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Coconut Flour

Fail

Prices span $2.99–$10.84, mostly outside the sweet spot, so Coconut Flour is a Fail.

Flapen Score
36
36 / 100
Ranks 2,659 of 2,976 Grocery niches · −10 vs the category median of 46
Market size
£111K/yr83K searches / yr
90-day growth
-26.7%search demand this quarter
Competition
90%top-5 click share · 7 brands · 14 sellers

Flapen Score

Coconut Flour against its category

The dotted line is the Grocery average. Past it, Coconut Flour is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coconut Flour market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Coconut Flour 83K times last year and spent an estimated £111K. The top 5 brands take 91% of clicks. Demand peaks in Feb. Flapen scores it 36 out of 100, a Fail.

01 · Demand

20.4% of searches ended in a purchase last week.

Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.4% of those searches ended in a purchase. Searches in the last 90 days moved -26.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £111K a year.

Searches, last 12 months
83K
Growth, 90 days vs prior 90
-26.7%
Conversion, latest week
20.4%
Market size, estimated
£111Ka year
Peak month
February2.0× the quietest month
Top search term
coconut flour69K searches a year

02 · Price

A sale here is worth £6.52.

Listings sell for £6.52 on average, from £2.99 to £10.84. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At £6.52 that is £8K to £10K a year per listing.

Average price
£6.52under the $15 to $100 sweet spot
Price range
£2.99–£10.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,250–1,500
Revenue per listing a year
£8K–£10K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 16.0% of listings are out of stock. The average listing ranks #176 within Baking Supplies. It carries 583 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
75%
Out of stock, average day
16.0%
Average rank
#176in Baking Supplies
Average rating
4.70 starsAmazon United Kingdom average 4.36 stars
Average reviews
583per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
70 months

Products

Top Coconut Flour products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

£0£17K£33K£50K£67K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

14

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

4%

  • Eat Wholesome51%
  • Biona18%
  • Nurifi9%
  • PINK SUN6%
  • Buy Whole Foods Online6%
  • Bob's Red Mill5%
  • Open — no brand owns it (1 brand, 4%)

Demand

Coconut Flour search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 2.0×

Search terms

Top Coconut Flour search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • coconut flour69K/yr
  • coconut flour for baking12K/yr
  • organic coconut flour3K/yr

Reviews and returns

What reviews say buyers love and hate about Coconut Flour

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Nutritional Content35%−0.16

I cannot comment on the protein content

Wrong nutrition information

Nutritional value completely wrong

Chunk/Clump/Collection10%−0.05

so clumpy

Advertised Vs Actual Product10%−0.03

Wrong information

Cooking Instructions10%+0.17

I need a few more recipes

Love

Taste-Overall23%+0.27

Lovely taste, fine texture and the cupcake recipe is really good

I like the taste

TASTES GREAT

Quality-Overall19%+1.32

Good Quality

Great product

Great quality item can't wait to use for my flatbread

Baking13%+1.08

Works well in baking

Great for gluten free baking

Baked well, smelled delicious

Health Benefits-Overall10%+0.73

Perfect, healthy alternative from almond flour, value for money too, I would definitely buy again

Healthy cupcake without being too expensive

Size-Overall7%+0.53

fits the purpose

Size as described

FAQ

Common Coconut Flour questions

Answered from the same tracked data.