coconut flour
Skip itPrices mostly outside the sweet spot ($2.99–$10.84) — this niche doesn't clear our bar today.
Conversion
Incredible20.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good583avg incumbent reviews — the moat a new listing must climb
Market size
Okay£111K£111K/yr · 83K searches
Brand share
Bad91%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.52avg listing price — sweet spot $15–$100
Growth
Bad-26.7%90-day search growth — must beat 0% to launch
Competition
Bad90%top-5 click share — a locked-up shelf
Price range
Bad£2.99–£10.84cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, coconut flour is a £111K/yr Amazon United Kingdom market (83K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Feb. Verdict: Skip it — 36/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
coconut flour market data
- Units sold / yr
- 15K–20K
- avg 1,250–1,500/product
- Revenue / yr
- £98K–£130K
- units × avg price
- Conversion rate
- 20.4%
- Avg BSR
- #176
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 63%
- Out of stock
- 16.0%
- Avg brand age
- 70 months
- Avg seller age
- 182 days
Competition & brand share
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
14
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
4%
- Eat Wholesome51%
- Biona18%
- Nurifi9%
- PINK SUN6%
- Buy Whole Foods Online6%
- Bob's Red Mill5%
- Open — no brand owns it (1 brand, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -26.7% search growth over the last 90 days.Peak months: Feb · busiest ÷ quietest = 2.0×
Top coconut flour search terms
- coconut flour69K/yr
- coconut flour for baking12K/yr
- organic coconut flour3K/yr
Top coconut flour products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Eat Wholesome Organic Coconut Flour 500g - High Protein High Fibre 100% Coconut For Baking & Cooking Keto & Vegan Friendly
Eat Wholesome£3.484.4★235 rev
Biona Organic Coconut Flour 500g
Biona£2.994.7★337 rev
1KG Organic Coconut Flour - By Nurifi - Vegan Gluten Free Soil Association Certified
Nurifi£5.674.6★436 rev
PINK SUN Raw Organic Coconut Flour 1kg (or 2kg 3kg or 5kg) Fine Gluten Free Ground Baking Flour Low Carb High Fibre Bread Making Unsweetened Vegetarian Vegan Non GM 1000g Bulk Buy
PINK SUN£6.274.6★1,088 rev
Bobs Red Mill Organic Coconut Flour 453g pouch
Bob's Red Mill£8.344.7★2,527 rev
Newest
by launch date
NutriCraft Pure Organic Coconut Flour - 1kg Gluten-Free 100% Natural Ethically Sourced Flour Substitute High Protein and Nutrient Vegan Food
NutriCraft£5.9219 rev
Organic Coconut Flour 2kg (BWFO)
Buy Whole Foods Online£8.6715 rev
Organic Coconut Flour 2.5kg (BWFO)
Buy Whole Foods Online£10.847 rev
1KG Organic Coconut Flour - By Nurifi - Vegan Gluten Free Soil Association Certified
Nurifi£5.67436 rev
Eat Wholesome Organic Coconut Flour 500g - High Protein High Fibre 100% Coconut For Baking & Cooking Keto & Vegan Friendly
Eat Wholesome£3.48235 rev
Trending
90-day click momentumOrganic Coconut Flour 2.5kg (BWFO)
Buy Whole Foods Online£10.845.0★
Eat Wholesome Organic Coconut Flour 500g - High Protein High Fibre 100% Coconut For Baking & Cooking Keto & Vegan Friendly
Eat Wholesome£3.484.4★
NutriCraft Pure Organic Coconut Flour - 1kg Gluten-Free 100% Natural Ethically Sourced Flour Substitute High Protein and Nutrient Vegan Food
NutriCraft£5.924.8★
Organic Coconut Flour 2kg (BWFO)
Buy Whole Foods Online£8.674.8★
Bobs Red Mill Organic Coconut Flour 453g pouch
Bob's Red Mill£8.344.7★
What buyers say about coconut flour
What buyers praise and complain about, mined from review topics.What buyers love
“Lovely taste, fine texture and the cupcake recipe is really good”
“Good Quality”
“Works well in baking”
“Perfect, healthy alternative from almond flour, value for money too, I would definitely buy again”
“fits the purpose”
“Low carb”
“As it says”
“Flavour added to all baked goods”
“Great for thickening curries and soups”
“Value for money”
What buyers complain about
“I cannot comment on the protein content”
“so clumpy”
“Wrong information”
“I need a few more recipes”
Common questions
- Is coconut flour profitable to sell on Amazon United Kingdom?
- The niche generates £111K/yr across 8 tracked products. 90-day search growth is -26.7%. Flapen's verdict: Skip it (36/100).
- How competitive is the coconut flour niche?
- 7 brands and 14 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in coconut flour?
- Top complaints mined from reviews: Nutritional Content, Chunk/Clump/Collection, Advertised Vs Actual Product. The return rate is 0.0%.
- When does demand for coconut flour peak?
- Demand peaks in Feb; the busiest month runs 2.0× the quietest.
- What does it cost to enter the coconut flour niche?
- Listings span £2.99–£10.84; the average listing price is £6.52 (sweet spot $15–$100). The average incumbent carries 583 reviews — the moat a new listing must climb.