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Cocktail Napkins

Maybe

Returns run at only 0.3% of orders. But shoppers spend only $59K a year here, so Cocktail Napkins is a Maybe.

Flapen Score
64
64 / 100
Top 3% of 2,976 Grocery niches · +18 vs the category median of 46
Market size
£59K/yr67K searches / yr
90-day growth
+16.9%search demand this quarter
Competition
39%top-5 click share · 26 brands · 54 sellers

Flapen Score

Cocktail Napkins against its category

The dotted line is the Grocery average. Past it, Cocktail Napkins is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cocktail Napkins market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cocktail Napkins 67K times last year and spent an estimated £59K. The top 5 brands take 45% of clicks. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

9.7% of searches ended in a purchase last week.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.7% of those searches ended in a purchase. Searches in the last 90 days moved +16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
+16.9%
Conversion, latest week
9.7%
Market size, estimated
£59Ka year
Peak month
December1.5× the quietest month
Top search term
cocktail napkins40K searches a year

02 · Price

A sale here is worth £9.10.

Listings sell for £9.10 on average, from £2.39 to £39.83. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £9.10 that is £910 to £2K a year per listing.

Average price
£9.10under the $15 to $100 sweet spot
Price range
£2.39–£39.83
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£910–£2K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #122 within Papers, Wraps & Bags. It carries 364 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
87%
Out of stock, average day
6.9%
Average rank
#122in Papers, Wraps & Bags
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
364per listing
Listings tracked
39

04 · Newcomers

Amazon counts 2 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
37 months

Products

Top Cocktail Napkins products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

£0£2K£5K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 rising

Sellers

54

Top-5 brand share

45%

Top 20: 94%

Top-5 click share

39%

Top 20: 80%

Open market

49%

  • bar@drinkstuff14%
  • Peachicha11%
  • The Cheeky Panda9%
  • Hostelnovo6%
  • Tork6%
  • NatNarr6%

Demand

Cocktail Napkins search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KHoliday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Cocktail Napkins search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cocktail napkins40K/yr
  • cocktail napkins small13K/yr
  • small napkins6K/yr
  • bar napkins4K/yr
  • black cocktail napkins4K/yr

Reviews and returns

What reviews say buyers love and hate about Cocktail Napkins

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall17%−0.16

Too small

Small napkin s

These napkins are slightly smaller than the standard size

Quality-Overall14%+0.88

Rubbish quality

Not a good quality

Very low quality for the price you pay

Thickness12%−0.09

These are very thick

Four or two ply they feel thin

Id say these are thinner than average

Value For Money8%+1.48

Quite expensive

Expensive

not the best value

Absorbency6%−0.04

not as absorbent

They're not super absorbent

Doesnt absorb much and disintegrates quickly

Love

Quality-Overall25%+0.88

Excellent quality

The napkins are great quality

Lovely quality vintage napkins

Value For Money13%+1.48

not expensive

Good value for money

Good value for money

Color12%+1.06

Nice colour

Colour is pretty

the colours bright

Design-Overall7%

Nice design

Overall I find them fair priced for the design

Lovely for decor

Advertised Vs Actual Product6%+0.43

Overall I think they do exactly as they're advertised for

As described

Item as seen

Return

0.3% Return rate 65% Fixable by listing

Size-Overall52%▇██▇▆█

Too small

Small napkin s

These napkins are slightly smaller than the standard size

Quality-Overall17%▇█▅▇▆▃

Rubbish quality

Not a good quality

Very low quality for the price you pay

Color6%▁█▄▄▂▃

Personally I wasn't keen on the sage green colour

muted colours

not as colourful as I expected

Thin5%▁▁▁▄▇█
Value For Money5%▄▁▁▃█▅

Quite expensive

Expensive

not the best value

FAQ

Common Cocktail Napkins questions

Answered from the same tracked data.