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Coconut Liqueur

Fail

Shoppers spend only $42K a year here, so Coconut Liqueur is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£42K/yr41K searches / yr
90-day growth
+20.5%search demand this quarter
Competition
59%top-5 click share · 10 brands · 26 sellers

Flapen Score

Coconut Liqueur against its category

The dotted line is the Grocery average. Past it, Coconut Liqueur is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coconut Liqueur market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Coconut Liqueur 41K times last year and spent an estimated £42K. The top 5 brands take 93% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

8.5% of searches ended in a purchase last week.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.5% of those searches ended in a purchase. Searches in the last 90 days moved +20.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
+20.5%
Conversion, latest week
8.5%
Market size, estimated
£42Ka year
Top search term
krupnik22K searches a year

02 · Price

A sale here is worth £11.99.

Listings sell for £11.99 on average, from £6.50 to £22.68. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £11.99 that is £0 to £1K a year per listing.

Average price
£11.99under the $15 to $100 sweet spot
Price range
£6.50–£22.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

17% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #255 within Beer, Wine & Spirits. It carries 532 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
17%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#255in Beer, Wine & Spirits
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
532per listing
Listings tracked
23

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
75 months

Products

Top Coconut Liqueur products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

26

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

59%

Top 20: 97%

Open market

5%

  • ORIGINAL Krupnik73%
  • Ciroc9%
  • CocoCariba7%
  • V Gallery2%
  • Casa D'Aristi2%
  • Campari2%
  • Open — no brand owns it (4 brands, 5%)

Demand

Coconut Liqueur search demand

Weekly searches over the year. Pick a range.

800600Spike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Coconut Liqueur search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • krupnik22K/yr
  • coconut liqueur9K/yr
  • coconut vodka5K/yr
  • krupnik vodka5K/yr

Reviews and returns

What reviews say buyers love and hate about Coconut Liqueur

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall19%+0.07

Very artificial taste

Sediment at the bottom, disgusting taste

not only does it taste absolutely disugsting it tastes nothing like Pistachio

Size-Overall15%−0.06

Much bigger than expected for the price

Too small

A lot smaller than I thought it would be overpriced for the size read carefully before you buy

Sweetness6%−0.04

to sweet

Artificial Sweeteners6%−0.03

Sweet and artificial taste

Quality-Overall6%+0.71

not the best on the market as Bacardi lost their way a bit

Love

Taste-Overall36%+0.07

the taste is balanced

This tastes delicious

Great taste

Alcohol Flavor23%+2.92

Good drink

Good and refined drink

My new favourite cream drink

Value For Money12%−0.02

Great value for money

Good value

extremely good value for money

Flavor6%+0.07

Great flavour

Beautiful coconut flavour

being a big fan of flavoured vodka

Quality-Overall6%+0.71

Very good quality Order arrived quickly

Excellent product

And good quality of gin

FAQ

Common Coconut Liqueur questions

Answered from the same tracked data.