Is coconut flakes profitable to sell on Amazon United Kingdom?

The niche generates £111K/yr across 27 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -6.3%. Flapen's verdict: Skip it (48/100).

How competitive is the coconut flakes niche?

12 brands and 35 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in coconut flakes?

Top complaints mined from reviews: Sweetness, Value For Money, Size-Overall. The return rate is 0.0%.

When does demand for coconut flakes peak?

Demand is steady year-round — the busiest month runs 1.8× the quietest.

What does it cost to enter the coconut flakes niche?

Listings span £2.07–£12.99; the average listing price is £7.87 (sweet spot $15–$100). The average incumbent carries 347 reviews — the moat a new listing must climb.

coconut flakes

Skip it

Prices mostly outside the sweet spot ($2.07–$12.99) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible14.6%

search→purchase rate — share of searches ending in a sale

Review moat

Great347.07

avg incumbent reviews — the moat a new listing must climb

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Okay£111K

£111K/yr · 97K searches

Growth

Bad-6.3%

90-day search growth — must beat 0% to launch

Avg price

Bad£7.87

avg listing price — sweet spot $15–$100

Price range

Bad£2.07–£12.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, coconut flakes is a £111K/yr Amazon United Kingdom market (97K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 48/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

coconut flakes market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: £79K–£98K; units × avg price
Conversion rate: 14.6%
Avg BSR: #761
Page quality: 0%
Prime: 96%
Sponsored: 59%
Out of stock: 0.0%
Avg brand age: 60 months
Avg seller age: 179 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 flat

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

51%

Top 20: 94%

Open market

15%

Wholefood Earth29%
PURIMA22%
Thames Organic15%
CHANDRA9%
Coconut Merchant5%
Morrisons5%
Open — no brand owns it (6 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 84 weeks — -6.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.8×

Open Trend

Top coconut flakes search terms

coconut flakes57K/yr -10.4%9.8% conv.
coconut chips18K/yr +0.1%8.3% conv.
coconut flakes unsweetened5K/yr +21.7%13.1% conv.
dried coconut5K/yr -9.2%6.1% conv.
coconut shavings4K/yr +2.3%9.8% conv.
toasted coconut3K/yr +14.6%8.3% conv.
flaked coconut3K/yr -15.4%6.9% conv.
unsweetened coconut flakes3K/yr -16.6%10.3% conv.

All search terms

Top coconut flakes products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Coconut Chips 1kg - RAW Coconuts Flakes Natural Dried Unsweetened Flaked Edible Flesh Untoasted Pieces Slices for Baking Cooking Desserts Cakes Snack Non GMO & Vegan (Packaging May Vary) PURIMA

PURIMA£12.654.7★442 rev

Organic Coconut Chips - Unsweetened High Fibre Raw Vegan GMO-Free Certified Organic - No Additives or Preservatives - Nutritious and Delicious Perfect Snack - Thames Organic 100g

Thames Organic£5.984.7★129 rev

Chandra Whole Foods Desiccated Coconut 1KG - Low-GI Desiccated Coconut for Snack Making Smoothies Baking & Cooking - Gluten-Free Keto Grounded Coconut Rich in Protein & Vitamins

CHANDRA£9.824.7★1,014 rev

Wholefood Earth Raw Coconut Slice 250 g | GMO Free | Natural | High Fibre Packaging May Vary

Wholefood Earth£4.334.7★332 rev

Wholefood Earth Toasted and Unsweetened Coconut Slices 1 kg | GMO Free | Natural | High Fibre

Wholefood Earth£11.354.6★191 rev

Newest

by launch date

Tropgo Toasted Coconut Chips Lightly Sweetened Non-GMO Kosher Vegan-Friendly Toasted Coconut Flakes Plant-Based Source of Fibre with No Artificial Colours Flavours or Preservatives (40g)

Tropgo£3.9836 rev

11mo ago

Rulop Toasted Coconut Chips 1kg Natural Dried Toasted Coconut Flakes Non GMO & Suitable for Vegans Resealable Pouch to Maintain Freshness

RULOP£12.9919 rev

1y ago

BEAR Fruit Coconut Chips Packs - Gently Baked Fruit - Healthy - Vegan - 14 x 25g

BEAR£12.0421 rev

1y ago

Rulop Raw Coconut Chips 1kg Unsweetned 100% Coconut Flakes Natural Dried Flaked Coco nut Non GMO & Vegan Friendly

RULOP£12.3752 rev

2y ago

Organic Toasted Coconut Chips - Unsweetened Vegan GMO-Free Certified Organic - No Additives or Preservatives - Crunchy and Delicious Topping or Snack - Tropical Superfood - Thames Organic 100g

Thames Organic£6.0539 rev

4y ago

What buyers say about coconut flakes

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall26%

“Absolutely delicious, absolutely recommend as a snack”

Quality-Overall16%

“Good quality, really fresh, good shelf life”

Crispiness7%

“The Perfect Crispy”

Value For Money6%

“Great value”

Sweetness6%

“Very fresh tasting, very sweet”

Flavor6%

“tasted full of flavour”

Freshness4%

“Highly recommended its very tasty and fresh”

Advertised Vs Actual Product4%

“All good and as advertised”

Nutritional Content3%

“Great for someone trying to be carb and sugar free”

Size-Overall2%

“Good size”

What buyers complain about

Sweetness14%

“This sort has no juicy sweetness”

Value For Money7%

“Total waste of money”

Size-Overall5%

“This is a small size”

Salt Content4%

“Nasty sweet -salty aftertaste”

Nutritional Content3%

“they were surprisingly high in calories”

Chunk/Clump/Collection2%

“The consistency of these toasted coconut flakes are broken up into small snack sized pieces”

Thickness2%

“Wafer thin not juice Coconut slice for cereals or bombay mixing”

Advertised Vs Actual Product2%

“This is shown in the product photos but not clearly stated in the main listing, which is worth being aware of”

Oily/Greasy2%

“I think the oil content in it is too much”

Artificial Sweeteners1%

“that wouldnt do my sugar levels much good”

Common questions

Is coconut flakes profitable to sell on Amazon United Kingdom?: The niche generates £111K/yr across 27 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -6.3%. Flapen's verdict: Skip it (48/100).
How competitive is the coconut flakes niche?: 12 brands and 35 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 81% of demand.
What do buyers complain about in coconut flakes?: Top complaints mined from reviews: Sweetness, Value For Money, Size-Overall. The return rate is 0.0%.
When does demand for coconut flakes peak?: Demand is steady year-round — the busiest month runs 1.8× the quietest.
What does it cost to enter the coconut flakes niche?: Listings span £2.07–£12.99; the average listing price is £7.87 (sweet spot $15–$100). The average incumbent carries 347 reviews — the moat a new listing must climb.