How competitive is the Cocktail Mixers niche on Amazon United Kingdom?

1 brands and 26 sellers compete in Cocktail Mixers on Amazon United Kingdom. The top 5 Cocktail Mixers products take 100% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Cocktail Mixers niche?

Cocktail Mixers sells for £10.06 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £7.90–£11.88. The average incumbent carries 4,936 reviews — the moat a new listing must climb.

Cocktail Mixers

a concentrated shelf (top 5 take 100% of clicks) — Cocktail Mixers doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Cocktail Mixers profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Cocktail Mixers is a £273K/yr Amazon United Kingdom market (232K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.

Cocktail Mixers: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +8.0% over the last 90 days and 11.7% of searches end in a purchase.

£273K

revenue / yr

Units sold / yr30K

Search volume / yr+8.0%232K

Conversion rate11.7%

Avg price£10.06

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers1 · 26

Top-5 product click share100%

Open market0%

Avg brand age74 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 3 products

Top Cocktail Mixers products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Angostura Aromatic Bitters 200ml | Aromatic Cocktail Aperitif

Price: £10.40
Rating: 4.8/5
Reviews: 5,168
Age: 8y ago

Angostura Orange Bitters | Orange Cocktail Aperitif | 28 Percent ABV | 100ml | Add Depth and Flavour to Food and Drinks | Citrus Herbal and Zesty

Price: £7.90
Rating: 4.7/5
Reviews: 5,402
Age: 15y ago

Angostura Aromatic Bitters 200ml

Price: £11.88
Rating: 4.7/5
Reviews: 4,238
Age: 16y ago

Newest

by launch date

Angostura Aromatic Bitters 200ml | Aromatic Cocktail Aperitif

Price: £10.40
Rating: 4.8/5
Reviews: 5,168
Age: 8y ago

Angostura Orange Bitters | Orange Cocktail Aperitif | 28 Percent ABV | 100ml | Add Depth and Flavour to Food and Drinks | Citrus Herbal and Zesty

Price: £7.90
Rating: 4.7/5
Reviews: 5,402
Age: 15y ago

Angostura Aromatic Bitters 200ml

Price: £11.88
Rating: 4.7/5
Reviews: 4,238
Age: 16y ago

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

ANGOSTURA100%

Cocktail Mixers demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume232KCVR11.7%Products3Brands1Top 5 Brands100%OOS Rate0.0%Rating4.7★Reviews4,936Avg BSR#31

Top Cocktail Mixers search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

angostura bitters70K/yr +3.4%18.5% conv.
bitters50K/yr -1.1%6.7% conv.
cocktail mixers40K/yr +38.5%0.0% conv.
cocktail mix17K/yr +3.0%0.0% conv.
bitters for cocktails19K/yr -7.6%8.2% conv.
cocktail ingredients10K/yr +29.3%0.2% conv.
angustorus bitters7K/yr +30.6%17.3% conv.
angostura bitters original9K/yr +16.2%16.6% conv.
angostura6K/yr -2.1%8.0% conv.
angastoras bitters4K/yr -16.8%22.3% conv.

What reviews say buyers love and hate about Cocktail Mixers

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews

Taste-Overall25%

“Absolutely delicious love it in gin and sauces”

Quality-Overall21%

“Excellent product”

Alcohol Flavor21%

“Great for cocktails”

Advertised Vs Actual Product13%

“Excellent product exactly as described”

Flavor8%

“Don't need to much strong flavour”

What buyers complain about

75% of reviews

Bitter43%

“Bitters”

Leak-Proof13%

“the bottle did leak a little bit so got sticky quickly”

Flavor5%

“The aromatic herbs reached down into the sugary chaos and wrestled the flavors into a state of temporary, civilized order”

Side Effects5%

“A profound chemical reaction occurred”

Contamination5%

“The mixture looked like radioactive sludge”

Common Cocktail Mixers questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Cocktail Mixers 36/100 on Amazon United Kingdom — Skip it. The niche generates £273K/yr across 3 tracked products. Search demand moved +8.0% over the last 90 days.

Cocktail Mixers buyers on Amazon United Kingdom complain most about Bitter, Leak-Proof, Flavor, the themes mined from the niche's reviews. Its return rate is 0.6%.