Is coconut milk powder profitable to sell on Amazon United Kingdom?

The niche generates £139K/yr across 14 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -5.9%. Flapen's verdict: Skip it (46/100).

How competitive is the coconut milk powder niche?

9 brands and 27 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in coconut milk powder?

Top complaints mined from reviews: Taste-Overall, Ingredients-Overall, Chunk/Clump/Collection. The return rate is 0.1%.

When does demand for coconut milk powder peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the coconut milk powder niche?

Listings span £5.10–£22.68; the average listing price is £11.64 (sweet spot $15–$100). The average incumbent carries 560 reviews — the moat a new listing must climb.

coconut milk powder

Skip it

A concentrated shelf (top 5 take 76% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great11.6%

search→purchase rate — share of searches ending in a sale

Review moat

Good560.07

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Okay£11.64

avg listing price — sweet spot $15–$100

Price range

Okay£5.10–£22.68

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay£139K

£139K/yr · 104K searches

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Growth

Bad-5.9%

90-day search growth — must beat 0% to launch

Competition

Bad76%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United Kingdom niche tracking, coconut milk powder is a £139K/yr Amazon United Kingdom market (104K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 46/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

coconut milk powder market data

Units sold / yr: 10K–13K; avg 500–750/product
Revenue / yr: £116K–£146K; units × avg price
Conversion rate: 11.6%
Avg BSR: #41
Page quality: 0%
Prime: 86%
Sponsored: 64%
Out of stock: 12.0%
Avg brand age: 57 months
Avg seller age: 182 days

Competition & brand share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 falling

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

MAGGI40%
The Coconut Company25%
Sevenhills Wholefoods13%
Old India7%
Wholefoods World4%
CHANDRA3%
Open — no brand owns it (3 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -5.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top coconut milk powder search terms

coconut milk powder52K/yr -7.1%8.4% conv.
coconut powder24K/yr -11.1%6.3% conv.
maggi coconut milk powder10K/yr +34.5%7.3% conv.
coconut powder for cooking5K/yr -15.3%7.6% conv.
coconut milk powder 1kg4K/yr +5.0%7.4% conv.
organic coconut milk powder4K/yr -29.3%7.7% conv.
powdered coconut milk3K/yr -23.8%8.5% conv.
maggi coconut milk powder 1kg3K/yr -5.7%8.7% conv.

All search terms

Top coconut milk powder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Maggi Coconut Milk Powder 1kg | Gluten Free

MAGGI£11.984.6★1,789 rev

Sevenhills Wholefoods Organic Coconut Milk Powder 400g | Vegan Milk Alternative | Gluten-free | for drinking cooking and baking | ideal for lattes curries and sauces

Sevenhills Wholefoods£9.594.4★84 rev

Organic Coconut Milk Powder 250g - Dairy-free & Gluten-free - Pure - Vegan - 65% coconut oil - powdered coconut milk - high in lauric acid

The Coconut Company£6.924.3★757 rev

100% Dairy-Free Coconut Milk Powder 250g Gluten-free Coconut Powder 65% Coconut oil Premium Halal Kosher approved

The Coconut Company£6.444.4★862 rev

Old India Coconut Milk Powder 750 g

Old India£13.804.4★278 rev

Newest

by launch date

Premium Bulk Coconut Milk Powder 1kg | Rich & Creamy Dry Base for Authentic Curries Soups Baking & Desserts | Easy to Mix Pantry Staple | Packed in the UK

MITRAM£14.201 rev

4mo ago

Wholefoods World£6.7611 rev

11mo ago

Sevenhills Wholefoods Organic Coconut Milk Powder 400g | Vegan Milk Alternative | Gluten-free | for drinking cooking and baking | ideal for lattes curries and sauces

Sevenhills Wholefoods£9.5984 rev

2y ago

Island Source Organic Coconut Milk Powder 1kg Pouch Natural Vegan Gluten Free Pure Powdered Coconut Milk for Smoothies and Baking

Island Source£22.6898 rev

5y ago

yourhealthstore Vegan Coconut Milk Powder 500g No Added Glucose Syrup No Added Thickeners Dairy Free Gluten Free Made in Sri Lanka (Recyclable Pouch)

yourhealthstore£8.9397 rev

5y ago

What buyers say about coconut milk powder

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall26%

“Nice & delicate to taste”

Ease Of Use17%

“I like how accessible”

Flavor9%

“flavour is good”

Quality-Overall8%

“Great product”

Cooking Instructions5%

“Powder is very good for curry recipes”

Baking5%

“It works and the bread comes out better with it than without. in recipes using bread flour compared to plain flour”

Ingredients-Overall5%

“Really good coconut powder”

Advertised Vs Actual Product5%

“Otherwise as advertised”

Vegan/Organic4%

“Great dairy-free alternative”

Texture/Consistency-Overall3%

“Decent texture and dissolvability in my coffee”

What buyers complain about

Taste-Overall17%

“I can't taste any coconut at all”

Ingredients-Overall17%

“Annoyed and disappointed it contains casein”

Chunk/Clump/Collection11%

“Its a little clumpy”

Advertised Vs Actual Product10%

“Read the description... misleading only 200g not 1 kg”

Blend/Ratio8%

“does not mix well”

Dilute/Watery8%

“I expect you could use a little less liquid”

Quality-Overall6%

“Terrible quality”

Dietary Certification4%

“Not dairy free”

Allergies4%

“I bought this because we are all allergic to dairy”

Hard Feel4%

“Gritty not smooth”

Top return reasons

Ingredients-Overall75%

Advertised Vs Actual Product25%

Common questions

Is coconut milk powder profitable to sell on Amazon United Kingdom?: The niche generates £139K/yr across 14 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -5.9%. Flapen's verdict: Skip it (46/100).
How competitive is the coconut milk powder niche?: 9 brands and 27 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in coconut milk powder?: Top complaints mined from reviews: Taste-Overall, Ingredients-Overall, Chunk/Clump/Collection. The return rate is 0.1%.
When does demand for coconut milk powder peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the coconut milk powder niche?: Listings span £5.10–£22.68; the average listing price is £11.64 (sweet spot $15–$100). The average incumbent carries 560 reviews — the moat a new listing must climb.