Skip to content

Cocktail Gift Set

Fail

Shoppers spend only $27K a year here, so Cocktail Gift Set is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£27K/yr102K searches / yr
90-day growth
+15.4%search demand this quarter
Competition
57%top-5 click share · 18 brands · 26 sellers

Flapen Score

Cocktail Gift Set against its category

The dotted line is the Grocery average. Past it, Cocktail Gift Set is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cocktail Gift Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cocktail Gift Set 102K times last year and spent an estimated £27K. The top 5 brands take 74% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +15.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.

Searches, last 12 months
102K
Growth, 90 days vs prior 90
+15.4%
Conversion, latest week
1.6%
Market size, estimated
£27Ka year
Peak month
December13.0× the quietest month
Top search term
cocktail gift set40K searches a year

02 · Price

A sale here is worth £16.26.

Listings sell for £16.26 on average, from £4.00 to £34.93. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £16.26 that is £0 to £2K a year per listing.

Average price
£16.26inside the $15 to $100 sweet spot
Price range
£4.00–£34.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 14.4% of listings are out of stock. The average listing ranks #81 within Beer, Wine & Spirits. It carries 726 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
96%
Out of stock, average day
14.4%
Average rank
#81in Beer, Wine & Spirits
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
726per listing
Listings tracked
25

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Cocktail Gift Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

26

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

57%

Top 20: 92%

Open market

23%

  • Thoughtfully47%
  • COOL SHOT9%
  • Modern Gourmet Foods6%
  • il GUSTO6%
  • BEAMS INTERNATIONAL5%
  • SERVED3%

Demand

Cocktail Gift Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KHoliday '24Spike '25Prime Day '25Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 13.0×

Search terms

Top Cocktail Gift Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cocktail gift set40K/yr
  • cocktail gift14K/yr
  • cocktail gift sets17K/yr
  • cocktail gifts for women10K/yr
  • mini cocktails7K/yr
  • cocktail making kit with alcohol7K/yr
  • cocktails gift set8K/yr

Reviews and returns

What reviews say buyers love and hate about Cocktail Gift Set

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money28%−0.13

definitely not value for money

a little expensive for what they are

Expensive for what it is

Size-Overall22%−0.13

Too long

Very small

Not value for money - tiny bottles

Taste-Overall17%+0.98

Some of the worst cocktails Ive ever tasted

tasted the same after a while

Taste awful

Quality-Overall11%−0.11

Not good quality for the money

Alcohol Flavor11%+0.04

Not alcohol

Love

Gifting Purpose36%+2.43

Great gift

Great for gifts

Gift

Value For Money17%−0.13

Not bad for the price

Great as a gift at a reasonable price

Good value for money

Taste-Overall16%+0.98

Great choice for mocktails

Good taste

When made up as instructed tasted very nice

Quality-Overall10%−0.11

Good quality and great gin and tonic pairing

Excellent Product

The products are good

Flavor7%+0.78

Great flavors

Variety of flavours

Great selection of flavours

Return

0.7% Return rate 64% Fixable by listing

Size-Overall55%▄█▃▃▁█

Too long

Very small

Not value for money - tiny bottles

Quality-Overall11%▁▁▁▃█▁

Not good quality for the money

Leak-Proof9%▁▁█▆▁▁
Advertised Vs Actual Product9%█▁▁▁▁▁
Defective Material/Parts5%█▁▁▁▁▁

FAQ

Common Cocktail Gift Set questions

Answered from the same tracked data.