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Coconut Aminos

Fail

The top 5 brands take 100% of clicks, so Coconut Aminos is a Fail.

Flapen Score
37
37 / 100
Ranks 2,578 of 2,976 Grocery niches · −9 vs the category median of 46
Market size
£55K/yr57K searches / yr
90-day growth
-19.5%search demand this quarter
Competition
80%top-5 click share · 5 brands · 18 sellers

Flapen Score

Coconut Aminos against its category

The dotted line is the Grocery average. Past it, Coconut Aminos is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coconut Aminos market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Coconut Aminos 57K times last year and spent an estimated £55K. All 5 brands take every click. Demand peaks in Aug. Flapen scores it 37 out of 100, a Fail.

01 · Demand

13.4% of searches ended in a purchase last week.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.4% of those searches ended in a purchase. Searches in the last 90 days moved -19.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
-19.5%
Conversion, latest week
13.4%
Market size, estimated
£55Ka year
Peak month
August2.2× the quietest month
Top search term
coconut aminos44K searches a year

02 · Price

A sale here is worth £7.23.

Listings sell for £7.23 on average, from £3.72 to £15.74. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At £7.23 that is £5K to £7K a year per listing.

Average price
£7.23under the $15 to $100 sweet spot
Price range
£3.72–£15.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
750–1,000
Revenue per listing a year
£5K–£7K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #80 within Condiments & Sauces. It carries 344 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
90%
Out of stock, average day
5.8%
Average rank
#80in Condiments & Sauces
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
344per listing
Listings tracked
10

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
79 months

Products

Top Coconut Aminos products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

£0£6K£11K£17K£22K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

18

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • Biona28%
  • Cocofina25%
  • Eat Wholesome21%
  • The Coconut Company19%
  • Coconut Merchant6%

Demand

Coconut Aminos search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 2.2×

Search terms

Top Coconut Aminos search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • coconut aminos44K/yr
  • coconut aminos organic11K/yr
  • coconut aminos organic gluten free2K/yr

Reviews and returns

What reviews say buyers love and hate about Coconut Aminos

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money10%−0.04

Bit expensive

Really disappointed as they were expensive

expensive

Salt Content8%−0.06

12.4 grams of salt per 100 mls-unbelievably high and dangerous

Spent a stupid amount of money on 3-only to put in the bin-absolutely disgusting tastes of salt and nothing else

Only buy if you want dangerously high level of salt per 100 mls-research

Thickness8%−0.06

A base that does not meet specified thickness requirements is a defect

Ingredients-Overall8%−0.03

No substitute for soy in my opinion

Sweetness8%−0.08

I wouldn't say it was a good substitute for soy sauce as it is quite sweet

Love

Taste-Overall22%+1.82

I really like this brand on the taste and the flavor it is quite healthy for me with someone with high inflammation and kidney disease

taste is great

Yum

Quality-Overall16%+0.25

High quality item as expected from a trusted brand like Biona

excellent product

Quality very good

Vegan/Organic15%+1.48

This is also gluten free

Organic coconut Aminos vegan Gluton free

Love that it is organic

Spiciness7%+0.62

great alternative to soy sauce

The chili flavoring adds another layer of dowyj

Great for seasoning

Flavor6%

Great Flavour

I really like this brand on the taste and the flavor it is quite healthy for me with someone with high inflammation and kidney disease

It's great wild cooking to get that unami flavour

FAQ

Common Coconut Aminos questions

Answered from the same tracked data.