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Cocktail Mixers

Fail

The top 5 products take 100% of clicks, so Cocktail Mixers is a Fail.

Flapen Score
36
36 / 100
Ranks 2,659 of 2,976 Grocery niches · −10 vs the category median of 46
Market size
£273K/yr232K searches / yr
90-day growth
+8.0%search demand this quarter
Competition
100%top-5 click share · 1 brands · 26 sellers

Flapen Score

Cocktail Mixers against its category

The dotted line is the Grocery average. Past it, Cocktail Mixers is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cocktail Mixers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cocktail Mixers 232K times last year and spent an estimated £273K. One brand takes every click. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 11.7% of those searches ended in a purchase.

Shoppers searched for this 232K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.7% of those searches ended in a purchase. Searches in the last 90 days moved +8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £273K a year.

Searches, last 12 months
232K
Growth, 90 days vs prior 90
+8.0%
Conversion, latest week
11.7%
Market size, estimated
£273Ka year
Top search term
angostura bitters70K searches a year

02 · Price

A sale here is worth £10.06.

Listings sell for £10.06 on average, from £7.90 to £11.88. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 4,000 to 5,000 of them. At £10.06 that is £40K to £50K a year per listing.

Average price
£10.06under the $15 to $100 sweet spot
Price range
£7.90–£11.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
4,000–5,000
Revenue per listing a year
£40K–£50K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #31 within Beer, Wine & Spirits. It carries 4,936 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#31in Beer, Wine & Spirits
Average rating
4.73 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,936per listing
Listings tracked
3

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
74 months

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

£0£55K£109K£164K£219K1K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

26

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • ANGOSTURA100%

Demand

Cocktail Mixers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '25Spike '26NovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 3.3× · 9 of 12 months tracked

Search terms

Top Cocktail Mixers search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • angostura bitters70K/yr
  • bitters50K/yr
  • cocktail mixers40K/yr
  • cocktail mix17K/yr
  • bitters for cocktails19K/yr
  • cocktail ingredients10K/yr
  • angustorus bitters7K/yr
  • angostura bitters original9K/yr
  • angostura6K/yr
  • angastoras bitters4K/yr

Reviews and returns

What reviews say buyers love and hate about Cocktail Mixers

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Taste-Overall”
43%of negative reviews mention “Bitter”
0.6%of orders come back
“Bitters”
A buyer, on “Bitter”43% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

10 topics

NegativePositive

FAQ

Common Cocktail Mixers questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data