Is coconut oil profitable to sell on Amazon United Kingdom?

The niche generates £1.6M/yr across 14 tracked products. 90-day search growth is -10.2%. Flapen's verdict: Skip it (49/100).

How competitive is the coconut oil niche?

12 brands and 26 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 78% of demand.

What do buyers complain about in coconut oil?

Top complaints mined from reviews: Smell, Oily/Greasy, Taste-Overall. The return rate is 0.1%.

When does demand for coconut oil peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the coconut oil niche?

Listings span £2.23–£13.14; the average listing price is £7.68 (sweet spot $15–$100). The average incumbent carries 13,565 reviews — the moat a new listing must climb.

coconut oil

Skip it

Prices mostly outside the sweet spot ($2.23–$13.14) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible14.1%

search→purchase rate — share of searches ending in a sale

Market size

Great£1.6M

£1.6M/yr · 1.5M searches

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad70%

top-5 click share — a locked-up shelf

Avg price

Bad£7.68

avg listing price — sweet spot $15–$100

Growth

Bad-10.2%

90-day search growth — must beat 0% to launch

Review moat

Bad13,564.79

avg incumbent reviews — the moat a new listing must climb

Price range

Bad£2.23–£13.14

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, coconut oil is a £1.6M/yr Amazon United Kingdom market (1.5M searches/yr). The top 5 brands hold 78% of demand. Verdict: Skip it — 49/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

coconut oil market data

Units sold / yr: 200K–250K; avg 12,500–15,000/product
Revenue / yr: £1.5M–£1.9M; units × avg price
Conversion rate: 14.1%
Avg BSR: #5
Page quality: 0%
Prime: 100%
Sponsored: 93%
Out of stock: 0.0%
Avg brand age: 62 months
Avg seller age: 162 days

Competition & brand share

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

Brands

12 falling

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

17%

Monara34%
Coconut Merchant15%
LAILA13%
by Amazon10%
Essican Purelife6%
Eat Wholesome5%
Open — no brand owns it (6 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top coconut oil search terms

coconut oil1.1M/yr -11.2%10.9% conv.
organic coconut oil127K/yr -11.2%11.4% conv.
coconut oil for skin110K/yr +5.5%6.9% conv.
coconut oil for cooking32K/yr -40.1%10.3% conv.
virgin coconut oil23K/yr -4.8%8.7% conv.
pure coconut oil19K/yr -2.5%8.8% conv.
cold pressed coconut oil18K/yr -9.1%7.4% conv.
extra virgin coconut oil17K/yr -12.6%8.9% conv.
coconut oil organic14K/yr -8.1%10.4% conv.
organic coconut oil for skin10K/yr +2.5%7.7% conv.

All search terms

Top coconut oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

House of Monara Organic Extra Virgin Coconut Oil Pure Raw and Cold Pressed 200 ml

Monara£3.084.6★5,650 rev

Laila Coconut Oil 500ml

LAILA£2.234.4★843 rev

by Amazon - Organic Virgin Coconut Oil 950ml

by Amazon£10.294.7★8,648 rev

Coconut Merchant Organic Coconut Oil 500ml - Extra Virgin Raw Cold Pressed Unrefined Vegan and 100% Natural - for Skin Hair & Cooking

Coconut Merchant£8.234.6★7,300 rev

Coconut Merchant Organic Coconut Oil 1L | Extra Virgin Raw Cold Pressed Unrefined | Ethically Sourced Vegan Ketogenic and 100% Natural | For Hair Skin & Cooking | 1L

Coconut Merchant£13.144.6★7,300 rev

Newest

by launch date

Handcraft Blends Organic Fractionated Coconut Oil - 236 ml - 100% Pure and Natural - Premium Grade Carrier Oil for Skin and Hair - Hair and Body

Handcraft Blends£10.58122,512 rev

2y ago

House of Monara Organic Extra Virgin Coconut Oil Pure Raw and Cold Pressed 500 ml

Monara£7.545,650 rev

4y ago

Sevenhills Wholefoods 1L Organic Extra Virgin Raw Coconut Oil (Cold-Pressed) Recyclable Plastic Tub For Cooking Baking Skin Moisturiser Hair Conditioner

Sevenhills Wholefoods£11.811,689 rev

4y ago

Kokoso Baby - Organic Coconut Oil - 100% Natural Baby Oil - For Dry Sensitive Skin & Eczema Prone Skin - Ultra Lightweight & Non Greasy - Suitable from Newborn Upwards - 70g

Kokoso£5.402,406 rev

5y ago

Eat Wholesome Organic Virgin Coconut Oil 500ml - Raw Cold Pressed Award-Winning Glass Jar in Box For Cooking Baking Skincare & Hair Vegan

Eat Wholesome£6.942,783 rev

5y ago

What buyers say about coconut oil

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall28%

“Best quality”

Value For Money12%

“Excellent Value For Money”

Smell9%

“Creamy and nice smell”

Vegan/Organic6%

“Organic Coconut oil”

Moist/Dry5%

“Excellent moisturiser for skin”

Taste-Overall5%

“Great taste”

Advertised Vs Actual Product5%

“As described”

Soft Feel4%

“Soft and smooth”

Cooking Instructions3%

“Cooks great”

Ease Of Use3%

“easy to use”

What buyers complain about

Smell29%

“No smell”

Oily/Greasy13%

“Very oily”

Taste-Overall7%

“Has an odd metallic taste”

Allergies6%

“Caused a skin reaction”

Size-Overall5%

“Jar too large”

Value For Money5%

“A little expensive”

Quality-Overall5%

“Cheap,”

Moist/Dry3%

“Dry legs”

Hard Feel2%

“Too gritty”

Contamination2%

“It has been contaminated”

Top return reasons

Smell43%

Size-Overall36%

Value For Money4%

Advertised Vs Actual Product3%

Leak-Proof2%

Defective Material/Parts2%

Compatibility-Overall2%

Quality-Overall2%

Ease Of Cleaning1%

Oily/Greasy1%

Common questions

Is coconut oil profitable to sell on Amazon United Kingdom?: The niche generates £1.6M/yr across 14 tracked products. 90-day search growth is -10.2%. Flapen's verdict: Skip it (49/100).
How competitive is the coconut oil niche?: 12 brands and 26 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 78% of demand.
What do buyers complain about in coconut oil?: Top complaints mined from reviews: Smell, Oily/Greasy, Taste-Overall. The return rate is 0.1%.
When does demand for coconut oil peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the coconut oil niche?: Listings span £2.23–£13.14; the average listing price is £7.68 (sweet spot $15–$100). The average incumbent carries 13,565 reviews — the moat a new listing must climb.