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Coconut Milk Powder

Fail

The top 5 products take 76% of clicks, so Coconut Milk Powder is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£139K/yr104K searches / yr
90-day growth
-5.9%search demand this quarter
Competition
76%top-5 click share · 9 brands · 27 sellers

Flapen Score

Coconut Milk Powder against its category

The dotted line is the Grocery average. Past it, Coconut Milk Powder is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coconut Milk Powder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Coconut Milk Powder 104K times last year and spent an estimated £139K. The top 5 brands take 89% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

11.6% of searches ended in a purchase last week.

Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.6% of those searches ended in a purchase. Searches in the last 90 days moved -5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £139K a year.

Searches, last 12 months
104K
Growth, 90 days vs prior 90
-5.9%
Conversion, latest week
11.6%
Market size, estimated
£139Ka year
Peak month
April1.4× the quietest month
Top search term
coconut milk powder52K searches a year

02 · Price

A sale here is worth £11.64.

Listings sell for £11.64 on average, from £5.10 to £22.68. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £11.64 that is £6K to £9K a year per listing.

Average price
£11.64under the $15 to $100 sweet spot
Price range
£5.10–£22.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£6K–£9K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #41 within Baking Supplies. It carries 560 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
86%
Out of stock, average day
12.0%
Average rank
#41in Baking Supplies
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
560per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Coconut Milk Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

£0£14K£28K£42K£56K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

27

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

8%

  • MAGGI40%
  • The Coconut Company25%
  • Sevenhills Wholefoods13%
  • Old India7%
  • Wholefoods World4%
  • CHANDRA3%
  • Open — no brand owns it (3 brands, 8%)

Demand

Coconut Milk Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Coconut Milk Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • coconut milk powder52K/yr
  • coconut powder24K/yr
  • maggi coconut milk powder10K/yr
  • coconut powder for cooking5K/yr
  • coconut milk powder 1kg4K/yr
  • organic coconut milk powder4K/yr
  • powdered coconut milk3K/yr
  • maggi coconut milk powder 1kg3K/yr

Reviews and returns

What reviews say buyers love and hate about Coconut Milk Powder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall17%+1.87

I can't taste any coconut at all

made my brew taste sickly

the end results are nowhere as tasty

Ingredients-Overall17%−0.08

Annoyed and disappointed it contains casein

I was a bit disappointed to see the added ingredients

Chunk/Clump/Collection11%−0.07

Its a little clumpy

Rock hard lumps not powder

Cloggy and thick, made my brew taste sickly

Advertised Vs Actual Product10%−0.14

Read the description... misleading only 200g not 1 kg

Misleading description, poor product

Blend/Ratio8%−0.06

does not mix well

Love

Taste-Overall26%+1.87

Nice & delicate to taste

Really tasty

with a satisfying taste

Ease Of Use17%+1.03

I like how accessible

easy to use

Handy

Flavor9%+0.71

flavour is good

with a satisfying taste

Delicious with a strong coconut flavour

Quality-Overall8%+0.13

Great product

Very good product

Very good

Cooking Instructions5%+0.46

Powder is very good for curry recipes

Perfect for all sorts of recipes

Return

0.1% Return rate 25% Fixable by listing

Ingredients-Overall75%▁▁▁▁▁█

Annoyed and disappointed it contains casein

I was a bit disappointed to see the added ingredients

Advertised Vs Actual Product25%▁▁▁▁▁█

Read the description... misleading only 200g not 1 kg

Misleading description, poor product

FAQ

Common Coconut Milk Powder questions

Answered from the same tracked data.