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Cocktail Mixers

Fail

The top 5 products take 100% of clicks, so Cocktail Mixers is a Fail.

Flapen Score
36
36 / 100
Ranks 2,659 of 2,976 Grocery niches · −10 vs the category median of 46
Market size
£273K/yr232K searches / yr
90-day growth
+8.0%search demand this quarter
Competition
100%top-5 click share · 1 brands · 26 sellers

Flapen Score

Cocktail Mixers against its category

The dotted line is the Grocery average. Past it, Cocktail Mixers is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cocktail Mixers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cocktail Mixers 232K times last year and spent an estimated £273K. One brand takes every click. Flapen scores it 36 out of 100, a Fail.

01 · Demand

11.7% of searches ended in a purchase last week.

Shoppers searched for this 232K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.7% of those searches ended in a purchase. Searches in the last 90 days moved +8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £273K a year.

Searches, last 12 months
232K
Growth, 90 days vs prior 90
+8.0%
Conversion, latest week
11.7%
Market size, estimated
£273Ka year
Top search term
angostura bitters70K searches a year

02 · Price

A sale here is worth £10.06.

Listings sell for £10.06 on average, from £7.90 to £11.88. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 4,000 to 5,000 of them. At £10.06 that is £40K to £50K a year per listing.

Average price
£10.06under the $15 to $100 sweet spot
Price range
£7.90–£11.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
4,000–5,000
Revenue per listing a year
£40K–£50K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #31 within Beer, Wine & Spirits. It carries 4,936 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#31in Beer, Wine & Spirits
Average rating
4.73 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,936per listing
Listings tracked
3

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
74 months

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£55K£109K£164K£219K1K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

26

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • ANGOSTURA100%

Demand

Cocktail Mixers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '25Spike '26NovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 3.3× · 9 of 12 months tracked

Search terms

Top Cocktail Mixers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • angostura bitters70K/yr
  • bitters50K/yr
  • cocktail mixers40K/yr
  • cocktail mix17K/yr
  • bitters for cocktails19K/yr
  • cocktail ingredients10K/yr
  • angustorus bitters7K/yr
  • angostura bitters original9K/yr
  • angostura6K/yr
  • angastoras bitters4K/yr

Reviews and returns

What reviews say buyers love and hate about Cocktail Mixers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Bitter43%+0.79

Bitters

Orange bitter

frantic shake of Angostura bitters to the surface

Leak-Proof13%

the bottle did leak a little bit so got sticky quickly

Flavor5%+0.54

The aromatic herbs reached down into the sugary chaos and wrestled the flavors into a state of temporary, civilized order

Side Effects5%+0.08

A profound chemical reaction occurred

Contamination5%+0.08

The mixture looked like radioactive sludge

Love

Taste-Overall25%−0.08

Absolutely delicious love it in gin and sauces

.anyway, it tastes great in an old fashioned, not much more to say

really tasty

Quality-Overall21%+1.25

Excellent product

Good product

The quality is exactly what youd expect from Angostura

Alcohol Flavor21%+1.25

Great for cocktails

Absolutely delicious love it in gin and sauces

Taste great in an old fashioned drink whiskey

Advertised Vs Actual Product13%+0.69

Excellent product exactly as described

As expected

Flavor8%+0.54

Don't need to much strong flavour

Strong, aromatic taste so you dont need much, meaning the bottle lasts a long time

FAQ

Common Cocktail Mixers questions

Answered from the same tracked data.