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Coconut Flakes

Fail

Prices span $2.07–$12.99, mostly outside the sweet spot, so Coconut Flakes is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£111K/yr97K searches / yr
90-day growth
-6.3%search demand this quarter
Competition
51%top-5 click share · 12 brands · 35 sellers

Flapen Score

Coconut Flakes against its category

The dotted line is the Grocery average. Past it, Coconut Flakes is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coconut Flakes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Coconut Flakes 97K times last year and spent an estimated £111K. The top 5 brands take 81% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

14.6% of searches ended in a purchase last week.

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.6% of those searches ended in a purchase. Searches in the last 90 days moved -6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £111K a year.

Searches, last 12 months
97K
Growth, 90 days vs prior 90
-6.3%
Conversion, latest week
14.6%
Market size, estimated
£111Ka year
Peak month
May1.8× the quietest month
Top search term
coconut flakes57K searches a year

02 · Price

A sale here is worth £7.87.

Listings sell for £7.87 on average, from £2.07 to £12.99. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £7.87 that is £2K to £4K a year per listing.

Average price
£7.87under the $15 to $100 sweet spot
Price range
£2.07–£12.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

59% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #761 within Dried Fruits, Nuts & Vegetables. It carries 347 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
96%
Out of stock, average day
0.0%
Average rank
#761in Dried Fruits, Nuts & Vegetables
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
347per listing
Listings tracked
27

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Coconut Flakes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£9K£13K£18K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

12 flat

Sellers

35

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

51%

Top 20: 94%

Open market

15%

  • Wholefood Earth29%
  • PURIMA22%
  • Thames Organic15%
  • CHANDRA9%
  • Coconut Merchant5%
  • Morrisons5%
  • Open — no brand owns it (6 brands, 15%)

Demand

Coconut Flakes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top Coconut Flakes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • coconut flakes57K/yr
  • coconut chips18K/yr
  • coconut flakes unsweetened5K/yr
  • dried coconut5K/yr
  • coconut shavings4K/yr
  • toasted coconut3K/yr
  • flaked coconut3K/yr
  • unsweetened coconut flakes3K/yr

Reviews and returns

What reviews say buyers love and hate about Coconut Flakes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Sweetness14%−0.07

This sort has no juicy sweetness

it feels like there's too much sugar in there brooo don't eat these on their own it's just sugar

there not so sweet either more like a sprinkle

Value For Money7%−0.03

Total waste of money

I thought the pack is a little meagre for the price

Grossly overpriced for a tiny quantity

Size-Overall5%−0.05

This is a small size

the chips are quite small

the pack is quite small

Salt Content4%−0.04

Nasty sweet -salty aftertaste

a single percent of salt

Nutritional Content3%−0.03

they were surprisingly high in calories

they are quite high in fat. naturally from coconut., so not something youd want to eat loads of

they weren't the healthy snack I was hoping for

Love

Taste-Overall26%+1.45

Absolutely delicious, absolutely recommend as a snack

Excellent taste

Delicious snack

Quality-Overall16%+1.68

Good quality, really fresh, good shelf life

Good quality and stay fresh in a sealed container

Excellent quality

Crispiness7%

The Perfect Crispy

a satisfying crunch

Very crunchy and taste nice

Value For Money6%−0.03

Great value

Great value

Good value

Sweetness6%−0.07

Very fresh tasting, very sweet

They are lightly sweet

Not too sweet as some brands

FAQ

Common Coconut Flakes questions

Answered from the same tracked data.