Cocktail Mixers
FailThe top 5 products take 100% of clicks, so Cocktail Mixers is a Fail.
- Flapen Score
- 36 / 100Ranks 2,659 of 2,976 Grocery niches · −10 vs the category median of 4636
- Market size
- £273K/yr232K searches / yr
- 90-day growth
- +8.0%search demand this quarter
- Competition
- 100%top-5 click share · 1 brands · 26 sellers
Flapen Score
Cocktail Mixers against its category
The dotted line is the Grocery average. Past it, Cocktail Mixers is stronger. Inside it, weaker.
Market
The Cocktail Mixers market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cocktail Mixers 232K times last year and spent an estimated £273K. One brand takes every click. Flapen scores it 36 out of 100, a Fail.
01 · Demand
11.7% of searches ended in a purchase last week.
Shoppers searched for this 232K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.7% of those searches ended in a purchase. Searches in the last 90 days moved +8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £273K a year.
- Searches, last 12 months
- 232K
- Growth, 90 days vs prior 90
- +8.0%
- Conversion, latest week
- 11.7%
- Market size, estimated
- £273Ka year
- Top search term
- angostura bitters70K searches a year
02 · Price
A sale here is worth £10.06.
Listings sell for £10.06 on average, from £7.90 to £11.88. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 4,000 to 5,000 of them. At £10.06 that is £40K to £50K a year per listing.
- Average price
- £10.06under the $15 to $100 sweet spot
- Price range
- £7.90–£11.88
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- £40K–£50K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #31 within Beer, Wine & Spirits. It carries 4,936 reviews at 4.73 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #31in Beer, Wine & Spirits
- Average rating
- 4.73 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,936per listing
- Listings tracked
- 3
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 74 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 74 months
Products
Top Cocktail Mixers products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Angostura Aromatic Bitters 200ml | Aromatic Cocktail Aperitif
- Price
- £10.40
- Rating
- 4.8/5
- Reviews
- 5,168
- Age
- 8y ago

Angostura Orange Bitters | Orange Cocktail Aperitif | 28 Percent ABV | 100ml | Add Depth and Flavour to Food and Drinks | Citrus Herbal and Zesty
- Price
- £7.90
- Rating
- 4.7/5
- Reviews
- 5,402
- Age
- 15y ago

Angostura Aromatic Bitters 200ml
- Price
- £11.88
- Rating
- 4.7/5
- Reviews
- 4,238
- Age
- 16y ago
Trending
90-day click momentum
Angostura Aromatic Bitters 200ml | Aromatic Cocktail Aperitif
- Price
- £10.40
- Rating
- 4.8/5
- Reviews
- 5,168
- Age
- 8y ago

Angostura Orange Bitters | Orange Cocktail Aperitif | 28 Percent ABV | 100ml | Add Depth and Flavour to Food and Drinks | Citrus Herbal and Zesty
- Price
- £7.90
- Rating
- 4.7/5
- Reviews
- 5,402
- Age
- 15y ago

Angostura Aromatic Bitters 200ml
- Price
- £11.88
- Rating
- 4.7/5
- Reviews
- 4,238
- Age
- 16y ago
Newest
by launch date
Angostura Aromatic Bitters 200ml | Aromatic Cocktail Aperitif
- Price
- £10.40
- Rating
- 4.8/5
- Reviews
- 5,168
- Age
- 8y ago

Angostura Orange Bitters | Orange Cocktail Aperitif | 28 Percent ABV | 100ml | Add Depth and Flavour to Food and Drinks | Citrus Herbal and Zesty
- Price
- £7.90
- Rating
- 4.7/5
- Reviews
- 5,402
- Age
- 15y ago

Angostura Aromatic Bitters 200ml
- Price
- £11.88
- Rating
- 4.7/5
- Reviews
- 4,238
- Age
- 16y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
1 falling
Sellers
26
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- ANGOSTURA100%
Demand
Cocktail Mixers search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.3× · 9 of 12 months tracked
Search terms
Top Cocktail Mixers search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- angostura bitters70K/yr
- bitters50K/yr
- cocktail mixers40K/yr
- cocktail mix17K/yr
- bitters for cocktails19K/yr
- cocktail ingredients10K/yr
- angustorus bitters7K/yr
- angostura bitters original9K/yr
- angostura6K/yr
- angastoras bitters4K/yr
Reviews and returns
What reviews say buyers love and hate about Cocktail Mixers
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bitters
Orange bitter
frantic shake of Angostura bitters to the surface
the bottle did leak a little bit so got sticky quickly
The aromatic herbs reached down into the sugary chaos and wrestled the flavors into a state of temporary, civilized order
A profound chemical reaction occurred
The mixture looked like radioactive sludge
Love
Absolutely delicious love it in gin and sauces
.anyway, it tastes great in an old fashioned, not much more to say
really tasty
Excellent product
Good product
The quality is exactly what youd expect from Angostura
Great for cocktails
Absolutely delicious love it in gin and sauces
Taste great in an old fashioned drink whiskey
Excellent product exactly as described
As expected
Don't need to much strong flavour
Strong, aromatic taste so you dont need much, meaning the bottle lasts a long time
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cocktail Mixers questions
Answered from the same tracked data.









