day growth
- -10.0%search demand this quarter
- Competition
- 88%top-5 click share · 11 brands · 27 sellers
Flapen Score
Coconut Oil for Dogs against its category
The dotted line is the Grocery average. Past it, Coconut Oil for Dogs is stronger. Inside it, weaker.
Market
The Coconut Oil for Dogs market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Coconut Oil for Dogs 67K times last year and spent an estimated £80K. The top 5 brands take 88% of clicks. Flapen scores it 38 out of 100, a Fail.
01 · Demand
12.3% of searches ended in a purchase last week.
Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.3% of those searches ended in a purchase. Searches in the last 90 days moved -10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £80K a year.
- Searches, last 12 months
- 67K
- Growth, 90 days vs prior 90
- -10.0%
- Conversion, latest week
- 12.3%
- Market size, estimated
- £80Ka year
- Peak month
- August1.4× the quietest month
- Top search term
- coconut oil for dogs50K searches a year
02 · Price
A sale here is worth £9.62.
Listings sell for £9.62 on average, from £3.08 to £15.79. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At £9.62 that is £7K to £10K a year per listing.
- Average price
- £9.62under the $15 to $100 sweet spot
- Price range
- £3.08–£15.79
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £7K–£10K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.1% of listings are out of stock. The average listing ranks #55 within Oils, Vinegars & Salad Dressings. It carries 6,234 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 100%
- Out of stock, average day
- 12.1%
- Average rank
- #55in Oils, Vinegars & Salad Dressings
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,234per listing
- Listings tracked
- 11
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top Coconut Oil for Dogs products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Pets Purest Coconut Oil for Dogs 340g - 100% Natural Cold Pressed Coconut Oil for Healthy Skin & Coat Digestive & Immune Support
- Price
- £8.36
- Rating
- 4.7/5
- Reviews
- 36
- Age
- 1y ago
Bugalugs 100% Natural Coconut Oil for Dogs 340g Immunity Dog Supplement helps Itchy Dog Skin Paw Balm Digestive Supplements Great Omega 6 on Lick Mats or as Food Toppers & Treat
- Price
- £9.44
- Rating
- 4.5/5
- Reviews
- 533
- Age
- 2y ago
House of Monara Organic Extra Virgin Coconut Oil Pure Raw and Cold Pressed 200 ml
- Price
- £3.08
- Rating
- 4.6/5
- Reviews
- 5,650
- Age
- 5y ago
OURONS Liquid Coconut MCT Oil for Dogs 500ml Food Grade C8/C10 60/40
- Price
- £15.79
- Rating
- 4.4/5
- Reviews
- 164
- Age
- 4y ago
Liquid Coconut Oil for Dogs & Cats Moisturiser for Dry & Itchy Skin 300ml
- Price
- £12.08
- Rating
- 4.3/5
- Reviews
- 111
- Age
- 3y ago
Trending
90-day click momentum
Coconut Merchant Organic Coconut Oil 500ml - Extra Virgin Raw Cold Pressed Unrefined Vegan and 100% Natural - for Skin Hair & Cooking
- Price
- £8.23
- Rating
- 4.6/5
- Reviews
- 7,300
- Age
- 11y ago
Pets Purest Coconut Oil for Dogs 340g - 100% Natural Cold Pressed Coconut Oil for Healthy Skin & Coat Digestive & Immune Support
- Price
- £8.36
- Rating
- 4.7/5
- Reviews
- 36
- Age
- 1y ago
PawSono Lick-Safe Dog Paw & Nose Balm Stick with Coconut Oil | All-Natural Moisturizer & Soother for Dry Cracked Snout & Pads | Nose Butter for Frenchies | Cream & Wax for Horse Hoof
- Price
- £10.73
- Rating
- 4.5/5
- Reviews
- 1,058
- Age
- 5mo ago
TIANA Coconut Therapy Omega-3 Supplement for Dogs 500ml (Pack of 2) Plant-Based Coconut Oil & Hempseed Oil Vegan Natural Support for Coat Skin Joints Digestion & Immunity
- Price
- £15.31
- Rating
- 4.5/5
- Reviews
- 62
- Age
- 7y ago
100ML Calming Coconut Oil for Dogs & Cats Anxiety Relief Supplement with Chamomile Valerian & Ashwagandha Natural Stress Soothing Formula Fast-Acting & Long-Term Calmer
- Price
- £7.43
- Rating
- 3.7/5
- Reviews
- 11
- Age
- 7mo ago
Newest
by launch datePawSono Lick-Safe Dog Paw & Nose Balm Stick with Coconut Oil | All-Natural Moisturizer & Soother for Dry Cracked Snout & Pads | Nose Butter for Frenchies | Cream & Wax for Horse Hoof
- Price
- £10.73
- Rating
- 4.5/5
- Reviews
- 1,058
- Age
- 5mo ago
100ML Calming Coconut Oil for Dogs & Cats Anxiety Relief Supplement with Chamomile Valerian & Ashwagandha Natural Stress Soothing Formula Fast-Acting & Long-Term Calmer
- Price
- £7.43
- Rating
- 3.7/5
- Reviews
- 11
- Age
- 7mo ago
Pets Purest Coconut Oil for Dogs 340g - 100% Natural Cold Pressed Coconut Oil for Healthy Skin & Coat Digestive & Immune Support
- Price
- £8.36
- Rating
- 4.7/5
- Reviews
- 36
- Age
- 1y ago
Bugalugs 100% Natural Coconut Oil for Dogs 340g Immunity Dog Supplement helps Itchy Dog Skin Paw Balm Digestive Supplements Great Omega 6 on Lick Mats or as Food Toppers & Treat
- Price
- £9.44
- Rating
- 4.5/5
- Reviews
- 533
- Age
- 2y ago
Liquid Coconut Oil for Dogs & Cats Moisturiser for Dry & Itchy Skin 300ml
- Price
- £12.08
- Rating
- 4.3/5
- Reviews
- 111
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.
Brands
11 rising
Sellers
27
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
9%
- Pets Purest31%
- BUGALUGS27%
- Monara21%
- OURONS6%
- Pike's Pouches3%
- by Amazon3%
- Open — no brand owns it (5 brands, 9%)
Demand
Coconut Oil for Dogs search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Coconut Oil for Dogs search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- coconut oil for dogs50K/yr
- coconut oil for dogs skin6K/yr
- dog coconut oil5K/yr
- coconut oil for dogs teeth3K/yr
- coconut oil for cats3K/yr
Reviews and returns
What reviews say buyers love and hate about Coconut Oil for Dogs
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Mouldy product that cant be used
But not easy to use
Hard to get out of jar
Has an odd metallic taste
it doesnt taste good
It taste nothing like coconut oil
Too gritty
It is quite hard
set rock hard although it was still in sell by date unable to use ended up throwing it away
Jar too large
Its kinda small
Ok, get what you pay for, feels and smells very cheap
Quite disappointing, it came with the lid loose, so a bit of the oil was leaking, most of all, there is no smell of the coconut oil, not sure what oil has been sent to me
Love
Lovely Product, Excellent Value For Money
Great quality EVCO
Excellent product
Creamy and nice smell
Smells delicious
Smooth and smells good
Good value
good value for money
Excellent Value For Money
My dog loves it the problem I have its out of date next month have 5 weeks to use it what is impossible for the amount you have to give your dog on daily basis
Brilliant for dogs
Dog loves it
Exactly what I ordered
Exactly as advertised
As described
Return
0.1% Return rate 9% Fixable by listing
Mouldy product that cant be used
But not easy to use
Hard to get out of jar
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Coconut Oil for Dogs questions
Answered from the same tracked data.