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Coconut Milk

Maybe

Returns run at only 0.0% of orders. But prices span $0.70–$14.36, mostly outside the sweet spot, so Coconut Milk is a Maybe.

Flapen Score
56
56 / 100
Top 12% of 2,976 Grocery niches · +10 vs the category median of 46
Market size
£451K/yr499K searches / yr
90-day growth
-8.5%search demand this quarter
Competition
48%top-5 click share · 13 brands · 59 sellers

Flapen Score

Coconut Milk against its category

The dotted line is the Grocery average. Past it, Coconut Milk is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coconut Milk market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Coconut Milk 499K times last year and spent an estimated £451K. The top 5 brands take 71% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

18.4% of searches ended in a purchase last week.

Shoppers searched for this 499K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.4% of those searches ended in a purchase. Searches in the last 90 days moved -8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £451K a year.

Searches, last 12 months
499K
Growth, 90 days vs prior 90
-8.5%
Conversion, latest week
18.4%
Market size, estimated
£451Ka year
Peak month
January1.4× the quietest month
Top search term
coconut milk435K searches a year

02 · Price

A sale here is worth £4.92.

Listings sell for £4.92 on average, from £0.70 to £14.36. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 5,000 to 6,000 of them. At £4.92 that is £25K to £30K a year per listing.

Average price
£4.92under the $15 to $100 sweet spot
Price range
£0.70–£14.36
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
5,000–6,000
Revenue per listing a year
£25K–£30K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

46% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #37 within Cooking Ingredients. It carries 782 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#37in Cooking Ingredients
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
782per listing
Listings tracked
24

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Coconut Milk products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£18K£36K£54K£72K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

59

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

48%

Top 20: 96%

Open market

22%

  • by Amazon17%
  • Morrisons16%
  • Alpro16%
  • LAILA11%
  • Rude Health11%
  • PLENISH8%

Demand

Coconut Milk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Coconut Milk search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • coconut milk435K/yr
  • coconut milk barista12K/yr
  • alpro coconut milk barista10K/yr
  • barista coconut milk10K/yr
  • coconut milk drink5K/yr
  • coconut barista milk5K/yr
  • alpro coconut milk5K/yr
  • unsweetened coconut milk4K/yr
  • coconut milk tinned6K/yr
  • alpro barista coconut milk4K/yr

Reviews and returns

What reviews say buyers love and hate about Coconut Milk

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall14%−0.04

It also tastes unbearable now

Taste awful

Very odd taste

Dilute/Watery10%−0.10

Its quite diluted with other ingredients

Quite watery

On top of that, it's quite watery and sugary tasting

Thickness9%

make it thicker look

Thick

Quite thick for coconut milk

Value For Money6%+0.92

the price has been raised

Waste of money

Expensive and disappointing

Chunk/Clump/Collection4%−0.06

Lumps in milk

Each carton contains clumps

Excessively Clumpy

Love

Taste-Overall21%−0.04

Lovely in coffee

Absolutely delicious

tastes delicious is well

Value For Money15%+0.92

Good price

Excellent value

Excellent value for money

Quality-Overall13%+1.20

The coconut milk is superb quality

very reliable quality every time

Excellent product

Texture/Consistency-Overall8%+0.32

great texture

the consistency is great

Decent consistency

Flavor5%+0.46

The flavour is mild

the flavor is really delicious

Has a nice natural flavour

Return

0.0% Return rate 0% Fixable by listing

Instructions/User Manual/Troubleshooting67%▁▁▁█▁▁
Ease Of Use33%▁█▁▁▁▁

FAQ

Common Coconut Milk questions

Answered from the same tracked data.