How competitive is the Coconut Milk niche on Amazon United Kingdom?

13 brands and 59 sellers compete in Coconut Milk on Amazon United Kingdom. The top 5 Coconut Milk products take 48% of clicks and its top 5 brands hold 71% of demand.

What do buyers complain about in Coconut Milk?

Coconut Milk buyers on Amazon United Kingdom complain most about Taste-Overall, Dilute/Watery, Thickness, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Coconut Milk niche?

Coconut Milk sells for £4.92 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.70–£14.36. The average incumbent carries 782 reviews — the moat a new listing must climb.

Coconut Milk

Coconut Milk shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Signals No Dominant Brand

Flapen Score

Worth a look

This niche Category average

Is Coconut Milk profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Coconut Milk is a £451K/yr Amazon United Kingdom market (499K searches/yr). The top 5 brands hold 71% of demand. Verdict: Worth a look — 56/100.

Coconut Milk: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -8.5% over the last 90 days and 18.4% of searches end in a purchase.

£451K

revenue / yr

Units sold / yr200K

Search volume / yr-8.5%499K

Conversion rate18.4%

Avg price£4.92

Who owns the niche?

The top 5 brands hold 71% of demand, so 29% of the market is open.

29%

open market share

Brands · sellers13 · 59

Top-5 product click share48%

Open market29%

Avg brand age72 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 24 products

Top Coconut Milk products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

by Amazon Coconut Milk 400 ml

Price: £0.85
Rating: 4.7/5
Reviews: 1,902
Age: 1y ago

Morrisons Canned Coconut Milk 400ml

Price: £1.07
Rating: 4.5/5
Reviews: 991
Age: 7y ago

Rude Health 6 x 1 Litre Organic Coconut Dairy-Alt Milk 100% Natural Organic Drink Lactose Free Dairy Free & Gluten-Free No Added Sugar Award-Winning Healthy & Vegan 100% Recyclable Packaging

Price: £10.72
Rating: 4.3/5
Reviews: 931
Age: 11y ago

Laila Rich & Creamy Coconut Milk 400ml

Price: £0.70
Rating: 4.5/5
Reviews: 342
Age: 1y ago

Alpro Barista Coconut Drink - Plant-Based Long Life Dairy Free & Lactose Free - Great for Coffee Foam - 1L (Pack of 8)

Price: £13.93
Rating: 4.7/5
Reviews: 2,213
Age: 5y ago

Newest

by launch date

by Amazon Light Coconut Milk 400ml

Price: £0.77
Rating: 4.6/5
Reviews: 238
Age: 1y ago

by Amazon Coconut Milk 400 ml

Price: £0.85
Rating: 4.7/5
Reviews: 1,902
Age: 1y ago

Laila Coconut Milk 400Ml

Price: £0.76
Rating: 4.3/5
Reviews: 21
Age: 1y ago

Laila Rich & Creamy Coconut Milk 400ml

Price: £0.70
Rating: 4.5/5
Reviews: 342
Age: 1y ago

Laila Rich & Creamy Coconut Milk 400 ml (Case of 12)

Price: £9.86
Rating: 4.5/5
Reviews: 342
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

48%

Top 20: 96%

Open market

22%

by Amazon17%
Morrisons16%
Alpro16%
LAILA11%
Rude Health11%
PLENISH8%

Coconut Milk demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume499KCVR18.4%Products24Brands13Top 5 Brands71%OOS Rate0.0%Rating4.5★Reviews782Avg BSR#37

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Coconut Milk search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

coconut milk435K/yr -10.4%18.3% conv.
coconut milk barista12K/yr +12.5%9.3% conv.
alpro coconut milk barista10K/yr +6.8%8.3% conv.
barista coconut milk10K/yr +3.3%7.9% conv.
coconut milk drink5K/yr +14.0%5.0% conv.
coconut barista milk5K/yr +12.0%10.9% conv.
alpro coconut milk5K/yr -6.8%7.7% conv.
unsweetened coconut milk4K/yr +10.2%5.3% conv.
coconut milk tinned6K/yr -24.3%9.1% conv.
alpro barista coconut milk4K/yr +5.6%8.0% conv.

What reviews say buyers love and hate about Coconut Milk

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews

Taste-Overall21%

“Lovely in coffee”

Value For Money15%

“Good price”

Quality-Overall13%

“The coconut milk is superb quality”

Texture/Consistency-Overall8%

“great texture”

Flavor5%

“The flavour is mild”

What buyers complain about

59% of reviews

Taste-Overall14%

“It also tastes unbearable now”

Dilute/Watery10%

“Its quite diluted with other ingredients”

Thickness9%

“make it thicker look”

Value For Money6%

“the price has been raised”

Chunk/Clump/Collection4%

“Lumps in milk”

Coconut Milk return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Instructions/User Manual/Troubleshooting

67%

2Ease Of Use

33%

Common Coconut Milk questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Coconut Milk 56/100 on Amazon United Kingdom — Worth a look. The niche generates £451K/yr across 24 tracked products. Search demand moved -8.5% over the last 90 days.