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Coconut Chocolate

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -15.5% this quarter, so Coconut Chocolate is a Maybe.

Flapen Score
53
53 / 100
Top 20% of 2,976 Grocery niches · +7 vs the category median of 46
Market size
£344K/yr558K searches / yr
90-day growth
-15.5%search demand this quarter
Competition
37%top-5 click share · 13 brands · 118 sellers

Flapen Score

Coconut Chocolate against its category

The dotted line is the Grocery average. Past it, Coconut Chocolate is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coconut Chocolate market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Coconut Chocolate 558K times last year and spent an estimated £344K. The top 5 brands take 93% of clicks. Demand peaks in May–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

6.9% of searches ended in a purchase last week.

Shoppers searched for this 558K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -15.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £344K a year.

Searches, last 12 months
558K
Growth, 90 days vs prior 90
-15.5%
Conversion, latest week
6.9%
Market size, estimated
£344Ka year
Peak month
December5.4× the quietest month
Top search term
ritter sport82K searches a year

02 · Price

A sale here is worth £8.88.

Listings sell for £8.88 on average, from £1.35 to £20.65. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,000 to 1,250 of them. At £8.88 that is £9K to £11K a year per listing.

Average price
£8.88under the $15 to $100 sweet spot
Price range
£1.35–£20.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
1,000–1,250
Revenue per listing a year
£9K–£11K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

9% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #570 within Chocolate Candy. It carries 706 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
9%
Prime listings
89%
Out of stock, average day
6.9%
Average rank
#570in Chocolate Candy
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
706per listing
Listings tracked
46

04 · Newcomers

Amazon counts 2 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
47 months

Products

Top Coconut Chocolate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

£0£10K£21K£31K£41K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

118

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

37%

Top 20: 76%

Open market

5%

  • Bounty40%
  • Ritter Sport31%
  • Ferrero16%
  • Lindt3%
  • ESSENTIAL PRODUCTS2%
  • Kidzkandy2%
  • Open — no brand owns it (7 brands, 5%)

Demand

Coconut Chocolate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Dec · busiest ÷ quietest = 5.4×

Search terms

Top Coconut Chocolate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ritter sport82K/yr
  • bounty88K/yr
  • bounty bars39K/yr
  • ritter sport chocolate54K/yr
  • raffaello chocolate66K/yr
  • coconut chocolate34K/yr
  • ritter18K/yr
  • bounty chocolate bars69K/yr
  • raffaello30K/yr
  • ritter chocolate14K/yr

Reviews and returns

What reviews say buyers love and hate about Coconut Chocolate

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall32%+1.47

Tasteless and just not what I was hoping for

it tastes off

Horrible taste

Value For Money15%+1.08

waste of money

Too expensive

bit pricey

Size-Overall7%−0.06

Very small

Bars are smaller than usual

Chocolate squares are small

Quality-Overall5%+0.17

Rubbish quality chocolate

Not as good as it used to be

Unfortunately quality wasnt great

Sweetness4%

so sweet its inedible for me personally

Too sweet for me

The original bounty chocolate is way better these ones don't taste nice at all very sweet

Love

Taste-Overall46%+1.47

Absolutely delicious

Wonderful Taste Enhanced with Hazelnuts

Delicious bar

Value For Money13%+1.08

Worth every penny

Good value

Great value

Quality-Overall7%+0.17

Good quality chocolate

Amazing quality

Excellent product

Sweetness6%

Beautiful chocolate this is a great buy

coconut are very sweet

quite sweet

Gifting Purpose5%+0.75

Fathers Day gift

which also makes it a good option for gifting

Good present

FAQ

Common Coconut Chocolate questions

Answered from the same tracked data.