coconut milk
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible18.4%search→purchase rate — share of searches ending in a sale
Review moat
Good782.29avg incumbent reviews — the moat a new listing must climb
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Market size
Good£451K£451K/yr · 499K searches
Brand share
Good71%top-5 brand share — brands hold most of the demand
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-8.5%90-day search growth — must beat 0% to launch
Avg price
Bad£4.92avg listing price — sweet spot $15–$100
Price range
Bad£0.70–£14.36cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, coconut milk is a £451K/yr Amazon United Kingdom market (499K searches/yr). The top 5 brands hold 71% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
coconut milk market data
- Units sold / yr
- 150K–200K
- avg 5,000–6,000/product
- Revenue / yr
- £738K–£984K
- units × avg price
- Conversion rate
- 18.4%
- Avg BSR
- #37
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 46%
- Out of stock
- 0.0%
- Avg brand age
- 72 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
59
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
48%
Top 20: 96%
Open market
22%
- by Amazon17%
- Morrisons16%
- Alpro16%
- LAILA11%
- Rude Health11%
- PLENISH8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top coconut milk search terms
- coconut milk435K/yr
- coconut milk barista12K/yr
- alpro coconut milk barista10K/yr
- barista coconut milk10K/yr
- coconut milk drink5K/yr
- coconut barista milk5K/yr
- alpro coconut milk5K/yr
- unsweetened coconut milk4K/yr
- coconut milk tinned6K/yr
- alpro barista coconut milk4K/yr
Top coconut milk products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
by Amazon Coconut Milk 400 ml
by Amazon£0.854.7★1,902 rev
Morrisons Canned Coconut Milk 400ml
Morrisons£1.074.5★991 rev
Rude Health 6 x 1 Litre Organic Coconut Dairy-Alt Milk 100% Natural Organic Drink Lactose Free Dairy Free & Gluten-Free No Added Sugar Award-Winning Healthy & Vegan 100% Recyclable Packaging
Rude Health£10.724.3★931 rev
Laila Rich & Creamy Coconut Milk 400ml
LAILA£0.704.5★342 rev
Alpro Barista Coconut Drink - Plant-Based Long Life Dairy Free & Lactose Free - Great for Coffee Foam - 1L (Pack of 8)
Alpro£13.934.7★2,213 rev
Newest
by launch date
by Amazon Light Coconut Milk 400ml
by Amazon£0.77238 rev
by Amazon Coconut Milk 400 ml
by Amazon£0.851,902 rev
Laila Coconut Milk 400Ml
LAILA£0.7621 rev
Laila Rich & Creamy Coconut Milk 400ml
LAILA£0.70342 rev
Laila Rich & Creamy Coconut Milk 400 ml (Case of 12)
LAILA£9.86342 rev
Trending
90-day click momentumLaila Coconut Milk 400Ml
LAILA£0.764.3★
KTC Rich and Creamy Coconut Milk 400ml
Ktc£1.204.5★
Laila Rich & Creamy Coconut Milk 400ml
LAILA£0.704.5★
Rude Health 6 x 1 Litre Coconut Barista Drink Dairy Free 100% Natural Drink No Added Sugar Healthy & Vegan Milk Lactose Free Milk No Additives Gluten Free Recyclable Packaging
Rude Health£11.104.3★
Dunns River Coconut Milk 400ml
Dunn's River£1.294.6★
What buyers say about coconut milk
What buyers praise and complain about, mined from review topics.What buyers love
“Lovely in coffee”
“Good price”
“The coconut milk is superb quality”
“great texture”
“The flavour is mild”
“Love the clean ingredients”
“Beautiful, thick”
“Smooth and creamy”
“organic”
“Tasty and low carb”
What buyers complain about
“It also tastes unbearable now”
“Its quite diluted with other ingredients”
“make it thicker look”
“the price has been raised”
“Lumps in milk”
“Too sweet”
“If you want coconut milk dont buy this 2% coconut oat milk”
“Not for me why add 400 calories to your food when you can hardly taste the coconut flavour would not buy again”
“Is it poorly manufactured”
“had to throw dinner away as the texture was awful”
Top return reasons
Common questions
- Is coconut milk profitable to sell on Amazon United Kingdom?
- The niche generates £451K/yr across 24 tracked products. 90-day search growth is -8.5%. Flapen's verdict: Worth a look (56/100).
- How competitive is the coconut milk niche?
- 13 brands and 59 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in coconut milk?
- Top complaints mined from reviews: Taste-Overall, Dilute/Watery, Thickness. The return rate is 0.0%.
- When does demand for coconut milk peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the coconut milk niche?
- Listings span £0.70–£14.36; the average listing price is £4.92 (sweet spot $15–$100). The average incumbent carries 782 reviews — the moat a new listing must climb.