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Coconut Flakes

prices mostly outside the sweet spot ($2.07–$12.99) — Coconut Flakes doesn't clear our bar today.

Flapen Score

48
Skip it
Market size 27Growth 22Conversion 97Competition 57Returns 100Price range 0Avg price 22Brand share 41Review moat 83Quality gap 28
This niche Category average

Is Coconut Flakes profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Coconut Flakes is a £111K/yr Amazon United Kingdom market (97K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 48/100.

Coconut Flakes: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -6.3% over the last 90 days and 14.6% of searches end in a purchase.

£111K

revenue / yr

Units sold / yr13K
Search volume / yr-6.3%97K
Conversion rate14.6%
Avg price£7.87

Who owns the niche?

The top 5 brands hold 81% of demand, so 19% of the market is open.

19%

open market share

Brands · sellers12 · 35
Top-5 product click share51%
Open market19%
Avg brand age60 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 27 products

Sponsored placement59%
New entrants (1y)1· 0 succeeded
Avg rating4.6★
Avg reviews347

Top Coconut Flakes products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

£0£4K£9K£13K£18K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

12 flat

Sellers

35

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

51%

Top 20: 94%

Open market

15%

  • Wholefood Earth29%
  • PURIMA22%
  • Thames Organic15%
  • CHANDRA9%
  • Coconut Merchant5%
  • Morrisons5%
  • Open — no brand owns it (6 brands, 15%)

Coconut Flakes demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume97KCVR14.6%Products27Brands12Top 5 Brands81%OOS Rate0.0%Rating4.6★Reviews347Avg BSR#761
3K2KHoliday '24Spike '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.8×

Top Coconut Flakes search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • coconut flakes57K/yr
  • coconut chips18K/yr
  • coconut flakes unsweetened5K/yr
  • dried coconut5K/yr
  • coconut shavings4K/yr
  • toasted coconut3K/yr
  • flaked coconut3K/yr
  • unsweetened coconut flakes3K/yr

What reviews say buyers love and hate about Coconut Flakes

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Taste-Overall26%

Absolutely delicious, absolutely recommend as a snack

Quality-Overall16%

Good quality, really fresh, good shelf life

Crispiness7%

The Perfect Crispy

Value For Money6%

Great value

Sweetness6%

Very fresh tasting, very sweet

What buyers complain about

42% of reviews
Sweetness14%

This sort has no juicy sweetness

Value For Money7%

Total waste of money

Size-Overall5%

This is a small size

Salt Content4%

Nasty sweet -salty aftertaste

Nutritional Content3%

they were surprisingly high in calories

Common Coconut Flakes questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Coconut Flakes 48/100 on Amazon United Kingdom — Skip it. The niche generates £111K/yr across 27 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -6.3% over the last 90 days.
Search demand for Coconut Flakes on Amazon United Kingdom is steady year-round — the busiest month runs 1.8× the quietest.