Coconut Oil

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.1% of those searches ended in a purchase. Searches in the last 90 days moved -10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.6M a year.

Searches, last 12 months

1.5M

Growth, 90 days vs prior 90

-10.2%

Conversion, latest week

14.1%

Market size, estimated

£1.6Ma year

Peak month

February1.3× the quietest month

Top search term

coconut oil1.1M searches a year

Listings sell for £7.68 on average, from £2.23 to £13.14. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 12,500 to 15,000 of them. At £7.68 that is £96K to £115K a year per listing.

Average price

£7.68under the $15 to $100 sweet spot

Price range

£2.23–£13.14

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

200K–250K

Units per listing a year

12,500–15,000

Revenue per listing a year

£96K–£115K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #5 within Oils, Vinegars & Salad Dressings. It carries 13,565 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#5in Oils, Vinegars & Salad Dressings

Average rating

4.59 starsAmazon United Kingdom average 4.36 stars

Average reviews

13,565per listing

Listings tracked

14

The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

62 months