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Coconut Mushrooms

Fail

Shoppers spend only $15K a year here, so Coconut Mushrooms is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£15K/yr94K searches / yr
90-day growth
+98.7%search demand this quarter
Competition
95%top-5 click share · 6 brands · 6 sellers

Flapen Score

Coconut Mushrooms against its category

The dotted line is the Grocery average. Past it, Coconut Mushrooms is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coconut Mushrooms market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Coconut Mushrooms 94K times last year and spent an estimated £15K. The top 5 brands take 95% of clicks. Demand peaks in Jun–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +98.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £15K a year.

Searches, last 12 months
94K
Growth, 90 days vs prior 90
+98.7%
Conversion, latest week
1.6%
Market size, estimated
£15Ka year
Peak month
December4.0× the quietest month
Top search term
coconut mushrooms sweets33K searches a year

02 · Price

A sale here is worth £10.01.

Listings sell for £10.01 on average, from £3.98 to £18.94. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £10.01 that is £1K to £3K a year per listing.

Average price
£10.01under the $15 to $100 sweet spot
Price range
£3.98–£18.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 17% ship with Prime. On an average day, 81.6% of listings are out of stock. The average listing ranks #2,620 within Confectionery. It carries 102 reviews at 3.98 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
17%
Out of stock, average day
81.6%
Average rank
#2,620in Confectionery
Average rating
3.98 starsAmazon United Kingdom average 4.36 stars
Average reviews
102per listing
Listings tracked
6

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Coconut Mushrooms products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 95% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£9K£12K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

6 rising

Sellers

6

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

0%

  • The Candy Cabin62%
  • Taveners15%
  • Berrymans7%
  • Hand Creations6%
  • Generic5%
  • Retro Sweet Kings5%

Demand

Coconut Mushrooms search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jun, Dec · busiest ÷ quietest = 4.0×

Search terms

Top Coconut Mushrooms search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • coconut mushrooms sweets33K/yr
  • coconut mushrooms48K/yr
  • coconut mushroom sweets7K/yr
  • coconut mushrooms sweets 1kg5K/yr

Reviews and returns

What reviews say buyers love and hate about Coconut Mushrooms

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money56%−0.35

Poor value for money

Disgusting of th price for what the item is

So expensive

Size-Overall13%−0.04

Small and few

This package is tiny compared to the 2 previous ones I have ordered

Very small bag for a very high cost

Smell6%−0.03

the smell was very acrid

Ease Of Chewing/Swallowing6%−0.03

Stale chewy didnt return them impossible to eat didnt enjoy them

Taste-Overall6%+1.33

she said they tasted more of lemon than coconut

Love

Quality-Overall33%+2.23

No complaints here

Excellent product

Quality

Taste-Overall25%+1.33

My wife and I love them taste great look brill not a lot left just great

Taste good

taste just as I remember

Sweetness8%+0.51

Great tasting sweets

Great sweet value

Soft and Sweet

Value For Money8%−0.35

Good value for money

Good value for money too

was great value for money

Crispiness6%+0.34

Scrumptious

FAQ

Common Coconut Mushrooms questions

Answered from the same tracked data.