Is coconut liqueur profitable to sell on Amazon United Kingdom?

The niche generates £42K/yr across 23 tracked products. 90-day search growth is +20.5%. Flapen's verdict: Skip it (46/100).

How competitive is the coconut liqueur niche?

10 brands and 26 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in coconut liqueur?

Top complaints mined from reviews: Taste-Overall, Size-Overall, Sweetness. The return rate is 0.4%.

What does it cost to enter the coconut liqueur niche?

Listings span £6.50–£22.68; the average listing price is £11.99 (sweet spot $15–$100). The average incumbent carries 532 reviews — the moat a new listing must climb.

coconut liqueur

Skip it

A small market ($42K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Great8.5%

search→purchase rate — share of searches ending in a sale

Review moat

Good531.91

avg incumbent reviews — the moat a new listing must climb

Growth

Good+20.5%

90-day search growth — must beat 0% to launch

Avg price

Good£11.99

avg listing price — sweet spot $15–$100

Price range

Okay£6.50–£22.68

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad93%

top-5 brand share — brand-locked demand

Market size

Bad£42K

£42K/yr · 41K searches

According to Flapen's Amazon United Kingdom niche tracking, coconut liqueur is a £42K/yr Amazon United Kingdom market (41K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 46/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

coconut liqueur market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: £30K–£36K; units × avg price
Conversion rate: 8.5%
Avg BSR: #255
Page quality: 0%
Prime: 100%
Sponsored: 17%
Out of stock: 0.0%
Avg brand age: 75 months
Avg seller age: 182 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

59%

Top 20: 97%

Open market

ORIGINAL Krupnik73%
Ciroc9%
CocoCariba7%
V Gallery2%
Casa D'Aristi2%
Campari2%
Open — no brand owns it (4 brands, 5%)

Demand

Weekly Amazon search volume, last 20 weeks — +20.5% search growth over the last 90 days.

Open Trend

Top coconut liqueur search terms

krupnik22K/yr +13.5%8.7% conv.
coconut liqueur9K/yr +47.1%3.8% conv.
coconut vodka5K/yr +81.5%7.9% conv.
krupnik vodka5K/yr -26.5%7.4% conv.

All search terms

Top coconut liqueur products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Krupnik Salted Caramel Liqueur - Sweet and Salty Polish Creamy Liqueur Crafted from Cream Milk and Vodka - Creamy Texture Caramel and a Touch of Salt Perfect for Coffee and Desserts 16% ABV 50cl

ORIGINAL Krupnik£7.554.7★1,394 rev

Krupnik Coconut Liqueur - Tropical and Creamy Polish Vodka Liqueur Crafted from Cream Milk and Vodka Perfect as a Digestif for Sipping Cocktails Coffees and Desserts 16% ABV 50cl

ORIGINAL Krupnik£7.014.5★97 rev

Ciroc£19.534.8★485 rev

Cococariba Rum & Coconut Cocktail Mix White Rum & Coconut Flavours for Rum Punch & Pina Colada Cocktails Vegan Caribbean Rum & Coconut Liqueur 15% Alcohol Drink Cocktail Ingredient Liquor 70cl

CocoCariba£6.504.6★128 rev

Krupnik Pistachio Liqueur - Sweet and Nutty Polish Creamy Vodka Liqueur Crafted from Cream Milk and Vodka Perfect for Sipping Cocktails Coffees Ice Creams and Desserts 16% ABV 50cl

ORIGINAL Krupnik£7.894.7★1,394 rev

Newest

by launch date

Cococariba Rum & Coconut Cocktail Mix White Rum & Coconut Flavours for Rum Punch & Pina Colada Cocktails Vegan Caribbean Rum & Coconut Liqueur 15% Alcohol Drink Cocktail Ingredient Liquor 70cl

CocoCariba£6.50128 rev

1y ago

Krupnik Mango Cream Liqueur - Indulge in Tropical Bliss with Smooth 16% ABV 50cl Bottle - Exotic Delight for Your Palate

ORIGINAL Krupnik£8.6925 rev

2y ago

Malibu Original White Rum with Coconut Flavour 1L

Malibu£13.10813 rev

2y ago

Krupnik Premium Vodka - Crafted with Tradition and Modern Distillation Artistry Perfect for Cocktails or as a Gift for any Occasion 37.5% ABV 50cl

ORIGINAL Krupnik£10.7831 rev

3y ago

Krupnik Old Liqueur - Smooth and Warming Polish Honey Liqueur Crafted from Natural Wild Bees Honey and Exotic Spices Perfect for Sipping Cocktails and Hot Beverages 50cl 38% ABV

ORIGINAL Krupnik£16.9524 rev

3y ago

What buyers say about coconut liqueur

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall36%

“the taste is balanced”

Alcohol Flavor23%

“Good drink”

Value For Money12%

“Great value for money”

Flavor6%

“Great flavour”

Quality-Overall6%

“Very good quality Order arrived quickly”

Advertised Vs Actual Product4%

“As advertised”

Sweetness3%

“smooth sweet enough”

Gifting Purpose3%

“Grest gift”

Freshness2%

“Great with fresh juice”

Size-Overall1%

“Needless to say they loved the big size bottle”

What buyers complain about

Taste-Overall19%

“Very artificial taste”

Size-Overall15%

“Much bigger than expected for the price”

Sweetness6%

“to sweet”

Artificial Sweeteners6%

“Sweet and artificial taste”

Quality-Overall6%

“not the best on the market as Bacardi lost their way a bit”

Alcohol Content4%

“Malibu is only 18% alcohol compared to most spirts which are around 40%”

Flavor4%

“sadly not this one as I didn't think the flavour that nice either which was a shame as was really looking forward to it”

Common questions

Is coconut liqueur profitable to sell on Amazon United Kingdom?: The niche generates £42K/yr across 23 tracked products. 90-day search growth is +20.5%. Flapen's verdict: Skip it (46/100).
How competitive is the coconut liqueur niche?: 10 brands and 26 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in coconut liqueur?: Top complaints mined from reviews: Taste-Overall, Size-Overall, Sweetness. The return rate is 0.4%.
What does it cost to enter the coconut liqueur niche?: Listings span £6.50–£22.68; the average listing price is £11.99 (sweet spot $15–$100). The average incumbent carries 532 reviews — the moat a new listing must climb.