Skip to content

Coconut Aminos

brand-locked demand (top 5 brands take 100% of clicks) — Coconut Aminos doesn't clear our bar today.

Flapen Score

37
Skip it
Market size 14Growth 15Conversion 96Competition 16Returns 100Price range 6Avg price 20Brand share 0Review moat 83Quality gap 50
This niche Category average

Is Coconut Aminos profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Coconut Aminos is a £55K/yr Amazon United Kingdom market (57K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug. Verdict: Skip it — 37/100.

Coconut Aminos: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -19.5% over the last 90 days and 13.4% of searches end in a purchase.

£55K

revenue / yr

Units sold / yr13K
Search volume / yr-19.5%57K
Conversion rate13.4%
Avg price£7.23

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 18
Top-5 product click share80%
Open market0%
Avg brand age79 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 10 products

Sponsored placement90%
New entrants (1y)4· 0 succeeded
Avg rating4.5★
Avg reviews344

Top Coconut Aminos products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

£0£6K£11K£17K£22K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

18

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • Biona28%
  • Cocofina25%
  • Eat Wholesome21%
  • The Coconut Company19%
  • Coconut Merchant6%

Coconut Aminos demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume57KCVR13.4%Products10Brands5Top 5 Brands100%OOS Rate5.8%Rating4.5★Reviews344Avg BSR#80
4K3KSpike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 2.2×

Top Coconut Aminos search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • coconut aminos44K/yr
  • coconut aminos organic11K/yr
  • coconut aminos organic gluten free2K/yr

What reviews say buyers love and hate about Coconut Aminos

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Taste-Overall22%

I really like this brand on the taste and the flavor it is quite healthy for me with someone with high inflammation and kidney disease

Quality-Overall16%

High quality item as expected from a trusted brand like Biona

Vegan/Organic15%

This is also gluten free

Spiciness7%

great alternative to soy sauce

Flavor6%

Great Flavour

What buyers complain about

67% of reviews
Value For Money10%

Bit expensive

Salt Content8%

12.4 grams of salt per 100 mls-unbelievably high and dangerous

Thickness8%

A base that does not meet specified thickness requirements is a defect

Ingredients-Overall8%

No substitute for soy in my opinion

Sweetness8%

I wouldn't say it was a good substitute for soy sauce as it is quite sweet

Common Coconut Aminos questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Coconut Aminos 37/100 on Amazon United Kingdom — Skip it. The niche generates £55K/yr across 10 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved -19.5% over the last 90 days.
Search demand for Coconut Aminos on Amazon United Kingdom peaks in Aug, where the busiest month runs 2.2× the quietest.