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Coconut Cream

Maybe

Returns run at only 0.0% of orders. But shoppers spend only $80K a year here, so Coconut Cream is a Maybe.

Flapen Score
52
52 / 100
Top 23% of 2,976 Grocery niches · +6 vs the category median of 46
Market size
£80K/yr106K searches / yr
90-day growth
+24.6%search demand this quarter
Competition
64%top-5 click share · 13 brands · 51 sellers

Flapen Score

Coconut Cream against its category

The dotted line is the Grocery average. Past it, Coconut Cream is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coconut Cream market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Coconut Cream 106K times last year and spent an estimated £80K. The top 5 brands take 70% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

7.9% of searches ended in a purchase last week.

Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.9% of those searches ended in a purchase. Searches in the last 90 days moved +24.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £80K a year.

Searches, last 12 months
106K
Growth, 90 days vs prior 90
+24.6%
Conversion, latest week
7.9%
Market size, estimated
£80Ka year
Peak month
December1.5× the quietest month
Top search term
coconut cream98K searches a year

02 · Price

A sale here is worth £9.61.

Listings sell for £9.61 on average, from £0.70 to £23.87. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £9.61 that is £5K to £7K a year per listing.

Average price
£9.61under the $15 to $100 sweet spot
Price range
£0.70–£23.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£5K–£7K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #20 within Beverage Syrups & Concentrates. It carries 519 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
94%
Out of stock, average day
1.0%
Average rank
#20in Beverage Syrups & Concentrates
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
519per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Coconut Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£16K£24K£32K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

13 falling

Sellers

51

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

22%

  • Reàl Infused Exotics24%
  • Biona13%
  • Kara12%
  • Blue Dragon11%
  • Nutural World10%
  • Coco López8%

Demand

Coconut Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Reviews and returns

What reviews say buyers love and hate about Coconut Cream

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness15%−0.08

The consistency is thick

Thick

Too thick to pour

Taste-Overall9%+1.21

Taste awful

Not only in taste

All the rest have a synthetic taste

Value For Money8%+0.07

it's not great value at the price charged

only down side is a little expensive otherwise a quality product

Price fluctuates so always check other options

Oily/Greasy6%−0.03

same greasy hard texture

Unfortunately it is quite oily

Tried mixing them together, very watery and oily, cant mix it, looks horrible and the taste is not great either

Advertised Vs Actual Product6%−0.06

Okay so false adverting

Misleading

False Advertising as to % coconut extract

Love

Taste-Overall24%+1.21

Tastes good

Very creamy and lovely taste

It' is so tasty

Quality-Overall21%+1.71

Good quality coconut milk

Excellent Quality and value

very reliable quality every time

Ingredients-Overall7%−0.02

Perfect for my needs and pure ingredients

Good quality ingredients

Great cooking ingredient

Cooking Instructions6%+0.40

Brilliant for making most Thai curries/dishes that require it

works well for cooking and adding to recipes

Highly recommended for anyone who loves cooking with coconut milk

Soft Feel6%

Smooth and creamy

Makes a very smooth

The rest of the cans fine and coconut cream smooth and delicious

FAQ

Common Coconut Cream questions

Answered from the same tracked data.