coconut aminos
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible13.4%search→purchase rate — share of searches ending in a sale
Review moat
Great343.6avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.23avg listing price — sweet spot $15–$100
Competition
Bad80%top-5 click share — a locked-up shelf
Growth
Bad-19.5%90-day search growth — must beat 0% to launch
Market size
Bad£55K£55K/yr · 57K searches
Price range
Bad£3.72–£15.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, coconut aminos is a £55K/yr Amazon United Kingdom market (57K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug. Verdict: Skip it — 37/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
coconut aminos market data
- Units sold / yr
- 10K–13K
- avg 750–1,000/product
- Revenue / yr
- £72K–£90K
- units × avg price
- Conversion rate
- 13.4%
- Avg BSR
- #80
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 90%
- Out of stock
- 5.8%
- Avg brand age
- 79 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 rising
Sellers
18
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
0%
- Biona28%
- Cocofina25%
- Eat Wholesome21%
- The Coconut Company19%
- Coconut Merchant6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -19.5% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 2.2×
Top coconut aminos search terms
- coconut aminos44K/yr
- coconut aminos organic11K/yr
- coconut aminos organic gluten free2K/yr
Top coconut aminos products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Biona Organic Original Coconut Aminos 250 ml - Certified Organic Coconut Sap and Sea Salt - Alternative to Soya Sauce - Gluten and Soy Free - Naturally Vegan
Biona£3.964.6★1,530 rev
Cocofina Organic Coconut Aminos Alternative to Soy Sauce Teriyaki Sauce Gluten Free Liquid Aminos Soy Free Vegan Keto and Paleo - Glass 250ml
Cocofina£7.434.6★563 rev
Organic Coconut Aminos - Vegan Gluten-Free Raw Soy-Free Amino acids Naturally Fermented Low Salt Coconut Seasoning Soy Sauce Alternative(160 ml x 2)
The Coconut Company£11.824.6★684 rev
Eat Wholesome Organic Coconut Aminos Sweet Chili 300 ml - Vegan Naturally Fermented Reduced Sodium - For Marinades Dipping Sauce Rice Bowls and More
Eat Wholesome£5.564.5★11 rev
Eat Wholesome Organic Coconut Aminos Original 300 ml - Vegan Naturally Fermented Reduced Sodium - For Marinades Dipping Sauce Rice Bowls and More
Eat Wholesome£5.233.9★9 rev
Newest
by launch date
Eat Wholesome Organic Coconut Aminos Teriyaki 300 ml - Vegan Naturally Fermented Reduced Sodium - For Marinades Dipping Sauce Rice Bowls and More
Eat Wholesome£5.894 rev
Eat Wholesome Organic Coconut Aminos Sweet Chili 300 ml - Vegan Naturally Fermented Reduced Sodium - For Marinades Dipping Sauce Rice Bowls and More
Eat Wholesome£5.5611 rev
Eat Wholesome Organic Coconut Aminos Original 300 ml - Vegan Naturally Fermented Reduced Sodium - For Marinades Dipping Sauce Rice Bowls and More
Eat Wholesome£5.239 rev
Eat Wholesome Organic Coconut Aminos Sauce Not Soy Sauce 300 ml - Vegan Naturally Fermented Reduced Sodium - For Marinades Dipping Sauce Rice Bowls and More
Eat Wholesome£6.473 rev
Organic Coconut Aminos - Vegan Gluten-Free Raw Soy-Free Amino acids Naturally Fermented Low Salt Coconut Seasoning Soy Sauce Alternative(160 ml x 2)
The Coconut Company£11.82684 rev
Trending
90-day click momentumEat Wholesome Organic Coconut Aminos Sauce Not Soy Sauce 300 ml - Vegan Naturally Fermented Reduced Sodium - For Marinades Dipping Sauce Rice Bowls and More
Eat Wholesome£6.474.3★
Eat Wholesome Organic Coconut Aminos Teriyaki 300 ml - Vegan Naturally Fermented Reduced Sodium - For Marinades Dipping Sauce Rice Bowls and More
Eat Wholesome£5.894.7★
Eat Wholesome Organic Coconut Aminos Sweet Chili 300 ml - Vegan Naturally Fermented Reduced Sodium - For Marinades Dipping Sauce Rice Bowls and More
Eat Wholesome£5.564.5★
Cocofina Organic Coconut Aminos Alternative to Soy Sauce Teriyaki Sauce Gluten Free Liquid Aminos Soy Free Vegan Keto and Paleo - Glass 250ml
Cocofina£7.434.6★
Eat Wholesome Organic Coconut Aminos Original 300 ml - Vegan Naturally Fermented Reduced Sodium - For Marinades Dipping Sauce Rice Bowls and More
Eat Wholesome£5.233.9★
What buyers say about coconut aminos
What buyers praise and complain about, mined from review topics.What buyers love
“I really like this brand on the taste and the flavor it is quite healthy for me with someone with high inflammation and kidney disease”
“High quality item as expected from a trusted brand like Biona”
“This is also gluten free”
“great alternative to soy sauce”
“Great Flavour”
“It was a great addition to meals”
“It's really good for a sorry substitute it's the next best thing to soy sauce only sweeter”
“Excellent product for people who cant use ordinary soy sauce”
“Great value for money”
“As described”
What buyers complain about
“Bit expensive”
“12.4 grams of salt per 100 mls-unbelievably high and dangerous”
“A base that does not meet specified thickness requirements is a defect”
“No substitute for soy in my opinion”
“I wouldn't say it was a good substitute for soy sauce as it is quite sweet”
“The taste isnt exactly the same as soy sauce and is sweeter”
“it completely misses the deep umami/savoury notes”
“Very vinegary compared to some”
“While it will be safe to use for a few months after this date the product will simply not be as 'fresh'”
“Not so great when a self-titled chef is working in the kitchen”
Common questions
- Is coconut aminos profitable to sell on Amazon United Kingdom?
- The niche generates £55K/yr across 10 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -19.5%. Flapen's verdict: Skip it (37/100).
- How competitive is the coconut aminos niche?
- 5 brands and 18 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in coconut aminos?
- Top complaints mined from reviews: Value For Money, Salt Content, Thickness. The return rate is 0.0%.
- When does demand for coconut aminos peak?
- Demand peaks in Aug; the busiest month runs 2.2× the quietest.
- What does it cost to enter the coconut aminos niche?
- Listings span £3.72–£15.74; the average listing price is £7.23 (sweet spot $15–$100). The average incumbent carries 344 reviews — the moat a new listing must climb.