Coconut Oil
prices mostly outside the sweet spot ($2.23–$13.14) — Coconut Oil doesn't clear our bar today.
Flapen Score
Is Coconut Oil profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Coconut Oil is a £1.6M/yr Amazon United Kingdom market (1.5M searches/yr). The top 5 brands hold 78% of demand. Verdict: Skip it — 49/100.
Coconut Oil: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -10.2% over the last 90 days and 14.1% of searches end in a purchase.
£1.6M
revenue / yr
Who owns the niche?
The top 5 brands hold 78% of demand, so 22% of the market is open.
22%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 14 products
Top Coconut Oil products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
House of Monara Organic Extra Virgin Coconut Oil Pure Raw and Cold Pressed 200 ml
- Price
- £3.08
- Rating
- 4.6/5
- Reviews
- 5,650
- Age
- 5y ago
Laila Coconut Oil 500ml
- Price
- £2.23
- Rating
- 4.4/5
- Reviews
- 843
- Age
- 7y ago
by Amazon - Organic Virgin Coconut Oil 950ml
- Price
- £10.29
- Rating
- 4.7/5
- Reviews
- 8,648
- Age
- 6y ago
Coconut Merchant Organic Coconut Oil 500ml - Extra Virgin Raw Cold Pressed Unrefined Vegan and 100% Natural - for Skin Hair & Cooking
- Price
- £8.23
- Rating
- 4.6/5
- Reviews
- 7,300
- Age
- 11y ago
Coconut Merchant Organic Coconut Oil 1L | Extra Virgin Raw Cold Pressed Unrefined | Ethically Sourced Vegan Ketogenic and 100% Natural | For Hair Skin & Cooking | 1L
- Price
- £13.14
- Rating
- 4.6/5
- Reviews
- 7,300
- Age
- 11y ago
Trending
90-day click momentumCoconut Merchant Organic Coconut Oil 500ml - Extra Virgin Raw Cold Pressed Unrefined Vegan and 100% Natural - for Skin Hair & Cooking
- Price
- £8.23
- Rating
- 4.6/5
- Reviews
- 7,300
- Age
- 11y ago
Coconut Merchant Organic Coconut Oil 1L | Extra Virgin Raw Cold Pressed Unrefined | Ethically Sourced Vegan Ketogenic and 100% Natural | For Hair Skin & Cooking | 1L
- Price
- £13.14
- Rating
- 4.6/5
- Reviews
- 7,300
- Age
- 11y ago
House of Monara Organic Extra Virgin Coconut Oil Pure Raw and Cold Pressed 500 ml
- Price
- £7.54
- Rating
- 4.6/5
- Reviews
- 5,650
- Age
- 4y ago
Kokoso Baby - Organic Coconut Oil - 100% Natural Baby Oil - For Dry Sensitive Skin & Eczema Prone Skin - Ultra Lightweight & Non Greasy - Suitable from Newborn Upwards - 70g
- Price
- £5.40
- Rating
- 4.6/5
- Reviews
- 2,406
- Age
- 5y ago
Laila Coconut Oil 500ml
- Price
- £2.23
- Rating
- 4.4/5
- Reviews
- 843
- Age
- 7y ago
Newest
by launch date
Handcraft Blends Organic Fractionated Coconut Oil - 236 ml - 100% Pure and Natural - Premium Grade Carrier Oil for Skin and Hair - Hair and Body
- Price
- £10.58
- Rating
- 4.5/5
- Reviews
- 122,512
- Age
- 2y ago
House of Monara Organic Extra Virgin Coconut Oil Pure Raw and Cold Pressed 500 ml
- Price
- £7.54
- Rating
- 4.6/5
- Reviews
- 5,650
- Age
- 4y ago
Sevenhills Wholefoods 1L Organic Extra Virgin Raw Coconut Oil (Cold-Pressed) Recyclable Plastic Tub For Cooking Baking Skin Moisturiser Hair Conditioner
- Price
- £11.81
- Rating
- 4.6/5
- Reviews
- 1,689
- Age
- 4y ago
Kokoso Baby - Organic Coconut Oil - 100% Natural Baby Oil - For Dry Sensitive Skin & Eczema Prone Skin - Ultra Lightweight & Non Greasy - Suitable from Newborn Upwards - 70g
- Price
- £5.40
- Rating
- 4.6/5
- Reviews
- 2,406
- Age
- 5y ago
Eat Wholesome Organic Virgin Coconut Oil 500ml - Raw Cold Pressed Award-Winning Glass Jar in Box For Cooking Baking Skincare & Hair Vegan
- Price
- £6.94
- Rating
- 4.6/5
- Reviews
- 2,783
- Age
- 5y ago
Competition: brands, sellers & click share
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.
Brands
12 falling
Sellers
26
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
17%
- Monara34%
- Coconut Merchant15%
- LAILA13%
- by Amazon10%
- Essican Purelife6%
- Eat Wholesome5%
- Open — no brand owns it (6 brands, 17%)
Coconut Oil demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.3×
Top Coconut Oil search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- coconut oil1.1M/yr
- organic coconut oil127K/yr
- coconut oil for skin110K/yr
- coconut oil for cooking32K/yr
- virgin coconut oil23K/yr
- pure coconut oil19K/yr
- cold pressed coconut oil18K/yr
- extra virgin coconut oil17K/yr
- coconut oil organic14K/yr
- organic coconut oil for skin10K/yr
What reviews say buyers love and hate about Coconut Oil
What buyers mention most, as a share of all reviews.
What buyers love
79% of reviews“Best quality”
“Excellent Value For Money”
“Creamy and nice smell”
“Organic Coconut oil”
“Excellent moisturiser for skin”
What buyers complain about
76% of reviews“No smell”
“Very oily”
“Has an odd metallic taste”
“Caused a skin reaction”
“Jar too large”
Coconut Oil return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
41%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Coconut Oil questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
