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Cocktail Gift Set

Fail

Shoppers spend an estimated $27K a year here, so Cocktail Gift Set is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£27K/yr102K searches / yr
90-day growth
+15.4%search demand this quarter
Competition
57%top-5 click share · 18 brands · 26 sellers

Flapen Score

Cocktail Gift Set against its category

The dotted line is the Grocery average. Past it, Cocktail Gift Set is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cocktail Gift Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cocktail Gift Set 102K times last year and spent an estimated £27K. The top 5 brands take 74% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +15.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.

Searches, last 12 months
102K
Growth, 90 days vs prior 90
+15.4%
Conversion, latest week
1.6%
Market size, estimated
£27Ka year
Peak month
December13.0× the quietest month
Top search term
cocktail gift set40K searches a year

02 · Price

A sale here is worth £16.26.

Listings sell for £16.26 on average, from £4.00 to £34.93. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £16.26 that is £0 to £2K a year per listing.

Average price
£16.26inside the $15 to $100 sweet spot
Price range
£4.00–£34.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 14.4% of listings are out of stock. The average listing ranks #81 within Beer, Wine & Spirits. It carries 726 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
96%
Out of stock, average day
14.4%
Average rank
#81in Beer, Wine & Spirits
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
726per listing
Listings tracked
25

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Cocktail Gift Set products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

26

Est. top-5 brand share

74%

Top 20: 100%

Est. top-5 click share

57%

Top 20: 92%

Open market

23%

  • Thoughtfully47%
  • COOL SHOT9%
  • Modern Gourmet Foods6%
  • il GUSTO6%
  • BEAMS INTERNATIONAL5%
  • SERVED3%

Demand

Cocktail Gift Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KHoliday '24Spike '25Prime Day '25Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 13.0×

Search terms

Top Cocktail Gift Set search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • cocktail gift set40K/yr
  • cocktail gift14K/yr
  • cocktail gift sets17K/yr
  • cocktail gifts for women10K/yr
  • mini cocktails7K/yr
  • cocktail making kit with alcohol7K/yr
  • cocktails gift set8K/yr

Reviews and returns

What reviews say buyers love and hate about Cocktail Gift Set

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Gifting Purpose”
28%of negative reviews mention “Value For Money”
0.7%of orders come back
“definitely not value for money”
A buyer, on “Value For Money”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Cocktail Gift Set questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data