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Coconut Milk Powder

a concentrated shelf (top 5 take 76% of clicks) — Coconut Milk Powder doesn't clear our bar today.

Flapen Score

46
Skip it
Market size 31Growth 22Conversion 93Competition 20Returns 100Price range 44Avg price 47Brand share 26Review moat 73Quality gap 53
This niche Category average

Is Coconut Milk Powder profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Coconut Milk Powder is a £139K/yr Amazon United Kingdom market (104K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 46/100.

Coconut Milk Powder: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -5.9% over the last 90 days and 11.6% of searches end in a purchase.

£139K

revenue / yr

Units sold / yr13K
Search volume / yr-5.9%104K
Conversion rate11.6%
Avg price£11.64

Who owns the niche?

The top 5 brands hold 89% of demand, so 11% of the market is open.

11%

open market share

Brands · sellers9 · 27
Top-5 product click share76%
Open market11%
Avg brand age57 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 14 products

Sponsored placement64%
New entrants (1y)2· 0 succeeded
Avg rating4.4★
Avg reviews560

Top Coconut Milk Powder products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

£0£14K£28K£42K£56K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

27

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

8%

  • MAGGI40%
  • The Coconut Company25%
  • Sevenhills Wholefoods13%
  • Old India7%
  • Wholefoods World4%
  • CHANDRA3%
  • Open — no brand owns it (3 brands, 8%)

Coconut Milk Powder demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume104KCVR11.6%Products14Brands9Top 5 Brands89%OOS Rate12.0%Rating4.4★Reviews560Avg BSR#41
2K2KSpike '24SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Coconut Milk Powder search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • coconut milk powder52K/yr
  • coconut powder24K/yr
  • maggi coconut milk powder10K/yr
  • coconut powder for cooking5K/yr
  • coconut milk powder 1kg4K/yr
  • organic coconut milk powder4K/yr
  • powdered coconut milk3K/yr
  • maggi coconut milk powder 1kg3K/yr

What reviews say buyers love and hate about Coconut Milk Powder

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Taste-Overall26%

Nice & delicate to taste

Ease Of Use17%

I like how accessible

Flavor9%

flavour is good

Quality-Overall8%

Great product

Cooking Instructions5%

Powder is very good for curry recipes

What buyers complain about

89% of reviews
Taste-Overall17%

I can't taste any coconut at all

Ingredients-Overall17%

Annoyed and disappointed it contains casein

Chunk/Clump/Collection11%

Its a little clumpy

Advertised Vs Actual Product10%

Read the description... misleading only 200g not 1 kg

Blend/Ratio8%

does not mix well

Coconut Milk Powder return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

25%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Ingredients-Overall
75%
2Advertised Vs Actual Product
25%

Common Coconut Milk Powder questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Coconut Milk Powder 46/100 on Amazon United Kingdom — Skip it. The niche generates £139K/yr across 14 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -5.9% over the last 90 days.
Search demand for Coconut Milk Powder on Amazon United Kingdom is steady year-round — the busiest month runs 1.4× the quietest.