How competitive is the Coconut Flour niche on Amazon United Kingdom?

7 brands and 14 sellers compete in Coconut Flour on Amazon United Kingdom. The top 5 Coconut Flour products take 90% of clicks and its top 5 brands hold 91% of demand.

What do buyers complain about in Coconut Flour?

Coconut Flour buyers on Amazon United Kingdom complain most about Nutritional Content, Chunk/Clump/Collection, Advertised Vs Actual Product, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Coconut Flour niche?

Coconut Flour sells for £6.52 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.99–£10.84. The average incumbent carries 583 reviews — the moat a new listing must climb.

Coconut Flour

prices mostly outside the sweet spot ($2.99–$10.84) — Coconut Flour doesn't clear our bar today.

Signals Low Review Barrier

Flapen Score

Skip it

This niche Category average

Is Coconut Flour profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Coconut Flour is a £111K/yr Amazon United Kingdom market (83K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Feb. Verdict: Skip it — 36/100.

Coconut Flour: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -26.7% over the last 90 days and 20.4% of searches end in a purchase.

£111K

revenue / yr

Units sold / yr20K

Search volume / yr-26.7%83K

Conversion rate20.4%

Avg price£6.52

Who owns the niche?

The top 5 brands hold 91% of demand, so 9% of the market is open.

open market share

Brands · sellers7 · 14

Top-5 product click share90%

Open market9%

Avg brand age70 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 8 products

Top Coconut Flour products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Eat Wholesome Organic Coconut Flour 500g - High Protein High Fibre 100% Coconut For Baking & Cooking Keto & Vegan Friendly

Price: £3.48
Rating: 4.4/5
Reviews: 235
Age: 4y ago

Biona Organic Coconut Flour 500g

Price: £2.99
Rating: 4.7/5
Reviews: 337
Age: 10y ago

1KG Organic Coconut Flour - By Nurifi - Vegan Gluten Free Soil Association Certified

Price: £5.67
Rating: 4.6/5
Reviews: 436
Age: 3y ago

PINK SUN Raw Organic Coconut Flour 1kg (or 2kg 3kg or 5kg) Fine Gluten Free Ground Baking Flour Low Carb High Fibre Bread Making Unsweetened Vegetarian Vegan Non GM 1000g Bulk Buy

Price: £6.27
Rating: 4.6/5
Reviews: 1,088
Age: 13y ago

Bobs Red Mill Organic Coconut Flour 453g pouch

Price: £8.34
Rating: 4.7/5
Reviews: 2,527
Age: 7y ago

Newest

by launch date

NutriCraft Pure Organic Coconut Flour - 1kg Gluten-Free 100% Natural Ethically Sourced Flour Substitute High Protein and Nutrient Vegan Food

Price: £5.92
Rating: 4.8/5
Reviews: 19
Age: 1y ago

Organic Coconut Flour 2kg (BWFO)

Price: £8.67
Rating: 4.8/5
Reviews: 15
Age: 3y ago

Organic Coconut Flour 2.5kg (BWFO)

Price: £10.84
Rating: 5.0/5
Reviews: 7
Age: 3y ago

1KG Organic Coconut Flour - By Nurifi - Vegan Gluten Free Soil Association Certified

Price: £5.67
Rating: 4.6/5
Reviews: 436
Age: 3y ago

Eat Wholesome Organic Coconut Flour 500g - High Protein High Fibre 100% Coconut For Baking & Cooking Keto & Vegan Friendly

Price: £3.48
Rating: 4.4/5
Reviews: 235
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

Eat Wholesome51%
Biona18%
Nurifi9%
PINK SUN6%
Buy Whole Foods Online6%
Bob's Red Mill5%
Open — no brand owns it (1 brand, 4%)

Coconut Flour demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume83KCVR20.4%Products8Brands7Top 5 Brands91%OOS Rate16.0%Rating4.7★Reviews583Avg BSR#176

Peak months: Feb · busiest ÷ quietest = 2.0×

Top Coconut Flour search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

coconut flour69K/yr -27.7%16.6% conv.
coconut flour for baking12K/yr -19.9%17.5% conv.
organic coconut flour3K/yr -27.2%19.1% conv.

What reviews say buyers love and hate about Coconut Flour

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews

Taste-Overall23%

“Lovely taste, fine texture and the cupcake recipe is really good”

Quality-Overall19%

“Good Quality”

Baking13%

“Works well in baking”

Health Benefits-Overall10%

“Perfect, healthy alternative from almond flour, value for money too, I would definitely buy again”

Size-Overall7%

“fits the purpose”

What buyers complain about

65% of reviews

Nutritional Content35%

“I cannot comment on the protein content”

Chunk/Clump/Collection10%

“so clumpy”

Advertised Vs Actual Product10%

“Wrong information”

Cooking Instructions10%

“I need a few more recipes”

Common Coconut Flour questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Coconut Flour 36/100 on Amazon United Kingdom — Skip it. The niche generates £111K/yr across 8 tracked products. Search demand moved -26.7% over the last 90 days.